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Youth Studies Australia and is reprinted with the permission of the Australian Clearinghouse for Youth Studies. The decision by the Classification Review Board was made on the basis that the game promotes crime and that this is something that must be refused classification. The process of seeking a review of OFLC classification decisions, needs reviewing,a€? said Mr Hanlon. The game was originally classified MA15+ but following a request for review by the Local Government Association of Queensland, the Classification Review Board determined that the game should be refused classification.
There needs to be a more timely process of review where those objecting to a classification decision are required to have detailed knowledge of the contents of the game or film. Usually those who object to a game or film have never played or watched it and this was the case with this game. Sydney, Australia a€“ 31 January 2006 a€“ A research report released today showed women and older Australians are the fastest growing audiences for computer and video games. Interactive Australia 2007, launched today by the Interactive Entertainment Association of Australia (IEAA) in conjunction with Bond Universitya€™s Centre for New Media Research, is a national study of 1,606 households and who plays games in Australia.
It revealed more than 79 per cent of Australian households have a device for playing computer and video gamesa€“ a three per cent increase from late 20051. The average age of Australian gamers is now 28 years (up from 24 years) and the research predicts that by 2014 the average age of gamers will be the same as non-gamers at 42 years.
Interactive games are attracting new players a€“ 41 per cent of gamers are female (up from 38 per cent) and eight per cent are seniors (over 60 years old). Parents and children increasingly play together - 35 per cent of gamers are parents and 77 per cent of parents play computer games with their children.
Online gaming is increasingly popular and ranks 10th among activities Australiana€™s often use the internet for a€“ ahead of music downloads and online shopping.
The research reported that parents see the positive aspects of game play as more than valued family entertainment. The research revealed gaming competes with other media such as TV, film and music rather than non-media and outdoor leisure activities. Sony and Microsoft filed proceedings against Mr Gu and obtained orders freezing Mr Gua€™s assets from the Federal Court of Australia after investigations found him selling hundreds of illegal pirated games across major consoles. The success comes on the back of a nationwide crackdown on piracy by the computer game industry following changes to Australiaa€™s Copyright Act. Mr Hanlon continued, a€?IEAA is committed to taking whatever steps are needed to protect its members copyright. IEAA encourages consumers to purchase games and consoles from legitimate sources, and not to take any legal risks by purchasing or downloading illegal pirated games. Sydney, Australia a€“ 13 December, 2007 a€“ Consumers are being urged to look carefully when buying computer and video games this Christmas season to avoid purchasing pirated product.A  According to the Interactive Entertainment Association of Australia (IEAA), computer and video game piracy increases dramatically during the Christmas period and consumers need to take precautions to ensure that they do not support games piracy by purchasing illegal games. A According to Ron Curry, CEO of the IEAA, anti-piracy teams are in full force around busy shopping periods but ita€™s important for consumers to do their bit.
A a€?Games piracy is an illegal activity and consumers need to be informed about how to avoid purchasing pirated products.
A In addition to supporting illegal activity, shoppers may also be vulnerable to standard consumer protections such as warranty and games classification. IEAA members develop and market computer and video game software, hardware and accessories in Australia. In the role of CEO, Curry will focus on tackling issues which include the harmonisation of the R18+ classification scheme and intellectual property protection and games piracy, which costs the industry $100 million in lost sales a year. Sydney, Australia a€“ 22 January 2008 a€“ The Interactive Entertainment Association of Australia (IEAA) has announced that Australiaa€™s gaming industry sales figures skyrocketed to 1.3 billion dollars in 2007.
Statistics compiled by an independent market research group GfK Australia, indicate Australians purchased 15.4 million games last year.
According to Ron Curry, CEO of the IEAA, the 43.6 per cent increase in sales from 2006 to 2007 is a record achievement compared to the 7 per cent increase from 2005 to 2006. Ron Curry CEO of the IEAA says, a€?We believe this public consultation will ensure that the Classification Act better reflects contemporary community standards and attitudes. The IEAA believes that the introduction of an R18+ classification for computer and video games will harmonise the national scheme, mirroring the classifications for films and magazines. Coming to the project with no agenda except to conduct sound, responsible research, their findings conform neither to the views of the alarmists nor of the video game industry. MELBOURNE, June 12, 2008 - The Games Development Association of Australia (GDAA) and the Interactive Entertainment Association of Australia (IEAA) have today announced an alliance to urge the Australian Government to offer tax incentives for the local interactive entertainment industry. According to Tom Crago, President of the GDAA, the local games development community produce world-class games and have worked hard to create a community of innovation and excellence and deserved the support of the Australian government. A The Australian games development community employs over 1400 people and in 2007 generated a total income of $136.9 million. According to Crago, tax incentives have been deployed in Canada, France and elsewhere in the world, and have been shown to assist local industry to develop its potential.A  a€?There are over 300 companies in the video game industry in Canada employing over 8000 people. A a€?Australian game developers cannot be expected to be internationally competitive when global market conditions are a€?not levela€™. Ron Curry, CEO of the IEAA says that the popularity of video games rivals, and in many cases surpasses, releases of popular books and film.
