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10.05.2014
Or perhaps you think the idea is just ridiculous … after all, why would anyone intentionally create war, disease, car accidents, and horrible romantic break-ups?
Now let me be clear, understanding the power of your subconscious mind is a VAST topic and it is also full of paradoxes. Today’s article is just an introduction to understanding the power of your subconscious mind. It’s hard to believe that I spent years of my life in non-fulfilling pursuits all because I had one subconscious belief that could have been changed years ago.
Are you going to be one of the excuse-makers, or are you going to be one of the people who makes the commitment and changes your life, starting right now? I want to thank you for this gold mine of information on the subconscious mind and EFT tapping that you put out there for us.
Thanks so much for stopping by and commenting… Sure, you can get in there and clean house. I know that I have many subconscious blocks, some I am sort of aware of, some I am completely aware of, but I do think the scariest ones are the ones that I have no idea even exist.
Yea for sure Anita, I have been blown away to discover what unhelpful shadow stuff was lurking in my subconscious mind, and we don’t know what we don’t know! I do believe everything I see is just a projection of my subconscious mind and I see it the way I see it because of what is buried in side my subconscious. Hi Lesley, yes and it is such a fascinating process to go deeper and deeper into the power of your subconscious mind to see how the patterns are created.
Description: This highly significant map of the world eluded examination by modern scholars for nearly four hundred years until its re-discovery in 1901 by the Jesuit historian, Joseph Fisher, in the library of Prince von Waldburg zu Wolfegg-Waldsee at the Castle of Wolfegg, WA?rttemberg Germany.
It had long been suspected that Martin WaldseemA?ller, a professor of cosmography at the school in St.
The purpose of this little book is to write a description of the world map, which we have designed both as a globe and as a projection [tam in solido quam plano]. Martin WaldseemA?llera€™s Universalis Cosmographia secundum Ptholomei Traditionem et Americi Vespucci aliorum Lustrationes [A Map of the World According to the Tradition of Ptolemy and the Voyages of Amerigo Vespucci] was designed on a single cordiform projection and engraved on twelve wooden blocks (21 x 30 inches each; 54 x 96 inches overall) at Strasburg and printed at St. In Plate IX of the map, numbering the plates from left to right, the top row first, WaldseemA?ller re-asserts that he is particularly delineating the lands discovered by Vespucci.
A general delineation of the various lands and islands, including some of which the ancients make no mention, discovered lately between 1497 and 1504 in four voyages over the seas, two by Fernando of Castile, and two by Manuel of Portugal, most serene monarchs, with Amerigo Vespucci as one of the navigators and officers of the fleet; and especially a delineation of many places hitherto unknown. Vespucci claimed that on his first voyage he made discoveries along the coasts of Honduras and the Gulf of Mexico.
In describing the general appearance of the world, it has seemed best to put down the discoveries of the ancients, and to add what has since been discovered by the moderns, for instance, the land of Cathay, so that those who are interested in such matters and wish to find out various things, may gain their wishes and be grateful to us for our labor, when they see nearly everything that has been discovered here and there, or recently explored, carefully and clearly brought together, so as to be seen at a glance.
This mapa€™s greatest claim to immortality, however, is contained in the simple word of seven letters, America, the earliest known use of that name to describe the newly found fourth part of the world, placed on the southern continent (present-day South America) of the world map only by WaldseemA?ller. More than four years had elapsed since Amerigo Vespucci announced what he claimed to be the discovery of an entirely new continent, and as yet that new continent had no satisfactory name. In the first years of the new century, a group of scholars decided to produce a revised edition of the Cosmography of Ptolemy (#119) to meet the urgent need for new maps, according to the new discoveries.
Martin WaldseemA?ller, a native of Freiburg in the Breisgau and appointed Professor of Geography at St. Toward the South Pole are situated the southern part of Africa, recently discovered, and the islands of Zanzibar, Java Minor, and Seula.
The name appeared in Halmal, a semi-divine mythical forefather or ancestor of the Amelungen, or royal tribe of the Ostrogoths, which was called A–mlunger. Returning to the map, it is curious to note that while the name America appeared on the new continent (South America) of the new hemisphere on the world map, WaldseemA?ller did not choose to use it on the small inset map of the western hemisphere, where South America is labeled Terra Incognita. By selecting the name America for a major portion of the new discoveries, WaldseemA?ller was not unaware of the contributions of Columbus and intended no denial of the credit properly due him.
Plate I, in the upper left-hand corner, contains an inscription that explains WaldseemA?llera€™s ideas as to the location of the lands discovered by Vespucci and Columbus.
Many have regarded as an invention the words of a famous poet [Virgil] that a€?beyond the stars lies a land, beyond the path of the year and the sun, where Atlas, who supports the heavens, revolves on his shoulders the axis of the world, set with gleaming starsa€?, but now finally it proves clearly to be true. Instead of a€?19 degreesa€? he should have written a€?29 degreesa€? which, when added to the 23 degrees of the tropic, would have made the a€?52 degreesa€? given in the a€?thirda€? voyage as Amerigo Vespuccia€™s farthest south. The remarkable geographical features of the WaldseemA?ller map are, however, more important than the giving of a name to one of them.
These close approximations to geographical actualities were natural corollaries of Amerigoa€™s great a€?discoverya€™ of a a€?fourth part of the worlda€?.
WaldseemA?ller places a land to the west of Isabella Insula [Cuba], as do many of the other mapmakers of his time, La Cosa, Cantino, Ruysch and Caveri (#305, #308, #313, #307).
To the south, the long attenuated form given to both Terra Ulteria€? Incognita and to America, the west coasts of which are, as it were, rolled back to indicate WaldseemA?llera€™s lack of knowledge of these areas. Leaving the New World discoveries, one cannot help but notice the striking resemblance between WaldseemA?llera€™s a€?Old Worlda€? outline and that presented by Henricus Martellus Germanus in his map of 1490 (#256).
Although many of the ancients were interested in marking out the circle of the land, things remained unknown to them in no slight degree; for instance, in the west, America, named after its discoverer, which is to be reckoned a fourth part of the world. In addition to Caveri, Martellus and Ptolemy, other sources synthesized by WaldseemA?ller include the narratives of Marco Polo, whose data concerning the geography of eastern China and the adjacent islands, though already known to the world in the map of Fra Mauro (#249), the Catalan Atlas (#235) and in globes such as those of Behaim (#258), are now for the first time embodied in a popular printed sheet map; and the Northmen, whose explorations in Mare Glaciale and in the neighborhood of Greenland were known from the maps of Claudius Clavus and those of Donnus Nickolaus Germanus. Thus, derived chiefly from Caveria€™s map (#307), itself based in many particulars upon the Cantino world map of 1502 (#308), the WaldseemA?ller production of 1507 transmitted the features of both to an impressive list of succeeding maps, globes and globe gores reaching to 1520 and well beyond.
Of the same year as the map itself, and displaying its features, was the previously alluded to printed globe issued by WaldseemA?ller, known today only by two sets of globe gores on uncut sheets. WaldseemA?ller, himself, continued his cartographic production beginning with a revised edition of Ptolemya€™s Geographia (eventually published by others), which included a Supplement composed of 20 maps claimed by some scholars to be a€?the first modern atlas of the worlda€™.
The regression of WaldseemA?ller to the Columbian conception of Cuba as a part of the continent of Asia was without question confusing to those who saw the map of 1516 with its specific legend. One can hardly overemphasize the significance in cartographic history, therefore, of the printed WaldseemA?ller productions of 1507 - world map, insets, and globe gores. The name America (applied to present-day Brazil) appeared for what is believed the first time on Martin WaldseemA?ller's 1507 world map a€” the so-called Baptismal Certificate of the New World.
AMERICA, we learn as schoolchildren, was named in honor of Amerigo Vespucci a€” for his discovery of the mainland of the New World.
Traditional history lessons about the discovery of America also raise questions about the meaning of discovery itself.
And yet, despite the issue of who discovered America, we are still confronted with the awesome fact that it was the voyages of Columbus, and not earlier ones, that changed the course of world history. Carew is resurrecting the ideas of Jules Marcou, a prominent French geologist who while studying North America argued, as did other 19th-century writers, that the name America was brought back to Europe from the New World; and that Vespucci had changed his name to reflect the name of his discovery.
Like Marcou, Carew wants us to believe that America was not named after Vespucci, but vice versa; that Vespucci had, so to speak, re-named himself after his discovery, gilding his given name by modifying it to reflect the significance of his discovery.
Some scholars believe Vespucci was named after Saint Emeric, son of the first king of Hungary. As was the custom of the Florentine nobility, Vespucci received an education that featured special instruction in the sciences connected with navigation a€” natural philosophy, astronomy, and cosmography a€” in which he excelled. During the first half of the 20th century, scholars discovered further evidence that clears away the cloud of misunderstanding and ignorance by which Vespucci has long been obscured.
The voyage completed by Vespucci between May 1499 and June 1500 as navigator of an expedition of four ships sent from Spain under the command of Alonso de Hojeda is certainly authentic. Under Portuguese auspices he completed a second expedition, which set sail from Lisbon on May 31, 1501. Vespucci not only explored unknown regions but also invented a system of computing exact longitude and arrived at a figure computing the earth's equational circumference only fifty miles short of the correct measurement.
The new geography included in its appendix WaldseemA?ller's large, stunning map of the world, on which the New World is boldly labeled AMERICA a€” in the middle of present-day Brazil.
The baptismal passage in the Cosmographiae Introductio has commonly been read as argument, in which the authors said that they were naming the newly discovered continent in honor of Vespucci and saw no reason for objections. Even though the Latinization of Americus fits a pattern, why did the cosmographers not employ Albericus (hence the assumption that "Alberigo" was Vespucci's authentic Christian name), the Latinization that had already been used for Amerigo's name as the author of the Mundus Novus? Did America get its name through oral tradition when those who had sailed with Columbus or Vespucci circulated stories that gold was to be found in the Amerrique Mountains of Nicaragua? The coast at the foot of the Amerrique Mountains that faces the Caribbean Sea is called the Mosquito Coast, named for the Mosquito Indians, who live there still. The Caribs, traveling far from their Carib or Cariay coast, could see the Amerriques in the distance, and these mountains for them could have signified the mainland. Rodney Broomea€™s recent book, Terra Incognita: The True Story of How America Got Its Name (2001), in which he argues for the Amerike theory, is a very good read, but ultimately lacks the hard evidence to support the authora€™s claim. An early version of this essay appeared in The American Voice (1988) and a section in Encounters (1991).
In late May 2003, the Library of Congress completed the purchase of the only surviving copy of the first image of the outline of the continents of the world as we know them todaya€” Martin Waldseemullera€™s monumental 1507 world map. Martin Waldseemuller, the primary cartographer of the map, was a sixteenth-century scholar, humanist, cleric, and cartographer who had joined the small intellectual circle, the Gymnasium Vosagense, organized in Saint-DieI?, France. Thus, in northeast France was born the famous 1507 world map, entitled Universalis cosmographia secunda Ptholemei traditionem et Americi Vespucci aliorum que lustrationes (A drawing of the whole earth following the tradition of Ptolemy and the travels of Amerigo Vespucci and others). While it has been suggested that Waldseemuller incorrectly dismissed Christopher Columbusa€™s great achievement in history by the selection of the name America for the Western Hemisphere, it is evident that the information that Waldseemuller and his colleagues had at their disposal recognized Columbus's previous voyages of exploration and discovery. By 1513, when Waldseemuller and the Saint-DieI? scholars published the new edition of Ptolemy's Geographiae, and by 1516, when his famous Carta Marina was printed, Waldseemuller had removed the name America from his maps, perhaps suggesting that even he had second thoughts in honoring Vespucci exclusively for his understanding of the New World.
A reported one thousand copies of the 1507 map were printed, which was a sizeable print run in those days. The Library of Congress's Geography and Map Division acquired in 1903 the facsimiles made of the 1507 and 1516 maps.
Library of Congress and specialists in the Library were encouraged to investigate the opportunity. The 1507 world map is now the centerpiece of the outstanding cartographic collections of the Library of Congress, as it would be for any world class cartographic collection.
The Librarya€™s acquisition of the Waldseemuller map represents an important moment to renew serious research into this exceptional map, to determine the sources which made possible its creation, and to investigate its contemporary impact and acceptance. Through agreement with Prince Waldburg-Wolfegg and the government of Germany, the 1507 world map by Martin Waldseemuller is to be placed on permanent display in the Library of Congressa€™s Great Hall area in the Thomas Jefferson Building. DESCRIPTION: The existence of sets of gores for making into a globe had been surmised for some time from the discussion in WaldseemA?llera€™s CosmographiA¦ Introductio. That which adds special significance to this young Germana€™s representations of the new lands, so far as a study of globes is concerned, is the repeated recurrence of his particular outlines or contours in the globe maps of the first quarter of the century, produced by such cartographers as Johann SchA¶ner of NA?rnberg (#328), and by those of his school.
In a little tract, printed in Strassburg in the year 1509, there appears to be a reference to a globe which may be that constructed by WaldseemA?ller. The twelve such gores, measuring 18 x 34.5 cm, corresponding very closely to those described by WaldseemA?ller were for a long time in the Hauslab-Leichtenstein collection and are now in the University of Minnesota, Minneapolis.
