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As member of the Guided Selling.org “collective”, I regularly research Guided Selling approaches to analyze usefulness, usability, UX, design and performance. To share my findings, I decided to compile a list of product advisors I liked — they should serve as some inspiration for you and hopefully you enjoy them as much as I did. Although the Internet has yet to find ways to deliver an olfactory experience, this advisor still manages to evoke a corresponding scent and feeling in your mind through colorful, warm and cozy images. Results: The result features a brief description of the recommended scent and offers several ways to share it on social networks.
Whoever once had to buy a leash or a dog collar knows that there are many different types of collars and multiple things to consider, which can be pretty overwhelming. This streamlined approach is the best example of redefining the current product-search norms. This advisor is not only fun and nice to look at, it’s a prime example for the concept of simplifying choices in a category as technical as mobile phones. Results: After picking the carrier, users can scroll through the top recommendations and see a large comparison chart underneath the large product image. Full disclosure: This advisor was developed using SMARTASSISTANT’s Guided Selling technology. Questions: Very emotive and easy to answer (it’s in German, but encoded in such a way that it can be translated using a browser extension).
Results: Detailed explanation of the recommended living style theme including an array of products that could fit into said theme. Which of these product advisors were your favorites or have you come across other great examples?
The views and opinions expressed on this blog are solely those of the original authors and other contributors. It’s all in a bid to make the online experience match, or even surpass the experience at brick and mortar stores. What if there actually was a technology that could help your customers feel more comfortable when shopping at your store? When you are mulling over a new technology for your store, don’t think about your comfort zone, or the temporary disturbance it will cause – instead, focus on what’s in it for your customers. This hiking programme is moderately difficult and especially designed for people who would not feel comfortable on long and tiring treks along steep paths, who would yet like to savour the best the landscape and local culture have to offer.
All of our self-guided or private guided hiking tours can be additionally tailored to meet your requirements. Do you create products or organize events for UX professionals or manage a UX team that’s hiring? Guided selling is an approach that attempts to educate consumers about a set of products or services and provide decision-making support that directs them to a solution that is right for them. This approach is especially helpful in situations where the decision-making process is complex—for example, when purchasing complex products with many features and functions. Looking at some examples, like those shown in Figure 1, might help you to understand what guided selling is not.
In contrast, guided selling is an interaction that serves to educate shoppers about a set of products or services.
Such a conversation would likely include a discussion of a shopper’s intended usage or preferences for a product, an explanation of various product features and attributes, a product recommendation based on the personal needs of the shopper, and potentially, a presentation of alternative products and upsell options. Each of these examples requires a slightly different approach to the conversation, as well as the display of its eventual results and recommendations.
To help companies make better design decisions for their implementations of guided-selling applications, my company sponsored an independent usability study of existing applications. By far the most important criteria for success in designing a guided-selling experience is the efficiency with which the application asks the necessary questions and moves the shopper through to the recommendations.
To increase the perception of speed, a particularly helpful guideline is to limit the number of pages through which a shopper must navigate. Our tests indicated that video has the potential to be very polarizing or distracting in guided-selling scenarios. In contrast, audio alone rather than video can enhance the overall experience without being too distracting. If you were shopping for a laptop in a store, a salesperson would ask you questions about more than just your intended use of the laptop during your conversation with him. If you make recommendations without giving any rationale for them, shoppers become prone to skepticism. One option for making recommendations might be to show what impact a shopper’s answers to your initial questions would have on the results rather than simply displaying the recommendations on an explicit results page, as in the example shown in Figure 12. As a UX designer working for a site that sells complex products, I’d say that there are some other things to consider before deciding whether a guided selling technique will work well for customers and the business. The first is that the products on sale must differentiate along the same lines as the guidance. Another thing to keep in mind, depending on the UI execution, is that, until customers see the breadth and depth of inventory, they may well not know what they want. Especially this year, I came across quite a few product advisors that caught my attention for various reasons. From a usability point of view, some users may be kept from starting the advisor as they are required to login via Facebook.
They consider many types of dog owners, and there is no need to skip or leave any blank as the questions and answer options are very clear and need-oriented.
The results page gives a brief overview of each recommendation and how it meets your needs. It’s clear they want to help, so you don’t feel like you should lie about how often you brush your teeth to impress the question-robot-people.
