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For phone manufacturers, it seems like having a decent multimedia ecosystem tied to your devices is nearly as important to success these days as the platform you're running, and Samsung wants in on that action -- at least in Europe.
How do Engadget editors feel about Apple's first foray into wearables 12 months later? Baby Einstein is a line of multimedia products and toys that specialize in interactive activities for children aged 1 month to 11 years old. The Baby Einstein Company was founded in 1996 by stay-at-home mom and former teacher Julie Aigner-Clark at her home in suburban Alpharetta, Georgia, as Julie Aigner-Clark Films.Aigner-Clark and her husband, Bill Clark, invested $18,000 of their savings to produce the initial product, a Video Board Book, a VHS entitled Baby Einstein, later sold as Language Nursery. The original video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. Baby Einstein became a multi-million dollar franchise; its revenue grew from $1 million in 1998 Aigner-Clark renamed the company to The Baby Einstein Company in January 1998, and sold a 20% stake in the company to Artisan Entertainment and Family Home Entertainment in February 2000 and sold the rest to The Walt Disney Company for an undisclosed amount in November 2001. At one point in 2009, the brand was estimated to be worth nearly 400 million dollars based on revenues.
As a subsidiary of Disney, the production budgets were increased and the concept was expanded to include a wide range of themes. The official Baby Einstein website is available in English and en Espanol, with specific content for more than 30 different countries. In May 2006, the Campaign for a Commercial-Free Childhood (CCFC) filed a complaint with the U.S. In December 2007, the FTC closed the complaint, determining not to recommend any enforcement action against the company. As with all of its products, Disney offers refunds to any customers who are unhappy with the quality of its merchandise. In 1993, a study was published which showed listening to Mozart produced an increase in spatial reasoning skills for approximately ten minutes in college students, a phenomenon dubbed The Mozart Effect. Christakis, a pediatrician, said that he is "frequently asked by parents what the value of these products is," and stated, "The evidence is mounting that they are of no value and may in fact be harmful. Baby Einstein is committed to maintaining the highest standards in the development of all of our products. On August 13, 2007, Robert Iger, president and CEO of the Walt Disney Company, the owner of Baby Einstein, demanded that the University of Washington retract the press release, asserting that the study itself doesn’t support the claims made by the University’s public relations department. In March 2008, The Journal of Pediatrics released a study by the researchers at the Center on Media and Child Health at Children’s Hospital in Boston, and Harvard University, showing that television viewing is, “neither beneficial nor deleterious to child cognitive and language abilities” for children under 2, although the study looked at all types of television, not specifically baby DVDs.


Soon after, The University of Washington settled with the Clark, paying out nearly $200,000 in back legal fees.
Share these fabulous FREE Disney Planes printable coloring pages and activity sheets with your kids. Free Printable Doc McStuffins Coloring Pages We love free Disney printable Coloring pages. Free Tangled Rapunzel & Flynn Coloring & Activity Sheets Who wants some free printable coloring and activity sheets? The franchise is named after and pays significant royalties to the estate of deceased physicist Albert Einstein, putting him in the top 5 of most earning dead celebrities, according to Forbes. Julie was named Entrepreneur of the Year and won various awards for her products, which are the number one selling brand (1 in three households with babies in the US own at least one Baby Einstein product) of videos for very young children. Federal Trade Commission (FTC) against the Baby Einstein Company and the Brainy Baby Company, a producer of similar videos; the following month the CCFC amended the complaint to include another producer, BabyFirstTV. In so doing, the FTC noted that certain of the claims that were the subject of the CCFC’s complaint did not raise issues under the FTC’s substantiation rules.
The authors of the paper later complained that their research had been misunderstood in popular culture to imply a permanent increase in general intelligence. The study, the second conducted by the same researchers as part of a larger project, was a correlational study based on telephone interviews with parents of children aged 2 to 24 months. After thoroughly analyzing the University of Washington study, we have serious concerns about the many contradictions between the study's conclusions and the content of its press release that created publicity which incorrectly suggests that this study focused on Baby Einstein products.
The Campaign for a Commercial-Free Childhood, which had been pushing for a recall of the videos, sees the refund offer as "an acknowledgement by the leading baby video company that baby videos are not educational". Colleen and the Classy Mommy website have been featured on Fox News, Good Morning America, The New York Times, Parenting Magazine, The New York Post, local Philadelphia ABC, CBS, and NBC programs. Sammy is tying the service into its recent and forthcoming OLED launches, implying that the screen tech is the perfect way to enjoy movies on the road.
These products are currently made by a division of the Walt Disney Company, marketed under the slogan, "Where Discovery Begins". Other videos followed, some featuring the Clarks' two daughters, Aspen & Sierra, among other children.
Julie has appeared in many media outlets, including Oprah, GMA, The Today Show and USA Today.


In 2005, the franchise inspired a Disney Junior animated television series called Little Einsteins. The CCFC alleged false advertising by these companies, citing the American Academy of Pediatrics' recommendation that children under two should be discouraged from watching television at all, and a study showing that only six percent of parents are aware of that recommendation, while 49 percent of parents think educational videos like these are very important in the intellectual development of children. Other factors considered by the FTC in making its determination included the redesign of the Baby Einstein website, which removed certain product testimonials and product descriptions, as well as the company's representations that it would take steps to ensure that any advertising claims with respect to educational and developmental value would be properly substantiated.
This result was specific to baby-oriented educational videos and did not hold for other types of media, and was not related to shared parental viewing. Emmert rejected Disney's complaints, saying that the university stands behind the research and that the press release accurately reflected the paper's conclusions and the scientists' commentary. Until then, they’ve been familiarizing themselves with the movie by enjoying all these fun and FREE printable Disney Planes coloring pages and Disney Planes Activity sheets – mazes, bingo and more! Eventually, the company plans to expand the service to PMPs and connected TVs, but for now, you'll have to struggle along with your Omnia HD, you poor baby, you. The Baby Einstein Company pays a significant amount of money to Corbis, on behalf of the estate of renowned physicist Albert Einstein, for the use of the Einstein name, though the products have virtually nothing to do with Einstein or his work (however, Disney uses a disclaimer that Einstein is a trademark of The Hebrew University of Jerusalem).
Also featuring toys by Ambi, Brio, Folkmanis, Dakin, Chimes, Battat, Tomy, Legends and Lore, among others.
On January 23, 2007 The Baby Einstein Company was mentioned in the State of the Union address by President George W. However, the websites of Baby Einstein in languages other than English are not all modified in the same way. Among toddlers aged 17 to 24 months, the study found no significant effects, either negative or positive, for any of the forms of media that were viewed.
Parents should limit their exposure as much as possible." In his study, Zimmerman states that the association between television-watching was only observed in the younger children, and that this could disappear by the time the children become toddlers. Daily reading and storytelling, however, were found to be associated with somewhat higher language scores, especially for toddlers.



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