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Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business. There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced. With other marketing channels it is hard to make sure that your marketing message will get heard or read, well with a text message you can almost guarantee it. With the huge array of companies out there competition is tough and the choice is hard for customers. 89% of us suffer from PPV syndrome or Phantom Pocket Vibration Syndrome, which is the believe that your phone vibrated when it didn’t.
The magnificent little mobile device can now do everything from ring, text, email and surf the web. How do you bring this excellent customer service you may have offline on to your online presence?
If your customers are asking a question or asking for support, they expect you to respond, and in a reasonable time. Make sure to have someone monitoring your platforms at least throughout regular business hours, and if you are a larger company, make sure you tell your customers when you’re signing off for the night. Listen to them, and provide the support and help that you can, and respond to them even when they aren’t complaining or seeking help. When someone reaches out to you on Twitter, they don’t want to have to go email you or phone you. There’s nothing more annoying then visiting a Twitter page and the entire feed being filled with support responses. These are just some of many useful tips to get you started with developing a great customer service online via your social media platforms.
The first question at hand is; do you know the difference between viral content and shareable content?
Conversocial recently commissioned a study with Forrester that reveals a lack of ownership and understanding of social media within organizations that could see brands fall behind in the overall customer service stakes. Today’s social media users are more demanding than ever of the brands they know and love when it comes to customer service over channels such as Facebook and Twitter.
Less than 32% of listed organizations on review sites such as TripAdvisor manage their presence.
Yelp, on the other hand, is most popular with restaurants and local services, such as spa, or activities, i.e. Here are a few tips and tricks for travel brands to make the most of their online reputation management. Because of the impact good (and bad) reviews can have on the bottom line, online reputation is usually handled by general managers, PR specialists and owners, but the most important thing is to make sure there are dedicated resources to handle this key responsibility within your organization. But in this day and age when visual storytelling surpasses text description, brands ought to insert as many photos and videos as possible in their profile as well. Each have their pros and cons, as well as varying cost structures depending if you are a small inn, independent hotel or chain with multiple locations. The key to having a solid online reputation is to have travelers leave comments in terms of quantity, quality and recency.
Small business owners tend to focus on the negative feedback, but if you emphasize serving your loyal client base well, and get them to spread a positive word or two on your behalf, your online reputation will be as solid as can be.
There is no point in receiving a Certificate of Excellence from TripAdvisor, or an important award from your local Chamber of Commerce or provincial body of Tourism, if you’re not going to showcase it online and offline. Escape restaurant in San Diego highlights review sites in window… and on its outside chalkboard! That’s a long time to be in business, and the company has since grown to serve 110,000 customers and hosts more than 470,000 website. If you are searching for some flat designed icons for your next project, then this post is for you.


No other marketing channel has this constant contact with it’s customers, all the trusty text message needs is a handset and some phone signal - job done.
Most consumers now are looking for the best service to differentiate between companies and having a company that gives such a personal service via text message is what people want to make them feel special. Having great offline customer service is simply not enough to effectively own your customer relationship management. All customers want to know is that you care about them and care about what they have to say.
Customers expect this, and if they wanted service via the phone, they would have called you first! It is great to have your support right on your Twitter page, but some companies that deal with a lot of support, may want to consider splitting up their support feed with their regular feed.
If you are a company that frequently uses your social feeds for support, consider having two. Search for the conversations happening surrounding your brand or product line, and join in on the conversation, as you feel appropriate.
Start thinking about what makes your offline customer service so great, and try and implement that online. If we’re being honest, our goal, as marketers in the heavily saturated social landscape, is to create content that is shared.
As the social landscape evolves, customers are moving away from traditional communications methods such as email and phone, and expecting more from the conversations they are having on social networks.
Claiming an account will allow for a brand to respond to user reviews, to update information and upload photos and videos, for example. Below is the example for the Fairmont Le Chateau Frontenac, in Quebec City, on TripAdvisor. Did you know that two out of every three TripAdvisor users want to see pictures from the hotel before making a decision (preferably traveler-submitted ones, however)?
They usually work with dashboards to manage multiple accounts, across various social networks. Most also provide brands with a scoring mecanism to compare oneself with the competition and evaluate how reputation is evolving over time.
That is, ensure your satisfied clients write raving reviews, which will in turn over-shadow any negative comments that are also bound to occur every now and then. Just like in the restaurant example above, travel brands ought to use their online real estate to promote key review sites, thus building their reputation. Recently, one of my clients messaged me and wanted to have such icons being displayed on his site.
Obviously sometimes this is hard to do because of the 140 character constraints of Twitter, but try your best to do this as often as possible. Aside from these key qualities, viral and shareable content couldn't be any further from different in business behavior.
However, the power struggle between the marketing and customer service departments means that there is currently a disconnect: businesses are failing to put the right technology in place to support the complex needs of social customer service. When searching for a B&B or attraction on Google, what picture will be displayed in the results? Another benefit to consider is the possibility to manage surveys, useful once clients leave the hotel or restaurant, to gather feedback and increase reviews on sites such as TripAdvisor.
As part of your customer relationship management (CRM) approach, do you presently send an email or survey after a client has left your hotel or restaurant? I was thinking if he doesn’t know how to, maybe not a lot of people know this, so might as well write an article about it. As usual, this set of icons are free for both commercial and non-commercial use with a link credit to this page. In this article, I will go step by step on how to implement social media icons with counts in WordPress.


