This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If you're renaming or rebranding your business (or yourself, for that matter), and consequently need to change your Twitter username, you can do so without losing your followers. Veneziani says he didn't lose any noticeable number of followers when he changed his name, but it did take "a month or so before everyone officially recognized who I was again in their stream." Since then, the new handle has helped build sales and name recognition, as well as attract new followers, he says. Likewise, fashion startup Have to Have was compelled to change its Twitter handle after changing its name from WingTipIt. Cofounder Carla Holtze says it was a "tough decision … to move to a brand and a name that better represented our company," but the feedback has been so overwhelmingly positive that it was worth the pain.
Not infrequently, businesses find that someone has already registered the Twitter handle of their company's name.
If the account is active and the user is not impersonating your brand — even if you hold a trademark on the name — there's little you can do. First, you should try to contact the holder of the account in question by sending a tweet or finding a link to his or her contact details in the account bio. If you're unable to contact the holder, you can then try to work through Twitter to gain possession of the account. I joined up in 2008 and since then I have created several Twitter accounts for different online and offline business entities.
For instance you can see from my report that I have been using the Social Media Revolver Twitter account since June 2009. If you were one of the early adopters of Twitter then your account might not reflect the true nature of your business any more.
Well, you’re in luck, as now you can do just that; and even without losing any of your valued followers!
I did this operation just a few weeks ago as I was re-branding my blog and I needed to change my Twitter handle as well.
Click the Profile -link on the left hand side menu and you will get a new panel with your account profile details on it. If you also have a new domain name, like I did you should make the change in Web -box as well.
Remember that once you change your Twitter username you can’t log in to your account with the old name anymore. Kim Castleberry recommends in her fine article about this same topic that once you have done this change over you should re-register the old Twitter handle back. If you decide to use one of your old Twitter accounts for a new purpose, like I did, please make sure that your target audience on that old account is similar to your new re-branded account.
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Kris Olin is a web designer specialised in SEO, social media marketing, Facebook advertising and Internet promotion strategies. Twitter re-branding should be business as usual in a same way as your logo re-design, business cards and stationery updates. Retweets, or RT’s will go according to the Twitter handle in place at the time of retweeting.
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Scenario two: In college you create a Twitter account and get real crafty with your handle.

Twitter associates your username with an email address, so only one Twitter handle can be linked to the account’s email address. As soon as you change your Twitter username you must immediately create another Twitter account with a different email address. Now you have given your fans that find your older Twitter handle the ability to follow you on your new official Twitter account.
So if and when you change your Twitter username make sure you immediately create a second Twitter account under a different email address and claim your former Twitter handle on that account.
After clicking on change option, Twitter allows you to choose to see trends from the following countries. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
John Lincoln is CEO of Ignite Visibility, a digital marketing teacher at the University of California San Diego and author of the book Digital Influencer, A Guide to Achieving Influencer Status Online. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. The young company leveraged several channels, including email, Twitter and Facebook, to alert existing users and the online fashion community at large about its rebranding efforts. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
Actually, I had two choices; either create a brand new Twitter account with zero followers and start from the scratch, or use one of my existing accounts and just re-brand it to fit the new purpose. For instance if you are using a different domain name with this re-branded Twitter account it would be useful to update the email as well. Creating a custom Twitter background is a great way of branding your account and as such is a topic for a separate blog post a bit later. Also, if you have been using Twitter tools such as TweetDeck, Buffer or similar services you need to update the info there as well. This is actually a good idea; you know, just to keep it away from your competitors and such. As the two audience profiles were quite close to each other I managed to pull it off with flying colours and didn’t lose any followers.
Kris has a masters degree in marketing, MSc (Econ.) and he has written the Facebook Advertising Guide.
My Twitter ID is carpathia16 and I’d like to change it to WonderofTech, the name of my blog. I like the point you made about making sure the audience on an account matches the accounts new objective. So, if your Twitter handle changes, those old RT’s will not point to your updated account any more. If I click on the upper right hand, all it has is profile, Lists, about, I have clicked on all, never gives me any where to click on account, this is why I think I stopped using twitter, for something that is suppose to be so simple, it’s confusing, please help!!! Worse yet, sometimes branding is not even considered when creating a Social Media presence. If you want to change your username simply access your account and click on Setting found in the drop-down under your Twitter username in the upper right corner of the screen.
Maybe you forgot about some older Community sites where you linked your older Twitter handle in your profile.

From driving your followers to malware sites or they could drive your followers to their conversion pages stealing your business. Whether political, environmental or even sports related, people can now find out the news specific to one of these locations.
Throughout his career, Lincoln has worked with hundreds of websites, ranging from start-ups to household names, and has won awards in SEO, CRO, analytics and Social Media. What we are looking at is the data from a Twitter username, or handle that used to be called SocialMediaAds. Bearing in mind that you can only use 15 characters on this, and there are already about 500 million Twitter users you might not get the exact name you’d like. But when I first started my blog, I grabbed WonderofTech to protect my brand, not wanting to change my Twitter name right away and confuse people. These should happen pretty much in real time, so as soon as it becomes available go and change your carpathia account handle. Deleting the Wonderoftech account and then changing the name from carpathia16 to Wonderoftech is a great idea, I hadn’t thought of that. However, the team is inexperienced or fractured when establishing the Social Media and Community accounts. Since you did not create a new account you do not need to launch a massive campaign getting your hard earned followers to follow a new account. This is very important if you have created enemies along the way or operate is a highly competitive space or if you have some really devious friends.
In the media, Lincoln has been featured on sites such as Forbes, Entrepreneur Magazine, Inc.
With the impact of the Obvious Corporation Twitter became a proper company in April 2007, and the rest is history. I just changed it to SocialMediaRvl a little while ago, and now I’m going to explain how you can do that too.
If that happens give it a go with some variations until you find a Twitter handle that is not registered yet.
Let’s explore how to properly change your Twitter username and why it is so important to follow this process.
This new feature allows a Twitter user to switch locations and see trending topics in that area. The print marketing blitz uses GGG and the corporate website features a well-designed GGG logo on every page. You want to increase exposure for your own name and your Twitter account has attracted 50,000 followers.
You want to change your Twitter username to your real name rather than continue with your Xbox LIVE gamertag as a handle.
Chances are they will because for years you were operating under that trusted Twitter handle.

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