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20.02.2015 admin
First, know that I’ve built successful membership communities in multiple niches from men’s clothing to survival and preparedness to finance and investing.
I’m about to share with you what I know about building a profitable membership website the right way, the first time. My first goal with any membership website is to achieve that break even number in recurring monthly membership fees. First, it’s a hell of a feeling entering each month knowing all costs are covered.  Everything else is profit. There are other “continuity” or recurring billing models besides membership websites.  And each has its own set of marketing challenges. A Verizon cell phone plan allows you to make calls, text and otherwise stay connected with the outside world. Dollar Shave Club will mail you high quality razors once per month so you don’t have to get them from the store. Adobe Creative Cloud gets you access to the latest versions of all your favorite design software. A membership site is a vague, amorphous “thing” often containing multiple components that are difficult to explain. But selling access to a membership website isn’t as hard as it might seem — if you do it right. It’s far easier to sell membership to someone that has already bought something from you — even if that “something” is a low-dollar offer.
In this 5-step funnel, the membership offer is made in the Core Offer slot or the Profit Maximizer slot.  In other words, it is NEVER the first offer.
Not only is it easier to sell membership to those that have already purchased from you — it’s also easier if they’ve purchased a particular kind of offer.
Webinar Trainings – We have two types of webinar trainings (Office Hours and What’s Working Now) that deliver educational content and directly answer customer questions.
Digital Marketer Engage – Our private Facebook Mastermind Group where you can give and get help from the Digital Marketer team and the community as a whole. Execution Plans – A library of step by step checklists showing our customers exactly how to execute on a specific marketing tactic.
As you can see, the Execution Plans are made up of SPECIFIC trainings that provide a SPECIFIC end result for a SPECIFIC segment of our market. If we “splinter” one of these trainings out of our membership offer and put it on the front end of our funnel — we’re in business.
Remember that the problem with selling membership is that the benefit is vague, amorphous and difficult to explain. But a splinter of Digital Marketer Lab has all the specificity and clarity of a Verizon cell phone plan or a Dollar Shave club subscription.
Facebook Social List Building – Create and scale highly successful Facebook ad campaigns that generate leads and sales. How to Get Your First 1,000 Blog Subscribers and More – Optimize your blog for lead capture and grab your first 1000 subscribers. And… both have been plucked out of the membership site and positioned on the front end of separate funnels. If you’re looking for steady, predictable sales month after month you need a continuity offer.
Sometimes we send cold traffic directly to the Tripwire offer — particularly if that low-dollar offer is a physical product as opposed to an information product.
But often, and to cold traffic especially, we will “splinter” a piece of the Tripwire offer and place it on the front end of the funnel as a Lead Magnet.
The Lead Magnet is a SPECIFIC chunk of value that solves a SPECIFIC problem for a SPECIFIC segment of the market. Let’s take the How to Get Your First 1,000 Blog Subscribers and More Execution Plan offer for example. We still haven’t addressed why these “front end” Lead Magnet and Tripwire offers increase our ability to sell membership. These buyers have already displayed interest in a “desired end result” and it’s much easier to now sell them membership — assuming the desired end result remains the same. Notice that in both cases these buyers wanted the same underlying end result — increase leads and sales. BUT… this Execution Plan is actually only a portion of a larger set of Execution Plans that will get you more leads and sales. The membership offer now works because it’s being made to buyers that have a displayed an interest in a desired end result.
They’ve purchased a “splinter” of the membership offer and it’s now much easier to explain this larger, amorphous “thing”. Let’s look at each page in a funnel that we’ve been running for quite some time to acquire new members. Prospects that opt in for the 212 Blog Post Ideas Lead Magnet are made the $7 Tripwire offer called “How to Get Your First 1,000 Subscribers and More”. This sequence allows us to make a clear membership offer to BUYERS.  And the sequence makes all the difference in the world. Richard Lindner is the President at Digital Marketer, and brings his experience and skills to the forefront of many of the most important marketing campaigns we execute. I was wondering if you could tell me which plugins or maybe a software was used when making Digital Marketer’s Lab? I want to set up several membership websites but am suffering from information overload and rip off artists.
I am interested but what are costs, guarantees, what is included, what do I have to do etc, etc.
