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This entry was posted in Art & Music Blog Events and tagged art blog events on October 23, 2013 by Tom Grundy.
Next Friday, the Secret Walls live art battle is back, with Brazilian flip-flop gurus Havaianas chucking a nice wedge of cash at the formally grass-roots event. Debuted in a small east London bar (where else?) in 2006, Secret Walls has since pushed the boundaries, scribbling itself onto the international stage with sister events in New York, Lisbon, Berlin, Tokyo and, of course, our very own hip and happening Hong Kong. This year the dope drawing duels will be hosted by Central’s Backstage Live Restaurant, where eight street-styled artists will battle to win one of four places in the upcoming semi-finals. A white wall, a black marker , 2 artists, and a crowd is the winning formula of Secret Walls. Secret Walls began back in 2006 in a small bar in East London, it was small, and intimate yet had the potential to be so much more.
Secret Walls offers young and aspiring artists a creative platform – allowing them a chance to showcase their work on a global scale, gaining the recognition they deserve. Boasting experience in major cities including NYC, London, Lisbon, Berlin, Tokyo, Copenhagen, Dublin, Amsterdam- Hong Kong is the latest edition to the list with Series 1 which launched in August 2013. In this guest post, Josh Black questions whether some brands can justifiably call themselves publishers. Let’s tackle another term instead for now – ‘brands as publishers’, quite possibly the content marketing buzzword champion of the year. Former agency executive Marc Cowper, now boss of start-up Recomazing, embarked on an experiment to see how easy it is to buy endorsements from influencers for a fake business.
Q&A with Bolt Media co-founder Yi Wen Chan: Brands need locally based creators to make content marketing work in Asia Yi Wen Chan is a former Business Times journalist who co-founded Bolt Media, a Singapore-based startup that helps businesses become media companies by matching them with content creators, in July last year.
I used to be a journalist for The Business Times [covering energy and commodities], a financial daily under Singapore Press Holdings group. Why Japan's legacy media industry is ripe for disruption As Japan’s well-entrenched traditional media industry is disrupted by changing consumer behaviour, companies with legacy ties are being left increasingly exposed, suggests Anthony Plant in this guest article. On 7 September, 2013, the IOC announced Japan as the 2020 host of the 32nd Olympiad to the delight and jubilation of 126 million Japanese. 6 strategies for active social listening In this guest post Julie Delaforce reveals ways we can use even the simplest, free, social media data to improve our brand communication and bottom line. 6 ways to say 'no' to a client How can agencies in Asia say ‘no’ to clients in these trialling economic times?
But there are times when it is important for the health and well-being of the relationship and your own self-esteem that you are able to master the ability to say ‘no’ without causing offence or ending up wallowing in guilt and self-loathing. Q&A with Effies president Neal Davies: Brave work is usually the most effective Neal Davies is president and CEO of Effie Worldwide, an advertising effectiveness awards programme that launched in New York in 1968 and held the latest in its relatively new series of APAC Effies in Singapore last week. Most people I know are impressed by the latest SK-II “Marriage Market” ad because, they say, it is “empowering”. I’m Asian, female and 27, so by China’s standards I belong to the group of “sheng nu”, or leftover women [who are unmarried by this age]. The first major project from new Hong Kong brands-meet-art agency Brand Tribe Asia has been a sponsored live street art contest called Secret Walls X.
Mumbrella Asia’s editor Robin Hicks went to the closing event of 2013 last night and asked the marketing director of Pernod Ricard Hong Kong, Kaori Shirota, what Secret Walls has achieved for its sponsor, Absolut Vodka.