The world outline is a simplified reduction of WaldseemA?llera€™s large map of 1507 (#310) with relatively few names but (when mounted) sufficient for illustrative purposes. Martin WaldseemA?ller, theologian and cosmographer, and Matthias Ringmann, a humanist poet, were brought to the monastery of St. Although it is likely that the simple globe gores, their model or a€?Marquettea€? of the New World view, would have been available with each issue of the Cosmographiae, the large 12 sheet wall-map, would have been too expensive to be sold as widely. Considerable speculation, misinformation and some misunderstanding has surrounded these globe gores and the large world map.
What we knew by 1990 about the 1940 dinner was published in Irregular Memories of the a€™Thirties.
In this the first of the BSJa€™s revived Christmas Annuals (a pleasant custom begun by Edgar W. January 30, 1940, was a golden evening, an evening of a€?entertainment and fantasya€? as Edgar W. Finally, after a Great Hiatus of nearly four years, plans were made a€” than to the imminent publication of 221B: Studies in Sherlock Holmes a€” for another BSI Annual Dinner, the first since 1936.
I had been planning to take a two weeks' holiday in the south toward the end of the month, but in view of this epic occasion, I have now changed my plans, and shall be leaving on January 12, and returning on the 29th.
Please inform the undersigned promptly of your intention to attend so that the Gasogene and the Tantalus may make accurate plans. And on January 30, 1940, the Baker Street Irregulars gathered for their annual dinner once more.
The first order of business under the Constitution was the drinking of the canonical toasts. There is also extant a letter from Steele to Vincent Starrett about this drawing, quoted in the previously cited unpublished memoir by Steelea€™s son Robert: a€?I had an absurdly hard struggle with my Sherlock. This was also the first time the Baker Street Irregulars met at the Murray Hill Hotel, where the BSI dinners would continue to be held a€” cocktails in Parlor F, dinner and program in Parlor G a€” until the New York landmark was finally torn down in the late a€™Forties, to be great regret of many sentimental people. The 1940 dinner might not have included every Irregular of that era with whom one would wish to dine, but it was a fine list nonetheless. Denis Conan Doyle was the eldest son of Sir Arthura€™s second marriage (his mother, Lady Conan Doyle, would pass away later in the year), and Trustee of a very active literary Estate indeed.
He went on to describe how, in the lore of the Irregulars, Doyle is pictured as a struggling young physician, delighted at the chance to a€?peddlea€? the cases his friend Dr. Certainly one would love to have been a fly on the wall that night, or, even better, archy the cockroach darting among the drinks on the table, to hear Denisa€™s charming discourse, and all the other scholarship and tomfoolery that transpired that night, the first BSI dinner in four long years.
Meanwhile, and with 221B still rolling off the presses, I am sending you a first very rough-and-ready copy of the Gazetteer which you have egged me on, from time to time, to write.
I hope things are going well for you, and again let me say that your absence was a matter of very genuine regret indeed to all of us who look to you as mentor and guide -- to say nothing of your status as sponsor and editor of the Book of the Day. Re the Gazetteer: I'm inclined to agree with you that it might be extended to advantage by a listing of the more important clubs and restaurants, etc.
I imagine we should not too often bring out a volume of ana; the public might easily tire of us.
In his essay in Irregular Memories of the 'Thirties discussing this first BSI anthol-ogy of Writings About the Writings, neither Robert G.
So it should be, from someone who (born 1915) had by 1990 long been one of the nationa€™s foremost authorities on Victorian literature and culture. I know of no other such study as the interesting one you suggest, although it is perhaps odd that the idea did not earlier explode in the skull of some devoted Sherlockian. It seems to me more than likely that Doyle wrote that scene in His Last Bow quite deliberately, knowing it for what it was - a friendly para-phrase of the parting between Johnson and Boswell; although it may of course have been subconscious. You have chosen a delightful subject for your thesis; and you will pardon me if I hope that you will treat it not too seriously, but with a touch of humor. I am leaving Chicago inside of a week, I think, for a voyage around the world; so in closing I must wish you - in my absence - all good luck in your efforts. A few years later, an editor was interested in publishing the essay a€” the best of all possible editors for Sherlockian work, Vincent Starrett himself. The quotation is from Christopher Morleya€™s a€?Notes on Baker Streeta€? in the Saturday Review of Literature, January 28, 1939, not from any letter Starrett received from him. This independent Sherlock Holmes society had been founded in New York in 1935 by Richard W.
Since Morleya€™s letter of December 23, 2939, below was unavailable for Irregular Memories of the a€™Thirties, this reference in Edgar W. A copy of Morleya€™s letter to Smith below went to Vincent Starrett in Chicago, with the handwritten note: a€?Merry Christmas, Vincenzio. When I was in Chicago a week ago I learned from Vincent Starrett that his book 221-B is actually to be published on January 30. Since Christ Cella's place on 45 Street, where we used to hold meetings, has been modernized and the old upstairs room there no longer exists (he has only a not very attractive cellarage; which makes me think of The Fiend of the Cooperage; do you know it?) I am wondering if the Murray Hill Hotel would not be a singularly pleasant place for the meeting?
You yourself would, I hope, perhaps feel inclined to present a proceeding of some sort; I mean a few remarks on the Obliquity of the Ecliptic, or whatever may be momently on your mind.
Just for the fun of starting trouble, I am sending a copy of this both to Starrett and to Harold Latham of Macmillan; who will I'm sure see to it that each convive gets a presentation copy of the Book.
I hope I may assume that like Peterson the commissionaire, or No, it was Henry Baker, you are carrying a white goose and walking with a slight stagger. Beginning in 1945, Titular Investitures were conferred at the annual dinners to denote membership in the BSI. That it was the first one Smith prepared is indicated by a letter to Christopher Morley dated three days later (November as the month, in Irregular Memories of the a€™Thirties, p.
There are forty-eight names on the somewhat woolly list, below, and they bear some analysis, following Miss Mouillerata€™s cover letter. The other names on Smitha€™s list are familiar ones, though some of them are surprises to see here. Members by 1935, according to Morley's list that year: Ronald Mansbridge, Harrison Martland, John Sterling, Lawrence Williams. Ones who came into the BSI at the 1940 dinner: John Connolly, Peter Greig, Howard Haycraft, James Keddie (his son James Jr.
A few more details about some of these Irregulars of the a€™30s and a€™40s can be provided now, for the record. Of other names on this list, Harold Latham was, as we have seen, Trade Editor at the Macmillan Company responsible for publishing 221B: Studies in Sherlock Holmes.
This was a 1940 collection of essays by Vincent Starrett, published by Random House, with an a€?Unconventional Indexa€? by Christopher Morley. More serious still, two more toasts stipulated by our Constitutional ar-rangements are absent altogether, and missing ever since. As to The Second Most Dangerous Man: The query about his identity was a€” as Bill Hall will tell you a€” the original, first, quickie, abbreviated examination for eligibility to membership in the pre-natal Baker Street club. Resting imposingly on the long table at which the BSI dined on January 30, 1940, was an a€?orthodox coal-scuttle,a€? authentically Victorian, which James P. The coal box was an ornament, and in it were stored such details of fireside comfort as slippers, unread magazines and so forth.
Although Keddie was a contributor to 221B: Studies in Sherlock Holmes, he came close to missing the 1940 dinner until Morley unearthed his address barely ten days before. Because of money, and his second wifea€™s health, Vincent Starrett never made it back to New York for a BSI dinner after the one in 1934. Bill Halla€™s copy bears the affectionate raspberry Christopher Morley often sent his old frienda€™s way. It also bears the notation a€?$5.00 casha€? which was probably the true cost of the evening. The pattern followed by the BSI for quite a few years thereafter, of oysters (a€?shall the world be overrun bya€?), pea soup (as in London fog), curried chicken (minus one ingredient as served in a€?Silver Blazea€?), and a sweet, was set by Christopher Morley whose handwritten draft of the printed menu has survived.
The quotation from this letter, taken from an article by the artista€™s son, was incomplete.
Meanwhile, Starrett was already building a new Sherlock Holmes collection, with a big start in August 1940 from Logan Clendening.
When this was written in 1990, the hope was that Sir Arthur Conan Doylea€™s sur-viving child, Dame Jean, might come to New York for a BSI dinner. All this within your ear; but the circumstances being what they are, you will understand why I can't be any place but Reno on January 30.
I could and would, of course, if the dinner were postponed, keep you posted as to developments, and the probable time I should be free to make a New York visit.
My brother Felix has a subtle scheme which he will bring direct from the State Department in Washington. The errata slip in 221B, as by Jane Nightwork, reads: a€?In the unavoidable absence of the Editor, a volunteer hand must call attention to the curious incident of what the Proofreader did in the night-time.
Everybody is too pooped this morning to be able to give you any intelligible report but I must let you know at once that the evening was a grand success in every way. The only sadness is that I intended to have a copy signed for you by all those present, and in the general uproar this did not get done. Since you seem not to have heard the news, I am sending this by pony express so that you may know at once that the Irregulars met, feasted, d---k, and thought of you. Denis Conan Doyle made a neat little address in which he stuck to the tradition of the Irregulars and told us about his father's acquaintance with Holmes.
Of course Christopher himself in person (but he WAS a moving picture!) was the glowing heart of the nebulae.
And, by the way, I think having vindicated Watson in the matter of the coal scuttle, it now behooves me to vindicate him in the Persian Slipper. BOOKS ALIVE: Man, oh man, WHAT a title, and doubly good for your book because none has a greater faculty for bringing books ALIVE than you. I was glad to get your note of February 27th, and to learn from it that you may be coming back East soon.
Since the first draft of the Gazetteer, I have added about 150 more names - still without resorting to bars or theatres - but more important, I have fallen in with Dr. Who the members were of the Irene Adler Division with which Christopher Morley and other Irregulars convened immediately following the BSI dinner in New York is a mystery, however. For many years, it was believed that BSI dinner photographs commenced after World War II, with the one of the 1946 dinner. So it was a surprise when James Keddiea€™s letter above referred to a dinner photo, and a thrill when a print turned up in the hands of Mary Hazard, daughter-in-law of the late Irregular whose it had been: Harry Hazard, a solver of the Sherlock Holmes Crossword in 1934.
But to confound us, in the photograph are at least two men whose names are not in Smitha€™s minutes: William C. None of the seven surviving copies of 221B I have seen bears all the signatures of everyone we can say was at the dinner.
Comparing signatures in one copy of 221B after another makes for further confusion Some men seem to have stayed glued to their seats throughout the signing session, as the copies of Starretta€™s book made their way around the table, while others seem to have gotten up and roamed around the room, signing one copy here, another copy there.
Three particular signatures appear as a trio in one copy after another a€” James Keddie, Edgar W. Bill Vande Water has picked up where Harry Hazard left off, and carried on with his typical valiant job of assigning names to faces, but a few remain unidentified. The photograph a€” Ia€™ve been having enormous fun, showing my friends what I looked like nearly sixty years ago. I was also given a bit of a nudge by Archie Macdonell, who founded the first Sherlock Holmes Society in England in June 1934. I remember David Randall, and discussion of the cash value of certain Sherlock Holmes first editions.
The man who got me started in all this Sherlock Holmes stuff was not present at the dinner. I find it fascinating that all the marketing skills we have today were used by people thousands of years ago. At the simpler end of the market, products dona€™t need a brand a€“ they just need to work. Religions, spiritual movements, political ideologies, self-help theories and therapies are all examples of services which can't succeed without effective branding.
Having taken over story from early religion, the a€?majora€™ religions introduced a high-profile brand feature: the symbolic individual.
It has been recently recognised that when people make a buying decision, they are not really buying a product but what they believe it will do for them. Brands have to change to suit circumstance, but the strategy has to be properly thought through.
Deliberate attempts at rebranding in order to reverse a perceived decline often dona€™t work or have unforeseen adverse effects. Only religion has succeeded in using the carrot-and-stick technique in which negative reinforcers such as guilt, fear and hatred work alongside positive reinforcers such as inclusion, security and reward.
From positive and negative reinforcement, the invention of the bad guy as antithesis of the mascot follows easily. The major religions use one tool that commercial products and services can't use: punishment for failing to buy or for ceasing to buy. Products are often rebranded to match changes in perception, in order to retain customer loyalty.
Subud's problem at present is that its brand is inauthentic, whereas the product itself is quite a good one.
The success of a brand depends less on what it actually does than what it promises to do, though it should not mislead. The latihan exercise is practised two or three times a week for half an hour, either alone or in a group, where men and women do the exercise separately (in line with Muslim religious tradition).
You’ll need someone to help, so it may be an idea for you to take it in turns to act as subject, and assistant, to help each other muscle-test ideas. This is a powerful way to find out the degree of subconscious harmony with what you consciously wish for.
How do we reprogram our subconscious mind to get it on the same page as our conscious mind?  Mindfulness, hypnotherapy, habit formation, repetition and energy psychology techniques are some of the answers, which you’ll find more fully explained in The Honeymoon Effect, and which I will write about more in future months. I’ll be sharing more on this fascinating subject.  If you would like to receive future blogs, please click the ‘Follow’ button on the bottom right hand of your screen now!
Have you ever felt frustrated about this idea of creating your own reality with the power of your subconscious mind? This article is barely going to scratch the surface of what you need to know to start getting real results in the physical world.