The other industry issues the GDAA and the IEAA will work closely on include the need for an R18+ classification for video games and strategic reforms to address the problem of games piracy. By listening to children and young people and putting them at the heart of this Review - and by replacing emotion with evidence a€“ Dr Tanya Byron hopes to provided some very necessary focus to what is a very necessary debate. Youa€™re starting your Pozible journey, the idea is solid, and now you just need to get people on board. Dan Christie is the Co-Founder and Publicist at The Rag and Bone Man Press, an independent publishing house dedicated to books for change. For anyone out and about in Melbournea€™s emerging music scene, you've likely experienced the sweet tones of Erica Bramham at Open Studio or The Paris Cat. Security has always been high on our priority list, and wea€™ve learnt a lot in the last few years.
Currently when you make a project, you can create an embedded widget that shows real time progress of your campaign. Successful projects currently have the option to keep their page open as a selling platform for products and other project-related goodies. To be able to show you around our shiny new site, wea€™re gonna need time to pack up and move in. If youa€™re currently drafting a project, avoid starting or ending at this time, and talk to one of us here at Pozible about planning for these changes. If you experience any problems using the new website or if you have any questions, please let us know. A big part of my mission here at Pozible is to raise number that is actually pretty meaningful to a lot of people. On a daily basis I work closely with creators, providing advice at all stages of their campaigns. This question sent me on quest for answers into the data stores of Australia's biggest crowdfunding platform. The next line up from that (orange line) is the campaigns in-between the 30 - 50% funded milestones.
The next up (yellow line) is where i'm focused on over the next few months - if this group could be bumped up over that stubborn 70% funded mark, their chances of hitting their target would be much higher. Although this information is very general and doesn't really account for different peak activity times for different length campaigns, we can still learn a lot and at least we have some benchmark to compare to.
We know the look well - ita€™s the slight edge of panic that comes over our workshop crowds when you mention a€?social media strategy.a€? Because whether youa€™re doing it for work or leisure, social media is a big scary time suck - and one that can often be ineffective if you dona€™t know what youa€™re doing.
Plenty of businesses and campaigns are simply not suited to social media, but get involved because they think they have to. Dona€™t try to divide your time between 5 different platforms if your core community are only on Twitter. Great Forest National Park ran a highly successful Facebook-focused campaign built purely on great images. Scheduling might feel impersonal, but in reality it frees you to improvise with your social media posts while the campaign is running, rather than playing catch up to the stuff you should have posted last week. There are plenty of tools out there to help you do what youa€™re already doing so you dona€™t have to. IFFFT for their dead easy a€?recipesa€? that bridge the different apps and platforms you use most often. Ensuring photos shared from Instagram to Twitter show up as photos, rather than an unappealing link. So the silly season is here but that doesn't mean your creative juices need to stop flowing.
Some social good campaigns have had a lot of success with donation certificates as christmas gifts, "This year your christmas money went to XX in need" - A perfect gift for those who are impossible to shop for.
While we do see a drop off in projects submitted for review over December for obvious reasons, there isn't actually a drop off in pledges per project.
You'll notice in the graph that December is actually one of the best times a year to launch, with a greater average number of campaign supporters. Pozible has ticked past some pretty mega milestones recently, with our 10,000th project launching within a week of our $40 millionth dollar pledged. Our most active categories have always been from Australia's creative industries, with Film, Music and Performance getting the biggest project numbers. We also spent some time with the people who often get forgotten - unsuccessful campaigners. Joana Partyka is a freelance writer and editor currently interning at Pozible and painting in her spare time. We spend a lot of time trawling Instagram to learn more about our projects, find inspiration and indulge in procrastination (shh). For a business run by and for creative professionals, ita€™s little wonder Communea€™s Instagram feed is heaving with, well, creativity.
Last year's winners were Bike Cabs, Bamboo Monkey and the Foster Care Association of Victoria.
Porter Novelli Melbourne is part of the Clemenger Group Limited, Australiaa€™s largest and most successful group of communications companies. Though it may seem the only way to get from where you are to where you want to be, waiting for someone in charge to pick you is an outdated idea that bears little fruit. Making the decision to truly back yourself and ruthlessly pursue your dreams takes courage. Nasty Gal founder Sophia Amoruso, the women behind the sitcom Broad CityA­, even singer Rebecca Black (remember her?): they all circumvented the accepted route to success by creating their own opportunities instead of waiting for someone important to validate them. Rejected from multiple entry-level jobs after university, CNN journalist Anderson Cooper also picked himself when he independently set off overseas as a foreign correspondent A­a€“ without any promise of being employed or commissioned.
