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If you are thinking about quitting your job or switching careers, make sure you know what motivates you. The real trick to making a successful career shift, he and coauthor Adrian Gostick argue, is aligning your new career path to these motivations. But as you aged and matured in your position, you now find you’re more motivated by opportunities to be creative, or the chance to be challenged by a task. These are individuals who are motivated by a challenge, often perform well under pressure, and love to solve problems. These individuals are motivated by having a higher purpose and measure success not based on their paychecks, but by the impact they’re having on the world around them.
Motivated by the almighty dollar, prestige and recognition, these individuals tend to be highly competitive, and are engines of productivity. Creative, autonomous, and risk-takers, these individuals tend to challenge the status quo, and can grow bored and frustrated when their work becomes routine. Knowing what your motivators are can help you make a more successful transition to a fulfilling career.
To find out what your current motivators are, Gostick and Elton recommend taking a timeout.
For visitors to convert, the five steps of the PPC searcher’s journey must be in alignment along the conversion path.
Google algorithm: Your keywords and key phrases are only the triggers for the actual search queries.
Advertisement: The most important fundamental mistake we watch companies make is thinking of their Ad Groups as keyword groups. It helps to think of every hyperlink (PPC ads, SERPS (define), your navigation, banners, etc.) as a contract between you and your reader or prospective customer. To successfully align your business goals to the PPC searcher’s journey, you must also have an effective and nimble PPC management process. Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture. Handing in your resignation letter may provide a temporary dose of satisfaction, but then sets in the fear. Perhaps when you first graduated from college, you were driven by the promise of a big paycheck, a corner office, prestige, and recognition.
They are natural communicators and often bring a light-hearted, positive spirit to the organizations they work for, and are happiest in caring environments where they can constantly interact with others. They believe they should always get a piece of what they create and like to be incentivized by important-sounding job titles, monetary bonuses, large offices, and other special perks. They often only find true happiness when they work for themselves or in organizations where they’re given a great deal of latitude, and are encouraged to be creative.
Leaving a job with misaligned motivations for another one of the same variety will only cause you to be unhappy and disengaged in your new job. The intent gets translated by a searcher into a keyword or key phrase that he hopes best expresses the need he has in their mind. Google uses a complex formula based on your campaign settings, budget, Quality Scores (define), Ad Rank (define), etc., to choose which advertisers ads will appear and in what position. Every time someone clicks on a hyperlink, he’s asking a question either implicitly or explicitly that he expects you to answer with precisely relevant information.
Lots of factors affect buying mode (economics, demographics, psychographics, stage of buying process, etc.). If you believe the keyword query that you selected in your PPC settings is relevant to your business, your ad and landing page must deliver a relevant and persuasive experience that explains to your visitor how you can scratch their itch and offer him greater value than your competitors. In this step, you leverage your understanding of the pay-per-click engine’s algorithm and set match types and bids. Here is where you focus on creating compelling ad copy and landing pages to match the searcher’s actual queries.
How effectively have you aligned your PPC management process to the search visitor’s journey?
I stopped using broad match long time ago, because I found that the conversion was close to zero. Pre-mortem Eisenberga€™s Hierarchy of Optimization Scoring Priorities Of course, you cannot start the 3-step process without first creating actionable personas based on qualitative and quantitative data.
Make this process an annual event, scheduling it in your calendar just like a yearly progress review. Gostick and Elton say mentors, close friends, or close coworkers can help you to identify your motivators.
The model is simple, the execution challenging, and the businesses that effectively align these five parts are rare. If only we could tap directly into his mind, then we might be more relevant to his search. Of course this process is complicated by the level of skills, intelligence, domain knowledge, language skills, and patience of the searcher. You must plan your ads to match buying mode and still optimize those ads for click-through rates and conversion. This is where you deal with understanding the searcher’s intent and query steps in their journey. Our award-winning, festival loving horror short MASSACRE AT FEMUR CREEK is now available for purchase on DVD for a great low price. Imagine, if you knew the true intent of a search inquiry (query) and you could respond to that intent perfectly, then you’d convert most of the time.
We, as marketers, must select those keyword we believe are most relevant to our business and choose the appropriate match types, negatives, and bids to maximize return on investment from these queries. All too often advertisers limit themselves to only having one advertisement and not testing multiple versions of their ads. All of these pages must be in sync with the searcher’s journey in order for them to convert.
But considering it's an homage to 80's slasher movies, we are proud to announce the film will also be getting a release on VHS format, which is the perfect way to commemorate our little film. Divining the searcher’s intent and responding appropriately should be the holy grail of all search marketing.