What initially drew you to the idea behind Secret Walls X as a platform for Absolut Vodka in Hong Kong? I met Sarah [Ouellette, Brand Tribe Asia’s founder] through a contact who works in sales. We have a global sponsorship arrangement with Art Basel, which holds annual events in Basel, Miami Beach and Hong Kong. Art exhibitors tend to be restrictive about how involved a brand can be, because they don’t want a sponsor to get too much exposure. As a brand, once you have a contemporary art platform, how you use it is an art form in itself – from the colours you use as branding, to how you position the bottles of Absolut at the event. Sarah has helped us strike the right balance – to ensure that art and brand compliment each other. We wanted to introduce Absolut as a brand that supports the arts, without forcing the message. One of the challenges of art events is that people want to drink champagne, whisky or beer, but we were clear that we wanted Absolut, and Absolut only, to be part of the live art experience. This is not the case in the US or the UK, where people are familiar with the brand essence, and its edgy, creative tone. Neil French enters sexism in adland debate with post suggesting Cindy Gallop 'protests too much' over sexual harassment claims - 36 commentsGrey global creative chief Per Pedersen: We never do work just to win awards - 25 commentsMumbrella Asia is three.
Two competitors race to complete a canvass using only black marker – the audience and judges then choose a winner. These guys may have some big sponsors now, but they’re still too cool for computer-aided mixing. Secret Walls is a live art battle that works in a similar way to Fight Club, Secret Walls battles are set up and promoted through word of mouth & social media. Years of hard work, dedication and a strong following has meant Secret Walls has pushed the boundaries and raised the bar for artists and promoters alike on an international stage. Battles are judged by 2 nominated and neutral guest judges + crowd vote (3 point system) using a decibel reader. Every day I saw talented agency & client teams working hard to deliver ‘on-brief’ marketing plans but ultimately have zero control over whether the company actually backed it up via good customer experience. In his presentation on the relationship between art and science, Savage made multiple references to one of his all-time heroes, theoretical physicist Richard Feynman. Adknowledge Asia CEO Matt Sutton 24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella Asia’s world. My girlfriend makes hot coffee and smoothies each morning and I spend the first hour of the day emptying my inbox. The games come with a promise of accelerated growth and fervour, which has eluded Japan for a while owing to deflationary pressures.
Saatchi & Saatchi Greater China chief creative officer Fan Ng 24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella Asia’s world. When it comes to social listening, plenty of organisations are making the same mistake – by sitting on their data.
We've told you what we're against; Now we'll tell you what we're for Mumbrella Asia turns three years old today.

A few clouds of doubt have formed over the future of digital media in recent weeks as two of the online publishing industry’s leading lights, Buzzfeed and Mashable, have reportedly run into trouble.
Iris Singapore creative director Ed Cheong 24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella Asia’s world.
We began our sponsorship last year, but it was sometimes difficult to agree on the commercial terms. Our view was that if we can’t expose our brand at all, what’s the point in supporting the event?
They are edgy, creative types, who don’t like to have a commercial agenda foisted upon them. The rules are simple: two artists have 90 minutes to battle against each other in front of a live crowd. Today, we hear about a day in the life of Matt Sutton, the recently appointed chief executive officer of ad tech firm Adknowledge Asia.
Today, we hear about a day in the life of Fan Ng, chief creative officer of Saatchi & Saatchi Greater China. After we’re done saving the world (and working up a pretty serious appetite), I dress him up and we head to breakfast. It is possible that some disciplines such as advertising and marketing attract a more socially focused personality type than others.
How are we doing, asks editor Robin Hicks at a time of unprecedented disruption for marketing and media in Asia. Mumbrella asked media experts what this could mean for the websites’ Asian ambitions and the industry overall.
Get in the car and try to focus on the road and not on yesterday’s idea that could have been better. Chatbots, short for chatter robots or chatter bots, have been discussed, trialled and launched on various online platforms since the internet’s inception.
There was a big discussion between us and the artist, because we wanted to push a few conditions for the way the brand was expressed that the artist didn’t like.
We want to talk about art in the Absolut way in Hong Kong, and build the brand image in the right way. So when it comes to saying ‘No’ to a client request, it can be an incredibly difficult task. People who will go to events like Secret Walls, have a good time, choose Absolut next time they have a drink, and influence their friends to do the same.
In Hong Kong, people know Absolut, but they don’t know much about the brand and what is stands for.

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