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14.05.2015
Almost eight years ago, I sat down with my partner in crime, Gavin Kelly, and we made one of the best decisions of our lives—we started our own design consultancy, Artefact. The design industry has changed dramatically since we founded Artefact almost eight years ago. Compared to when we started, there are many more businesses out there doing what we do, with more entering the arena every year. The other part of doing great work is making sure you don’t compromise on quality just because you are young, new to the business or plain hungry. As an employer, you have this relationship with people who came to work for you and believe in you. The rare exception to this is when the opportunity is so great, relative to the investment, that you would be crazy not to go for it. When the business is thriving, you’ll wonder if you can grow quickly enough to keep up.
We dropped the corporate baggage adopted from previous employers for a much more trusting environment. Here are the secret numbers to starting and maintaining your agency: three out of four of your employees should be at least 70% billable in a given year, after adding your profit margin to all your expenses. Use slow times to invest in initiatives that help you grow as an organization or within an industry. But they can also be some of the most formative years for another important facet of life: your career. If you don’t have an existing business card, you can create a simple one for yourself that includes your name, address, phone number and email, along with links to any relevant business sites, like a LinkedIn account or a personal website that displays your work or portfolio.
If you can’t quite bring yourself to delete those old spring break albums, at least make sure your privacy settings are at their tightest.
Think differently about growth as your startup gains its footing: instead of piling users on top of each other, spread them out with customizable platforms.
Now it’s time to think about how you want to grow because, believe it or not, there are other ways than just up.
At educational technology company 2U, we realized right away that we’d be setting ourselves back if we built a single platform and tried to adapt it to the needs of each university that was utilizing it. One of the biggest challenges of scaling up is that you don’t have a way of predicting how your system will react under stress. Scaling upwards also makes it difficult for your tech support team, because they won’t necessarily have all of the answers at hand.
Speaking of your tech team, scaling up can also make it difficult when you try to onboard new employees later on. If you scale out, build up your processes, and stick to a software development life cycle, your onboarded employees will fall right into place and have very specific roles.
Scaling out also provides a sense of predictability because your roadmap generally stays intact. At 2U, we grew from five virtual servers to 600, but we only went from two engineers to four in order to manage the whole shebang. A lot of people ask me how we handled going from a startup to a public company in such a short period of time. We had our security protocols in place, we had a secure architecture, and we did it all from the start. We were driven by the not so humble ambition to become the best digital design and innovation company in the world. In an industry that shifts as much as ours does, you need to be ready to constantly adjust, evaluate and improve along with it. Early on, Artefact competed with the classic design consultancy legacies of companies like Ideo and Frog. When you start out, make sure you are being hyper vigilant about your values, quality and integrity and avoid bad habits. Culture emerges from the values, policies, and behavior that you and your employees manifest each day. You have to give them reciprocal amounts of trust back to create a place of work where people want to return the next day. You should never work for less than you’re worth and especially never work for free. This is especially true when you first start out, because your first client relationships can determine if you succeed or not. At Artefact, we have a big-picture vision for what success looks like and we invest in areas we are passionate about. The honesty generates more respect from your client and the relationships that result are often stronger. Start an agency because you love the idea of working with great clients on a massive variety of exciting projects and you want some degree of autonomy over your destiny and legacy. It has not always been a smooth ride, but we set out to make a company that was world class and that is what we’ve got. From networking to job-hunting and then wowing your boss once you land the gig, here are 30 savvy moves you should make at each stage of your career before you hit 30.
In fact, juggling numerous opportunities is the best way to make yourself more appealing to hiring managers. Think about this: your platform gets some great press and goes from 1,000 users to 100,000 users in a day, and immediately it crashes.
If you scale up, you’re waiting to hire until the growth of your user base justifies the addition of more employees.


It’s the foundation upon which everything else can be built, and you know that it will hold. When you tell your users a feature is coming out in Q4, you can be sure of keeping that promise because you know your system and are confident you’ll stay the course.
To be honest, not a lot of things had to change, and it’s because we scaled out early on.
The smart decision is to scale out and set yourself up early to be able to handle anything that may come at you down the road.
James leads an experienced team at 2U that has built an industry leading technology platform that transforms online education for students around the globe. It’s never static and always subject to the tensions and moods of the people in the studio, the clients, and the business climate.
At Artefact, we dropped the corporate baggage adopted from previous employers for a much more trusting environment. These opportunities are often competitive and if you don’t put in the work, your competitors will.
You have to be resilient enough to keep a steady hand on the business and a balanced response to business conditions. Initiatives like our internal innovation program Startefact and passion areas like civic engagement and health care help us even out the extremes and maintain an environment of constant development.
If you are starting an agency in an effort to do something else, then you are choosing a risky and roundabout path.