Cooper highlights the need to get out there and actively pursue goals instead of waiting around to be noticed, something many people count on but few experience. Equally, Pozible is all about people picking themselves, a tenet at the very root of the platform. Applying for bank loans and making big, all-or-nothing investment pitches to businesses a€“ ones that delicately hinge on the whims of a corporate bigwig a€“ are no longer the only way to see your big ideas come into fruition.
So youa€™ve heard the inspiring outcomes of people picking themselves and youa€™re motivated to follow suit.
In the age of the internet, the road to becoming a published writer, recording artist, illustrator or entrepreneur is literally a click away.
When it comes to successful community-based Pozible projects, few campaigns come close to the mind-blowing success of the Pit Pony Experience. Despite having zero prior involvement in crowdfunding, the Pit Pony Experience team approached the process with serious smarts, building a strategy around who to approach for support first. In a bid to attract this support, the team held a community meeting at the Collinsville town hall, which was at capacity for the occasion. Dona€™t underestimate the importance people place on seeing that a project has already attracted significant support.
Sue is adamant her project would have struggled to gain traction with corporate purse-string-holders if not for the initial grass roots support. People often need to feel some kind of a personal connection to a project before theya€™ll part with their hard-earned money.
But according to Sue, the driving force behind the entire campaigna€™s success was one reward in particular: the promise of a supportera€™s name appearing on the monumenta€™s wall of fame. Leta€™s face it: everyone loves to receive rewards in the form of tangible goodies (hello, toy pony?).
An intriguing point of difference is crucial to any money-raising endeavour a€“ whata€™s exciting about something thata€™s been done before?
Even better, the team cleverly coincided the campaign launch with the 25th anniversary of the pit poniesa€™ retirement from coalmine service. To secure the all-important large sums of sponsorship money, Sue and her Pit Pony Experience team approached companies that had a direct interest in the very essence of the project. If your campaign aims to fund a new school in Africa, hitting up Gina Rineharta€™s people for some coin maybe isna€™t going to get you far. If you live on the internet like us, therea€™s little chance youa€™ve missed the work of Peter Drew.
At the conclusion of his Australian tour, we had a quick chat to Peter about his experiences, from the crowdfunding process to how his project was received by the people on the street. Where did you get the idea for the project?The project was inspired by the second verse of the Australian national anthem. Can you describe a particular exchange or moment on your tour (negative or positive) that really stuck with you?In the first week of the campaign I met a man in Bondi who wasn't sure about my message.
Joana Partyka is a freelance writer and editor currently interning at Pozible and repetitively painting in her spare time. Every day since April 6th this year, thousands of people around the world have sat down to repeat the same creative act they performed yesterday.
How can repeating the same thing over and over again possibly yield a creative breakthrough?
When you look at repetition from this perspective, it makes a lot more sense as the harbinger of creativity. 100 Day Project this year, recounts a conversation she had with fellow artist George Zisiadis.


Like Foster Wallacea€™s observations on tennis and Zisiadisa€™ realisation about Picasso, the same principle applies to any other skill-based activity a€“ even launching a successful Pozible project. Mr Black, successfully funded via Pozible in 2013, went through more than 240 iterations of the drink before hitting their eureka moment. Mr Blacka€™s Tom Baker says the Japanese principle of kaizen a€“ greatness achieved through small improvements over a long period of time a€“ underpins the companya€™s operations and is the reason theya€™ve come so far. Tom says the key to hitting that creative jackpot is to simply start a€“ and once you start, the refinement process will take care of itself if you put in the work. The creative world abounds with examples of people striking gold through their commitment to repetition.
What would happen if you practiced playing the piano for an hour every day over the course of a year?
The beauty of unlocking your creativity through repetition is that you dona€™t need anything special in order to strike gold, just your most basic tools a€“ a guitar if youa€™re a songwriter, a camera if youa€™re a photographer, pen and paper if youa€™re a writer. Coffee and beer arena€™t a panacea for creativity a€“ you still need to put in the work, and you dona€™t want to develop a dependency on either substance (or on backflipping from rooftops into pools, for that matter). With so many social networks already out there - and plenty more launching every month - figuring out an effective social media strategy for your campaign, product or idea can feel incredibly overwhelming. When your project isn't doing as well as you hoped, it can be really tempting to play the pity or guilt cards to get people to pledge before its too late.