I’ve made membership websites for my clients (Business coaches, real estate agents etc).


Whether its bringing your memberships to life or pointing you in the right direction, I’m here to help. I know my target market, I know many of their concerns and problems, I have solutions to their problems.
We take customer care very seriously and we work tirelessly to make your website a huge success. I tried to code my own membership script for a recent client website but found I ran into trouble with the Paypal integration, email confirmations and password resets etc. I did have a couple of queries with my particular setup, so I emailed the technical support service. My blog will show you how to start your business with free advertising sources, and to then build your business with the profits.
Post to 50 And More Social Media Sites, including Instant Blog Subscribers, Facebook and Twitter.
The Side Hustle Show is the podcast for part-time entrepreneurs who are looking for business ideas, actionable tips to start a business, and killer strategies on how to turn their side hustle dreams into a growing business.
Guests include Jon Acuff, Chris Ducker, Brian Clark, John Lee Dumas, Pat Flynn, and many Tim Ferriss and Gary Vaynerchuk proteges. In my recent annual member survey, one of the biggest challenges named was coming up with the right side hustle idea.
We actually recorded this a live Blab hangout (my first ever!), and may try and do similar sessions in the future. This is the second in what will (at least) be a 2-part series on side hustlers earning income from their land investment endeavors. In addition, Chris does the occasional cash flip and also has more than $70,000 worth of land payments under contract. In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land. Tune in to hear Chris’ tactics for sourcing deals, finding buyers, and setting up his land business for recurring passive income. How to use public information to find leads (and how Chris has trained a virtual assistant to do much of this legwork for him). In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land. Josh has actually been investing in real estate for over 10 years, but accelerated his land-investing efforts after hearing Mark on the show last year. Tune in to hear Josh’s tactics for sourcing deals, finding buyers, and setting up his land business for recurring passive income. I know it’s a good episode when I hang up the call buzzing like I should totally start this! The time commitment needed to run this business as a side hustle to his Army job and Enduring Charity work. We've talked about Uber and Airbnb before, but there are literally hundreds of different platforms where you can put your buy buttons.
These app-powered peer-to-peer transactions are unlocking an estimated $300 billion in economic activity by 2025. We’ve talked about Uber and Airbnb before, but there are literally hundreds of different platforms where you can put your buy buttons.
Tune in to hear about several promising platforms and Glenn’s top tips for side hustlers getting started down this path. We chat content, traffic, and monetization strategies, as well as how he manages the business in his spare time. How he added a forum to the site to address questions one-to-many instead of one-to-one (and build an archive of user-generated content in the process). Kenny Azama has worked with massive global brands like Nike, Samsung, Apple, Chevrolet, and Coca Cola, but he's not an ad agency or a top secret marketing mogul. Kenny Azama has worked with massive global brands like Nike, Samsung, Apple, Chevrolet, and Coca Cola, but he’s not an ad agency or a top secret marketing mogul. When we caught up, Kenny was in the middle of a cross-country RV tour for a pet care brand, earning $2k a week! But not every brand ambassador gig requires this kind of full-time commitment, and many can be done on your schedule part-time, nights and weekends. Kenny is so in love with this income stream he’s actually built an online platform dedicated to helping people learn more about the opportunity.
Gina Horkey has come highly recommended by a number of listeners, and I’ve seen her work what seems like “all over the Internet” for the past couple years so I’m excited to finally connect and bring her on the show. She’s a freelance writer extraordinaire, but also a virtual assistant, and someone who now helps others follow in her footsteps. Gina successfully built her freelance writing and virtual assistant business to be earning several thousand dollars a month; enough to quit her day job and go full-time. In this call, we chat pinpointing a service you can offer, finding your first clients, pricing your services, and growing the business and expanding into more time-leveraged income streams. Jon is a former attorney turned full-time entrepreneur, and he's the master of building high quality niche blogs and monetizing them to $10k-20k per month in record time. We've covered niche sites in the past, but the type of sites Jon focuses on are a different animal. Jon is a former attorney turned full-time entrepreneur, and he’s the master of building high quality niche blogs and monetizing them to $10k-20k per month in record time. On the call, we use the example of a snow sports site, which in years past may have been considered too broad. On this call we get in to how Carrie broke into the voiceover business, how she landed her first clients, and how she’s grown her business over the last year and half.