And before we get started, this article will do you no good at all unless you are willing at least to be open to some new ideas. My blog was really popular its first year of existence, but I made no money at all that entire year. My business turned around within about three months, and last year I made almost $400K, paid off my mortgage, and now have a lot more choice about what I do with my time.
I could write 5000 articles about this topic of harnessing the power of your subconscious mind, it’s so vast. Fisher found the only known remaining copy of this map securely bound up in an old book bearing the bookplate of the 16th century German mathematician and geographer Johannes SchA¶ner. Die, located in the Vosges Mountains of France, had made a map of the world in the year 1507. Die in a an original issue of about 1,000 copies (a thousand copies represented a large edition for this time, immediately preceding post-Columbian world maps, such as Juan de la Cosaa€™s, Cantinoa€™s and Caveria€™s (#305 thru #309 - were all manuscript maps). All this we have carefully drawn on the map, to furnish true and precise geographical knowledge.
A Florentine cosmographer, he sailed in 1497 with a commission appointed by Ferdinand and Isabella to investigate reports that Columbusa€™ administration of Hispaniola was inept. He also credited himself with three other voyages by 1503, when he made his last, an investigation of the coast of Brazil for Portugal. Taken together, these inset hemispheres form the most comprehensive and most nearly correct representation of the world displayed on any map known to have been constructed up to the year of 1507.
Besides this world map, WaldseemA?ller also introduced the name America in two other media, in the previously mentioned Cosmographia Introductio and on his globe (thought by some scholars to be the so-called Hausslab-Linchoten globe (#311), both also produced in the year 1507).
It happened that in the Vosges Mountains in the little town of Saint-Die, there was a college under the patronage of the studious Duke Renaud (Rene) II of Vaudemon, of Lorraine, the titular a€?King of Jerusalem and Sicilya€?, who was there resident.
On Plate V (the Caribbean area) of his map, WaldseemA?ller wrote: These islands were discovered by Columbus, an admiral of Genoa, at the command of the King of Spain.
For there is a land, discovered by Columbus, a captain of the King of Castile, and by Americus Vespucius, both men of very great ability, which, though in great part lies beneath a€?the path of the year and of the suna€? and between the tropics, nevertheless extends about 19 degrees beyond the Tropic of Capricorn toward the Antarctic Pole, a€?beyond the path of the year and the suna€?. Since Columbus never explored as far south as the equator, the words a€?it proves clearly to be truea€? are clothed with meaning only in the light of Amerigoa€™s voyages into the southern hemisphere, not at all in the light of the a€?firsta€? of the a€?four voyagesa€?, from which the dispute ultimately arose as to which could claim priority upon the shore of the new continent, Columbus or Amerigo Vespucci; for that a€?firsta€? voyage, like all the voyages of Columbus, was entirely north of the equator. In addition to the previously mentioned accuracy and a€?noveltya€™ of the hemispheric insets, and the picturing of the new southern continent, with its surprisingly correct general contour, the inset map presents a portion of the northern continent as well, and the two are correctly joined together by a narrow isthmus. One is tempted to loose sight of this revolutionary advance over the previously dominating world conception of Ptolemy in focusing all the attention to the single feature that has made WaldseemA?llera€™s map so famous, the first appearance thereon of the name America. This area may represent the coast of China copied from Marco Polo, and placed here in the belief that the new discoveries were in and near Asia. In extending the South American coast to 50 degrees South (high-lighted by the implantation of a Portuguese flag), WaldseemA?ller avoids committing himself as to the possibility of a passage by sea around this new continent by continuing its land to the edge of, and actually into, the map frame (compare this abrupt treatment with his depiction of Africa, where he is willing to go outside of the preset form of his map frame in order to accommodate the full extension of the continent and thus substantiate the Portuguese proof of a passage to the Far East). As can be seen on the accompanying comparison illustration, except for the southern half of Africa, in both projection and general geographical contours the Old World of WaldseemA?llera€™s 1507 map seems to have been virtually copied from Martellus.
Another is, to the south, a part of Africa, which begins about seven degrees this side of Capricornus and stretches in a broad expanse to the south, beyond the torrid zone and the Tropic of Egocerus (Capricornus). At least twice Henricus Glareanus copied WaldseemA?llera€™s world map and insets in manuscript. Two maps in this Supplement show the New World discoveries, Tabula Terre Nove and Orbis Typus Universalis.
In his great and very important world map of 1516, WaldseemA?ller showed the landmass abutting upon the western border of the map, as in the two above mentioned maps, but here gives it the name Terra de Cuba Asie Partis.
The representation in these of the American continents separated from Asia by a broad ocean in the midst of which lay the island of Japan was a splendid synthesis based upon such known particulars as the narrative of Marco Polo, the voyages of the Portuguese to North America by way of the Atlantic and to India by way of the Cape of Good Hope, the discoveries of South America by Vespucci and Cabral, the Spanish discoveries in the West Indies and the Caribbean, and above all, perhaps, the notable manuscript maps of La Cosa, Cantino, and Caveri.
The only known surviving copy was purchased, in 2003, by the Library of Congress for $10 million.
Further, other discoveries of America have been credited to the Irish who had sailed to a land they called Iargalon, the land beyond the sunset, and to the Phoenicians who purportedly came here before the Norse. Specifically, Marcou introduced the name of an Indian tribe and of a district in Nicaragua called Amerrique, and asserted that this district a€” rich in gold a€” had been visited by both Columbus and Vespucci, who then made this name known in Europe. To define it Carew echoes Marcou, who quotes from his correspondence with Augustus Le Plongeon. He has been wrongfully portrayed as a crafty opportunist ever since the mid-16th century when Bartholomew de Las Casas accused him of being a liar and a thief who stole the glory that belonged to Columbus.
Around 1490 he was sent to Spain by his employers, the famous Italian family of Medici, to join their business in fitting out ships. At the beginning of 1505 he was summoned to the court of Spain for a private consultation, and, as a man of experience, was engaged to work for the famous Casa de Contratacion de las Indias (Commercial House for the West Indies), which had been founded two years before in Seville.
The first or traditional series consists of the widely published letters, dated 1504, purportedly written by him. After a halt at the Cape Verde Islands, the expedition traveled southwestward, reached the coast of Brazil, and certainly sailed as far south as the RA­o de la Plata, which Vespucci was the first European to discover. It was, however, not his many solid accomplishments but an apparent error made by a group of scholars living in St. This map is the first known map, printed or manuscript, to use the name America, and also the first to depict clearly a separate western hemisphere, with the Pacific as a separate ocean. But, as etymologist Joy Rea has suggested, it could also be read as explanation, in which they indicate that they have heard the New World was called America, and the only explanation lay in Vespucci's name. Their substitution of Americus for the well-known Latinization Albericus might mean that they wanted a Latinization that would fit and explain the name America which they had already heard applied to the New World. The Indians in the Caribbean did have a word for the mainland, given in the LexicografA­a Antillana (Antillean Dictionary, 1931) as babeque and defined as the name that Columbus understood the Indians to say when they were pointing to a land beyond Haiti and Cuba.
It constitutes an incredible Anglicization of the New World a€” and would, for obvious reasons, infuriate Carew.
He purportedly gave one of the islands he explored to a friend, another to his barber, and also promised some Italian friars that they could be bishops.
However, even if the name America were known in Bristol in 1497, Hudd has taken a majestic leap to suggest Ameryk's name as its origin.
That map has been referred to in various circles as America's birth certificate, and for good reasona€”it is the first document on which the name America appears.
He was born near Freiburg, Germany, sometime in the 1470s, and died in the canon house at Saint-DieI? in 1522. That map, printed on twelve separate sheets from wood block plates, when assembled would measure more than 4 1a?„2 feet by 8 feet in dimension.
However, the group also had acquired a recent French translation of the important work Insuper aquattor Amerigo Vespuccii navigationes, Amerigo Vespucci's letter detailing his purported four voyages across the Atlantic Ocean to America between 1497 and 1504. Instead, in the 1513 atlas the name America does not appear anyplace in the volume, and the place of America is referred to as Terra Incognita (Unknown land). This single surviving copy of the map exists because it was kept in a portfolio by Johannes SchoI?ner (1477-1547), a German globe maker, who probably had acquired a copy of the map for his own cartographic work. Throughout the twentieth century the Library continued to express interest in and a desire to acquire the 1507 map, when, if ever, it was made available for sale. Through the combined efforts of several Library of Congress specialists, and many other members of the Library's staff over an 11 year period, the map has made its way to the Library of Congress. The map serves as a departure point in the development of the American cartographic collection in addition to its revered position in early modern cartographic history. The mapa€™s well announced acquisition provides us an extraordinary opportunity to appreciate the earliest of early depictions of our modern world. The Library of Congress is proud to have obtained this unique treasure and is anxious to have this great cartographic document receive the public acclaim and the critical scholarly inspection that it so rightly merits.
This call for further scholarship on the map, its impact, and the sources used to produce it is not meant to suggest that previous scholarship is lacking.
Both the globe and the large world map were doubtless printed in large numbers and widely distributed.
It is this reference that the Prince of Liechtenstein, as noted above, has taken as a reference to the gore map, a copy of which is in his collection. Although a text on WaldseemA?llera€™s later wallmap, the Carta Marina (1516), says that 1,000 copies of the 1507 wall-map were made, it is unlikely that this number were issued, given the survival rate of the one bound copy now in the Library of Congress.a€? The globe map and book had an enormous influence on other geographers, notably Appian, SchA¶ner and Fries, and advanced the science of globe-making and map making particularly in Germany and the Low Countries.
The Kraus-Bavarian State Library copy -- in 1960 at Sothebya€™s in London, a set of the gores was offered bound into a Ptolemy atlas of 1486. The Offenburg copy -- following the publicity regarding the acquisition of the copy above by the Bavarian State library in 1992, in 1993 two researchers, Dr.
The present example was discovered in February 2003 when the owner, on reading an article in the Frankfurter Algemeinen Zeitung on the Munich copy, realized he owned a similar map amongst his large collection of books and ephemera. To present the various strands of information relating to the genesis, execution and influences of the WaldseemA?ller gores, the following timeline brings together the principal events in the lives of WaldseemA?ller, Ringmann, Vespucci and their circles. It revived the BSI after four years of dormancy, and ushered in a new era at the Murray Hill Hotel.
Smith in the 1950s, but lost along the way), we begin by reprinting the account of the 1940 BSI dinner which appeared in Irregular Memories of the a€?Thirties. I didn't get a blue carbuncle, or, for that matter, did I even get a goose - but the day was a very pleasant one notwithstanding. The date crept up very quickly, and when I finally reached Earle Walbridge yesterday, to look over the proofs of my section, I found a number of errors which it is now probably too late to correct, since Miss Prink at Macmillans tells me the binding has already started. There being no Goldini's or Marcini's available, the Murray Hill Hotel seems to meet the necessities next best.
Anything I can do toward contributing to the preparations for the event I shall therefore have to undertake during the next two weeks.


The errors will probably be discernible only to the inner circle of the cognoscenti, and to those select few they can easily be explained away. Shortly afterward, Edgar Smith a€” now the BSIa€™s Buttons, an extra-Constitutional office later to be superceded by the grander and rolling title of Buttons-cum-Commissionaire a€” sent out to those on the mailing list he had received from Christopher Morley some minutes of the annual dinner. Revision of this constitutional requirement was, however, adopted, viva voce, and amendment to the Constitution hereby imposed, in that it is required hereafter that the toast shall not be canonical but Conanical. Christopher Morley announced that the meeting, which was held as usual on a date at variance with the constitutional specification, had been called to celebrate the publication by Macmillans of 221B - a compilation of the writings of various members of the Society.
Vincent Starrett, whose unfortunate absence from the meeting can be compared only with the intolerable absence of Mrs.
We are able to reproduce opposite the appropriately fanciful menu of the evening a€” it initiated a custom of oysters, pea soup, curried chicken, and a sweet which was observed by the BSI for many years (until, Robert G.
I tore up two or three attempts to do it from an old drawing, finally put on my old dressing gown and posed for it in the mirror.a€? And in a letter to Edgar Smith dated December 13, 1942, Christopher Morley wrote: a€?Would Freddy Steele like to design a menu card or would we use again the one he did years ago? Located at 41st and Park Avenue in Manhattana€™s Murray Hill district, the venerable hotel had seen better days by the time the Baker Street Irregulars arrived in 1940, but it captured and preserved the atmosphere of Victorian London far better than any other possibility in New York at that time (let alone today).
In the United States on Estate business, making Sherlock Holmes publishing and radio and motion picture deals, and doing some lecturing on his fathera€™s Spiritualist cause as well, he had been invited to the BSI dinner by Christopher Morley. Smith, prominent Sherlockian and secretary, or a€?Buttons,a€? as he is called, of the Irregulars, informed this writer that the trouble began several years back, when Denis Conan Doyle attended a Baker Street dinner in New York.
He added that it was probably the highest compliment ever paid in the history of literature. Hudson to sit down at a meeting of the Baker Street Irregulars and to count you among the missing.
It isn't as comprehensive a thing as I had thought it might be -- perhaps I should add hotels and clubs and restaurants to the list of countries, U.S.
Altick wrote his paper on Holmes and Johnson as an undergraduate at Franklin & Marshall College in Lancaster, Pa. Certainly I shall be happy to have a copy of your paper - entire - and I trust that you are right in believing it to be publishable. I am sorry you had to wait so long for an acknowledgment of your MS - which I received, read, and enjoyed. I had thought that he was sent to China by the Chicago Tribune as its Far Eastern correspondent. The photograph below is of the lobby, looking past the reception desk and grand staircase at the corridor which led to the private meeting rooms.