More than any other reason, people seem to share as a way to show that they support and care about a particular issue. Ita€™s one of the less obvious issues facing Pozible project creators, but one we hear about time and time again: how do you promote your project and gain supporters without, well, annoying people?
Having successfully crowdfunded the first print issue of Aphra Magazine with matchfunding support from Arts Tasmaniaa€™s Crowbar initiative, editor-in-chief Lucy McDonald talks to us about how to maintain that fine balance. Lucy says if they had to do it again, the Aphra Mag team would pay even closer attention to their marketing strategy.
Rather than being reactive, Lucy says ita€™s important to devise contingencies for rough or slow patches before they happen. It can be helpful to prepare marketing tools such as a social media calendar or media outreach timeline a€“ nothing overly formal, just something to give you and your team a clear direction so you're not scrambling for content and ideas halfway through the campaign. Apart from perhaps your nearest and dearest, asking people for money straight up is probably not the friendliest approach.
Consider what might drive someone to back your campaign, and work towards highlighting that in your marketing. Think of it like a mum waving to her son from the sidelines of a soccer match to remind him shea€™s still there, rather than the crazed dad flailing his arms and shouting out instructions from afar.
Arts Tasmania's Crowbar initiative offers up to 50% matchfunding for Tasmanian-based arts projects. Theatre has long been one of our most active categories on Pozible, so we thought ita€™s about time someone gave some expert advice on the matter. Loud Mouth Theatre Companya€™s co-founder Campbell McKenzie, who last year successfully funded the company's Hamlet: Heads and Tails project through Pozible with Arts Tasmaniaa€™s Crowbar initiative.
Ita€™s one of the more difficult obstacles to successfully crowdfunding a theatre project: your entire product and many of your rewards are tied down to one specific city. When crowdfunding a performance, the bulk of your rewards will no doubt be in the form of show tickets, and thata€™s a great, relevant reward.
Campbell says he was initially very concerned about the Hamlet projecta€™s location specificity, but his worries proved unfounded.
Though people often do pledge funds for no reward or a reward they cana€™t physically claim, ita€™s probably best not to hang your entire campaign on this strategy.
Inspiring Eileen, which funded a performance choreographed by 100-year-old dancer Eileen Kramer a€“ who was also the star of the show. Hamlet: Heads or Tails project was in the novel idea of flipping a coin before each performance to determine which actor would play which part. Wea€™re not saying you should to turn to cheap, insincere gimmicks to drum up interest in your project a€“ just think about what you might be able to offer that no one else can. Inviting the public to have a say or claim some credit in the execution of your project can be a great approach to drumming up interest. If you can find a way for your supporters to be a part of the making process, this can sway fence-sitters into making the leap from admirer to financial backer. Most campaigns experience a slow period in the middle, only to have pledges shoot up again in the final days.
Like any other Pozible campaign, your network a€“ and your visibility within it a€“ is often the key to your success. In fact the biographies of the graffiti artists are not interactive and hence they can not instruct in matters of crimea€?. The IEAA also believes it is more constructive to work with the Attorney Generala€™s Department to improve the classification processa€?. It cost the distributor Atari Australia hundreds of thousands of dollars to withdraw stock and refund advance purchases.
Significantly the research revealed the changing face of computer and video gaming with more women, families and older people choosing interactive games for entertainment and education.
The research confirms that gaming is increasingly popular across all ages.a€? said Chris Hanlon, IEAA CEO. Two third of gamers report that others in their household play games, 56 per cent play with others in the same room, and only 19 per cent prefer to play alone. Households with an internet connection were more likely to play computer games (84 per cent vs 54 per cent across all households).
Parents reported computer games teach children about technology (73 per cent), maths (68 per cent) and to plan ahead (64 per cent). They value the skills kids learn through interactive games, and can see the benefits both socially and educationally,a€? said Hanlon.
It also found more than half of Australians find computer games more social than other forms of media entertainment and the majority (61 per cent) only play for up to an hour at one time.
We found players see interactivity as a key attraction to gaming as an entertainment choice,a€? said Hanlon. Studies purporting to show such a connection appear on a regular basis, often alternating with other studies that suggest that the connection is illusory. The Federal Court has also ordered Mr Gu to refrain from reproducing or dealing with infringing games in the future. Illegal games can be difficult to spot, so we have published a list of tips to help people make the right choices,a€? said Curry.
Pirated games often do not carry appropriate classifications making it difficult for parents and other consumers to make informed choices about the right products to purchase.
Check the trademark symbol or hologram: When buying second hand games, check the box, disc and manual for clearly printed trademark symbols or certificates of authenticity. Spelling and grammar: Check packaging for misspellings and grammatical inaccuracies - pirated games often contain such errors.
