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If you had the power to fix any problem and change the world, what would you choose to fix and why?
As you can imagine, there were a lot of caring people with something of value to contribute. Of course you would, we all would, because such things offend our deepest sense of right and wrong. Is there some root cause or common denominator that fuels the majority of these problems and injustices? If you look closely at most of the problems that create pain and suffering on the world scene, I think that you will discover that greed plays a prominent role.
It should be noted that greed is fueled by a misguided attempt to fill certain basic human needs. What are those basic human needs that can’t be satisfied by wealth, power, or material possessions? If greed is at the heart of the problem, then what is the solution and what can we do about it? A guided journey of self discovery can put us in touch with our true nature and core values.
Each of us can change the world by choosing to live, and use our resources, in a way that counteracts the influence of greed and selfishness.
We can choose to use our resources to support the growth of companies and businesses that take a responsible approach toward this planet and the people on it. Wendy Kopp, Founder and CEO of Teach for America, exploded 3 myths about changing the world in her inspiring address to the Boston University graduating class of 2013.
As much as world change may be about politics or economics, at its heart it is a creative proposition. These two great organizations and others – including Ketchum– are developing an online ‘library’ of case studies to serve as a repository of effective public education campaigns addressing pro-social issues, as well as a brief “how-to” guide for organizations planning to create or needing to elicit support for initiating such efforts. Over time, we hope to catalyze an active global community of social change agents, enhancing the website with live events, compelling content and original research and analysis.
The site will be in active development from late 2012 through mid-2013, with a focus on adding content and involving as many interested parties as possible. Share content.  We’re looking for good examples of any pro-social campaign that is non-commercial, non-political and that does not advocate for any particular legislation. Tell us what you know.  Please share experience, knowledge and ideas for developing the site further. Spread the word.  Help us engage your employees and partners through your internal and external channels. As a Senior Partner, CEO of Ketchum’s European operations and Chairman of the London office, David Gallagher brings more than 20 years of public relations experience, both as a client and as a senior agency adviser, to some of the world’s leading brands and companies. Welcome to Ketchum's blog portal, where we capture the opinions and insights of our employees on a variety of communications topics. It’s a bold statement, but one which Scott Anthony, Managing Principal at innovation consulting firm, Innosight, was not shy to make during a recent keynote address at the Creative Innovation Conference. In this time period, there were numerous history-making innovations that can be traced to single people whom Anthony calls Lone Inventors. Sure enough, they likely relied on others to help them along, but the magic of their innovations were decidedly their own, and this is manifested in how history credits them as such. With the heralding of Ford’s assembly lines, the industrial revolution gave way to the beginning of large corporations. These innovations were characterized by their large budgets, aggressive production targets, and scales of distribution that were much wider than ever before. As corporations grew in size and in number, there also grew a general sense of disenchantment with the growing bureaucracy. The result was that individuals started rebelling against corporations in order to band with other like-minded people, bootstrap their way before raising funds from willing investors, and push their own ideas to innovative reality. The increased global penetration rate of the Internet, the availability of low-cost (and oftentimes free) resources and tools for business building, the spread of inexpensive tutorials and educational platforms (Khan Academy, MOOCs), and the popularity of the Lean Startup movement and coding campaigns, have all coalesced to lead to a lowering of the barriers to entry for first-time business founders.

