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25.01.2016, admin
Anyways, I wanted to talk about each kit and how the league is doing as far as their branding is concerned.
As FanHouse soccer writer Brian Straus points out back in January (he definitely beat me to this punch btw) there are still too many white jerseys. Notes: The silver around the arm makes me think New England Patriots more than the Revs but kudos for trying to brand your two teams at once Bob Kraft.
Notes: Not a huge fan of these jerseys, not because of the Red Bull logo but but because neither kit is red. Notes: Absolute brillant that they bulked the rest of the typical league templates for this kit for both home and away.
Notes: Another one that the home kit is right on the money and the road white kit absolutely bothers me.
I originally started writing this back in January when the adidas catalog came out with all the 2010 MLS kits.
Some clubs are hitting it out of the park with their branding while others aren’t doing too well with the kits that are being made. Straus did a similar look a while back, and he pointed out that some clubs are slowly getting things right with a few still picking up the slack. A classy logo that kept the team name that the locals recognize and they gave them something even more a couple years ago with these new colors. Going away from the green and yellow was however easier than some would have thought (though the slash was cool). Still I must say the Revs are one of the few teams that I’ve enjoy their look for a while.


Seriously why is a club called the Red Bulls (I know its their owner’s energy drink name too folks so please spare me this) not wearing red anymore?
Some blame can be set on adidas for bad templates while others can be pointed to the club themselves. Some were better than others at the time and we probably should blame Nike in a way for the train wreck in the naming of some clubs as well.
I agree with that, still too many white kits on the menu this year but it seems like as we add clubs to this league the new ones continue to brand themselves very nicely while the originals continue to catch up. The (newer) look is simple and clean and that logo plays a lot better around the Globe than the old Galaxy one.
I use to hate the logo but it grew on me over time and now I’d honestly hate to see them go away from it. You really have to tip your cap to the few clubs like this one that get it right on the first try. I’ll go ahead and blame couple things, my laziness for finishing it, the SuperDraft taking up a lot of my time in January and the whole CBA mess that is still going on. But now that the league is strictly adidas it seems as though things are turning around for the better. I think getting rid of the red hoop in the away jersey is what is missing for me plus I really don’t get the blue armpit spots either.
Plus people in Houston really do seem to like this club and are able to get behind the branding of it easier I think because of this iconic look with the orange.
With too many clubs wearing all-whites, having one set as your home jerseys makes little sense to me.


I would have rather seen them be white with the entire jersey similar to the template the Rapids use for their kits.
I also like the fact that they finally did away with the team name in the middle of the jersey. The road whites aren’t great but adding the blue and the tiny bit of yellow does help. Honestly I think I’d be happier with the all-whites if it were on the road and their home kits were red. I wish the Fire still had their third jersey from a few years back, the one that looks like their WPS team’s jersey. I think the whites were better back in the day when it had some black stripes to go with it. From either the poor design a couple years ago with the numbers on the back of the kit or to what we have no where the side panels make the hoops a bit awkward its just not working.
Even with the silly name, which I’ve honestly gotten over now I think the logo and design of this brand does well. I still think as far as branding goes the Fire continue to hit the ball out of the park with these kits. Branding has always been an issue in Dallas but I do think it will get better in the coming year.




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