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The formal publication date is May 6, but pre-orders are available now for both print and e-books, individual or bulk orders.
Communication has power, but like any powerful tool, it needs to be used effectively or it can cause self-inflicted harm.
This book is about how leaders can inspire, persuade, and earn the confidence of stakeholders through verbal engagement.
It translates core leadership and strategy doctrine of the United States Marine Corps, as embodied in its Warfighting manual, into guidelines for effective leadership communication. It applies best practices in leadership communication drawn from my 33 years of advising and coaching leaders, and from my 24 years of teaching management and communication in graduate programs at NYU and other universities around the world. It makes extensive use of case studies and examples, of both effective and ineffective communication by leaders in high-stakes situations.
The book could easily exist without the Warfighting principles, but I have found that the combination is more powerful than either standing alone. The book closes with the Nine Principles of Effective Leadership Communication, drawn from the earlier chapters of the book, that can serve as reference points for a leader’s own communication ability.
Looking to build your powers of communication, to inspire trust and confidence, and to lead effectively? For more than 35 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively.
In her consulting practice at the Logos Consulting Group, Barbara Greene specializes in three areas: executive development, internal communications and leadership communications.

As a Senior Fellow at the Logos Institute, she conducts customized training sessions and workshops in all of these areas. A lawyer, consultant and teacher, Anthony Ewing counsels senior executives on corporate responsibility, crisis management and communication strategy. As a Senior Advisor at Logos Consulting Group and the Logos Institute, Anthony has advised clients in a range of industries, including healthcare, technology, financial services, energy and manufacturing. Oxana Trush is a senior advisor at Logos Consulting Group and a senior executive coach at the Logos Institute for Crisis Management & Executive Leadership.
Since joining Logos in 2007, Oxana has been advising clients on critical business decisions that can prevent, mitigate damage from, or help recover from a reputation-threatening event. Kristin Johnson is a senior advisor at the Logos Consulting Group and senior fellow at the Logos Institute for Crisis Management & Executive Leadership. Adam Tiouririne advises Logos clients on crisis management and strategic communication, coaches executives for high-stakes engagement, and researches language, leadership, and the media. Laurel Hart is a senior advisor at Logos Consulting Group and a senior fellow at the Logos Institute for Crisis Management and Executive Leadership. Raleigh Mayer, the Gravitas Guru and principal of Raleigh Mayer Consulting, helps leaders elevate presence, enhance communication, and become more sophisticated at managing their relationships and reputations.
The book follows the Anna University Question Paper pattern abd focuses on reading, listening, comprehension and grammar.
E-book versions will be available April 26 directly from FT Press.   Amazon says that pre-ordered books should be received by customers in New York by May 9.

These provide an important conceptual framework, and the individual Marine Corps warfighting concepts serve as guideposts along the journey we take.
In fact, the conceptual framework of the book is the same as what I have used for years in my communication strategy and crisis communication courses at NYU and with corporate, military, and NGO clients, in the US and abroad.
Just when you think it’s impossible to find another important illustration of a crucial communication or leadership principle, Fred gives you another chapter of powerful, sensible, often surprising and charming stories and lessons. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world. She also lectures on these topics as well as on career transition, entrepreneurship and art collecting. She joined Logos in April of 2014 after more than a decade developing expertise in corporate and consumer strategic communications, primarily in the health sector. He is also a contributor for Bloomberg Politics coverage of the 2016 presidential election. She is an advisor, coach, educator, and speaker, serving large corporations, private firms, and individual executives.

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