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MenuFearless doesnt mean you're completely unafriad and it doesnt mean you're bulletproof, it means you have alot of fears.. Hispanic-owned marketing and public relations companies have traditionally been on the outside looking in.
In 2011, I learned one of the biggest untold secrets in the social media marketing business.  Large corporations across many service and retail industries (think car manufacturers, liquor producers, brand-name retailers) were buying Facebook fans and Twitter followers from social media agencies.
Non-disclosure agreements have traditionally kept this strategy out of the newspapers and trade magazines and for good reason.
With money like that, you knew it was only a matter of time before creative social media entrepreneurs learned how to tap into this technology. So how does this social media strategy work and is it more cost-effective than growing your fan base via traditional organic means? MaciasPR has run traditional social media campaigns for all kinds of clients –  lounges, restaurants, reality TV personalities, hotels. Every business wants to convert fans into new business, and that is something MaciasPR has done for clients using customized options, locating real fans based on sex, age, zip codes, likes, etc. Only you can answer whether it is better to buy real Facebook fans or to grow them the “old fashioned way,” but at least your business now has some of the same social media tools at its disposal as the Fortune 100 companies.
Here’s an example of how MaciasPR used video to acquire new Facebook fans for a NYC nightclub. Recent ArticlesMarketing Your Fund under JOBS ActMarket Your Fund under the JOBS Act There is a way to measure the value behind financial PR. What if I told you that there was one easy way to optimize your Facebook page, get more fans, and earn credibility as an author?
You know, the person who treats their Facebook page like their very own informercial on the Home Shopping Network.


The simple act of declaring yourself as a professional writer will invite people to treat you like one.
For those of you who have switched over to Timeline, click the little profile picture icon of yourself in the upper right corner.
In this illustration, I’m using the Author Media page but you will want to put in the name of your public Author page like Debbie did.
As a group, we have not been privy to some of the insider strategies and tactics used by the larger Fortune 50 companies. These fans are real people with Facebook and Twitter accounts -just like you and me – who are being lured into hitting ‘LIKE’ on various Facebook fan pages. If you sell a food snack, you don’t want your customers and competitors to know you spend $100,000 a month on fan base acquisition.
We helped grow their fan base, using organic components like video, giveaways, flash coupons and insider content. But for some industries, like nightclubs and restaurants, sheer numbers of fans are equally important to finding new business because it reinforces the image that your product is in demand.
Call us if you would like to explore other methods for social media fan acquisition campaigns.
Click on the InfoGraphic on the left to read the statistics behind the media’s ability to influence investors.
Being a Social Media Manager is my primary function, so that is what I choose to highlight. Many of these cheaper acquisition campaigns stretch into other countries where Facebook and Twitter fans are much easier to influence. You want customers to believe everyone loves your food, which is why your product has millions of fans.


In these situations, buying real fans outright can be the most cost efficient method for acquiring fans.
We’ve gotten our clients high-profile media placements in the New York Times, Good Morning America, Inside Edition, the New York Post, CNN, Fox News and others. Social media agencies also had an incentive to keep this strategy secret because fan acquisition is very lucrative. Conventional Pitches By Mark Macias One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways.
I have worked with a ton of publicists throughout my journalism career with NBC […]The Cat and Mouse Game Related to PRWhat the Cat and Mouse Strategy Teaches us about Publicity By Mark Macias Why does the cat always catch the mouse? When you think of how agile and quick a mouse can be, he should always be able to outmaneuver the cat. There’s a great lesson on crisis communications and branding that you can take from this exchange. The politician made a classic mistake that many people in the […]How to Improve your SEO with QuestionsBy Mark Macias Just when you thought your SEO strategy was in place, Google changes the rules again. The new algorithm, nicknamed “Hummingbird,” is expected to impact 90 percent of the search engine traffic in 2014. Of course, we all know Google doesn’t reveal details on its algorithm but one thing Hummingbird does reinforce is […]PR Newswires – Are they Worth It?By Mark Macias Clients are always asking me what I think of press releases posted on the PR newswires.




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