The questions  adapt based on previously selected answers and while answering questions the advisor educates the user on the benefits of Android phones without being pushy. The blog serves as a resource and inspiration for businesses who want to sell smarter by helping their shoppers make better and faster decisions. These views and opinions do not necessarily represent those of SMARTASSISTANT, the SMARTASSISTANT staff, or other contributors to this site. Many businesses have the same fear of integrating advanced technology, but there is no innovation without leaving the comfort zone. It takes time to feel at ease with a new technology. Going off the beaten path pretty much a necessity nowadays. For a business, adapting to new trends is usually sink or swim. Online sales still account for just around 10% of total retail according to a bulletin recently released by the Office for National Statistics. They are offering free shipping, same day or same hour delivery for some regions, price guarantees, and generous return policies (e. Our route crosses huge national parks with broad alpine meadows and serrated summits, glacier lakes, stone rivers, encountering rare plant and animal life. The stress is on the four most renown Bulgarian mountains - Rhodopes, Pirin, RIla and Vitosha. Along with its wonderful climate, the mountain offers the perfect setting for gentle hiking amid pastoral landscapes, valleys dotted with picturesque villages, verdant meadows with grazing flocks of goats and sheep, ancient deciduous forests, Roman roads and bridges, and an enormous diversity of natural phenomena, incl. You have come to the right place, looking at our above-the-tree-line self-guided hiking trek, which covers the very best of the highest Bulgarian mountains: Rila and Pirin. During the last few years this destination has become one of the most popular places for one-day hiking tours in the Rila Mountains, epsecially if you are based in Sofia. We understand that sometimes small changes may have a great effect on the tour program and we will do the necessary step for you.
Similar to a helpful salesperson, a software-based guided-selling application leads a consumer through a set of questions that assess their values, intended usage, and knowledge of a particular product category, then directs them to information and products that meet their needs.
In addition, this approach is valuable when selling products that are new to the marketplace and in situations where the intended audience is not likely to have knowledge of a product domain.
Typically, it involves having a dialogue or conversation with shoppers to elicit their needs and make recommendations that are specific to their situation, similar to that shown in Figure 2. In this example, a guided-selling application might ask the shopper about how often he intends to grill, what types of food he likes, and whether he intends to place the grill in an area where it might be difficult to light.


We examined a number of different guided-selling applications that represented a variety of industries, as well as different approaches to navigation and interactions, and we solicited feedback from representative shoppers in several usability testing environments. No one wants to spend time entering information unnecessarily—especially if they are unsure or leery of the result. Pageless designs and interactions that use progressive disclosure, such as accordion-based designs, were well received by participants in our study. During our tests and through analysis, we discovered that the best experiences leveraged audio to elaborate on or supplement textual information on the screen.
He would use your answers to his questions as an opportunity to educate you about your choices. Imagine you are buying that laptop at a store: The salesperson asks you questions about your intended use, then simply ends the conversation by telling you to buy laptop model 123. Some shoppers know exactly what they are looking for and just want to quickly find it and buy it. For example, categorising running shoes in terms of comfort or support might seem like a good idea, but if the manufacturers don’t go to market like that (for example, Nike are basically a fashion brand) the choices customers make end up giving them seemingly random results.
Hiding the inventory from them until they’ve gone through a decision tree of some kind may well be counterproductive.
While videos come with mixed reviews, they do present great SEO opportunities that can help your content reach more people.
Is this something that you have to do by yourself, or is this something that you need to have specific software for? Now, in 2015, guided selling is no longer just a fancy, nice-to-have feature, but has become a mandatory asset for businesses that want to attract, satisfy, and turn their visitors into customers.
The rise in new concepts is a sign that more businesses (large and small) are discovering the benefits of Guided Selling and invest into this technology. The benefits are outlined in a checklist format, which ensures that you do not fall in love with something without realizing right away what the trade-offs would be.
However, I’m doubtful of the way this advisor generates recommendations considering that users can choose answers even if they contradict themselves.
It’s because this advisor grabbed my focus and sparked my interest in Guided Selling solutions.
Expect to see all kinds of unusual categories making use of this solution in the very near future!
She has a keen interest in leveraging technology as a way for people to improve their lives. Are you wary of adopting a new technology, even if it promises to help you and your customers in a positive way? You might feel uncomfortable when a new technology is introduced because you are disturbed by the thoughts of leaving your comfort zone, learning something new, and changing processes that just started to finally run smoothly. If you don’t innovate or embrace new technology, some of your competitors will, and you will soon be outdone by the early adopters. If there’s a single thing that’s stopping majority of customers from buying online, it’s the fear of the unseen. Unlike a physical store, they aren’t able to see and feel the real products.
Consumers still don’t feel assured when buying online. In a recent survey conducted by NCC Group in collaboration with IDG Research Services , 77% people claim that they don’t feel safe when shopping online. What if it was affordable, and offered ample support to help you cut through the fears, and make a smooth transition? The programme includes a visit of the Rila Monastery, listed by UNESCO and one of Bulgaria’s best-known sights. Climb the giant of Rila, Mount Musala (2925m), highest in Bulgaria and on the Balkan Peninsula, trace dramatic ridges, visit the world-famous UNESCO site Rila Monastery and thrill on the challenging climb to the Pirin summit of Mount Vihren (2914m).
