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Market Insight is a full service provider of both Qualitative and Quantitative research studies.
QUALITATIVE research provides in-depth exploration and understanding into the behaviours and motivations of the customer and the associations and meanings the customer gives to products and brands. QUANTITATIVE research uses structured questionnaires to collect statistically large samples of data from the population.
Through our research we at Market Insight provide you with solutions that help to position you above the rest! Understanding the market is where it starts: our Market Analysis answers the foundational questions: What do people want or need and why do they have those needs?
The marketing concept calls for understanding customers and profitably satisfying their needs better than the competition. We understand that the success of your brand depends on making accurate decisions during the product life cycle, from the earliest stages of innovation through the maturing of your brand. Understanding branding means knowing how consumers’ attitudes, feelings and beliefs about a brand impact their behavior.
We therefore provide you with the means to measure the health of your brand(s) and develop optimal positioning and communication.

Ad Pre-testing – testing an ad before it is actually run to determine whether it is likely to be effective and how it can be made more effective.
Ad Post-testing – tracking an ad campaign to measure its actual effectiveness and diagnose possible areas for improvement. Mystery Customer Programmes (MCP) can contribute significantly to achieving company objectives because developing a culture of customer service excellence is critical to the success of business.
These studies are designed to understand the level of commitment employees have to their jobs and organisation, so as to fully enhance the work experience of the employee in a way that meets their needs and aspirations and that also meets those of the organisation. Training evaluation should be a continual and systematic process of assessing the value or potential value of a training program. This is accomplished through Intercepts, Household surveys and Business surveys either Face-to-Face, via Telephone or Online. But not all customers have identical needs and it is rarely possible to satisfy all customers by treating them alike. As a brand owner, you need to know how consumers view your brand today and how they will view it in the future. It involves evaluating the effectiveness of the copy as well as the appropriateness of the media.

MCP provides you with an objective measure of customer experience at any point in time and this can be on a short, medium or long term basis.
MCP can also be used to motivate and reward staff so as to encourage and develop the highest levels of customer service. Hence to be successful in this competitive environment, it is necessary for a company to align its employees with customer needs and expectations in ways that differentiates it from the competition. In this way the organisation can best accomplish its vision, mission and purpose in a way that is beneficial to all – employees, the organisation, and society at large. Successful brands also connect with consumers not only functionally but also emotionally and aspirationally. By providing real information, it allows you to monitor and make improvements to customer service levels. Within that discovery lies the opportunity for gap identification and analysis, market segmentation, product innovation, sales, brand building and profitability.

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