Always be seeking out these people as well, because you don’t want their queries to go unnoticed. Likewise, it can be cumbersome to manage reviews left on TripAdvisor, Yelp, Google Reviews… not to mention those left on Expedia, Booking, Priceline and most online travel agencies. For designers, photographers, web developers or artists, the portfolio is a better gauge of their talents, skills and potential.Undoubtedly, the best place to showcase a range of talents is through a website. Imbalance 2Imbalance 2 turns you WordPress-based website to an attractive blog, portfolio or even online magazine. Adele is a nice premium theme with a lot of features: jQuery Slider, Contact Page, logo image, contact form, Google Analytics Code and many other options. The problem with this configuration is that if one of those website owners does something to get banned from a search engine, your site could be blacklisted, as well. Fotofolio LandscapeFotofolio Landscape is a WordPress theme specially designed for Visual Artist, Photographer, or any media designer, to show off their works. With IX, you are guaranteed that your pages will be available 99.9% of the time over a 12-month period. If the percentage during a single month falls below that, you are eligible for a refund of a full month’s worth of your hosting fees. PortfoliumIf you are designer, artist, photographer, or other creative specialist you can take a full advantage of Portfolium’s fresh minimalistic design. In fact, the overall percentage of uptime was 99.839% (but 100 percent for the past seven days when I checked). Not a huge difference, but enough to perhaps cause problems.OK, so you may be wondering what IX does to ensure maximum uptime. The good news is that IX owners their own datacenter, which uses Tier 3 providers and n+1 redundancy. Being housed in their own datacenter, IX is able to control the environment, the network and the hardware (all of which are located in the same building as the company’s administration, sales and marketing departments). RevoltRevolt is a unique theme for your WordPress blog – it is customizable to your image and revolting message, and comes packed with bunch of handy plugins and tricks. Two heavy duty generators are available to keep servers up and running in the case of a power outage.As far as security goes, IXWebHosting uses network software that performs constant monitoring, malware discovery and recovery services. On the other hand, if you are a newbie who just got started then no, I don’t think IXWebHosting is a good choice.
Pure IIPure II is absolutely stylish WordPress theme with minimal and clean layout and great typography. WPFolio 1.74WPFolio is a free and open source theme for WordPress designed by artists specifically for visual artists. Shaken GridShaken Grid lets you easily add a gallery post in under one minute, it’s that simple to do. Using WordPress’s post thumbnail feature, all you have to do is upload your image, click okay, and hit publish. SpatacusSpatacus will suit any design taste and will manage website to a undiminished unique and brand exceeding website design and quality level. F8 LiteF8 Lite can transform your site or blog into a fully functioning photography or multimedia portfolio site. Quik GalleryQuik Gallery theme works best probably for videos, games or photo type sites but can also make a little unique blog with a bit of editing. CompleteComplete comes with a very clean, modern and professional design that is very simplistic and content focused. Share your view with us on Facebook and Twitter.WHSR Web Hosting AdviceWhy trust hosting review sites and web host ranking charts blindly when you can learn everything for free?



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