Multiple games on one disc: Several games on a single disc with no genuine box cover are likely to be pirated games. The IEAA is administered by a Board of Directors comprising of senior executives from entertainment companies including Activision, Atari, Electronic Arts, Microsoft, Mindscape, Nintendo, QV Software, Sega, Sony Computer Entertainment, Take Two Interactive, THQ, Ubisoft and Vivendi.
These figures meet end of year financial predictions set in mid-2007 and confirm a new sales record for Australiaa€™s gaming industry.
As the popularity of games and consoles tend to rise in the months leading up to the festive season, more than one third of all games a€“ almost 6 million a€“ were sold in the final quarter.
Curry adds the dramatic boost is largely driven by the release of popular gaming consoles and the rising median age of Australian gamers. Sales figures also indicate a resurging popularity in handheld consoles with 2.3 million units of software for the Nintendo DS system purchased last year compared to the 840,000 purchased in 2006,a€? says Curry. In Grand Theft Childhood, Kutner and Olson untangle the web of politics, marketing, advocacy and flawed or misconstrued studies that until now have shaped parentsa€™ concerns. The growth of the Canadian industry has been in no small part thanks to Government support,a€? he said. Drop-outs and delays are inherently part of any website, but we've built our new baby to withstand much more traffic and keep chasing that 0% downtime dream. We've got a sweet new Plugins area which allows you to add useful tools and customising options to your campaigns. These cute little boxes are not going to make it in the move, so if you have a widget embedded somewhere on your blog or page, we suggest removing him because he is probably gonna break. You can still create a standard campaign hosted on our site, but we have some newoptions for creators hoping to integrate campaigns on their own sites, with personal branding and no Pozible re-direct. The migration process might be a little bumpy and it's safe to say we'll experience some minor interruptions between April 2 - 6.
The number i'm talking about is the overall campaign dream come true rate (success rate) for campaigns across the entire Pozible platform.
From the heart palpitation of the initial launch, to the heart palpitations of joy when they hit their target. It's at these milestones that we see the biggest drop-offs, with each one, you're chance of hitting your financial target increases. This is so shockingly low because all the campaigners who were invigorated with just enough inspiration to get them to the launch button, but then never worked any further on the campaign resulting in $0 in pledges.
The main thing we can all take from this is that after the 10 day line, you really start to know if you're in the top line, or the 50-70% line. The very platforms that started out open and accessible, are now putting walls up to push monetisation. Embarking on social media without a compelling reason why you're doing it is the easiest way to waste your own time. These can often post across social media sites, BUT make sure you test out your preferred scheduling service first to make sure things like tags and images show up properly. Schedule your "serious" updates, then vary them up with impromptu as-they-happen moments from the campaign, like thank-yous to recent pledgers, a screenshot of a funny comment someone left on your Pozible page, or a photo of your team member passed out from exhaustion on your couch. Youa€™re bound to discover things you didna€™t even know could be automated, which is half the fun. December's when people are getting together more often, making merry and feeling generous, so it can be a great opportunity to get the word out about your project. Project creators often tell us they're worried about running a campaign in December, when people might be otherwise distracted, but the important dates are really when you launch and close. In fact, in theory you'll be competing with less projects for that coveted front page real estate.
To celebrate, we did some soul searching, some surveying and some digging into our stats vault to see how crowdfunding has fared in Australia since we started 5 years ago. Buchan itself had only 400 people, but their campaign saw over $600,000 pour in from 1,694 supporters - many of whom had never been to Buchan and probably never would. But with more than 300 million active Instagram users per month, there's a lot of visual clutter to distract you from the good stuff. Perfectly capturing the languid life of a dog, Nice Digs' feed features the brand's stylish doggy beds, throws, collars and leashes alongside some cute furry friends. A magazine for young women that got its start on Pozible, YV uses their account to curate a selection of quotes, memes and art from around the Internet - all with their signature "You Go Girl" attitude. In short: you'll see shots of interesting people doing interesting stuff that'll make you want to hire a desk at Commune.
Now back in Australia, Evie's Instagram presence showcases the fruits of her residency as well as pieces inspired by her everyday surrounds. That's why we're thrilled to have award winning agency jack+bill back to support the Pozible community again this year with up to $30,000 worth of free PR support for three lucky Melbourne-based projects and one in Sydney!
The three projects were chosen during a pitch night at Pozible HQ, and raised an amazing $55,000+ during their crowdfunding runs. While that faceless person in charge may very well choose you, it's dangerous to hang your entire chance of success on a strategy over which you have no control. A bunch of Perth go-getters launched an ambitious new restaurant, forgoing the usual route of taking out a crippling business loan. Thata€™s something self-published childrena€™s book author and illustrator Jennifer Cossins experienced firsthand. Youa€™ve recorded the tracks (or not … work on it!), youa€™ve sent out demos to record companies and agents, and now youa€™re waiting.
