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On Friday, as reported, Malaysia Airports held a ceremony to present the Letter of Offer to 35 local successful tendering companies for 24 retail, 18 food & beverage and three service outlets at klia2, which opens next April. This Monday the airport company followed up with a ceremony for international companies that had been successful. The list (see below) includes a fascinating line-up of some of travel retail’s biggest names, including The Shilla Duty Free of Korea, Heinemann Asia Pacific, Nuance-Watson Asia, WHSmith and LS travel retail.
Leading speciality retailer of lingerie and beauty products, Victoria?s Secret, has opened its first beauty and accessories store in Kuala Lumpur International Airport (KLIA), in partnership with Valiram Group. A strong representation of local operators, a major injection of new brands, and a powerful line-up of international names characterise the latest concession awards for Kuala Lumpur International Airport 2 (klia2), announced in the past few days.
U can see from the pics above and compare that the old KLIA tower and the terminal are symetrical. Also available are Victoria?s Secret-branded accessories including bags, luggage, small leather goods and sunglasses, which are exclusive to the beauty & accessories stores. The design of the KLIA location is described as sophisticated and glamorous.


The pink and black storefront contrasts with a contemporary black and white interior, which highlights a gallery of Victoria?s Secret Supermodel imagery. The products within are showcased in an environment that is said to be ?sexy, sophisticated and forever young?. Korean travel retailer The Shilla Duty Free will run two perfumes & cosmetics stores under the brand name Beauty Collection at the Satellite International Departure, Level 2. The company will sell perfumes & cosmetics, confectionery and some accessories and local specialities in a prime position.
We offer a young, vibrant and refreshing retail experience focused on customer needs and the passenger demographic unique to klia2. "We have developed a duty free experience that reflects klia2's brand vision of becoming a retail destination, full of exciting experiences. We want to make people feel that every time they use the airport they're going to make an amazing discovery. Based on MAHB's brand pillars, Heinemann Asia Pacific (Heinemann Duty Free Malaysia) has created a strong retail brand 'be' exclusively for klia2 that encompasses these principles. This new promising and strategic offspring of Nuance-Watson Asia is opening up new avenues for our company's development in the region.
The brands and products proposed by the successful bidders were also perfected by creative concepts, originality and engagement ? values that are synonymous with the klia2 retail brand principles.


We have secured a complementary mix of local travel retail business partners as well as new business partners to provide a vast variety of offerings as well as deliver the creme-de-la-creme of travel retail experience to our customers. Coffee lovers would be delighted to know that Starbucks and Dome are among the offerings available.
For those on the rush, we have a selection of grab-and-go concept outlets such as Baskin Robbins, Dunkin Donuts and Famous Amos. Also, making a debut at klia2 is The Library, Chatime and Nonya House,? she added. ?We are well on trajectory with meeting the retail aspiration for klia2.
We want to change the mind-set of travellers, making them realise that their vacation begins and ends at klia2.
The other aspect to the brands and products are the exciting creative concepts, originality and engagement offered by each outlet. Ultimately, we want to engage our travellers and give them an experience that is ELITE ? Experiential, Liberating, Innovative, Thrilling and Ever-changing.



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