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07.04.2016
In its first two years hosting EPL games, Showtime’s MENA subscriber base is believed to have grown by 100,000. But anyone will tell you that if you triple the initial outlay and sell access for the cost of a Zinger burger, you’ve got a recipe for disaster in commercial terms (no pun intended). I also presume that the price of the KFC meal will equate to the price PER GAME shown and not a monthly subscription. The gentleman didn't specify whether that means a value meal or a family bucket (around AED 16 for the first; AED 79??? Guys, I would like to congratulate Abu Dhabi Sports vision for providing Premier League football matches to everyone for very little cost. If they can offer the EPL without the need for any other pay TV subscription to hang it on, this could be the master stroke. I beleive that ADMC is aiming to profit from some extremely high advertising rates during the EPL and are simply charging for the channel to sidestep broadcast regulations which prevent it being shown on FTA TV they are looking to build the brand around the clubs they are going to become affiliated with and very soon the merchandising and advertising revenue combined will double the pittance that showtime used to make from its subscription money because every kid in the region will be walking around with a manchester city shirt as I will be (GO BARRY!) but it might put KFC out of business maybe they should advertise during the EPL.
KFC President Roger Eaton, with commemorative representation of the 11 herbs and spices, was nervous about the move.
The yellowing sheet of notebook paper on which Colonel Harland Sanders handwrote his recipe of 11 herbs and spices was removed yesterday from safekeeping at KFC's corporate offices for the first time in decades.


Despite the strict measures for the operation, KFC President Roger Eaton acknowledged that his nerves were aflutter. The instructions for the blend that launched the chicken chain were placed in a lock box that was handcuffed to security expert Bo Dietl, who left in an armored car with an escort of off-duty police officers. For more than 20 years, the recipe has been in a filing cabinet equipped with two combination locks. Combine this with around $10m pa in EPL-related advertising revenues, and the $40m pa investment suddenly appears relatively good value.
To make good on the $105 million or so spent on the annual rights (and taking into account the $10 million currently generated by Showtime in ad revenues), ADSC will need to attract 1,461,538 subscribers, just to break even. Please bring back Rob and Derek and don't provide second rate English language coverage like ART used to. Paying over the odds for the EPL rights and then selling them for next to nothing says a lot about their overall strategy. Just as KFC is cheap enough to be enticing, 20AED for all the EPL games without disruption might just be low enough to persuade big audiences from the likes of Egypt to part with a little cash. Dietl, a former New York City police detective, owns the company that is handling the security improvements at headquarters for the recipe.


Please also get e-Vision to start offering packages now and not have everyone subscribing three days before the season starts.
It's purely a branding exercise thought up by some (no doubt) UK (Manchester-based?) marketing expert - you buy a (mediocre) football club from Manchester (that's not United), put your (newish) airline's logo on the team shirt, pay over the odds for a bunch of middling-profile players, then snare the television rights to all games played by said team (oh, and the rest of the competition) and promote the combo to the hilt throughout the fast-developing MENA region!
Either way, shockingly good value compared to the AED 205 Showtime fleeces me for each month. If a comment violates these standards or our privacy statement or visitor's agreement, click the "X" in the upper right corner of the comment box to report abuse. Making money is not an immediate issue - raising the profile of Abu Dhabi (and its various business interests) is. With the money saved, I could order in quite a few value meals or even a couple of family buckets.




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