The project aimed to fund a commemorative monument to celebrate the legacy of coal mining ponies in Collinsville, a Queensland town located 250 km south of Townsville.
They understood the need to get the average community member on board before hitting the local council and corporations for larger sums of sponsorship dollars, who'd be more likely to help once they saw the community behind the project. Everyone wants to back a winner a€“ and things are no different in the world of crowdfunding. If the project hadna€™t had that sort of input at first, neither the council nor the corporates would have run with it,a€? she says.
The collective sense of pride and ownership imparted by that simple reward proved to be priceless. But for many people, the idea of gaining recognition for a project they backed is irresistible a€“ particularly in the form of a laser-engraved granite monument there for all to see forever.
The Pit Pony Experience team knew this, aiming to forge a new identity for Collinsville as the pit pony capital of Australia. Is it blazing a never-before-walked trail, or celebrating something distinctive and noteworthy? As Collinsvillea€™s history is steeped in mining a€“ and the project aimed to commemorate the towna€™s coalmine ponies a€“ local mining companies were an obvious fit.
Since April this year, the Adelaide artist has been travelling around Australia to share his a€?Real Australians Say Welcomea€™ message, pasting up his posters around our capital cities and major centres while talking to people about their views on refugee policy along the way.
There was so much that I had to figure out as I went, especially in cities like Brisbane and Hobart where I'd never been before. I've since met dozens of others like him who support immigration, just not so-called 'illegal' migration. A drawing, a photograph, a typographic image a€“ whatever the theme or medium, theya€™re making an effort to repeat this act for 100 consecutive days.
Isna€™t that the complete opposite of creativity, which is all about exploring new ideas and processes? But while it may seem counterintuitive, it actually ignites creativity by building your basic skills to free up your brain for exploring more complex ideas.


He was surprised to see sketches exhibited alongside Picassoa€™s Guernica, and says via Luna: a€?You mean it didna€™t happen in one fell swoop?
Also a tutor at Yale School of Art, the project was born as a way of instilling in his students the importance of creative discipline. By the end of it, youa€™d probably be able to tickle the ivories with minimal thought or effort. Ita€™s why many of our best ideas come when wea€™re out for a jog or in the shower: those actions are so ingrained they free our brains to hit the valuable lightbulb moments seemingly out of nowhere.
Commit to repeating your chosen craft regularly a€“ not necessarily every day, but frequently enough for it to gain traction and yield measureable improvements. Alertness, inhibitions and even circadian rhythms are impacted by our choice of beverage, but does it go beyond that? We love this genius infographic by Ryoko Iwata that shows the surprisingly profound impact our two favourite legal drugs have on creativity and productivity.
Take advantage of this by converting your text updates into eye-catching images that are easy and fun to share.
However, research suggests that positive messages, especially those that contain humour or the awe-inspiring, are far more popular than ones that suggest sadness, anger or even empathy. Think about the different causes that are important to your target audience, and how your project relates to them. If there's a particular target audience you're after, take a look at where they hang out, and make notes on what posts prove most popular. It might run counter to your creative spirit, it might seem pointless as your excellent project speaks for itself, or you might be afraid of coming across as an insufferable braggart. But if you're launching a Pozible campaign, ita€™s something you need to get comfortable with a€“ your project depends on it. You want to be the quietly confident mum, classily making her presence known, and not the annoying, in-your-face dad that everyonea€™s wishing would just go away.Put on your PR hatThough Aphra Magazine was essentially a competitor to the very publications it looked to for promotion, Lucy says it was an important component of the projecta€™s marketing strategy.
You want to cast your fundraising net as wide as possible, but youa€™re not sure how people will respond to a project delivered outside of their home city.
But the key to overcoming the seemingly impossible obstacle of location specificity is to offer rewards unbound to location. Instead, more bankable rewards such as performance posters can spur lots of people to pledge small amounts.
Unfortunately, we cana€™t all be amazing 100-year-old dancers, but we can certainly draw inspiration from her.
Decked out in various eclectic accoutrements such as corrugated iron and random couches, the grungy location and set made a€?a perfect counterpoint to a play about a rich nation falling aparta€?, according to Campbell. Whether this involves actually contributing content to the show, casting by coin toss, or even just giving them special access to behind the scenes photos and footage as you progress through rehearsals, people who feel like theya€™re an actual part of what youa€™re doing are more likely to pledge and, more importantly, to spread the word. Youa€™re baring your soul, hoping people will respond positively to your creative project and funnel their precious, hard-earned money into it. With Getting Up: Contents Under Pressure the game was due for world wide release in February yet the complaint process started months before. It also showed Australian parents highly value computer and video games as educational, as well as fun.
