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Revision of Items and Norms of assistance from the SDRF and NDRF for the period 2010-2015, Dated 28Sep2012.
Revision of Items and Norms of assistance from the SDRF and NDRF for the period 2010-2015, Dated 16Jan2012 (English). Revision of Items and Norms of assistance from the SDRF and NDRF for the period 2010-2015, Dated 16Jan2012 (Hindi). Public-sector-led preparedness is the best defense, but all individuals should be ready as well. To that end, Equip Supply has come up with a little list that may be able to help you survive a disaster. Jared Wade is a freelance writer and former editor of the Risk Management Monitor and senior editor of Risk Management magazine. Managing social media profiles for your company or brand is a must in today’s business world. Deal with any mistakes as soon as they are brought to your attention because waiting even a few hours to apologize gives the situation an air of insensitivity. Bad grammar, spelling, incorrect links or posting personal statuses can all be quickly dealt with by providing an explanation and correction, and laughing at yourself if you are able. Releasing announcements too early can be joked about or seen as a bonus to your audience, although you may be in some hot water back at the office. Best practice for social media disasters is to have a long history of respect, accuracy and correctness to back up your brand.


To clean up the error, the Red Cross tweeted that this was a huge mistake and “the Red Cross is sober and we’ve confiscated the keys.” Acknowledgement, apology, humor and even sneaking in a message about safe driving were key in turning that disaster into a funny moment. Upcoming Events Equip Yourself with the Latest Social Media StrategiesFree Class July 30th Reserve your spot today!
Checkerboard Strategic Web Development received three Graphic Design USA Design Awards for 2013! While the neat-o tips on the below infographic may not all be the first agenda items to memorize before a catastrophe hits, keeping the milk jug lamp and battery converter in mind may help get you through a troubling time. But having enough social savvy to run your company’s social accounts probably means you also have a personal account, which leads to opportunities to mis-post. Telling your audience the honest truth about what occurred, or what your intention was, is the most genuine and respectful way to clean it up. Typos that become offensive, inappropriate opinions and insensitive statements will take a bit more explanation and an apology as you can expect your audience to be offended. False rewards can be tricky since it depends on what part of the reward you can’t own up to. Explain the account has been hacked and apologize for whatever was posted, then bring in a professional to secure your account settings!
Don’t be afraid to show that you have a team of brand ambassadors working to amend the mistake because it humanizes the company and connects with your audience. Better yet the beer brand that was named, Dogfish Head, jumped on the opportunity by asking its fans to donate to the Red Cross by providing a link and using the hashtag #gettngslizzerd.


Society has not been able to prevent their devastation, and the impact of each is still being felt today. With Facebook utilizing your personal account to sign onto to your business page and Twitter’s “keep me signed in” feature, posting something personal (or just all-around disastrous) onto your business account is a consistent job hazard. While your audience may forgive what happened, the worst aftermath of a hacker is the possibility of it happening again. What better way to end the day than turning a social media disaster into a laugh for your audience and an opportunity to do something good!? Trying to tell them that the mistake wasn’t so bad or that you are technically in the right about what you stated, won’t win you many fans.
Someone representing the American Red Cross accidently tweeted about finding a certain brand of beer and was going to be “getting slizzered”, a phrase created to rhyme with blizzard that means a state of high intoxication, made popular from the rap song Like a G6 by Far East Movement. Explain, apologize, and offer something else if you can such as a discount or future contest.



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