Teachable – Join the free live training: 7 Steps to Launch Your Own Online Course in the Next 30 days.


Parenthood has got me thinking, every BIG victory is built on the back of a ton of mini victories. We all want the BIG win; quit our jobs, passive income, early retirement, location-independence, whatever it is. Inspiration for this special Friday solo edition The Side Hustle Show comes from our first month of parenthood.
But that’s got me thinking, every BIG victory is built on the back of a ton of mini victories.
And before that, you had to have enough of those mini-victories throughout the season to even have the opportunity to play in the big game. And before that, you had to have enough mini-victories in college to get drafted and stay healthy. And before that, you had to have enough mini-victories in high school to get recruited and make the team. These are about saving money, making your first sales, the proverbial low-hanging side hustle fruit, and some slight edge habits that can help move the needle over time. Phil's built up a HUGE library of more than 50 online courses and teaches more than 130,000 students. In this episode we chat about how he comes up with course ideas, how he structures his content, and he markets his material, along of course with the tech he uses to get it all done. Teaching online is a fantastic way to earn money from your experience, skills, and expertise - Phil's built up a HUGE library of more than 50 online courses and teaches more than 130,000 students.
His own ecommerce empire has grown to $400k per month in revenue -- yes, per month -- and he's the founder of the popular Jungle Scout software tool that helps make the product research process faster and easier. In this call we dive into his specific sales criteria and next steps in evaluating a product's profit potential and how to bring it to market on Amazon.
In April, he mentioned he'd also started selling products on Amazon FBA using the clearance arbitrage model Travis Scott shared on the show. In so many businesses, our first impressions with customers often come from a website, an email, or a product description. But, if you execute properly, a membership website will absolutely change the economics of your business. These offers are made at a ridiculously low price ($7 usually) and used to attract a SPECIFIC type of buyer with a SPECIFIC offer that leads to a SPECIFIC desired end result. To generate leads for this $7 offer (that eventually sells Digital Marketer Lab) – we splintered a chunk of value out of this Execution Plan and placed it on the front end as a Lead Magnet. It’s a very specific, clear offer that a prospect would desire if they want to grow their business using a blog.
These two separate “splinter” offers provide two different and specific ways of achieving that end result. This year alone, Rich will oversee the delivery of more than 1 billion permission based emails in multiple markets.
I am planning to set up a membership site myself but can’t seem to find the right wordpress plugin for it. We are proud of our membership software - it is really one of the most easy-yet-powerful membership software solutions available. It was exactly what we were looking for as we did not know how to automate the entire process from registration to payment by paypal and password activation. It works round-the-clock, and for not just days or weeks, but for months and months, very own Money From Your Website making you tons of CASH!
We cover all aspects of starting a business and making money (online and offline), including small business marketing, sales, websites, social media marketing, blogging, time management, and more. I shared the event in our SH Nation Facebook group and was excited to see about a dozen people stop by while we were live.
He called it “The Best Passive Income Model,” because there are no products to build, no tenants or toilets, and you can start without a huge upfront investment. The first is my friend Josh Brooks, an Army Battalion Commander and founder of The Enduring Charity Foundation. At that time, he was earning $3-4k a month from a portfolio of different sites, and looking to expand his online empire. You win it one quarter at a time, one possession at a time, one down at a time, one yard at a time.
About half of these are mine and half are suggestions from members of the SH Nation Facebook group.
As someone who is, shall we say, less-than-savvy when it comes to mechanics, I was impressed. While he now focuses on his business full-time, he hit the 6-figure income mark before leaving his day job. Tried a couple already, like Ultimate Pro Plugin, WishList Member and Paid Memberships Pro but none of them provide me the full range of functions I need.
On the plus side I earned a living as a writer, first as a journalist, then PR manager for national companies, and then for advertising agencies. Is this something I can engage your services for as I would love to hire this level of expertise to help me to get it right? Simple, customizable, elegant, quick to install and customer service was out of this world.
PMS is fabulous and the support is lightning fast even for minor customizations that we requested.




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