Like in the previous chart, more than 50% of the keywords (6 out of 10) use the word "fast" or "quick", or relate to losing weight quickly. Weight loss success is difficult to achieve because it requires changing deeply ingrained lifestyle habits. While "fast" or "quick" results may be desirable in the short term, in the long term, sustainable diet and exercise modification leads to lasting weight loss and improved health. Each month, there are an estimated 88 billion Google searches, of which millions relate specifically to losing weight.
Crash dieters and yo-yo exercisers are willing to make drastic, yet temporary changes in their lifestyle habits for short term weight loss.


For those Americans who are considered normal weight, over 50% are estimated to carry an unhealthy amount of body fat, which is clinically referred to as "normal weight obesity" or colloquially as "skinny fat". By understanding how Americans seek out information about fitness, we can glean insights into how Americans approach their health and well-being. On a positive note, 110K searches for "how to lose weight healthy" indicates many Americans are not searching for that quick fix, but a more sustainable, healthier weight loss method. For example, some people follow the celery diet, which requires eating only celery and drinking water while spending countless hours each day doing cardio.
Adding up all the numbers, at least 84% of American adults have what is considered an unhealthy level of body fat.


Aside from the health implications of extreme dieting, short term weight loss "success" may actually be failure in disguise. Losing weight too quickly is undesirable because any weight loss will likely be comprised of water, muscle, and some fat.
When and if the weight is gained back, the dieter will now have more body fat and a slower metabolism then when he or she started the crash diet, setting off a vicious cycle.



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