The reasons are several: impressive nature beauty, easy access to the trailhead by chairlift, variety of paths and hiking routes in the area. Some obvious examples are consumer electronics and complex products and services relating to healthcare, insurance, financial services, and travel. A typical online shopping experience might present you with a number of filters to help you narrow the set of choices that are available to you.
For example, what if a shopper doesn’t know what size of cooking area he needs or what grate type would be best for the type of cooking he wants to do? This interaction is analogous to an in-person experience with a salesperson who knows how to ask the right questions to guide shoppers toward the right product and make them feel confident about their decision. Based on the customer’s answers to these questions, the guided-selling experience would suggest certain product options and educate the shopper on why those options would make sense for their situation.
The audio enhanced the sense of having a conversation during the guided-selling experience and both educated and engaged participants. To facilitate efficiency throughout a transaction, it is important to present mutually exclusive responses and allow a shopper to skip a question if it doesn’t apply. But our usability test results suggested that this approach too often adds unnecessary complexity to the questioning process.
Other shoppers just don’t have the patience or inclination for conversational shopping experiences online. The guidance then comes across as a cynical sales technique masquerading as informed choice. It may end up preventing customers converting on stuff they would have chosen had they known about it.
When she is not blogging for Guided selling.org, she is working with the SOS Children's Villages International. They can’t see or talk to the salespeople, so most of them prefer to buy from a brick-and-mortar store. An exceptional kaleidoscope of beautiful caves, deep gorges, alpine meadows, glacier lakes, monasteries, and museum villages with authentic old-time architecture. Follow the almost infinite series of trails to alpine meadows, rocky Cirques, remote glacial lakes and onto spectacular ridges and summits.
If you wish to make your walk harder or easier your guide will be able to adjust the programme accordingly. Each year, thousands of tourists enjoy the beauty of its scenery and its plant and animal life.
Just put down your travel period, reference for the difficulty level you are looking for, your group size, guided or self-guided and send us an email.
Guided selling can be helpful in any circumstance where consumers are likely to need help orienting themselves to the available choices, as well as support in making an informed choice. For example, you could select a certain brand of grill, size of cooking area, or type of ignition. Also, a video of a person in this context can seem like an intrusive salesperson rather than a helpful one. To ensure accessibility, shoppers should be able to get through the experience by just reading the text. To build trust with shoppers, the best guided-selling experiences complete the story by telling shoppers why they’ve recommended particular choices. I have connections at iGoDigital and would be glad to point you in the right direction of someone there if you would like me to.
Every day you walk with just a daypack, allowing you to fully enjoy the stunning sceneries around you. The trek goes to Cherni Vrah Peak and then following the ridge of mountains through The Peat Reserve it goes all the way down to the Golden Bridges rocky phenomenon.
Finally, we found that shoppers have a tendency to become distracted by trivial or unimportant details in a talking-head video during the question and content portion of the discussion.
However, we found that audio can significantly add to the overall effectiveness of such interactions.
They would have performed better if they had initially been asked questions, then reviewed the results separately. However, for audiences who need an orientation to a product set and help making an informed decision, guided-selling experiences that follow the best practices that I’ve presented in this column offer the potential to be highly persuasive and effective shopping experiences. For example, in the video example shown in Figure 9, several research participants indicated that they were looking at the woman’s outfit rather than listening to what she had to say.


The creek was rising and the fish were a bit sluggish, but I was able to tempt a few wild browns to hit my Yozuri stick bait. I don't question why, but I will say that the Berkley Trout Worm in a PINK or ORANGE color will usually get you a few bites. With that being said, I have created my own Pink Worm that has enabled me to land many trout, both wild and stocked.
So, I am sorry for that.A Now, when the power is out for 7 days and the clean-up effort at your house is over, you need a few hours to unwind.
A few local streams were scheduled to be stocked with trout-- Manatawny Creek, Hay Creek and Tulpehocken Creek.
I should be in very good company this year with my best friend Mark and a college buddy named Mark joining in the fun. I managed a few smallmouths and had a nice brown follow my 3-inch stickbait for about 15 yards. It was pretty cool, the water was clear and you could see the fish slash and slash at the stickbait. Can't wait to fish all the local streams, as they all will have a new look and feel to them. I have no idea what Erie will look come late October, early November, but I am hoping they get some serious rain up there.
