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Amber Naslund argues that the purpose of people working in social media in an organization today is to help the entire company bridge the gap from social media to social business.
Below is a change management model used by Pete Abilla in organizational turnaround efforts. Embrace the Change that Comes with a TOS DeploymentA terminal operating system (TOS) implementation or upgrade is a major change that offers significant benefits to customer service and to the bottom line. Taking proactive steps related to the change can help to ensure a more rapid adoption of the system and a more rapid realization of the benefits from the TOS. Navis Professional Services can help to guide you through the change management process of implementing a new TOS to minimize the risk of business disruption. Stakeholder Readiness Analysis: Navis can conduct an analysis of the beliefs, needs and concerns of stakeholders related to the planned change that will help to define the change plan that needs to be put into place.


Vision Definition: Navis can help terminals create a clear vision that drives a stakeholder coalition in support of the change, including goals, timing, benefits, scope and impact. Communication Planning and Execution: Navis’ communication guide can serve as a template for building a plan that clearly outlines timing, content, messages and recipients for communication related to the TOS implementation. Custom Programs: Navis can also define a custom change management program that aligns to the key issues at your terminal.
As with any change, however, a variety of human factors can interfere with the successful deployment of the new systems. This includes understanding how the TOS change will impact key stakeholders and putting mitigation and communications plans in place to quickly resolve any anticipated, or even unexpected, challenges that arise during implementation. Utilizing traditional change management tools, our team can help assess the situation, build a shared vision and develop communication and training approaches that support all users of the system through the TOS transition.


It is important to be aware of the wide variety of terminal constituents that are potentially impacted, including terminal management, employees, shippers, customers and truckers. In addition, the press and public might have misconceptions about the change, causing unnecessary disruptions which slow or derail the project.



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