Smith, eager for the BSI to convene again for what would be his first annual dinner, had suggested the Murray Hill Hotel as an appropriate place. We could have one of their private dining rooms, which are so entirely in the Baker Street manner and decor. I might tell you that the addresses may not be 100% correct, but I think you will find them O. Smith is about the busiest person on earth at the moment, although he has taken time out to read your new book BOOKS ALIVE which he thinks is excellent. Warren Force, Harry Hazard, Harvey Officer, Allan Price, Harrison Reinke, Stuart Robinson, and Earle Walbridge.
Since Smith was working from a list supplied by Morley a€” Woollcotta€™s name was on the 1935 list, but crossed off on the only copy surviving to be printed in the September 1960 Baker Street Journal a€” we must wonder about the legend of Woollcott cast out into utter darkness after crashing the 1934 dinner, and publishing his mocking account of it in The New Yorker. In a letter to Morley on May 10, 1939, discussing the progress of 221B, Vincent Starrett mentioned that a€?Incidentally, Ia€™ve included tentatively Woollcotta€™s bit on the Gillette dinner in 1934, from the New Yorker, as a sort of pendant to Fred Steelea€™s contribution from the same journal, which mentions the dinner. It was not until 1945 that any of the original Pips a€” Gordon Knox Bell, Richard Clarke, Owen Frisbie, Norman Ward, and Frank Waters a€” began to attend the BSIa€™s dinners.
Starrett later used the title for his bookmana€™s column in the Chicago Tribune, which appeared Sundays for some twenty-five years.
In the first place, they were declared no longer canonical but Conanical a€” Christopher Morleya€™s whimsical way of tipping his hat to Sir Arthur Conan Doyle in his son Denisa€™s presence. When, in the course of luncheon at Christ Cellaa€™s or elsewhere, some acquaintance would hear about the Sherlock Holmes society and ask how to get in, he would be asked a€?Who was the Second Most Dangerous Man in London?a€? If he could answer that one, he might get asked others if anybody present wanted to ask them. That was getting late to make plans to attend, apologized Morley; but Keddie made it nonetheless. On the occasion of the 1940 dinner, however, the editor of 221B: Studies in Sherlock Holmes was not even in Chicago, a mere overnight run on the 20th Century Limited to New York. Smitha€™s minutes say that a€?The meeting voted simultaneously to send greetings and a fully autographed copy of the book to Mr.
This meeting was held to celebrate the 50th anniversary of Sherlock Holmesa€™s first appearance in American ink (Lippincotta€™s Magazine, February 1890).a€? Not a great way to sell copies of the real reason for the 1940 dinner, Vincent Starretta€™s 221B: Studies in Sherlock Holmes a€” especially since lack of funds had forced Starrett to sell that superb collection of his the year before! Dame Jean Conan Doyle did not share her brothersa€™ antipathy toward the Baker Street Irregulars, and in fact was pleased to accept membership in 1991. Keddie, a publisher of his as well, at the company where he was vice-president, took it upon himself each year to write Starrett a report of the dinner. On January 30, barring accidents, I shall be four weeks along in a Reno residence of six, in an effort to procure a divorce which will enable me to marry Ray. Indoctrinated students will deduce that (by an innocent misunderstanding) a portion of this work was set from unrevised copy, and this first edition will remain identifiable by a number of irregularities, notably in Mr Edgar Smitha€™s valuable concordance. However, it was signed by several at a most successful meeting of the Irene Adler division or Ladies' Auxiliary held immediately after the dinner. Copies of 221-B were distributed and autographed more or less by all present, and a jolly good time was H.
Now, as Holmes has pointed out, Curry is an excellent disguise for the taste of opium, and (you remember) would be the logical flavor to use in food into which opium was to be introduced. He said that his father had known Holmes very intimately, and he even went so far as to say that Holmes's mental processes had influenced his father's thinking. He also suggested that only Hitler could have written the impetuous and irresponsible letter which caused all the trouble.
Julian Wolff, who made a couple of neat little maps of spots in the stories about a year ago (I asked him at the time to send copies to you), and he is doing a bang-up job with London, England, the Continent and the world - creations that will be well worth framing and hanging. I had photostats made of it, and am sending you a copy herewith, in case you haven't seen it.
And none have been found from 1941 through 1945, though some pictures were taken by others at the BSIa€™s special Trilogy Dinner at the Murray Hill Hotel on March 30, 1944. Christopher Morley (still beardless at this time) is at the head of the table, in black tie, leaning to catch something Frederic Dorr Steele is saying to him. Absent from all seven are the signatures of Elmer Davis, Malcolm Johnson, and Warren Jones, all of whose names are in Smitha€™s minutes.
Smith took on the work of Buttons in January 1940, sending out dinner invitations to the rather casual list of members Christopher Morley provided, and preparing minutes afterward, it was all new to him.
His name appears in Smitha€™s minutes, but his signature does not in any of the seven surviving copies of 221B. Some names do not appear on either the 1935 or 1940 membership lists, and we will not see them again after this night. Yet one man there a€” the man with the dapper mustache, raising a wine-glass in salute a€” is still in the ranks. Of course no one of my generation can forget the overwhelming, all-pervading atmosphere of the Depression, the atmosphere of fear, fear for onea€™s job, fear for all onea€™s friends, half of whom were out of work. My friend Basil Davenport, the one man I knew who literally lived in a garret, in the depths of the Depression, supporting himself by writing for that same Saturday Review of Literature a€” precariously, because the Saturday Review didna€™t always have the money to pay contributors.
They may have believed iron age superstitions but they could learn nothing from us about marketing because they knew the secrets of branding: the creation and projection into the market of a generic identity and buying incentive for a product or service thata€™s otherwise difficult to sell.
No-one ever bothered to create a brand for spoons or wheelbarrows - but to market a vacuum cleaner, a car or a broadband provider, you need a brand. Christianity makes full use of the two most powerful marketing words known to man: a€?newa€™ and a€?freea€™.
Logo, corporate identity, endorsements, free offers, unique selling proposition (USP) and perhaps most important of all: story. Moses, Jesus, Mohammed and Buddha are the religious equivalent of brand mascots such as the Jolly Green Giant, the Pillsbury Dough Boy, Sunny Jim, Ronald McDonald and Colonel Sanders.
In the 1990s Wranglers decided to expand from its core product, jeans, into the general clothing market; the attempt was a costly failure a€“ no-one believed Wranglers could make fashionable suits and jackets. Christianitya€™s claim on universality led to its adopting many of the rites and festivals of paganism on the basis that these were all better expressed in Christian terms. Successful rebrands are the ones we hardly notice as they either dona€™t concern us or offer us more of what we believe we want.
In commercial marketing, only positive emotions such as well-being, rewards, security and inclusiveness are addressed.
The rewards and punishments are big: eternal bliss in a world after death, contrasted with eternal torture or countless lifetimes of suffering. In commercial marketing the bad guy would take the form of an anti-mascot whose purpose is to stop you gaining the benefit symbolized by the mascot.
Microsoft can't claim, although it might want to, that Mac users will have a terrible life, because there are plenty of Mac users who can easily refute the claim.
If the product can be shown not to deliver on its promises, the customer will be disillusioned and look elsewhere. Christianity today places much less emphasis on hell than it did in the middle ages, and accuses no-one of being a witch or a heretic. The claims a€“ spiritual development without doctrine or hierarchy a€“ are at variance with the facts.
At the time of writing there is a furore over Subud's perceived anti-gay stance based on statements such as 'Homosexuality is not allowed by religion and it is not allowed by God. Their use of 'loss leaders' is a manipulative ploy that exploits people's willingness to believe what they are told as long as it comes from a trusted authority. His talks contain a wealth of material from Javanese, HIndu, Muslim and Naqshbandi Sufi sources. It’s too confusing and contradictory, so we may be tempted to reject the power of our subconscious mind entirely.
Teaching this topic in depth is what my extended EFT tapping video programs and personal coaching programs with Erika Awakening are designed to do.
If you want to learn more, get started with my EFT tapping video products or private coaching programs today – you can do both of them from anywhere in the world. This volume contained twelve sheets, each 21 x 30 inches, which when laid together disclosed a large map of the world 4 feet 6 inches by 8 feet, which was designated by one of its own inscriptions a carta marina, dated on its own face 1516, and bore the name of Martin WaldseemA?ller as author.
Henry Harrisse had made this conjecture in his Discovery of North America, which he published when the world was celebrating the 400th anniversary of the discovery of America. As farmers usually mark off and divide their farms by boundary lines, so it has been our endeavor to mark the chief countries of the world by the emblems of their rulers. While certainly not the only large world map produced during this dynamic era of exploration, the Universalis Cosmographia was one of the first large engraved and printed maps to depict the recent Spanish and Portuguese discoveries of the Mundus Novus. Much of what Vespucci claimed to have seen on this and other voyages was later called into question by both his contemporaries and, later, by historians. He wrote a letter describing his third voyage that was circulated throughout Europe as a tract called Mundus Novus [The New World], and later was included by WaldseemA?ller in his Cosmographia Introductio (the Solderini letter, see illustration below). To avoid confusion hereafter the main portion of the map will be referred to as the a€?world mapa€?, designating the two small representations of the eastern and western hemispheres, placed above the world map, as the a€?insetsa€?.
The term used by some of the map-makers, Land of Brasil, was confusing, for Brasil was the name of an imaginary island located somewhere in the Atlantic, according to popular belief, when there had been no thought of a continent. Walter Lud, Secretary to the Duke, and a wealthy man, had established a printing press at St.
And at the mouth of the Orinoco River is the following: All this is sweet water, a statement based upon the well-known story of Columbusa€™ discovery of the fresh water of the Orinoco River (there is the same reference found on the Bartholomew Columbus map (#304) which has Mar de aqua dolce along the northeastern shores of South America). In other words, on his 1507 map, WaldseemA?ller unmistakably showed that in his own mind he ascribed proof of the existence of the new continent to the Portuguese voyage of Amerigo (the a€?thirda€? of the a€?four voyagesa€?), and that Columbus never detoured from his conviction that he had actually reached the shores of Asia (accepting the longitudinally shortened world of Ptolemy, et al), and that it was the acceptance of Amerigoa€™s proof of its existence more so than Amerigoa€™s supposed priority which caused him to name the new continent America. However, as can be seen above on Plate I of the world map, the two continents are inexplicably separated by a hypothetical strait, connecting the two great oceans.
Contarini (#308) and Ruysch (#313) distinctly record their belief on their maps that the contemporary explorers had reached China, as does the Columbus map and the letter of Columbus explanatory of his fourth voyage record the same view (#303, #304).
Curiously enough, though, while accepting the Portuguese delineation of the New World and South Africa, WaldseemA?ller reverts to the Ptolemaic conception of North Africa and Asia as refined and expressed by Martellus, rejecting the more accurate rendering of contemporaries such as Caveri. A third instance, in the east, is the land of Cathay, and all of southern India beyond 180 degrees of longitude.
The transmission of the Cantino-Caveri concept through the members of this notable group created one of the mainstreams of interest in the history of cartography. Thus this ingenious geographer not only preserved the geographical concepts of WaldseemA?ller, but also carried the representation of hemispheres a step further by the experimental construction in 1510 of the first known maps of the northern and southern hemispheres on a circumpolar projection.
The world picture in the maps and globe of 1507 - the representation, that is, of an American landmass widely separated from the Asian coast with Japan lying between the two - had become the accepted canon in geographic theory and cartographic expression. The new picture compiled from these varied elements and presented to the literate world in printed form became a factor of the highest importance in developing a new concept of the earth and its divisions, rendering obsolete the Ptolemaic geography that had been accepted and revered since the second century of the Christian era.
In 2005, this treasured map was inscribed in UNESCO's Memory of the World Register, and is the first document in the United States to be so honored. By the time we are adults it lingers vaguely in most of us, along with images of wave-tossed caravels and forests peopled with naked cannibals.
They were of course preceded by the pre-historic Asian forebears of Native Americans, who migrated across some ice-bridge in the Bering Straits or over the stepping stones of the Aleutian Islands. The 1497 voyage by John Cabot to the Labrador coast of Newfoundland constitutes yet another discovery of the American mainland, which led to an early 20th-century account of the naming of America, recently revived, that claims the New World was named after an Englishman (Welshman, actually) called Richard Amerike.
To rob people or countries of their names is to set in motion a psychic disturbance which can in turn create a permanent crisis of identity. Vespucci was probably in Seville in 1492 when Columbus was preparing for his first historic voyage, as well as in 1493 when Columbus returned.
In 1508 the house appointed him piloto mayor (pilot major, or chief navigator), a post of great responsibility, which included the examination of the pilots' and ships' masters' licenses for voyages. Pohl's biography, Amerigo Vespucci, Pilot Major (1944), and GermA?n Arciniegas's Amerigo and the New World (1955; tr. Addressed to his patron, Lorenzo de' Medici, the Mundus Novus (New World) a€” the title alone revolutionizing the European conception of the cosmos a€” was translated from the Italian into Latin, and originally printed in Vienna; the other letter, addressed to the gonfaloniere (chief magistrate) of Florence, Piero Soderini, was a more elaborate work.