It may seem old school, but it’s still simpler to hand people a card as opposed to hovering over them as they input your info into a cell phone. The new people you meet can easily get lost amid the hundreds of contacts you log into your email address book and various social networking accounts.
Even if you never go into selling full-time, holding a sales position at some point in your career can teach you valuable life lessons.
This is especially sage advice during the first six months at a new job, says Louise Jackson, a career coach in Ann Arbor, Mich.
It may be tempting to hide in your cubicle to avoid the aftermath of a mistake in the workplace, but it rarely works out in your favor. The most important thing you can do as you’re climbing the career ladder is to learn how to advocate for yourself, says Elizaga, whether you want to ask for a raise or a promotion, or join a team on an important project. How will your tech support know what the issue is when your platform has never seen 100,000 users before?
By doing this, you have the assurance that no matter how quickly you may need to grow later on, you’ve built your architecture in a flexible and intelligent way that will allow you to scale without taxing your team or endangering your roadmap. With a well-architected platform and a scaled-out team, if there is a bump in the road, you’ll be able to pivot rather than change course completely. Because we scaled out, put our processes in place, built our strong base, and created a manageable solution before even thinking about piling on users. But starting, running, and growing your own design company has also been a tremendous learning experience. The fact that so many different kinds of companies are now working in this space is testament to the demand for our kind of expertise, but when demand is strong so is the competition. Everyone gets the same amount of vacation, there is no limit on sick days, and employees can work from home as long as they communicate with the people they are working with. This goes back to the point about reputation: the first job you get with a client forever casts the mold for that relationship, so make sure to start out on the right foot.
Even now, 70% to 80% of our work is repeat business as a result of existing connections we have cultivated over time, with the help of great people and a great reputation, of course (see Insight No.
Eventually, most agencies fold; some figure out leadership succession plans and a very small fraction (think winning-the-lottery) sell their business to a bigger business and survive the cultural transformation that results. As a result, there are many people who are more than willing to help perfect strangers find a job, exchange contacts or give meaningful advice," says Michael Price, author of What Next? Instead, post pictures of yourself working on the house on LinkedIn or brief videos of you working with other volunteers on YouTube.
Proactiveness and communication are key for career success, says Elene Cafasso, executive coach for Enerpace, Inc.
Hey, if visualizing your goals worked for Hollywood funny man Jim Carrey, why can’t it work for you? Had you scaled out, you would have been able to test your system and put processes in place for when issues eventually occur.
A discussion about starting your own agency would not be complete without a little reality check about how hard it is to set yourself apart these days.
Or is it to meet a particular person?" Then make sure to accomplish your goal before the event is over. In the spirit of transparency, and with hope that by sharing the lessons we have learned we could save fellow designers some frustration, here are eight insights we've gleaned over the years. Flores, author of Executive Career Advancement: How to Understand the Politics of Promotion. THESE VERY SAME ENFORCEMENT AGENCIES, WHO HAVE SWORN TO PROTECT AND SERVE, OUR COUNTRY, AND CITIZENS ,ARE BUT SOME, OF THE CORRUPT,GREEDY TRAITORS .ENGAGED IN THE TYRANNY AND TORTURE. The school district has moved to a biometric identification program, saying students will no longer have to use an ID card to buy lunch.A  BIOMETRICS TO TRACK YOUR KIDS!!!!!i»?i»?A TARGETED INDIVIDUALS, THE GREEDY CRIMINALS ARE NOW CONDONING THEIR TECH!
Paul Weindling, history of medicine professor at Oxford Brookes University, describes his search for the lost victims of Nazi experiments.
The chairman of the board at ESL a€” then proprietor of the desert wasteland in Nevada known as a€?Area 51a€? a€” was William Perry, who would be appointed secretary of defense several years later.


EUCACH.ORG PanelIn a 2-hour wide-ranging Panel with Alfred Lambremont Webre on the Transhumanist Agenda, Magnus Olsson, Dr.
Henning Witte, and Melanie Vritschan, three experts from the European Coalition Against Covert Harassment, revealed recent technological advances in human robotization and nano implant technologies, and an acceleration of what Melanie Vritschan characterized as a a€?global enslavement programa€?.Shift from electromagnetic to scalar wavesThese technologies have now shifted from electromagnetic wave to scalar waves and use super quantum computers in the quantum cloud to control a€?pipesa€? a reference to the brains of humans that have been taken over via DNA, via implants that can be breathed can breach the blood-brain barrier and then controlled via scalar waved on a super-grid.
