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05.08.2015
Sometime in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.
Armed with $80,000 and a lot of guts, Raymond and his wife leased a small space in a mall in Palo Alto, California, and opened a lingerie store. Enter Leslie Wexner, a businessman whose brainchild “The Limited,” a sportswear store, was booming that time; he was also looking out to venture into new brands. Immediately, Wexner figured out what was missing in Raymond’s formula: because Victoria’s Secret focused on male customers, the brand failed to attract a significant following from female customers. Wexner, seeing the potential of the brand, bought Victoria’s Secret, catalogue and stores, for $1 million. Unfortunately, as Wexner and Victoria’s Secret success grew, Roy Raymond’s life slowly fell apart. As Naomi Barr puts it,”Roy Raymond’s genius was recognizing the need to remove shame from the process of buying unmentionables. Ultimately, this story of both sadness and triumph teaches us how not to give up on our dreams and to persevere despite hardships. Join the Creative Rebellion!Sign up for FREE Rebelle resources, news & inspiration to help you create the life you desire. By the term spiritual awakening, I mean my entire worldview was broken open, and I experienced what was beyond me in ways I’m only just beginning to find the language to explain.
The Secret woke me up not because of its content, but because the gaping potholes in its philosophy induced in me a psychic breakdown. Firstly, if it were that easy to think differently and change your life, people would simply do it. The ultimate failing of The Secret is, it’s a book that is written on the fabric of denial. One of the multitudinous secrets behind The Secret is that you cannot have what you think you want, unless you first know all the reasons you aren’t having it. If you are concerned with effectivity, there is no way around looking at your fears, blockages, and shadow. If The Secret were a human, it would be an avoidant male workaholic, demanding that his problems solve themselves.
In many ways, it has been quite brilliant in hoodwinking the masses into falling headfirst down the rabbit hole towards something they think they want — only to discover that these things are as ephemeral as smoke. I had never heard of Aldous Huxley; the closest I’d got to magic was Harry Potter, which I took as pure fiction.
I will be happy and fulfilled when I am rich, famous, successful is a belief based on an outmoded paradigm, that takes us further away from the elevated internal state that is the Secret. Just like antidepressants and fast food, it frequently promotes unsustainable short-circuiting, that leaves you much worse-off in the long run. Your thoughts create your reality, so change your thoughts and your reality will change is a simplistic set of verbiage with enormous steps missing.
I thought I could just shut my eyes and tell myself my lottery ticket would be chosen, and it would. The infinite grace referred to in The Secret goes far beyond anything that can be read and accounted for in a book. Rebelle SocietyRebelle Society is a unique, revolutionary online magazine reporting daily acts of Creative Rebellion and celebrating the Art of Being Alive.


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What he found in the store were floral, unappealing nightdresses that stuck out like a sore thumb under the fluorescent lights of the store.
After realizing that his friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed — he planned to build a lingerie store that would make men feel utterly comfortable. He went for the name “Victoria” to evoke the kind of respectability that is associated with the Victorian era. For most of the women back then, lingerie was reserved for special occasions: honeymoons, anniversaries, you get the idea. There was something missing in Raymond’s formula, and he just couldn’t seem to figure it out. Wexner, during his visit to one of his stores in San Francisco, caught sight of Victoria’s Secret.
His initial step was to study European lingerie boutiques, whose large following of female customers perceive lingerie as an everyday essential and not an ornament worn only during special occasions. After selling the company, Raymond remained president of Victoria’s Secret for about a year, before leaving to focus on My Child’s Destiny, a sophisticated children’s retail and catalogue company based in San Francisco. However, it is easy to assume that he deeply regretted his decisions, especially when a company that he sold for $1 million ended up being worth more than $1 billion. It was totally designed and built using the DIY method right from the heavy duty Home Depot casters that were cut apart to make some big swivels to the door latches that hold the book case in place. It’s not really that serious of a hiding spot since we obviously were gonna show everyone. Until this moment I had been a stoic atheist, and thought religion was around for the sole purpose of making its advocates look stupid. Capitalism gobbled up this magical knowledge, simplified it into consumerist chunks, and spat it back out to the public in the form of The Secret. The Law of Attraction knows nothing about the power of darkness, the feminine, mystery or alchemy. The conscious mind cannot simply inform the subconscious mind to change its conditioning, which has been accumulating for generations before you were born. It is much more effective to look at why you’re not having what you want, than stating: “I already own that villa in the South of France.” Who are you kidding?! He would get a bigger house, get a promotion at work and remarry, rather than humbling himself before the quiet pursuit of self-inquiry. It focuses on changing immediate circumstances (money, fame, work schedule) again and again and again. Here I was, tumbling along in the throes of addiction, beginning to have experiences that I did not have words for.
Then my best friend, who was having similar experiences through various white powders, told me about The Secret. Up until that point, and for a while after, it was my most powerful reference point of truth.
In essence, the Law of Attraction states the obvious, then profits from delusion about searching on the outside for what is within. Thank God the Unknown is far beyond the reaches of my understanding, even now, after four years of study.


She studied female sexuality and communication for two years (and then for the rest of her life). Rebelle Society is also a virtual country for all creatively maladjusted rebels with a cause, trying to lead an extraordinary life and inspire the world with their passion. Add to this the piercing stare of the saleslady who made him feel like a pervert just for being there — the experience was truly appalling. Underwear was not about fun — it was all about functionality, practicality, and durability.
The catalogue, which featured sexy women in silk and lace underwear, may have been responsible for this boom, having been able to reach customers across the country (you can check out a 1979 catalogue here). He went inside the store and saw the sexiest lingerie he had ever seen in the United States.
Silverstein and Neil Fiske, Wexner surmised that women were as uncomfortable in Victoria’s Secret as Raymond had been in the fluorescent-lit department store. Wexner was convinced that American women would gladly welcome the kind of sexy and affordable lingerie that the European women had access to. According to Trading Up, by 1995, Victoria’s Secret was worth $1.9 billion and had 670 stores across the United States.
Looking at what’s uncomfortable, and being with that part of your self, is what allows things to change. Rather than wondering whether lying in bed listening to Enya is meditating, actually figure out what you are doing and commit to it, so you know without question when you’re going off-track. People are using a messed-up society as a marking scheme which their hopes, dreams and desires are measured upon.
If so, it’s the family wounds that need healing, and cementing over that pain with a mega-yacht won’t relieve your suffering. I could just tell myself that I was rich and famous enough times, and it would manifest right before my very eyes.
Thank God that using the Law of Attraction to its fullest extent requires different forms of mindfulness, faith and practical surrender. At present, as the company image continuously undergoes tweaking and refinement, Victoria’s Secret has become one of the most popular apparel brands in the world, having a net income of nearly $5 billion annually.
Raymond and his wife ended up divorcing, and on one fateful day in 1993, Raymond jumped to his death from the Golden Gate Bridge, leaving behind his two teenage children. Currently you pull on a cable that is connected to a book, if someone was looking hard for something it wouldn’t take long before this book with table attached was found. In fact, having the mega-yacht will make it worse, as it distracts from the source of your pain. Ultimately, a new market that was appealing to women and fulfilled a relatively attainable fantasy of luxury and glamor would create huge demand. I like the use of common door latches that are used to keep the thing in place, this would allow you to shut this door and have it latch just like a normal door without worrying about resetting it before closing it.



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