All in all we landed 8 species of fish: Largemouth Bass, Smallmouth Bass, Rock Bass, Redbreast Sunfish, Bluegill, Green Sunfish, Fallfish and a Crappie. She looks at me with a absolutely no freakn way look and goes, so daddy, How much money do I have to pay you.
There is no better way to cool down in the summer heat than wet wading and catching some fish. Smallies, Largemouth Bass, Redbreast Sunfish, Bluegill and a White Perch were the fish I brought to hand. The temps during the day were brutal and the skeeters made me pay for attempting to fish Cherry Run. I only fished where some cool tributary water emptied into Penns.Saturday was tricky with a few bugs in the air.
Sunday evening was reverse fashion -- Isos then BWOs.I got a half-decent picture of a Iso stuck in the shuck. The fish took a CDC Sulphur pattern -- it was DARK, no light at all when the fish took the fly.
I stayed off Penns during the heat of the day-- it was 90 degrees in the afternoon on both days. I made an attempt to fish Cherry Run and landed 2 brookies in short order on my Moth pattern. The sportsman then proceeds to tell me that he is going to cross the creek and kick my BLEEPITY BLEEP. Spoke to the gentleman again, with Ronnie explaining that the area is posted and the signs are on the road. They are easy to see too, especially when the wings are made of CDC.A I won't be out fishing again any time soon.
If you want to wet a line--give me a shout and I'll do my best to put you on some fish.A Trout fishing locally will cease with water temps hovering around 70 degrees.
Big Spring Creek, Letort, Yellow Breeches, Big Fishing Creek or Spring Creek are some of the streams that are fishable in the summer. We can also hike along some cool mountain creeks in search of native brook trout or wild brown trout.
Vinny caught a Smallmouth Bass on a worm and Zoe landed a nice-sized Brown Trout on a crayfish lure. I'll probably be fishing with a friend on Sunday evening or taking the rugrats to drown some worms!!!
A Sunday, I was able to fish a local Class A water and noticed many Blue-Winged Olive spinners. I managed one fish landed, one fish missed and one fish lost before I had to run to the truck. Best trick tonight was to cast down and across and inch an emerger back to the shore, pausing it at spots were a fish just rose. I made my cast---the fish slid out from under the brush---he sat in a lane with his mouth open waiting for my fly---with ease, he swallowed the fly. No wild trout today, but the Rainbows were very colored up with beautiful pink fins and the Browns looked like they have been living in the stream for years. Thursday was brutal where I saw creeks that were in perfect shape one minute, turn into Willy Wonka within' two hours. I volunteered a few hours Sunday morning with the A Great Day Outdoors fellas, Roger and Bob who help put together the Bob and Jeff Miller Trout Fishing Clinic, which is a mentoring program for the Big Brothers and Big Sisters.The fish were provided by Mike's Tattoo and Body Piercing that is located in Reading, PA.
I helped a few kids land some trout and was able to see many folks that I have not seen in a few years. We had a great time and found some really neat critters and managed to catch a fish or two.
We caught a good number of wild brown trout and missed many more.The slower pools had fish sipping in Little Yellow Stoneflies. Plenty of yardwork to make the little woman happy, drive happy little woman to her mother's house and call your best friend to go fish a stream you have not fished in about 15 years. Saw a huge Barred Owl fly up the stream and hang out in a tree for a little bit before he flew elsewhere. He launched them up out of the water and onto the dirt bank like the bass fisherman do on tv.
After I saw him boot his 4th fish in about 20 minutes, he goes: That's what I came here for. Two-- a stickbait--a Yozuri Pin's Minnow is my favorite-- is also tough to beat during cold, high and dirty water conditions. Three -- My favoritefor fly fishing is a 2 fly rig that consists of a bigger and brighter glowbug with a Green Weenie dropped off of it. If there are rainbows around, they will hammer a nicely presented egg pattern pretty much any time of the year. Local Class A waters are running at agood rate and are still on the cold side.Trout season opens next weekend for SE PA waters. Headed to the Little Lehigh and when I got there the lot was full and anglers were top to bottom. Fished the quarry hole and managed toland a few bluegill and a good number of smaller Largemouth Bass. Most ofthe bass were taken on smaller ice spoons tipped with waxies.With the heatwave we are in, not sure how much longer the ice will be around.
Drilling through the ice with my Nils 8 inch ice auger was too much for my shoulders.Hey, I have an 8 inch Nils Ice Auger for sale !!! The PFBC was on the ice and it was the first time in over 10 years that I had my license checked.
We started the day using tungsten jigs, then switched to shrimpos and did some sight fishing. I don't question why, but I will say that the Berkley Trout Worm in a PINK or ORANGE color will usually get you a few bites. Can't wait to fish all the local streams, as they all will have a new look and feel to them.



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