If you've got an idea for a Plugin that would make your campaign even more awesome, we'd love to hear it.
If you'd like to be a part of our early stage beta testing group then register here for a chance! Here are some easy ways you can trim the time you spend on social media, while also making sure you stay efficient.
Set a target for each of your posts so you can see which are doing well once they start going out. If you're running a campaign purely on a Facebook page, you can also schedule posts within Facebook (see how here ). For almost every campaign, the majority of pledges come through in the first and final days of the campaign.
So, we set out to find some of the most creative and cheerful Instagram feeds run by past Pozible project creators. If you squeal in delight at the sight of sleepy puppies and playful hounds, this one's for you.
Expect to see images of just that: coffee, snacks, and cool people working to make their slice of the world a better place.
You'll see beautiful watercolour paintings depicting sausage dogs, vegetables and emoji alongside alongside equally whimsical behind-the-scenes shots of her life and style.Think we could do better?
The father of the a€?pick yourselfa€™ mantra, American author and entrepreneur Seth Godin says although it's a cultural instinct to wait for permission, taking responsibility for achieving your goals a€“ picking yourself a€“ will inch you ever closer to your own definition of success in ways you never knew possible. Godin says the worlda€™s gatekeepers a€“ the hiring managers, the university selection boards, the sports team captains a€“ are losing relevance and power thanks in large part to the door-opening possibilities of the internet. And the reality is, waiting to be picked is form of hiding that places the onus of action onto others.
Instead of waiting for a retailer to stock her pieces, an Adelaide artist worked to open her own shop and studio. Jennifer successfully crowdfunded two childrena€™s books through Pozible after initially exploring the traditional (and notoriously tough) route of pitching her idea to publishers. The team raised more than $190,000, smashing their already intimidating target of $150,000, and are on track to unveil the monument by Christmas this year.
Work hard at the beginning to secure support at the ground level and youa€™ll find the domino effect can be powerful. Luckily, the proud residents of Collinsville are passionate about where they live, so the Pit Pony project appealed to their sense of community pride and identity from the get-go. Think about how you can get people to feel like theya€™re part of the process A­a€“ any reward that puts peoplea€™s names up in lights can be very effective. Being the last place in the nation to use pit ponies in their local coalmine, Sue says this unique claim to fame generated interest in the project from the very beginning. By figuring out your point of difference and highlighting it, youa€™ll make people feel like theya€™re part of something innovative, and that can be really powerful.
His project just about broke the internet in Australia, with everyone from BuzzFeed to the Design Files spruiking his message.
I especially like the line about courage because it reveals the truth about this issue being a contest between courage and fear. People on both sides have a great deal of passion for this issue and it can easily become overwhelming.
I'd never set up meetings with senators or even done much public speaking so it's been pretty intense, but all came so quickly that I really didn't have time to get nervous. Some weren't interested in a discussion a€“ they just wanted to explain to me why I should be afraid of the same things that scare them. Repetition takes you from novice to master, subconsciously reinforcing the skills youa€™re working so hard to consciously hone. Ita€™s now stocked nationwide at Dan Murphya€™s and the team was one of only six liqueur makers globally to win a gold medal at the 2012 International Wine and Spirits Competition in London. Bierut himself undertakes the project annually, speaking volumes about the practicea€™s value even to people from the highest echelons of success. Schedule it as you would an appointment (that old chestnut!), and share it if possible a€“ the 100 Day Project advocates sharing via Instagram, keeping participants accountable and providing a sense of confidence in seeing their body of work improve and grow.
In a yin and yang-type relationship, one fosters creativity but hampers follow-through, while the other builds focus and the ability to perform. Add a good caption underneath, but remember that some social networks strip away the text description when an image is reposted - if there's an important message you need to relay (like the link to your project), it's worth embedding it onto the image with Photoshop, or easy free tools like Canva and Piktochart. Try to put a positive spin on your updates, or failing that, throw in a joke and a silly picture of yourself.
Too much and it could actually have the opposite-to-intended effect, prompting people to tune out. But while the way you promote your campaign may be an afterthought to your actual project, ita€™s actually in your best interests to plan your approach well before you launch.
You want them to remember, but you dona€™t want them to feel overwhelmed.a€?People respond well to changing stimuli, so try to think of ways to connect with your audience and deliver your message in unusual, varying ways. Think outside the box a€“ that could be anyone from your teacher aunt who can share your campaign with her staffroom colleagues, to your Insta-happy younger brother and his thousands of followers. Youa€™ll greatly diversify your supporter base if you offer something of relative value thata€™s accessible to anyone.