Since Vespucci took part as navigator, he certainly cannot have been inexperienced; however, it seems unlikely that he had made a previous voyage, though this matter remains unresolved. In all likelihood the ships took a quick run still farther south, along the coast of Patagonia to the Golfo de San JuliA n or beyond. The entire New World portion of the map roughly represents South America, and when later mapmakers added North America, they retained the original name; in 1538, the great geographer Gerard Mercator gave the name America to all of the western hemisphere on his mappamundi. In ignoring the possible intention of these words as explanation, most scholars have ignored the simple fact that place names usually originate informally in the spoken word and first circulate that way, not in the printed word.
Why did they ignore the common law in the naming of new lands: the use of the last names of explorers and the first names of royalty? It is almost certain that Columbus first heard the name of the mountains pronounced by a Carib.
Las Casas believed for a while that this must be Jamaica, but later decided it was the name for the mainland.
No proof exists to substantiate his claim that Cabot actually honored the Welshman by naming America after him. It is also the first map to depict a separate and full Western Hemisphere and the first map to represent the Pacific Ocean as a separate body of water. The large map is an early sixteenth-century masterpiece, containing a full map of the world, two inset maps showing separately the Western and Eastern Hemispheres, illustrations of Ptolemy and Vespucci, images of the various winds, and extensive explanatory notes about selected regions of the world.
In that work, Vespucci concluded that the lands reached by Columbus in 1492, and explored by Columbus and others over the ensuing two decades, was indeed a segment of the world, a new continent, unknown to Europe. In the1516 Carta Marina, South America is called Terra Nova (New World), and North America is named Cuba, and is shown to be part of Asia.
That portfolio contained not only the unique copy of the 1507 world map, but also a unique copy of WaldseemuI?ller's 1516 large wall map (the Carta Marina) and copies of SchoI?ner's terrestrial (1515) and celestial (1517) globe gores. In 1999, Prince Waldburg-Wolfegg notified the Library that the German national government and the Baden-WuI?rttemberg state government had granted permission for a limited export license. The map provides a meaningful link between our treasured late medieval-early Renaissance cartographic collection (which includes one of the richest holdings of Ptolemy atlases in the world) and the modem cartographic age unfolding as a result of the explorations of Columbus and other discoverers in the late fifteenth and early sixteenth centuries. Major segments of this world map have not received the concentrated scrutiny that the American segments have received.
WaldseemA?ller states in a legend on his marine chart of 1516 (#328.1) that he had printed his map of 1507 in one thousand copies, but only one of which is now known to exist. WaldseemA?ller and Ringmann started work on a new edition of Ptolemy's Geographia that was to combine Ptolemaic maps with a new set of modern maps. By 1890, it had been acquired by the Prince of Liechtenstein and studies by Gallois dated it to 1507 following the realization that it was the lost globe described in the St. References to accurate factual information are principally taken from 19th century sources, much of the 20th century work on the subject being a reiteration of earlier work by Humboldt, Da€™Avezac-Macaya, Fischer, Varnhagen and Harisse.
If you could go back in time to attend just one BSI dinner from years gone by, which one would it be? It was a publication party for the first BSI anthology of Writings About the Writings, Vincent Starretta€™s 221B: Studies in Sherlock Holmes, with most of its contributors present that night.
Mistakes can be corrected, assumptions confirmed, missing passages filled in, and hitherto-unsuspected aspects revealed. Starrett could be excused for overlooking it, since he had been out of the country at the time, on an extended tour of duty.
The changes I would have made are of a rather minor character, and probably if it were not my own child I would not be conscious of the few warts that disfigure it. Our dearly beloved public won't know Staphonse from Staphouse (if that's not in the eight pages) and even if they do find ground for pinning us down, the controversy might actually be profitable.
I hope everything comes out satisfactorily, and that you will be East again before too long. It was the first of an unbroken series of annual minutes prepared by Smith through 1960, the year of his death.
A copy of the book, presented with the compliments of the publishers, was put at each place.
Cecil For(r)rester, who expressed his sympathy and pledged his assistance in the Society's research in the matter of his ancestral relations with a certain governess. Harris says, the Irregulars meeting every January, at Cavanagha€™s by then, grew so many for the room, that diners no longer had the elbow-room to wield an oyster fork). His talk that evening, Morley reported in writings reprinted earlier in this volume, was a€?probably the most charming discourse to which we have listened.a€? Later, though, as Morley also observed, Denis Conan Doyle (not to mention his sometimes volcanic younger brother Adrian) came to regard the BSI as some sort of conspiracy dedicated to usurping their fathera€™s reputation and accomplishments.
Very different from Woollcott, he wrote in a vein of decorous modesty asking if he could be put on the waiting list and offered to undergo any sort of inquest of suitability. In every respect but this the dinner at the Murray Hill Hotel last week was a roaring success, and the book -- however it may ride the seas -- was properly launched. Altick is the author of many books, including the evocatively titled Victorian Studies in Scarlet in 1972.
How he came to write to Vincent Starrett in Chicago, he no longer remembers, but from his papers at Franklin & Marshall come these two letters from Starrett, who encouraged him, commented on his paper, and saved it until 221B came along as a convenient outlet a few years later. It seems to me that you have made out an excellent case and I hope you may find an editor who will publish the paper. It was, instead, a trip around the world of his own, paid for by the sale of his 1935 novel The Great Hotel Murder to the movies. Unable to identify Latham, I offered a complimentary copy of the next volume of BSI History to anyone who could. I propose that you and I appoint ourselves a committee, perhaps together with Harold Latham of the Macmillan Company, to arrange this matter.
It isna€™t so hot, in my opinion a€” only about 400-500 place names, and many of the richest ones not geographical at all. Just as soon as he gets a little breathing spell he is planning to write you a lengthy epistle. His paper a€?The Creator of Holmes in the Flesha€? reads as if it had originally been a talk a€” perhaps at the a€™36 dinner, about which we have few details. Warren Force (died 1959) was in the tar business a€” founder and chairman of the Hydrocarbon Products Company, Inc., and a director and the treasurer of the Tar Distilling Company and Old Colony Tar Company at the time of his death. The Five Orange Pips had been founded in 1935 independently of the BSI, perhaps in blissful ignorance of its existence; and for ten years they regarded the BSI as the lesser body. Leavitt, BSI by way of the Grillparzer Club well before 1934, railed about it to Julian Wolff many years later, when Wolff had succeeded Smith as the BSIa€™s Commissionaire. An uncle of mine who must have been a contemporary of Watson in Edinburgh continued to put the sundries of his evening comfort in the coal box a€” which never had held coal a€” until his death a few years ago. He was across the prairies and over the Rockies in Reno, Nevada, in the process of getting a divorce from his first wife, Lillian Hartsig, in the days when six weeksa€™ residence in a€?The Biggest Little City in the Worlda€? was the quickest way. Starrett, an action which, in the preoccupations which ensued, was probably not accomplished.a€? But other Irregularsa€™ copies did make the rounds of the table.
Steelea€™s hand was steady, but some signatures show signs of having been inscribed a few rounds of drinks later.
I tore up two or three attempts to do it from an old drawing, finally put on my old dressing gown and posed for it in the mirror.a€? The parenthetical passage which had been missing held the clue.
Randall hoped to resell it intact to someone, perhaps a library where it would be available for scholarly use, but in 1943 finally offered it up piecemeal.
Latham writes me from Macmillan that he will see that a complimentary copy goes to everyone. I carried a coal scuttle of the Baker Street variety to New York, and it was placed in triumph, and, I hope, in complete vindication of Watson's reporting, in the middle of the table - we kept the cigars in it. And, yes, I'll hang on to the remaining two chapters I have and use them (I am sure) before your book goes into print. We are thinking of putting out the Gazetteer together about June 1st, as a private effort, illustrated with reductions of these maps, which would really touch it off. This was his first BSI dinner and he was meeting virtually all these men for the first time that night. Ronald Mansbridge was born in England in 1905, attended Cambridge University, and came to the United States in 1928 to teach at Barnard College. 6, sitting next to my old friend Basil Davenport, who has another old friend of mine, Peter Greig, on his right.
When I arrived in New York in 1928, I had a letter of introduction to Chris from Sheldon Dick, whom I knew at Corpus, Cambridge. I missed that one, but I happened to follow Archie on a trip across America, about a week behind him, staying at some of the same hotels. Basil was too proud to accept money from a rich aunt Juliet; but he did let her pay his membership dues at the Yale Club, which he called a€?the most inclusive club in New York,a€? and which he liked because he could take their thick correspondence cards and cut them to fit inside his shoes perfectly when the soles wore out. Like so many others, he was hit by the Depression, but made ends meet by doing public relations work for various and sundry. I remember an animated discussion with him once about a book on Horace we had published at Cambridge University Press. Although he didna€™t attend the dinner, he made arrange-ments for copies of 221B: Studies in Sherlock Holmes to be distributed at the dinner.
In much early religion story is the only clearly identifiable factor a€“ creation myth, disaster myth and divine intervention, making religion indistinguishable from story at the ordinary level. Early religions certainly had heroes, but Heracles, Perseus, Theseus, Osiris, Apollo, Thor, Krishna and others were not the sole focus figure of their respective religious frameworks. Think of the famous campaign for margarine based on the slogan a€?I cana€™t believe ita€™s not butter.a€™ People bought the margarine in the belief that it tasted as good as butter.
You may believe that a sports shoe with a flash on it will make you run faster than one without.
To survive in the market a business must grow, and for that it needs an effective strategy. User endorsements are the most reliable way of creating confidence in a product or service whose claim is unverifiable in advance.
More recently Pepsi-Cola tried one last effort to reverse its decline against Coca-Cola by rebranding itself with the colour blue, thereby shrinking its market share still further. There is no evidence that Christians originally believed Jesus to have been born (of a virgin) around the time of the winter solstice or to have been crucified and resurrected around the time of the spring celebration; but as these were major pagan festivals it was expedient to rebrand Christianity according to the pagan calendar. The commercial marketing industry has learned that whenever a negative reinforcer has been tried it has always failed, sometimes spectacularly, as in the 'You're Never Alone with a Strand' cigarette campaign. To get people to believe these claims required, and still requires, a massive marketing effort. Religion can claim what it likes about eternal punishment because its claims can't be proved false. They aim to expand their membership, and in order to do that they must have an effective marketing programme based on a strong brand. Like many other spiritual movements Subud also plays the 'tradition' card: offering a connection that goes right back to the beginning. In order to get round this difficulty and retain customer loyalty the promise of all 'major' religions is that the reward lies in another domain, i.e. Current Pope Francis says things like a€?When God looks at a gay person, does he endorse the existence of this person with love, or reject and condemn this person? Supermarkets, like politicians and spiritual leaders, use various strategies to project themselves as trustworthy, friendly and 'on the customer's side'. Much of the material deals with the correct conditions for doing the latihan exercise, the 'lower forces' contained in the nafsu (passions), the organisation of the Subud movement and the setting up of businesses.
This consists of asking a question, putting oneself into the surrendered latihan state, and seeing what comes through. While meanwhile they continue sitting on their tush, watching cable TV, using a wide range of prescription and non-prescription drugs to numb the pain.
You can make baloney and excuses for why you are not investing ALL of your available time and money in learning how to reprogram your subconscious mind. So until you become intimate with the Shadow Self, which lurks below conscious awareness in your subconscious mind … frankly, you have no idea what you are capable of creating.
I’m sure they said stuff like this throughout my childhood because they had a TON of limiting beliefs about money. There were twelve other sheets of the same size in the book, making another world map but containing no authora€™s name or date. And (to begin with our own continent) in the middle of Europe we have placed the eagles of the Roman Empire (which rule the Kings of Europe) and with the key (which is the symbol of the Holy Father), we have enclosed almost the whole of Europe, which acknowledges the Roman Church.
In that letter, Vespucci proposed that the new lands ought to be called a a€?New World, because none of those countries were known to our ancestors . In the western hemisphere inset the two Americas are shown as a continuous landmass firmly joined together by an isthmus, unlike the representation in the world map where the two continents are inexplicably separated by a strait. Die that he prepared the treatise Cosmographia Introductio, which presented this description of itself: An Introduction to Cosmography, together with some principles of Geometry necessary to the purpose. Both the inset and the world map illustrate another important feature, the representation of a great ocean even broader than the Atlantic, between the New World and Asia. However, this view is not supported on the WaldseemA?ller map either by the place-names found in the area of the new discoveries, or by the overall visual image presented by the placement of the new discoveries as totally separated by some distance from Asia. One difference being that the WaldseemA?ller map is basically a a€?land mapa€™ and the interiors are somewhat filled-in, whereas the Caveri chart is basically a portolano, or nautical chart, with little or no interior detail. This Ptolemaic basis results in giving the map an extremely exaggerated representation of the eastern extension of Asia; in fact, the landmass of the Old World, alone, extends through some 230 degrees of longitude.
All these we have added to the earlier known places, so that those who are fond of things of this sort may gaze upon all that is known to us of the present day, and may approve of out painstaking labors.
In 1512 appeared, far away in Cracow, Poland, in the Introductio in Ptholomei Cosmographia of Johannes de Stobnicza, the inset hemispheres of the 1507 map, copied and reprinted by the Polish scholar without reference to their source (#319). From it evolved, indeed, today's concept of the geographical divisions of the continents and islands, and of the great waters that form our earth.
