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Blog to Give Your Customers Value While your prospects probably don’t care about the details behind your product integrations and business partnerships, your customers might. You don’t want to turn one of them off your blog by focusing on something only the other cares about, so how do you capture both of their attention at the same time?Separate thought leadership blog posts from product-specific articles. Add a blog to your community, or create a customer service blog designed solely for those familiar with your product.Marketo, for example, separates their blogs by topic. Their marketing blog focuses on marketing best practices, and their product & industry blog contains product updates, company news, product tips, etc. The more specific information you have in your blog about your particular industry, the better the chance that you’ll be the expert resource that others look to for answers.
Using Predictive Analytics 97 How Virtual Reality is Transforming Shopping 47 Image: GDPR: Do You Know What Data Protection Breaches Could Cost You? If you become a thought leader, your prospects will trust your brand and buy your products.By doing these three things, your blog will generate high quality leads and a lot of brand awareness.

A blog is a lot cheaper than an expensive branding and advertising campaign, and has the power to be even more effective. Innovate or Deteriorate – How Can Corporations Ensure That Billion Dollar Opportunities Don’t Slip Away?
If you aren’t blogging, you’re falling behind.However, creating a blog is only the first step.
We looked at some blogs that generate the right kinds of leads, and we noticed a few patterns. Insert these secrets into your blog strategy, and watch the leads flow.Blog About Trending Topics Starting a conversation that goes viral is one of the best ways to catch the attention of new prospects. The number one failure that most B2B companies make with their blogs is using them to post what they want to write. What you and your company want to write about is not always what your target audience wants to read.

Your prospects don’t necessarily care about the technical aspects of your product – especially if they’ve never heard of it. Use Sales Intelligence to unearth the topics your existing and prospective customers discuss via social media, and add them to your blog to capture new leads. Create one that’s relevant to your industry, or share one someone else has created (with credits).

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