Eventually, such 'subvocal speech' systems could be used in spacesuits, in noisy places like airport towers to capture air-traffic controller commands, or even in traditional voice-recognition programs to increase accuracy, according to NASA scientists."What is analyzed is silent, or sub auditory, speech, such as when a person silently reads or talks to himself," said Chuck Jorgensen, a scientist whose team is developing silent, subvocal speech recognition at NASA Ames Research Center in California's Silicon Valley. We numbered the columns and rows, and we could identify each letter with a pair of single-digit numbers," Jorgensen said. People in noisy conditions could use the system when privacy is needed, such as during telephone conversations on buses or trains, according to scientists."An expanded muscle-control system could help injured astronauts control machines.
If an astronaut is suffering from muscle weakness due to a long stint in microgravity, the astronaut could send signals to software that would assist with landings on Mars or the Earth, for example," Jorgensen explained. These are processed to remove noise, and then we process them to see useful parts of the signals to show one word from another," Jorgensen said.After the signals are amplified, computer software 'reads' the signals to recognize each word and sound. Our Research and Development Division has been in contact with the Federal Bureau of Prisons, the California Department of Corrections, the Texas Department of Public Safety, and the Massachusetts Department of Correction to run limited trials of the 2020 neural chip implant.
We have established representatives of our interests in both management and institutional level positions within these departments. Federal regulations do not yet permit testing of implants on prisoners, but we have entered nto contractual agreements with privatized health care professionals and specified correctional personnel to do limited testing of our products.
We need, however, to expand our testing to research how effective the 2020 neural chip implant performs in those identified as the most aggressive in our society. In California, several prisoners were identified as members of the security threat group, EME, or Mexican Mafia. They were brought to the health services unit at Pelican Bay and tranquilized with advanced sedatives developed by our Cambridge,Massachussetts laboratories. The results of implants on 8 prisoners yielded the following results: a€?Implants served as surveillance monitoring device for threat group activity. However, during that period substantial data was gathered by our research and development team which suggests that the implants exceed expected results. One of the major concerns of Security and the R & D team was that the test subject would discover the chemial imbalance during the initial adjustment period and the test would have to be scurbbed. However, due to advanced technological developments in the sedatives administered, the 48 hour adjustment period can be attributed t prescription medication given to the test subjects after the implant procedure. One of the concerns raised by R & D was the cause of the bleeding and how to eliminate that problem.
Unexplained bleeding might cause the subject to inquire further about his "routine" visit to the infirmary or health care facility. Security officials now know several strategies employed by the EME that facilitate the transmission of illegal drugs and weapons into their correctional facilities.
One intelligence officier remarked that while they cannot use the informaiton that have in a court of law that they now know who to watch and what outside "connections" they have.
The prison at Soledad is now considering transferring three subjects to Vacaville wher we have ongoing implant reserach. Our technicians have promised that they can do three 2020 neural chip implants in less than an hour.
Soledad officials hope to collect information from the trio to bring a 14 month investigation into drug trafficking by correctional officers to a close. Essentially, the implants make the unsuspecting prisoner a walking-talking recorder of every event he comes into contact with.
There are only five intelligence officers and the Commisoner of Corrections who actually know the full scope of the implant testing. In Massachusetts, the Department of Corrections has already entered into high level discussion about releasing certain offenders to the community with the 2020 neural chip implants. Our people are not altogether against the idea, however, attorneys for Intelli-Connection have advised against implant technology outside strick control settings. While we have a strong lobby in the Congress and various state legislatures favoring our product, we must proceed with the utmost caution on uncontrolled use of the 2020 neural chip. If the chip were discovered in use not authorized by law and the procedure traced to us we could not endure for long the resulting publicity and liability payments. Massachusetts officials have developed an intelligence branch from their Fugitive Task Force Squad that would do limited test runs under tight controls with the pre-release subjects. Correctons officials have dubbed these poetnetial test subjects "the insurance group." (the name derives from the concept that the 2020 implant insures compliance with the law and allows officials to detect misconduct or violations without question) A retired police detective from Charlestown, Massachusetts, now with the intelligence unit has asked us to consider using the 2020 neural chip on hard core felons suspected of bank and armored car robbery. He stated, "Charlestown would never be the same, we'd finally know what was happening before they knew what was happening." We will continue to explore community uses of the 2020 chip, but our company rep will be attached to all law enforcement operations with an extraction crrew that can be on-site in 2 hours from anywhere at anytime.
We have an Intelli-Connection discussion group who is meeting with the Director of Security at Florence, Colorado's federal super maximum security unit.
The initial discussions with the Director have been promising and we hope to have an R & D unit at this important facilitly within the next six months. Napolitano insisted that the department was not planning on engaging in any form of ideological profiling. I will tell him face-to-face that we honor veterans at DHS and employ thousands across the department, up to and including the Deputy Secretary," Ms. Steve Buyer of Indiana, the ranking Republican on the House Committee on Veterans' Affairs, called it "inconceivable" that the Obama administration would categorize veterans as a potential threat.



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