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In order to capture this new audience, they had to do away with all the serious weight equipment in their gym and focus more on cardio machines such as stationary bikes and treadmills.
On top of the very low membership fee, the fitness franchise also has a number of other benefits such as being open 24 hours a day, no contracts, no commitments, free training and free pizza every first Monday of the month. For those who are looking to invest in the fitness industry, this is a great opportunity to be a part of the action. The original owners of Planet Fitness were owners themselves and has the experience of running several gyms.
Planet Fitness had an experienced and seasoned team which made the transition into franchising much smoother than others with less experience. With a keen sense for marketing, the partners were able to uncover a completely new market of casual fitness individuals who were intimidated by the body building attitude and had therefore lost all interests in gyms. The fitness franchise dedicated themselves to this new audience and launched nationwide advertising campaigns which scoffed at judgmental gym members. By placing a low price tag on the recurring monthly memberships, the franchise made their gyms easily accessible to people from all walks of life. With an aging population and increased rates of obesity, people are encouraged to get fit more than before.
The fitness franchise offers a number of support options such as training, ongoing support through meetings and newsletters, marketing support such as regional advertising, ad slicks and more. It took tenacity and a lot of commitment from the original partners in order to bring Planet Fitness to where it is today. LowdownPlanet Fitnessa€™ Goal Is To Provide A Unique Environment In Which Anyone a€“ And We Mean Anyone a€“ Can Be Comfortable; A Diverse, Judgement Free Zone Where A Lasting, Active Lifestyle Can Be Built. To expedite the verification process, please provide an images or links that support your data.
We know this because Justin Jones, the man who took said gym selfie, just so happened to be the only other person working out at the Ocala, Florida Planet Fitness when he met John Travolta at 3am Monday. Jones told ABC News he worked late and went to the gym for a quick workout before heading home.

Alternatively, buy the Fit Express franchise and take benefit from our professional trainers and their experience, plus our entire infrastructure. Fit Express is the unique importer and sole distributor of XBody in Bulgaria, Denmark, Moldova and Romania. The franchise has an amazing 4.5 million members spread across 47 states in the US with a huge popularity among people from all walks of life.
Well, it all begins in 1992 when Marc and Michael Grondahl took possession of a struggling Gold’s gym franchise in Dover. In order to compete with bigger, well-established brands, they reduced their membership prices to $10 per month after trying $99 per year and $35 per month. With a royalty fee of 5% over a 10-year duration and a franchise fee of $10,000, this is one of the most lucrative franchise options out there.
This way, the founders were able to start a scalable system that saw tremendous growth over the years. The team members also happened to have a system that could be rolled out successfully given the fact that they had been operating several gyms for more than 10 years.
By introducing a low membership fee and a conducive environment to work out without being judged, Planet Fitness was able to tap into the vast market hence attracting interest from new atypical gym members. This was hugely successful and won the hearts of many people who were interested in just casual exercise.
Even though most of the members would not work out frequently, they were still willing to maintain their membership since it was so affordable.
They were willing to stick with a new and unproven gym business model in order to discover a brand new market that was vastly untapped.
Planet Fitness Believes That Its Product Is A Tool, A Means To An End, Not A Mold-maker, But A Tool That Can Be Used By Anyone. He was the only person in the gym except for John Travolta, who approached him and introduced himself. The Fit Express concept powered by XBody is an international franchise covering studios worldwide.

This growth does not look like it will be slowing down any time in the near future so this is the best time to invest in it. Given the inconvenient location and limited parking space in their original location, the brothers were forced to shut it down. The new target was the people who wanted a location for casual exercise without all the judgmental attitudes and serious body building types which was common in most other gyms and fitness clubs at the time. It is this low membership fee and a re-imagined gym environment that made them truly stand out in the fitness world with their amazing business model.
With the fitness industry seeing tremendous growth in the past 10 years, Planet Fitness franchise is at number 25 on the list of fastest growing franchises. The success looks like it is only going to keep on growing going with the current trends in the fitness industry.
They also went against expectations and focused on the bare minimum clients needed in terms of services and equipment. As The Company Evolves, It Will Continue To Seek Ways To Perfect The Safe, Energetic Environment, Where Everyone Feels Accepted And Respected.
They went back to the planning table and in the next year started all over again with a new location known as Coastal Fitness.
They also have hundreds of locations all over the country making them diverse in terms of geographical locations. In order to offset the huge load of managing their operations, they had to bring on board a third partner who is also the current CEO Chris Rondeau. This can be considered to be a huge success for a fitness franchise that started out as an experiment.

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