Broad match should be used as a way for you to continue to find relevant queries in the search engine and use those to create new Ad Groups, ads, and landing pages that can deliver relevant experiences. We are incredibly proud of the film and are hoping it will match (if not surpass) the success of its predecessor, the mutiple-award winning ARCHON DEFENDER. The official DVD artwork is below, along with some of the links where you can either rent or purchase the film. It's been a while but we've returned with plenty of activity over the last few months and a big apology to our fans for our tardiness in updating the website since the summer.


This will change in the coming months as we have a few new projects in release and upcoming projects that will surely generate much buzz as we aim to unleash them onto the unsuspecting world. Producer Morgan Muscat supplied us with this cool picture of his trek through Cinema 1 at Burlington Mall and the discovery of ARCHON sitting within some pretty good company. The first official trailer from our latest short film, MASSACRE AT FEMUR CREEK, has been unveiled online via writer-director Kyle Hytonen's You Tube channel. We are excited to be collaborating with award-winning filmmaker Kyle Hytonen and his A Henry Krinkle Production company on this fun little short film. Enjoy the picture below of actor John Migloire in character as The Shape and keep checking back for more updates on the film's completion and release date.
Filming has commenced in Hamilton, Ontario and Burlington, Ontario under the direction of Hytonen and starring John Migliore and Heather Dicke. Recently, the film launched a campaign on Indiegogo to raise $1100 and wound up (to date) collecting a surprising $2414. Check out the teaser poster below and visit the Indiegogo campaign for more info about the film. As we continue to develop short and feature films, as well as promote our new demo reel feature, we are hard at work promoting local artists and community events. Such is the case with the upcoming June 8th Car-Free street festival happening on Palladium Way in Alton Village.
We are proud to be a part of this amazing community event and are happy to finally unveil our freshly completed new video to help raise awareness of said event.
We were approached a few weeks back to create this video by local artists and have done so using footage from last year's event. Enjoy the world exclusive premiere of the promotional video by visiting this link or check it out via our WELCOME page.
We are excited to formally announce thatA Moonlit Road Entertainment has the privilege of being among the many talented artists and vendors at the Ward 6, North Burlington festival. The event will be held on Palladium Way, between Walkera€™s and Appleby Lines, in Alton Village. Please feel free to visit the Ward 6 Car-Free Street Festival page on Facebook for more information about the event. Our tiny horror-film noir short film THE DEVIL WALKS AMONG YOU recently added another festival date to its successful roster, this time for the 2014 edition of the Sudden Impulse Film Festival in Toronto, Ontario, Canada. We are excited to promote our award-winning title yet again and hope that people turn out to support great independent films such as this one. The screening happens on Saturday May 10th at the Big Picture Cinema on Gerard Street East at 8:30pm. Not only are we focused on inspired filmmaking and photography opportunities, we are how branching out into offering services for Demo Reels.
We understand just how important a demo reel is to emerging and talented filmmakers and actors, so we are offering top-notch, professional service along with affordable prices to help showcase what you have to offer the world. If you are looking to have us create your demo reel or are merely wanting to browse around, we invite you to check out our newly added DEMO REELS page where you can look into our rates and what we can offer you. With ARCHON DEFENDER currently in distribution around the world, distirbution plans ramping up for ORIGIN: A CALL TO MINDS and production underway onA COLD DARK MIRRORA along with a slew of short film projects in development, we trust that 2014 will be our busiest year yet. And we hope for your continued support as we grow and expand into different areas, which will be announced soon. From all of us at Moonlit Road Entertainment, we welcome 2014 and wish you all a very Happy New Year. Also, Morgan was featured in the 2013 edition of the Burlington community guide, which he also spoke about his humbling beginnings as a student filmmaker and to where he is today. The article and photo are available only in print, but a photograph has been made available below.
The film gets an exclusive digital engagement with Google Play starting tomorrow, October 1, 2013. Since 2008, the film has been turning heads and it has been nominated and has won several awards for is achievement in special effects and production design. Congratulations to the directors and cast who combined to make a special type of film that continues to wow audiences. Dates and specifics will be released as soon as they are available.A September 25, 2013 - Hamilton Film Festival selects ARCHON DEFENDER and ORIGINA The city of Hamilton appears to have taken a liking to Moonlit Road Entertainment productions.
Both films will screen as a double bill during the festival, which runs from November 4th to the 10th at the Staircase Theatre (27 Dundurn St.
While ARCHON has had a fairly successful festival run over the years leading up to its upcoming DVD release, ORIGIN: A CALL TO MINDS will be making its exclusive world premiere during the festival. Just yesterday, the film screened at the 2013 Hamilton Music and Film Festival at the Factory Media Centre (227 James Street North in Hamilton). Earlier in the month (on September 13th), the film was selected to screen at the 2013 Supercrawl event held in Hamilton. Expect more festival announcements in the next little while.A A August 28, 2013 - Pre-order ARCHON DEFENDER on DVD now at Amazon!!! Here is your exclusive first look at a pair of colourful teaser posters for our upcoming animated feature film COLD DARK MIRROR, currently in production under the direction of David Krupicz.The film is expected to continue production throughout 2013 and the early part of 2014, with a release expected for later next year.
