In the top photo, a patient is receiving moxibustion, a traditional medical practice that is proven to be helpful in relieving pain by burning small cones of dried herbs on certain designated points of the body.
Korea is seeking ways to have its version of traditional Oriental medicine and related practitioners recognized and wanted in other countries. The campaign kicked off many years ago as complementary and alternative medical services were perceived as increasingly profitable.
Calling it a “key” segment for consistent economic development, along with education, tourism, finance and software, the President unveiled a set of bold deregulation plans aimed at facilitating investment into the industries. Health ministry officials said the deregulation plan on the medical industry has been discussed since the middle of last year, adding it will help facilitate the globalization of Korea’s traditional medicine. A concrete plan for spending has not yet been decided, he said, adding the ministry is now in talks with related organizations to determine how to use the budget with high efficiency. Nam Hyo-joo, a manager of international affairs at the Association of Korean Medicine (AKOM), which represents roughly 20,000 licensed traditional medicine doctors here, also didn’t provide detailed information about how the globalization project would go forward.
The government is currently trying to win China’s cross-recognition of the license but has faced difficulties in reaching an agreement.
AKOM chief Kim Pil-gun is putting increasing pressure on the government to find a breakthrough in the matter. In December, a group of Russian politicians and bureaucrats met Kim and other ranking AKOM officials in Seoul to discuss a variety of issues centered on the opening of a hospital offering traditional medicine in Russia.

In the same month, another group of Russian delegates, headed by the vice chief of the country’s social welfare provider, visited Seoul, seeking AKOM’s cooperation in treating Russian patients, and teaching Russian medical school students traditional medicine and related techniques. The Russian delegation showed a positive reaction concerning the recognition of the Korean license in the European country, according to AKOM spokesman Kang Dong-oh.
In October, Kim travelled to Slovakia and signed an agreement with an academy specializing in alternative medicine, under which the two organizations will join forces to run a wide range of academic exchange programs. In 2011, the government announced a set of measures to foster the traditional medicine industry, under which it plans to make investment worth 1 trillion won by 2015 to make it a 10 trillion won market.
The global demand for complementary and alternative medical services is estimated at $200 billion as of 2008 and is expected to rise to $5 trillion by 2050, according to the ministry. India has 20 percent, the biggest slice of the market, followed by China with 17 percent, Germany with 12 percent, Mexico with 6 percent and Chile with 5 percent. Under the 2011 plan, the government is trying to see traditional medicine’s treatment efficiency recognized by the World Health Organization as part of efforts to promote it globally. In the latest achievement enhancing the plan’s feasibility, Korea’s traditional medicine doctor duo — Kim Ji-man and Kwon Seung-won — proved that drinking a liquefied herbal medicine in the traditional way, named “Bojungikki-tang” is helpful in treating chronic pelvic pain syndrome.
This multi-drawer chest was originally used by the Korean court apothecaries for storing the curatives needed for the health of the royal household. It recently gained further momentum when President Park Geun-hye pledged her full-fledged support for the growth of the medical services sector during her New Year’s news conference on Jan.

But he made it clear that a core part of the project is opening traditional Korean medicine clinics in some “strategically important” nations and let patients there be treated by Korean practitioners. To do so, he set the globalization of traditional Korean medicine as his association’s top agenda for this year, highlighting the sector’s growth potential in overseas markets. The market was valued at 7.4 trillion won as of 2009, the latest data available, according to the health ministry.
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