But the paradox is that with increased entrepreneurship, it is harder to capture value and customers’ attention. Is it possible then to lead the charge for innovation and social change from large business that already exist? Established corporations already have the resources to go after new markets and territories. Established businesses tend to have a more credible (or, at the very least, more known) brands, which can grant them access into places and partnerships that new startups cannot attain.
And, indeed, a number of large organizations have started to infuse their unique capabilities with the agility and wider-perspective thinking of aspiring innovators from the growing entrepreneurial scene. That’s why Coca Cola has created its Accelerator Program to incubate and mentor entrepreneurs to scaled success, by sharing in on the risks and rewards. Policymakers: Recognize and embrace the growing entrepreneurship movement, but also understand that scaled problems require scaled solutions. We want to tell you about a new ministry with revolutionary potential.  It takes some of the most powerful and cutting-edge tools at our disposal to fight some of the most profound and enduring problems we face as human beings. Are you angry that over 5000 children die every single day because they have no access to clean water?  I am too. Are you frustrated when you hear that 70,000 babies are born with AIDS in South Africa every year?  I am too. Are you stunned to hear that 7200 men purchase sex with a child every month – in Atlanta, Georgia?  I am too.
Spreading information: When an earthquake struck Virginia last August, before a single minute had passed, 5500 Tweets per second were spreading the news. Alone, it’s easy to despair at the scale of the challenges we face.  Together, we can change the calculus of social transformation. As a member at I Am 2 Partners, Inc., you will have the power to suggest or vote on projects, to donate to projects, to follow the story of how those projects are faring, and to connect with other compassionate individuals to raise funds and rally support for the causes you most care about.
Go to our Facebook page, and add us as a Friend, and click LIKE so your friends can catch the iam2 wave!
Idea Champions is a consulting and training company dedicated to awakening and nurturing the spirit of innovation. Storytelling at Work is Mitch Ditkoff's newly published book about the power of personal storytelling in business – why it matters and what you and your organization can do to leverage the impact of storytelling in the workplace. Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau. Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running. Einstein once said that if he had 60 minutes to solve a problem, he'd spend the first 55 thinking about the problem, and the next 5 solving it. The truth is, the vast majority of our fellow human beings are also troubled by these kinds of injustices and wish they could find a way to do something about them. Wherever you see unnecessary pain and suffering you will also find at least one group of people who care enough to try to right the wrong. Greed is defined as an intense or extreme selfish desire for wealth, power, or material possessions.
They are core needs like happiness, contentment, fulfillment, gratification, and satisfaction.
For starters, we need to dispel the illusion that external sources have the ability to satisfy our most basic human needs. If we align our lives according to those values, our passions and response patterns will fortify those values and we will behave in a way that feels harmonious with our true nature. In the world of business, money talks and the collective voice of the masses is what decides who succeeds and who doesn’t. Before we can make that happen though, we need to raise the bar on what we expect from ourselves.

This is a place where we'll share articles and stories we find interesting, relevant, inspirational and informative.
We’re using the working title “Creative For Good” as we want to capture the most innovative and engaging thinkers in the marketing services industry, but the actual site’s name may change before its debut. Paid, until recently a four-letter word in public relations, is bringing an advantage never experienced before: control (click to tweet).
For marketers, workplace meetings have the potential to be great moments to brainstorm the next revolutionary idea, discover a new approach to idea generation that can change the industry, or create the next new employee program that makes your company an even more desirable place to work.
Innovations started being mass produced and distributed, with more people than ever benefiting from them. Processes seemed to be getting more complex, less risks were taken, and ideas were being trounced. There still remains an enormously high percentage of venture-backed failures. Founding a startup is easy, but starting a business remains extremely difficult. Other organizations that are injecting themselves with more entrepreneurial vigor in order to stay ahead of the curve and solve more pressing problems are The New York Times, Syngenta, IBM, Telus Corporation, and Medtronic. The term was first coined by business writer Dan Coughlin to describe individuals within organizations that have honed their leadership skills and objectives to a point that drives significant positive impact. Yep, I do believe that corporate experience really gives a great level of perspective for young professionals. Are you longing to make a difference, to do something to help these children in need?  iam2.
Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. We all recognize that there are plenty of things going on in this world that cause unnecessary pain and suffering.
When someone cultivates this desire to an extreme, they tend to abandon their concern for the welfare of others. No matter how much wealth, power, or material possessions might be acquired through greedy pursuits, they will never be able to fill the void. The ridiculous illusion that any of these core essentials can be filled by selfish or greedy pursuits has plagued mankind throughout history.
Things like happiness, contentment, fulfillment, gratification, and satisfaction are an inside job. Once we step up and take responsibility for our own actions and attitudes, we need to interact with the world in a way that supports those brave individuals and companies who also conduct themselves in a responsible way. It’s about ideas that are imagined, communicated and delivered in ways that move individuals, communities and whole societies to stop, start or change the way they think and act. For the first time, public relations is not solely reliant on journalists and publishers, or limited by organic reach. These include sliced bread (Continental), laundry detergent (Proctor & Gamble), film (Kodak), computers (IBM) and more.
I also think new graduates NEED to work in a large company to understand what it takes and just learn the general gist of working in an organization. While it’s exciting to see that more and more new grads are realizing that there exists a viable career path in entrepreneurship, I am concerned that a lot of them would write off corporations as the Bad Guy without any experience in them.
I asked this question because I was curious to know which issues were of greatest concern to those I interact with.
This is also the key to how you can become part of the solution rather than a contributor to the problem. This will have a direct influence on everyone we interact with and will encourage them to embrace a higher standard.

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