2013 - THE DEVIL WALKS AMONG YOU is an Official Selection at HMFF 2013!More great news for our horror film noir hybrid THE DEVIL WALKS AMONG YOU.
The award-winning short has become an Official Selection at the 2013 Hamilton Music and Film Festival, taking place in Hamilton, Ontario, Canada on September 22nd. This will mark the third time that the film has screened in Hamilton as part of the film festival circuit, following the 2012 edition of the Hamilton Film Festival as well as earlier this year as part of the Little Nightmares Canadian Horror Shorts Festival. We announced earlier this year that ARCHON DEFENDER, our first animated feature film, is scheduled to premiere on DVD and VOD during the fourth quarter of 2013.
Today comes word that the film will indeed premiere this fall and in the United States on October 22nd.A Furthermore, we are excited to bring you the exclusive world premiere of the DVD cover art for the film, to be distributed by Ytinifni Films. Morgan was one of eleven people nominated, which ranged from enviromental, community, heritage as well as senior, junior and citizen of the year.
This marks Morgan's second award win for his contributions to the community as a filmmaker, following his 2010 MARTY Award win for Emerging Media Arts. Below is a photograph of the Burlington's Best Award and Certificate presented to Morgan Muscat last week as well as the Burlington Post photograph from the event, printed in Wednesday May 15th's edition.A May 16, 2013 - More THE DEVIL WALKS AMONG YOU and SEVERANCE Movie Reviews!!!The reviews continue to trickle in for Moonlit Road Entertainment productions.
The first is a positively glowing one from Bleeding Dead Film Reviews for THE DEVIL WALKS AMONG YOU, which once again praises the performances of stars Robert Nolan and Sandra da Costa, as well as the production design and direction. Andrews will be among the guests lined up to heavily promote some top notch Canadian content.
The festival takes place between May 31st and June 2nd at the Best Western Hotel (173 - Sunrise Highway, Rockville Centre, NY 11570). April 19, 2013 - Morgan Muscat featured in Mississauga magazine MISSISSAUGA ARTSThe promotion continues for busy producer-writer Morgan Muscat, who is now featured in the Spring edition of MISSISSAUGA ARTS, a magazine published quarterly that recognizes talents who have contributed to the arts in Mississauga.


Morgan is featured on Page 4 as part of the 2013 MARTY Award nominees and again on Page 15, which is the press release about his involvement in the upcoming June 27th Media Arts Mash Up. The cover page for MISSISSAUGA ARTS is below, pick up your copy at the Mississauga Arts Council office.April 17, 2013 - THE DEVIL WALKS AMONG YOU movie review!A positive, spoiler-free review of THE DEVIL WALKS AMONG YOU from Horror Movie Diary has made it online and it rocks. The reviewer praises actor Robert Nolan's performances as Devil, as well as goes on to say that the film itself is "hellishly great" and supported by a great cast. The ever busy producer will be on hand discussing his past films as well as current productions including the soon-to-be-released ORIGIN: A CALL TO MINDS and the currently in development COLD DARK MIRROR. Additionally, the filmmaker will be screening a never-before-seen 10 minute clip from ORIGIN as well as discuss the making of the film.
The event will be held at the Art Gallery of Mississauga (300 City Centre Drive) and will begin at 7:00pm.
Just today, Mike Haberfelner over at the website Search My Trash recently conducted two interviews, one with CDM producer Morgan Muscat and the other with David Krupicz himself about the making of the film. Click below to check out the interviews where both filmmakers talk about CDM, as well as other upcoming projects from Moonlit Road Entertainment and Original Sine Productions.
Additionally, an article conducted by Mississauga journalist Louise Peacock for the Film Annex website made it online today. That article, entitled "Glimpse in the Mirror", features an on-set journal and behind-the-scenes photos of the cast and crew in action.
Click on the respective links below to check out the interviews.A Morgan Muscat "Cold Dark Mirror" Interview (Search My Trash - Mike Haberfelner) David T.