Feel-good rewards such as Facebook shout-outs and videos individually thanking your supporters can also encourage out-of-towners to make what they consider a worthwhile pledge. The campaigna€™s novelty and feel-good factors certainly played a part in its success a€“ a centenarian in a modern dance performance is not something you come across very often. Instead, think of creative ways to get peoplea€™s interest back, like a new reward or a photo of the team slogging away to remind everyone of the real people and vision depending on their support.
Stock needs to be withdrawn, advertising changed and retailers have to deal with an angry publica€?.
Rewards are a great way to encourage people to support you, and to include and thank them for their generosity in a way that is unique to you.
Tailored banners and notifications will guide you through the site, while the Elev.io sidebar allows you to browse FAQs, check out upcoming events and workshops, and send and receive support straight from any page on our site. Also, the "It's So close, I can't watch it fail" mentality that we love about all or nothing crowdfunding.
Then, refocus your efforts on replicating what is working best, saving time wasted on what you know isna€™t helping. These are the absolute most important times, so it makes sense that these key milestones don't coincide with everyone's christmas and new year's celebrations. A Melbourne writer and editor recognised the need for a magazine focusing on sexuality and gender and just launched her own. And it all began with a Pozible campaign, during which Peter raised more than $8,000 of his modest $6,000 target. How did you find the crowdfunding experience?It's really changed the way I think about funding my projects. As the project progressed it become more and more important to remember my own aims and avoid being swept up in other people's agendas. But there were far more people who were happy to just chat about it, to find where we agree and where we don't.
I usually ask them why we've changed to a policy of turning people away when previous generations of asylum seekers were welcomed.
Even the most personal of projects can have a larger cause behind them - for instance, supporting the local arts scene, or being proactive and determined in achieving a lifelong dream.
Neither do you want to be the hungover baboon who can barely string a coherent project update together.
Start by taking your big overarching goal and break it down into actionable steps a€“ ita€™s less intimidating that way. For a long time I've wanted to undertake a project on this scale but I couldn't figure out how it might be possible. Also, knowledge is power, but drink in moderation!You guessed it: alcohol lubricates your creativity, with the equivalent of two standard drinks serving to loosen up your braina€™s centre of conscious thought, the cerebral cortex. The truth is, even if you pride yourself on being the first of your friends to get on Facebook way back when, you could still be using social media totally wrong. Wea€™d post teaser photos of the print, and articles from online and slip the Pozible link in below.
I asked the man in Bondi if he'd ever met a Muslim and he said 'I've seen 'em, but I can't say I've ever spoken to one,' and he smiled as if to admit he sounded a bit silly. For the same reason you called your ex 17 times in an hour or thought jumping off the roof into the pool was a great idea, hitting the juice puts your brain in a relaxed state that sparks new creative connections and ideas. A social media shout-out or thank you card is an awesome way to acknowledge peoplea€™s support. I think there are plenty of Australians who are like that, who've perhaps forgotten that it takes courage to combine.What's next for you?'Real Australians Say Welcome' will continue. You care less about whata€™s happening around you, which frees up your brain to wander into lightbulb territory. The creators of this reward came up with a form of recognition that was interactive and unique. In the next few weeks I'm going to pass the project over to everyone thata€™s supported it.
The downside is youa€™re less focused and your memory is impaired, so ita€™s difficult to buckle down and work.Enter coffee.
Coffee is the quiet workhorse that can help you execute that amazing idea your inebriated brain generated but was unable to complete because, you know, you were tipsy. To let someone be an extra isn't a huge undertaking for the creators, but something so special for the supporter. And if you still really want to be picked a€“ externally validated a€“ the odds increase considerably when youa€™ve shown you believe in your abilities enough to pick yourself. The clipping itself doesna€™t cost the project a dime, but is incredibly unique and special for people committed to the venue and cause.One of our weirder campaigns was based around researching maggots for medical purposes. No doubt these one-of-a-kind pictures are still pinned to fridges, with an awesome story behind them.ExperienceSome rewards include supporters in the process of your project, or providing them with something to remember through a lived, real-time experience. They were able to come up with an amazing and unique experience relevant to backers of their campaign.
Your project may not naturally lend itself to an ice-cream joy ride, but think - do you have access to anything or anyone who could help you craft an amazing experience for your supporters?The next project had the added benefit of star power, being a little bit famous usually helps when it comes to creating buzz about your cause.Dona€™t let not being in a well known Aussie alternative rock band stop you. Throw a party for your top pledger - it pays off!There are plenty of ways you can allow people to be an ongoing part of what you make or do. You could offer sponsorship or advertising opportunities, mates rates or insider updates for future projects.



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