A black African discovery of America, it has been argued, took place around 3,000 years ago, and influenced the development of Mayan, Aztec, and Inca civilizations.
The naming of America, then, becomes essential to a full understanding of our history and cultural values a€” ourselves a€” especially when considered in terms of the range of theories about the origin of the name.
Subsequently, according to Marcou's account, Vespucci changed his Christian name from Alberico to Amerigo. Amalrich, which literally meant work ruler, or designator of tasks, might be freely translated as master workman.
Moreover, as a reflection of national pride, a theory native to Hungary argues that the European explorers of the New World (or their priests) named it after this popular saint, in the old tradition of bestowing place names in honor of saints.
He also had to prepare the official map of newly discovered lands and of the routes to them (for the royal survey), interpreting and coordinating all data that the captains were obliged to furnish.
Harriet de OnA­s) are among the best efforts that dispel the shadows to which he was relegated by those who maligned his fame.
In the voyage of 1499a€“1500, Vespucci would seem to have left Hojeda after reaching the coast of what is now Guyana (Carew's homeland). His published letters had fallen into the hands of these German scholars, among whom was the young cartographer Martin WaldseemA?ller. WaldseemA?ller's 1507 map, lost to scholars until 1901 when it was found in a German castle, is now reckoned to be the first to show the name, and the earliest record of its use.
Moreover, to read the passage in the Cosmographiae Introductio as explanation lends credence to the theory, argued by Carew, Marcou, and others, that the early European explorers called the new continent Amerrique or, perhaps, another name with a similar pronunciation.
Their ignoring it, Rea claims, further supports the idea that they were trying to force an explanation and that the only one they could think of was a Latinization of Vespucci's first name. Columbus, who met the Indians of this coast, presumably heard the name Amerrique from them: he was looking for gold and the Indians gave him some, telling him he could get more to the west in the mountains there.
Amerrique, therefore, must derive from a Carib word, possibly one of the Carib culture words a€” not a word in the Mayan language, which was not spoken in Nicaragua, though it almost resembles in sound the Quiche Mayan iq' amaq'el meaning perpetual wind. The purchase of the map concluded a nearly century long effort to secure for the Library of Congress that very special cartographic document revealing new European thinking about the world nearly 500 years ago.
Waldseemullera€™s 1507 map was a bold statement that rationalized the modern world in light of the exciting news arriving in Europe as a result of explorations sponsored by Spain, Portugal, and othersa€”not only across the Atlantic Ocean, but around the African coast and into the Indian Ocean.
Because of Vespucci's recognition of that startling revelation, he was thus honored by the use of his name for the newly discovered continent. Sometime later in history, the family of Prince Waldburg-Wolfegg acquired and retained Schoner's portfolio in their castle in Baden-Wurttemberg, Germany, where it remained unknown to scholars until the beginning of the twentieth century when its extraordinary contents were revealed. Having obtained this license, which allowed this German national treasure to come to the Library of Congress, the Prince pursued an agreement to sell the 1507 map to the Library. Although it is likely that the simple globe gores, their model or a€?marquettea€™ of the New World view, would have been available with each issue of the Cosmographiae, the large 12 sheet wall-map, would have been too expensive to be sold as widely. They were provided with at least six printed editions and certainly several manuscript versions of the Geographia.
The notoriety and mystery that has surrounded both the globe, map and large wall-map has often concentrated on the naming of America, but in truth, given that they named South America after Vespucci, who had sailed furthest around it, it is not unreasonable. Vera Sack found a third example of the gores inserted into a copy of Aristotle published in Freiburg in 1541.
The very first, in 1934, when Alexander Woollcott rode across Manhattan in a hansom cab with Vincent Starrett to crash the party? And we can get a glimpse of the magical evening of January 30, 1940, in a BSI dinner photograph a€” apparently the first ever taken a€” which in 1990 we did not know had ever existed.
Much new is there: the dinner photo and a key to it, letters from Vincent Starrett, Edgar W. But he went on to implicate Christopher Morley in defense of such a deplorable situation: a€?To quote Mr. I doubt that time remains to enable the development of an essay on the Obliquity of the Ecliptic, but it is barely possible, if I apply myself assiduously, that I might have ready for confidential distribution for those present, a typewritten copy of the Gazetteer on which I have recently been making fairly decent progress. I was altogether too finicky, anyway, in writing you as I did, and I hope you'll forgive me. The meeting voted spontaneously to send greetings and a fully autographed copy of the book to Mr.
There were some veterans of the Three Hours for Lunch Club and the Grillparzer Sittenpolizei Verein, like Frank Henry, Malcolm Johnson, Bill Hall, Mitchell Kennerley, and Robert K. In my capacity as Buttons, I shall be sending you as sober an account of the evening as I can see my way clear to put together. Anyway, let me know what you think of it, and how it might be improved, and perhaps for Christmas or some time before I can get my bargain-price printer to put it in type. There was a short session of the Irene Adler division here in Reno, at which I presided - Basil Rathbone being at the Wigwam Theatre in The Adventures of Sherlock Holmes.
He is still at work, and his most recent book, a study of the first ten years of Punch, was published in 1997. You will be more likely to find one favorable to the idea of publication, I think, if you will abbreviate the essay skillfully; its length just now is against it, I'm afraid.
Starretta€™s journey began in the Orient and ended in Europe, with his first visit to London in some years.
The suggestion of the Murray Hill, as well as the impetus for the 1940 BSI dinner, came from Christopher Morley. A cost estimate I recently saw for a businessman visiting New York in 1941 gave $3.35 a day for breakfast, lunch, and dinner. Smith as Buttons communicated with the membership through memoranda to the BSI, sometimes enclosing whatever membership list was current at the time. Bell, who was unaccountably omitted from the list of those invited to last Januarya€™s celebration; and that of Dr.
Stolper and Howard Swiggett, respectively a professor of English at Columbia University who scandalized his colleagues by contending that literature should be taught by writers, and a novelist well-known in his day, with links to the New York Police Commissioner, and later to certain cryptic wartime British missions in New York. Leavitt, and Gene Tunney, plus at least one other, non-fiction and mystery writer Hulbert Footner, whose only known connection with the BSI is his name on this 1940 list.
Leavitt swore to this version of history in a€?The Origin of 221B Worship,a€? his 1961 memoir of the BSIa€™s early years. Smith eventually coaxed the Pips into the BSI, and then struggled to save them in 1947 when Christopher Morley felt the BSI had grown too large and unruly.
Hence the membership of people like Don Marquis, Frank Henry, Bucky Fuller and other friends of Chris Morleya€™s who couldna€™t be annoyed with studying the Sacred Writings. It was, I tell you, an ornamental piece of furniture, and when the fire needed replenishing, the bell-pull at the end of the mantel-piece brought the servant lassie from the kitchen with a cannily measured a€?scuttlea€? of coal, from which the fire was fed with great daintiness and dexterity.
Smith sat next to Keddie at the dinner, and the two men hit it off a€” less than three months later, Smith was in Boston to join the Keddies Sr.


To do so, he and Starrett produced a catalogue still highly desirable for its own sake, both for the many splendid items at what today seem sheer giveaway prices, and for the rich canonical fantasy which Starrett and Randall wrote into it.
We will try to keep the actual dinner within the blood royal, but as soon as it has taken place Macmillan can make good boblicity out of it to help the book. Watson, but probably not so well - at least he didn't seem to understand him as well as he did Holmes.
Denis Conan Doyle is off to himself a bit in the corner; not intentionally perhaps, but capturing a sense of the remove between the Conan Doyle Estate and the BSI. How well he managed to associate names with faces that evening, when high spirits and hard spirits were the order of the day, is unclear. A few of them, Irregulars active today were able to know in person before they fell from the ranks. In 1930 he was appointed Cambridge University Pressa€™s representative here, a position he held for forty years. It was clear that he had made quite an impression; at one hotel they asked me whether I wanted whisky for breakfast. Roberts, author of A Note on the Watson Problem, and then Doctor Watson, which Frank Morley at Faber & Faber published.
Because the more complex or rarefied the product or service, the harder it is to establish a perceived benefit in advance of purchase. Later religions owe much to their use of story to address psychological problems such as insecurity and guilt.
In the Middle East the cults of Tammuz, Adonis, Zardush (Zoroaster) or Mithras lost a€?market sharea€™ to the monotheistic religions, despite sharing many of their features, because the latter had stronger brands. In the consumer market, the incentive is money, and people with proven marketing skills are very highly paid. There are such things as stable, non-market-driven economies operating without the assumption that more is better and that security comes from having the most stuff.
More successful have been McDonalda€™s attempt to claw back public goodwill lost in the junk food furore by projecting itself as sustainable and energy-efficient; tourist destinations such as Ireland, Tunisia and Egypt use seductive advertising to overcome the fear of terrorist attacks.
Islama€™s pioneering and disinterested pursuit of science and philosophy increased the acceptability of its brand in medieval Europe. People always associate the brand with the dominant emotion, even if the product is portrayed as conquering it. The Hamburglar tries to steal hamburgers away from children, and Ronald McDonald gets them back.
This, however, undermines its case to be stating the truth (see Karl Popper, falsifiability theory). It should come as no surprise to any Subud member who has read this far that Subud has such a programme. It is also universalist: the 'one stop shop' - you can get everything you need here, why bother looking elsewhere? It must either endorse the statements and practices of Pak Subuh and his followers, in which case it officially becomes a popularised Javanese cult (nothing inherently wrong in that), or revert to its original form in which such things are of peripheral interest compared to the 'product' (the spiritual exercise), the USP (no teaching, no hierarchy) and the story (how Pak Subuh received the latihan) which, again, is quite a good one. Having acquired the trust and confidence of their customers they are then in a position to make statements and carry out actions which are not questioned.
It claims to have no hierarchy, no teachings and no other set practice than the surrender exercise. But accepting the shitty life they have is actually less painful than trying to have something better and FAILING over and over again. Just don’t come crying to me when you are still working at a boring and tedious job, sucking it up in a lackluster relationship. The power of your subconscious mind is in understanding how you are creating what you see, and then learning how to change that picture – one belief at a time. Similar to how a computer-generated movie you might watch is created by thousands of lines of computer code. Also, I was Editor-in-Chief of my high school newspaper and Co-Editor of the literary magazine. Because I had a deep subconscious belief that it had to be a struggle, and this became a self-fulfilling prophecy.
While meanwhile they continue sitting on their asses, watching cable TV, using a wide range of prescription and non-prescription drugs to numb the pain. But accepting the lackluster life they have is actually less painful than trying to have something better and FAILING over and over again. The greater part of Africa and a part of Asia we have distinguished by crescents, which are the emblems of the Sultan of Babylonia, the Lord of all Egypt, and of a part of Asia.
To the east of the continent in the inset is the Atlantic, to the west is another great sea with the island Zipangri [Japan, Marco Poloa€™s Zipangu] nearly in the middle of it but closer to the American continent than to the Asian. Mundus Novus [New World] and Terra Incognita [Unknown Land] were less real names than descriptions, though for many years these last two terms were quite prevalent on maps showing new discoveries.
The duke and several professors in the college used this press in their geographical project. The decision to display a large expanse of ocean west of the New World discoveries was, of course, pure conjecture on the part of WaldseemA?ller since, in 1507, the discoveries of Balboa and Magellan were still a few years off in the future. On the other hand, navigators unknown to modern historians, may have sailed along the coast of Florida at this time.
This lack of any substantive modification, of the Far East especially, is understandable in light of the scarcity of verifiable reports from this region and the focus of popular attention on both Africa and the New World.
This one request we have to make, that those who are inexperienced and unacquainted with cosmography shall not condemn all this before they have learned that it will surely be clearer to them later on, when they have come to understand it.
To question the origin of America's name is to question the nature of not only our history lessons but our very identity as Americans. The records of Scandinavian expeditions to America are found in sagas a€” their historic cores encrusted with additions made by every storyteller who had ever repeated them. The two men eventually became friends; Columbus later wrote that he trusted Vespucci and held him in high esteem. Vespucci, who obtained Spanish citizenship, held this position until his death in Seville in 1512. Nonetheless, both biographers disagree about the authenticity of his two published letters, key documents in a dramatic controversy: Arciniegas accepts them as genuine, whereas Pohl rejects them as forgeries. In the first series of documents, four voyages by Vespucci are described; in the second, only two. Turning south, he is believed to have discovered the mouth of the Amazon River and explored the coast of present-day Brazil.
This voyage is of fundamental importance in the history of geography in that Vespucci himself became convinced that the lands he had explored were not part of Asia but a New World.
Inspired to publish a new geography that would embrace the New World, the group collectively authored a revision of Ptolemy, which included a Latin translation of Vespucci's purported letter to Soderini, as well as a new map of the world drawn by WaldseemA?ller.
Hudd opens with a reference to Bristol's 1897 celebration of the 400th anniversary of the discovery of North America by John Cabot (Giovanni Caboto), the Italian navigator and explorer who had sailed for England, laying the groundwork for the later British claim to Canada.
The map must have created quite a stir in Europe, since its findings departed considerably from the accepted knowledge of the world at that time, which was based on the second century A.D.
