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18.01.2014 admin
Choosing to franchise a self-storage business provides you with a history of research, expertise and market knowledge to pull from, giving you an advantage in a competitive yet lucrative business segment. Starting a self-storage business from scratch on your own means there isn’t a single person on the planet who is already familiar with your operation. Between traditional and portable storage business models, you have options for your franchise. With the demand for self-storage higher than supply, potential owners get so excited about entering the lucrative self-storage business that some do not consider a plan for when they eventually want to get out. Welcome.The Storage Facilitator is the modern self-storage professional's destination for useful education, intriguing news, diverse expert perspectives, technology updates, and beyond. Get our free white paperThe Four Pillars of Profitable Self-Storage Management is an in-depth resource that empowers facility owners and managers to get more out of your business and stay ahead. The information contained herein has been obtained from third parties and we cannot guarantee the accuracy or completeness of the information. Women are quickly becoming a force to be reckoned with when it comes to business opportunities. As a new franchisee, you do not have to worry about time-consuming tasks that the company provides, but it would be in your best interest to create your own plan and strategies for marketing your business. The capital needed to purchase a self-storage franchise is significantly lower than that of opening a business yourself.
The Small Business Administration can provide a wealth of information on getting started in business, and the steps you need to take to make your dreams of owning a self-storage franchise a reality. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.
Inside Self-Storage recently had the opportunity to interview Ed Ansbro, vice president of Franchising For StorageUSA (SUSA). Initially, SUSA not only provided management and franchise services, but development capital for our initial group of franchise partners through a $200 million credit facility provided by the REIT. In late 2000, we realized that having a capital component in our franchise program was critical to accelerate our growth rate.
Because a franchise company has created a business plan, done the market research, started several similar businesses in other locations, and developed marketing materials, the turn-around time from when you agree to own the franchise to when you start welcoming customers is shorter than if you started from scratch. Traditional self-storage involves the brick-and-mortar, self-serve storefronts we all know and love. Many new franchisees are not accustomed to marketing a business effectively, and therefore aren’t familiar with costs associated with creating good campaigns to announce the business.
You will know that you have an effective, well-thought-out brand that has an existing reputation, your marketing efforts have been tested and money is being spent based on experience. This white paper identifies major trends and best practices in rate management, occupancy analysis, rental contracts and profit management. A 2013 survey conducted by the State of Women-Owned Businesses reveals that 2013 is the year of the female entrepreneur, with 40 percent (40%) of all firms in the United States being owned by women.

One of the newest categories for women business owners is self-storage franchising, particularly climate-controlled storage facilities.
Although a franchise will have done the legwork, there is still quite a bit to be done to make your particular facility standout.
You can take that extra money and funnel it into upgrading your facility, or on a serious marketing campaign. Even though your franchise will be a representative of the company, employing strategies that will increase your bottom line will be advantageous.
Why Storage Authority?"Self-Storage" a large and growing market place that has attracted major investments from Wall Street to private equity, yet independent operators still owns the majority of locations nationally.
Following are his comments on the company's program, how it is growing, and what it can do for self-storage developers in all parts of the country.
The program was created to accelerate brand penetration into new or underdeveloped markets.
Our original plan was to recycle the facility by selling off loans and lending proceeds to new development projects.
Consequently, we created a mezzanine-loan program to provide gap financing for new developments. A number of our existing franchisees have experience with other product types, including mulitfamily housing.
We have created a number of proprietary models that provide excellent tools to determine whether submarkets can support additional self-storage development.
A franchise gives you the power of the parent company’s brand and the reputation it has developed with other outlets. If you are buying an existing business, franchising is still an advantage because the training and support you get from the franchise company gets you up to speed faster compared to learning the business on your own.
An emerging and fast-growing segment is portable self-storage. In this case, a container is delivered to the customer’s home or business, they load it, and you haul it off to the facility. Overseas, women are definitely dominating within this industry, with women entrepreneurs increasing by 59% in 2011 and growing. Marketing your franchise will be a huge undertaking in itself, so having the support of a larger entity will help tremendously.
Acquiring an existing franchise rather than starting from the ground up will also help save money and reduce costs.
Incorporating new technology and processes that you could possibly pass on to the parent company could gain you leverage in negotiating your monthly and yearly franchise fee. Those operators and ones considering developing new facilities are becoming increasingly aware of the complexity of the market, with the dominance of big box REITS entering their markets and capturing market share. After the capital markets tightened up in early 1999, we were unable to recycle and essentially stopped providing capital to our franchisees.

Over the last year, we have provided this program on a number of projects in select markets.
Ideally, we prefer to work with fewer franchisees who are capable of developing on a multiunit basis. This information is shared with our franchisees when we are evaluating market opportunities. A smart franchisee will create a self-storage business plan, calling on the franchise company’s expertise to anticipate issues, roadblocks and possible threats before they happen.
A2D is the latest women-owned self-storage business which was founded by three women and offers three different size options for their units. In 1999 and 2000, we continued to grow, albeit more slowly, by leveraging off our success systems.
Now that we are part of GE Capital, we see some exciting possibilities to provide more financing options within our franchise program on the equity and debt sides.
We also will be looking to increase scale in markets where we are not very management or marketing efficient. Your marketing dollars can be used effectively by focusing on proven marketing tactics, including new opportunities with social media. Grants, loans and other financing sources that are specifically designed to help women-owned businesses are plentiful.
We are currently working with GE Capital and hope to have something to role out by end of this year. A franchise company will have already tested out major marketing avenues such as print and broadcast ads, fliers, pay-per-click advertising, and SEO. Registering with city governments as a woman-owned and acquiring a minority business certificate can also bring in funds to keep your business running smoothly and pave the way for expansion. House is a recognized expert in hotel franchising and development, serving in an executive position with several nationally recognized brands.A  Mr.
Goodin, a nationally recognized expert in self-storage, is a civil engineer by trade, self-storage developer and consultant with more than 25 years' experience in the design, management and ownership of self-storage facilities as well as a noted author of several books related to self-storage and contributing writer for the industry's largest self-storage magazines and websites.Together we will revolutionize the self storage industry with the extraordinary power of Franchising.
A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document (FDD).

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