Today we are proud to report that Morgan has once again been nominated, this time for a 2013 Burlington's Best award nomination, which honours citizen in Burlington who have contributed to the arts within the city. Morgan is proud to call Burlington is new home town and is honoured that he and his work has been recognized by the community collectively. Today we are proud to announce the cast for our upcoming sci-fi animated epic COLD DARK MIRROR, which is being produced by Morgan Muscat and will once again be directed by David T. The cast includes Sandra da Costa (Sick), Caleigh Le Grand (Inspiration), Daniel Wyse (Origin: A Call to Minds), Morgan Muscat (Archon Defender), Paul Nicholls (A Cry in the Dark), Ryan Barrett (Neverlost), Astrida Auza (Sick), Christopher Lee Grant (Dead Genesis), Neil Green (Black Eve) and Laura Collu (Severance). COLD DARK MIRROR follows young Witch-Hunter Lydia (Sandra DaCosta), who stumbles upon the dark secret of the Unseen World; a shadow world of dreams and nightmares which lies just beyond the mirror's edge. A dark and ancient power, the Time Shadow (Neil Green), seeks entry into the corporeal world, a power some on the Alchemic Council are in league with, and whose existence they seek to keep secret above all else. Together with her Cat Familiar Callista (Caleigh La Grand), Lydia must face the Shadow Council, and avenge the death of her mentor, the Maegis Acheroni»?.A A In addition to the casting announcement, we are also today releasing the first couple of production stills from COLD DARK MIRROR.
New Moonlit Road business cards!A Earlier this year we reported that ARCHON DEFENDER would be getting a DVD and VOD release later this year. In addition to the Facebook group released a few months ago, you can now follow ARCHON DEFENDER on Twitter for all the most up-to-date information surrounding the film.
Simply click on the links above to visit the respective pages.A In other news, we are proud to report that for the first time in five years we have new business cards that are hot off the presses and about ready for distribution to the masses. Our multiple award-winning short film is now an Official Selection at the 3rd Macabre Faire Film Festival in Long Island, New York, honouring films within the genres of Horror, Thrillers, Suspense and Sci-Fi. While there are no concrete showtimes or dates as of yet, please feel free to visit the festival's Facebook page, which will make a more formal announcement closer to the festival date this summer.
As we keep you in anticipation with our casting, we are proud to present the first official production still from the film. We now have a Facebook group were you will be able to keep up to date on the developments of our films as they move through production. Please note that press releases and latest news will appear on here first, and then make their way onto our new Facebook group. Keep it here, there's lots happening.A March 6, 2013 - Morgan Muscat 2013 MARTY Award nomination and interviews Having stepped back to focus on his family last year, Moonlit Road Entertainment founder Morgan Muscat is gearing up for what is looking like a very busy year ahead. The talented writer-producer is releasing the animated feature ORIGIN: A CALL TO MINDS as well as producing a new animated film (COLD DARK MIRROR), which starts production this month. Amidst all that, Morgan is seeking funding for his long awaited Stephen King adaptation SUFFER THE LITTLE CHILDREN as well as developing some other short film projects.
In the meantime, we would like to congratulate Morgan and his fourth MARTY award nomination since 2009, this one for Established Media Arts for the 2013 awards ceremony. More information about the MARTYs can be found by visiting the Mississauga Arts Council link. We would also like to congratulate SEVERANCE crew members David O'Hearn and Alvin Campana for their MARTY nominations also; David is nominated for Established Performing Arts while Alvin is in the running for Established Media Arts. In the interview, he speaks about his early career as a filmmaker to some of his recent producing projects, specifically SEVERANCE and THE DEVIL WALKS AMONG YOU. The episode aired on Rogers TV at the end of February.A February 25, 2013 - THE DEVIL WALKS AMONG YOU gets another Hamilton screening!!!We are proud to report that THE DEVIL WALKS AMONG YOU will once again be gracing screens in Hamilton, as it is an Official Selection at the 2013 Little Nightmares Canadian Horror Shorts Festival. COLD DARK MIRROR is slated to go into production in the next few weeks and is tentatively set for release in late 2014. A dark and ancient power, the Time Shadow, seeks entry into the corporeal world, a power some on the Alchemic Council are in league with, and whose existence they seek to keep secret above all else. Together with her Cat Familiar Callista, Lydia must face the Shadow Council, and avenge the death of her mentor, the Maegis Acheron.i»?January 27, 2013 - ARCHON DEFENDER signed to US Distribution dealBig news to start the new year off. ARCHON DEFENDER, our 2009 multiple award-winning animated feature film (written and directed by David T. Krupicz and produced by Morgan Muscat) has been signed to a US distribution deal with Ytinifni Pictures.
The deal will provide North American DVD and US Video on Demand (VOD) distribution in late 2013. While an official date has yet to be announced, expect the film to be released sometime in the fourth quarter. The film follows the path of a young woman, Colette, as she seeks her way through adversity to redemption, as the world she once knew is torn apart by war and tyranny. The first official trailer from our latest short film, MASSACRE AT FEMUR CREEK, has been unveiled online via writer-director Kyle Hytonen's You Tube channel. Enjoy the picture below of actor John Migloire in character as The Shape and keep checking back for more updates on the film's completion and release date. We were approached a few weeks back to create this video by local artists and have done so using footage from last year's event.



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