It is remarkable that our entire Western Hemisphere was thus named for a living person; Vespucci died in 1512. Yet, cartographic contributions by Johannes Schoner in 1515 and by Peter Apian in 1520 adopted the name America for the Western Hemisphere, and that name became part of accepted usage. The uncovering of the 1507 map in the Wolfegg Castle early last century is thought by many to have been one of the most extraordinary episodes in the history of cartographic scholarship. In late June 2001, Prince Waldburg-Wolfegg and the Library of Congress reached a final agreement on the sale of the map at the price of $10,000,000. Waldseemuller recognized the transition taking place, as the title of his map notes and his placement prominently of images of Ptolemy and Vespucci, next to their worlds, at the top portion of the 1507 world map denotes. In 1949, the Liechtenstein map collection was bought en bloc by the famous New York dealer H.P. The Aristotle formed part of the Grimmelshausen-Gymnasium library given to the Stadtbucherei Offenburg. Or the 1941 dinner, when Rex Stout came for the first time, and electrified Irregulars with a€?Watson Was a Womana€??
That a photo had been taken that night came to light later in a letter from James Keddie of Boston to Vincent Starrett. Smith, James Keddie, and Christopher Morley, Starretta€™s telegram to the BSI dinner, Morleya€™s handwritten menu, autographs of the Irregular diners that night, the picture of Sherlock Holmes that Frederic Dorr Steele drew that night, the first BSI membership list Edgar W. Incidentally, I think you did us all a service by naming Mycroft Holmes as the detective who solved his problems without ever visiting the scene of the crime or seeing the evidence. Later that year, he wrote the few words about it that follow, in a letter to Allen Robertson of Baltimore (then unknown to the BSI, but later founder i??of The Six Napoleons of Baltimore, and a€?The Reigate Squires,a€? BSI). After the Woollcott condescension most of us were content to go on without any Stated Meetings . It includes the membersa€™ chosen noms de canon, a practice of the Pips which may have inspired the Titular Investitures adopted by the BSI later under Smitha€™s leadership.
But it bespoke his confidence in Smith, who had yet to attend a BSI dinner, when he turned first to him for help organizing the 1940 affair. Julian Wolff, whose notable Sherlockian maps qualify him, I think, beyond any suspicion of a doubt for membership. This list has been compiled in a piecemeal fashion from many sources but as time goes on we hope to show improvement!
Christopher Morley cited Swiggett in an Irregular way once, in his March 4, 1939, a€?Trade Windsa€? column. Stone of Waltham, Mass., had been in Sherlockian circles since the late a€™Thirties, was a contributor to 221B, and had at-tended the 1940 dinner a€” as he would the a€™41 dinner a month after this list. As a matter of fact, by God, I doubt like hell if Bill Hall could ever have passed a really probing quiz in those early days.
Keddie, who had come from Scotland as a child, had a particular interest in this Baker Street relic in which Sherlock Holmes kept his cigars. I have in my possession a coal box which to my knowledge is nearly fifty years old, but which, until it fell into the hands of the philistines in this country had never held so much as a spoonful of coal. Across the table from him, a nonchalant David Randall tilts his chair back, his hand stuck in his pocket.
Of all his twenty years of writing up BSI dinner minutes, it seems safe to say that this is the one most likely to contain some errors in the list of attendees.
On the basis of the signatures plus the dinner photograph, thirty-seven, if that is Elmer Davis at no. He arrived in New York with a letter of introduction to Christopher Morley in his pocket; and, with no less a Holmesian than S. Cambridge University Press had published Shakespearea€™s Imagery and What It Tells Us by Caroline Spurgeon, and I wanted to get publicity for it. He was the BSIa€™s food-and-drink expert, and worked with me on the annual Oxford and Cambridge dinners in New York too. An effective brand will not only persuade a customer to buy, but also ensure continued purchase (a€?brand loyaltya€™).
Convince people they are getting something for nothing and theya€™ll not only flock to buy your product, theya€™ll be grateful! To solve these problems they first had to establish ownership of their solutions, in exactly the same way as a marketing campaign for GM food claims to solve third world hunger, or a supermarket a€?beats the recessiona€™ by claiming to create jobs and slash prices.
Not surprisingly, societies with non-expansionist economies tend to have non-expansionist religions, if they have religions at all. Islamic religious tracts are full of a€?so-and-so saida€™ or a€?so-and-so heard such-and-such saya€™.
The dogmatist Al-Ghazali single-handedly reversed that trend by introducing the idea that God was directly involved in every natural phenomenon, therefore nothing could be studied in the absence of theology.
This particular campaign was predictably short-lived, since it followed the rule that advertising which focuses on a negative attaches the negative to the brand.
There World Subud Association (WSA) hosts regular discussions about promoting the message of Subud and protecting its reputation. The appeal of a single product 'specially formulated' for all types of application - engine oil, shampoo, plant feed etc. Pak Subuh said, 'you will only know the benefit of the latihan after you die' (1985, S Widjojo Centre, Jakarta). There are customer endorsements aplenty, the logo is strong, the free offer is there ('no charge, contributions welcome') a€“ everything is in place but one: a clear and accurate brand. Powerful marketing tools such as logo, endorsement, free offer, unique selling proposition and story access the emotional, not the logical part of the brain. The key element is belief in God (the latihan exercise is believed to be guidance and direction from the power of God). The part of Asia called Asia Minor we have surrounded with a saffron-colored cross joined to a branding iron, which is the symbol of the Sultans of the Turks, who rules Scythia this side of the Imaus, the highest mountains of Asia and Sarmatian Scythia. Westward from that island is to be recognized the eastern coast of Asia, showing Catay, or Cathay, and other identifiable names. But now the fact that there was a new continent beyond the western ocean had become nearly common knowledge throughout Europe, and there was everywhere a subconscious demand for an adequate name, a universally acceptable name. In all its forms the underlying meaning was that of work; as for example, the word for work in Hebrew is amal, and in old Norse aml, the consonant sounds of which were retained in the verb moil. In this respect, WaldseemA?ller may have been led by the maps of La Cosa, Caveri, and Cantino to believe that this was at least a possibility, for he depicts a small portion of the northern mainland extending from the narrow strait in Central America to just north of Terra Ulteria€? Incognita [Florida]. Not many interior details are shown to speak of, but a large group of natives is shown at the Cape, and above them, a large vignette of an elephant.
As can be seen, Terra Incognita replaces America and it is placed up against a frame that avoids any speculation as to the size or shape of the new continent(s).
It appeared in feminine forms in Amelia and Emily; its masculine forms were Amery, Emeric, and Emery.
In the face of the spurious charges that he was an ignorant usurper of the merits of others, the fact that Spain entrusted him, a foreigner, with the office of pilot major certainly bolsters his defense. Until the 1930s the documents of the first series were considered from the point of view of the order of the four voyages. On the way back, he reached Trinidad, sighting en route the mouth of the Orinoco River, and then made for Haiti. Unlike Columbus, who, to his death, clung to the idea that he had found the shores of Asia, Vespucci defined what had indeed been found a€” and for this he has been rightfully honored. He clearly never tried to have the New World named after him or to belittle his friend Columbus. Very different spellings for the same Carib word reflect variants that sound little like each other; thus, the variants of the name Carib are Canibe, Galibi, Caniba, Canibal and Caliban. For his achievement Cabot received a handsome pension conferred upon him by the King, from the hands of the Collectors of Customs of the Port of Bristol. In 1479, four Bristol merchants received a royal charter to find another source of fish and trade.
The map sheets have been maintained separated (not joined, with each of the large maps comprised of twelve separate sheets) and that is the probable reason why they survived. In late May 2003, the Library completed a successful campaign to purchase Waldseemullera€™s 1507 world map, after receiving substantial Congressional and private support to achieve the terms of the contract.
37 (1985), 30-53, is an extensive airing of the date of the printing of the 1507 world map and other Waldseemuller contributions.
But how you shall understand the globe and the description of the whole world you will hereafter find out and read.a€? Harrisse thinks it probable that a real globe accompanied and was sold with this little volume. Ringmann, a supporter of Vespucci, had already published in 1505 an edition of Vespuccia€™s Mundus Novus, a vivid description of the New World which became a bestseller around Europe.
The mystery of the globe map, its definition of Florida (before it was discovered by the Spanish), the Pacific (before any man had officially seen it), the coast of South America (before anyone had officially sailed along it) and the use of the name The Western Ocean in the Pacific, all suggest that the Portuguese may have been more active west of the Tordesillas Treaty Line before 1505. Kraus, however the globe map was retained and offered by the Prince at a special auction at Parke-Bernet in New York on 24 May 1950.
The 1946 dinner, when the premiere issue of The Baker Street Journal arrived arrived at the last moment to be handed out? It was the only one ever attended by a Conan Doyle, Sir Arthura€™s son Denis a€” and the decades-long feud between the BSI and the Conan Doyle Estate dates to that night. Only a few dozen men had been present that night, and it seemed unlikely that a copy would ever surface now, after all these years.
According to Smith, Denis listened with bewilderment to the various toasts offered to Holmes and his entourage, and to the scholarly reports on various aspects of the investigatora€™s career.
Keddie sent me a jolly letter about it, which, with yours, goes into the permanent records. The difficulty is that it is rather too scholarly for any of the really popular journals - and they are the only ones that pay worthwhile rewards. I hope in my menial capacity as Boots [sic], I have not, in doing this, incurred the wrath of my Gasogene and Tantalus.a€? Presumably the Morley list from which Smith worked was the 1935 one printed in Irregular Memories of the a€?Thirties (pp. But beyond that, their Irregular con-nections in 1940 are a mystery, and their names do not appear again in surviving Irregular records.
His inscription in the copy of Appointment in Baker Street that he sent Woollcott in 1939 read a€?To Alexander Woollcott in appreciation for loyal work as a Baker Street Irregular,a€? and in 1944, the year following Woollcotta€™s death, he referred to him in Profile by Gaslight (to Leavitta€™s lasting annoyance) as a founder of the BSI. What do you think?a€? I have not seen Morleya€™s reply, but Woollcotta€™s New Yorker article about the 1934 dinner did not appear in 221B. Other veteran BSIs-to-be not on it, but at the a€™41 dinner and many more to come, were Philip Duschnes the bookseller, Charles Honce the A.P. Watson,a€™ a€?The Game Is Afoot!a€™ and a€?The Second Most Dangerous Man in London.a€™a€? These were suggestions, if you will, at the original meeting, but they were approved, and the Davis Document makes them Constitutional.
His defense, when threatened with inquiry, was to roar (and I use the word deliberately a€” ROAR), a€?Dona€™t put me to the question!a€? As him and dare him, for me, to deny it.
In that instance, the coal box, which stood by the fireplace chair, had been used by my mother and by my grandmother before her for the odds and ends of sewing and knitting utensils that a Scotswoman picks up in the afternoon that even her time of rest may not be entirely wasted! Eliot), FVM had returned to New York in 1938 to be trade editor at the Harcourt, Brace company.
Suit will be filed as soon as possible after my residence (six weeks) is established; and if there is no opposition there will be no delay. But, simply to put the reader on the alert, a few obvious corrections may be noteda€? a€” and Miss Nightwork, perennial Ph.D.
Elmer Davis was perhaps the best known national celebrity in the BSI at the time, from his work as a CBS radio newsman. In those days the very best place to get a book mentioned was Morleya€™s a€?Trade Windsa€? column in the Saturday Review of Literature.
We played a game to see who would be the first to telephone the other each year on December 16th, with the words a€?O Sapienta,a€? which we always found on that day in our Cambridge Pocket Diaries. I dona€™t remember his attendance at any of the BSI dinners; but I recall vividly that when we would meet him at dinner at the St.
The story of the specially-engineered solution to the perceived problem becomes part of the brand. In the established a€?brandsa€™ there is a payment for services rendered: the notion that if one a€?buys ina€™ to certain ideas, one gets something in return - heavenly rewards, increased merit, good fortune, nirvana or some such thing, desire for which has been created and developed by the marketing department concerned. The religions with the most aggressive strategies arise out of market economies, and offer bonuses for spreading the word. Christian scriptures and hagiographies consist largely of deeds, sayings and observations recorded by witnesses. This led directly to the loss of Islama€™s lead in technology and the decline of its global influence a€“ something that Al-Ghazali could not have intended.
This resulted in people associating the product with the negative emotion and abandoning it in droves. And yet if you turn your head around, often you can see the light of the projector up above your head, creating the image on the screen. There was no question whatever in the mapmaker's mind, therefore, as to the separate identities of the American and Asian continents. Here the northern coast terminates abruptly with open sea beyond approximately 50 degrees, with Newfoundland being shown as an island far to the east. While the shape his Africa resembles reality more so than Martellusa€™, WaldseemA?ller extends the continent to beyond its actual 34 degrees South in a similarly misguided manner as Martellus with WaldseemA?llera€™s Africa reaching an inexplicable 50 degrees plus. Gone, however, is that mysterious strait that had separated North and South America on the 1507 map. But the question concerning the authenticity of these historic letters remains fundamental to the evaluation of Vespucci's achievement. According to the conflicting theory to which Pohl and other modern scholars subscribe, these documents should be regarded as the result of skillful, unauthorized manipulations by entrepreneurs, and the sole authentic papers would be the private letters, so that the verified voyages would be reduced to two. Vespucci thought he had sailed along the coast of the extreme easterly peninsula of Asia, where Ptolemy, the 2nd-century Greek geographer, believed the market of Cattigara to be; so he looked for the tip of this peninsula, calling it Cape Cattigara. Nonetheless, the name America spread throughout Europe and quickly established itself through sheer force of usage. One of these officials, the senior of the two, who was probably the person who handed over the money to the explorer, was named Richard Ameryk (also written Ap Meryke [Welsh] on one deed, and elsewhere written Amerycke) who seems to have been a leading citizen of Bristol at the time.
Not until 1960 did someone find bills of trading records indicating that Richard Amerike was involved in this business. To us, the 1507 map appears remarkably accurate; but to the world of the early sixteenth century it represented a considerable departure from accepted views regarding the composition of the world. The portfolio with its great treasure was uncovered and revealed to the world in 1901 by the Jesuit priest Josef Fischer, who was conducting research in the Waldburg collection. And from that fragile first glimpse of the world, so adequately described by WaldseemuI?ller in 1507, the Library of Congressa€™ cartographic resources provide the historical breadth and cartographic depth to fill in the geographic blanks left by those early cosmographers.
Works that have increased our knowledge about WaldseemuI?ller and the group in Saint-DieI? include: Joseph Fischer and Franz R.
They exhibit the Old World, in the main, in accord with the Ptolemaic idea, and the New World with a close resemblance to the Caveri map record (#307), and that of WaldseemA?llera€™s world map of 1507. By April 1507, WaldseemA?ller and Ringmann had completed the booklet, Cosmographiae Introductio, to accompany the globe and wall-map. Such information would have been kept secret by the Portuguese, and it is perhaps here in this globe that the secrets were first drawn up for a wider audience, particularly since Vespuccia€™s allegiance to Portugal changed when he became a Spanish citizen. The catalogue published a reserve of $50,000, but it failed to sell and was sold privately in 1954 to James Ford Bell for approximately $45,000.
They were offered for sale in 1991, and purchased by the Bavarian State library in Munich for approximately 2 million DM (in excess of $1million). The 1948 a€?committee in cameraa€? dinner, when the BSI's future hung by a thread upon Christopher Morleya€™s discontent? There were Crossword Puzzle winners like Basil Davenport, Harry Hazard, Harvey Officer, and Earle Walbridge. Bell was there at the time, and when Bell died in 1947, Starrett recalled in his a€?Books Alivea€? column in the Tribune walking up and down Baker Street with Bell, arguing about which house had been Sherlock Holmesa€™s. Jackson of Barre, Vermont, a Crossword solver, and Morleya€™s friend and Grillparzer crony Buckminster Fuller. Williams (died 1940), who brought his son Peter to the 1940 BSI dinner, was art director at the American Book Company, a well-known book and print collector, and an author of childrena€™s travel books. Would Smith have added Alexander Woollcott to the BSIa€™s membership list without consulting Christopher Morley? If we are met with hostility, the case will have to be argued, and I've no way of knowing how long it might take.
Smith is down the table on the opposite side, not yet at its head where he soon will be for the rest of his life. So are the signatures of two more men not named in Smitha€™s minutes, who may be among the unidentified faces in the picture: Ernest S.
Following the dinner, Harry Hazard prepared a partial key to the photograph.Elmer Davis is not on it, and the face at no. Roberts as a mentor back home, found himself a Baker Street Irregular on Morleya€™s 1935 membership list. I met him when I was an undergraduate at Cambridge, attending his lectures on Samuel Johnson, but it was in publishing that he made his reputation. Spurgeon showed the kind of man Shakespeare must have been by tabulating all the metaphors and similes he used, showing him to be familiar with the countryside, gardens, and domestic animals. We thought it began one of the Collects in the Prayer Book; but we were puzzled at its having a special day. Regis Hotel with that most generous host, Howard Goodhart, Rosenbach always had a full bottle of whisky at his place at the table, while the rest of us drank wine. It is possible to influence people radically, but one must first know what they believe, or are willing to believe.
This concept of divine remuneration is central to all the a€?greata€™ religions, whose designers established such promised rewards as physical resurrection from the dead, eternal life in paradise, or freedom from reincarnation and attainment of eternal bliss; a benefit that they not only expected to receive themselves but offered as an incentive to others. Some of them eulogise martyrdom a€“ what could be a better customer endorsement than the willingness to defend a product to the death? Brand loyalty is built on the fact that the more opinions you hear reinforcing a certain sales message, the more likely you are to believe it yourself. Judaism a€?rebrandeda€™ itself successfully after the sack of Jerusalem and the destruction of the Temple, by removing the requirement for sacrifice and instituting the synagogue and the rabbinate. The initial spread of Subud a€“ a God-centred organisation a€“ was solely due to the efforts of a man displeasing to God.
However, to find out how unnecessary it is, you will need to stop making bullshit and excuses, get off your ass, and learn my system of Holistic Belief Reprogramming. I’ll tell you, when it comes to your subconscious mind, cynicism and skepticism are not your friends. However, to find out how unnecessary it is, you will need to stop making bullshit and excuses, get off your tush, and learn my advanced EFT Tapping Techniques.
A red cross symbolizes Prester John (who rules both eastern and southern India and who resides in Biberith); and finally on the fourth division of the earth, discovered by the kings of Castile and Portugal, we have placed the emblems of those sovereigns. This interpretation is similar to both Cantino and Caveri and helped keep alive the possibility of a northern access to the as yet unnamed Pacific and, of course, the riches of far Cathay.
Over to the left, on Tabula Terra Nove, apparently referring to the Pearl Coast and perhaps to Honduras, we read the surprising inscription: Hec terra cum adiacentib insulis inuenta est per Columbu ianuensem ex mandato Regis Castellae [This land with the adjacent islands was discovered by Columbus of Genoa by order of the King of Castile]. Its appearance undoubtedly ignited a debate in Europe regarding its portrayal of an unknown continent (unknown to Europe and others in the Eastern Hemisphere) between two huge bodies of water, the Atlantic and Pacific Oceans, and separated from the classical world of Ptolemy, which had been confined to the continents of Europe, Africa, and Asia. Shortly after the appearance of the 1507 world map by Waldseemuller, Vespucci was appointed the first Pilot Major in the Spanish House of Trade (the Casa de la ContratacioI?n) in Seville, and in that capacity was responsible for navigational issues and concerns of Spanish shipping to the new western possessions, across the Atlantic.
In 1903 an elaborate set of facsimiles of the 1507 and the 1516 maps accompanied by a scholarly study by Josef Fischer and Franz von Wieser appeared.
The North American region is nameless, but the South American region bears conspicuously the name America.
Or perhaps the dinner a€” the date still uncertain a€” when Jim Montgomery sang a€?Aunt Claraa€? for the first time.
Recently (within a year) I had the same problem on my hands - and found no American editor whatever for a Sherlockian essay which has since found place in an English Symposium or anthology issued as a book.
As a charter member, I call for a prompt and continued honoring of the wise provisions of The Founding Fathers. Weber declared himself a€?Judge Lynch,a€? his pen-name as chief mystery book reviewer in the Saturday Review of Literature.
James Keddie sits next to him, and on the table nearby is the orthodox coal-scuttle he has brought from Boston.
Colling, a former New York Evening Post colleague of Morleya€™s (its movie critic, who helped turn Morleya€™s 1922 novel Where the Blue Begins into a play in 1925), and H. He attended the annual dinner for the first time in 1936, and is the only living person to have attended BSI dinners at both the Murray Hill Hotel and, before that, Christ Cellaa€™s speakeasy. He was Secretary to the Syndics of Cambridge University Press from 1922 to 1948, and more than any other one man he had brought the University Press out of the academic backwaters into the mainstream of publishing.
My wife and I spent three long evenings reading four of Morleya€™s books and doing the same to him.
Earlier religions had less well-developed incentive schemes; as a Viking warrior who died in battle you might go to Valhalla and drink mead, but only in order to fight again with Odin at the last battle of Ragnarok! The ultimate customer endorsement, dying for the brand, seems excessive to most people today but nevertheless fits the category.
This fundamental reconfiguration enabled it to survive without the core elements by which it had previously defined itself, but limited the brand's appeal. This if nothing else places Subud in a ludicrous position and I find it most odd that no Subud leader has ever publicly remarked on the fact, certainly not Pak Subuh himself nor his daughter Ibu Rahayu (currently the main Subud opinion-former). Cynicism and skepticism are devices your ego mind uses to keep you stuck exactly where you are, too scared to try something new … too scared to try something that would actually work. And what is to be borne in mind, we have marked with crosses shallow places in the sea where shipwreck may be feared. Gemma Frisius and Sebastian Munster edited versions of the latter, so that the WaldseemA?ller type, or Lusitano-Germanic Group, held the field until the advent of Mercator, Ortelius, and the Dutch school of the mid-16th century. A statement that is in obvious conflict with the thrust of both the graphic productions of 1507 (map and globe) and the text of Introductio CosmographiA¦ referred to earlier - both prepared more or less as a testimony to Amerigo Vespucci. As soon as he was back in Spain, he equipped a fresh expedition with the aim of reaching Asia. Edgar Smitha€™s affectionate zeal, not less than his Sherlockian scholarship, his gusto in pamphleteering, his delight in keeping orderly records, and his access to mimeographic and parchment-engrossing and secretarial resources, all these were irresistible.
Henry Morton Robinson was a popular writer whose 1943 Saturday Review article about the BSI, a€?Baker Street Irregularities,a€? was reprinted in Irregular Memories of the a€™Thirties. Weber, had been at the 1936 dinner, and the 1940 too, despite the silence of Smitha€™s minutes on that score.
Bell at the Victoria Hotel, to found the BSIa€™s first scion society, The Speckled Band of Boston. Price, the American Bank Note Company executive who had solved the Sherlock Holmes Crossword in 1934.
Davis and Hazard had been at the 1936 dinner together a€” their signatures are both on a surviving copy of that nighta€™s menu.
His a€?Profile of a New York Irregular,a€? about Basil Davenport, appeared in Irregular Proceedings of the Mid a€™Forties.
As an ancient Greek or Egyptian you would expect your behaviour in life to determine your fate after death, but you would have no concept of special bonuses for promulgating the faith, or dying for it. A customer has bought the product and is so satisfied with it that he makes his satisfaction public in the most irrefutable way possible. I don't know any anti-gay Subud members and the ones I know share my personal view that Pak Subuh's doctrines are at best quaint, at worst inaccurate and ignorant. But the Spanish government did not welcome his proposals, and at the end of 1500 Vespucci went into the service of Portugal.
I dona€™t suppose that any society of Amateur Mendicants has ever had a more agreeable or competent fugleman.
Simeon Strunsky at the New York Times, a€?dean of grammarians,a€? as Morley liked to call him, had been on the 1935 membership list as well, though he (like Rosenbach) never attended a BSI dinner.
Standing against the wall are two of Morleya€™s closest friends, Bill Hall in deerstalker, and Robert K. He was the author of A Note on the Watson Problem, 100 copies, privately printed at the Cambridge U.P. But remember that brands do not appeal to common sense, but to the emotions, first of all building desire and then positioning a product or service so as to appear to fulfil that desire. It might be thought a bit odd that in Christianity the mascot (Jesus) endorses the brand (dies for his belief) in order first of all to create it.
It underwent various tranformations on its journey, most noticeable of which is the alteration of the Buddhaa€™s image from Indian thin to Chinese fat, representing the change from the original Indian ideal of balance and discipline to the Chinese one of happiness and prosperity. Customer loyalty has to be very strong to overcome this problem, and latihan experience itself is often the overrider. The Cosmographiae provided an introduction to the new geography of the world as laid out in the globe and wall-map, and included a Latin translation of Vespuccia€™s four voyages. John Winterich was a prominent critic who had also been a colleague of Morleya€™s at the Saturday Review of Literature.
Mans-bridge lives in Connecticut, and it is an honor to publish the following reminiscence here. It would be as if the Jolly Green Giant advertised tinned peas by writing his own testimonial on the tin a€“ it wouldna€™t work, because we know the Jolly Green Giant is not real. Which explains why the early struggle of Christianity centred on proving the historicity of Jesus.
Leavitt, Harvey Officer, James Keddie, Earle Walbridge, and other legendary figures from the BSIa€™s early days. He could be serious, but never solemn; the lighter side of letters and life appealed to him, and he became prominent in the affairs of both Sherlock Holmes Societies (pre-war and post-war) in England. If the brand mascot is a real person, not just a symbol, it can do all kinds of things a mere icon cana€™t do. Stone and Howard Haycraft, sitting against the wall further down, preserve a serious demeanor. He ended up with two-thirds of a column in Whoa€™s Who, and many honors: Master of Pembroke College, Cambridge, Vice-Chancellor of Cambridge University, and finally Sir Sydney. Across the table, Charlie Goodman and his brother Jack beam at the camera, while Mitchell Kennerley the bookman, who will take his own life ten years hence, studies the back of his hand somberly. Further down, Harvey Officer, soon to be the BSIa€™s first songster with his Irregular anthem a€?The Road to Baker Street,a€? smiles shyly at the camera. C.,a€? bluff, friendly but business-like, at ease in any company and in any country a€” even riding a camel in Egypt, winning a race against another one ridden by an Oxford man.
The owlish bespectacled man at the bottom of the picture may or may not be Elmer Davis; across from him, Earle Walbridge makes another appearance in what will long stand as the record for unbroken attendance at the annual dinners. Basil Davenport turns toward Peter Greig, as Ronald Mansbridge raises a wine-glass in salute.



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