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Towards the end of 2011, Interbrand released their list of the top 100 brands of the world. The folks over at the LogoFactory decided to analyze these brands from a logo design point of view. In regards to the color choices, it’s not too surprising to see that the colors red and blue were used in the majority of the logos.
The fact that about 93% of the logo designs are relatively simple in form, is not a result of coincidence.
Soda is as integral a part of American history as the hamburger or Nicolas Cage's repeated attempts to thwart it, and while most soft drinks under the sun are now owned and bottled by one of three major companies, there's still a rich tapestry of "hand-crafted", mom-and-pop soda companies out there doing what they've been doing for the last hundred years or so -- and doing it damn well. Each state might call these products something different (soda, pop, tonic, fizzy yum-yum juice), but there's no disputing that Americans love their soft drinks. Grapico was founded in Louisiana in 1914, but moved to Alabama in 1917 -- and there it has stayed, both physically and in the hearts of Alabamians. Alaska doesn't have as big of a soda culture as other states, but there is a Pepsi bottling plant there.
This orange-pineapple drink has a big presence in the Southwest, where it's moderately preferable to actual cacti. Grapette, once a grape soda titan of Arkansas, is now a Sam's Club soda, but that doesn't diminish its years of dominance in the Southern market.
A&W was founded in California back in 1919, and their root beer remains a huge hit there to this day.
These carbonated fruit drinks exploded onto the market back in 2002, and even though they were bought by PepsiCo in 2006, they remain a Colorado invention. It's impossible to find a pizzeria in New Haven that doesn't stock Foxon Park, a Connecticut-bred soda company that's been around since 1922.
Dominion, also a brewery, makes a heck of a root beer -- it's sweetened with honey & sugar, and it's made right in Dover.
This one's not a brand, but rather a style of drink sold at soda fountains throughout Idaho -- Iron Port is kinda like root beer with a spicier kick.
Originally the product of a brewery facing restrictive Prohibition policies, Green River grew to be Illinois' favorite soft drink, and has been produced by a multitude of bottlers over the years.

Although it was founded in Texas, Triple XXX is now an Indiana institution that's famous for its root beer, and for the fact that only one of two remaining eponymous restaurants is located there.
Named after the Iowa city, Sioux City Sarsaparilla is widely regarded as one of the best sarsaparillas out there and was even mentioned in The Big Lebowski. A tried-and-true Kansan brew, Lost Trail's root beer has been made in-state since the frontier days. Around its production center in Winchester, Kentucky, Ale-8-One is a supremely popular ginger-and-citrus soda.
Despite its name, this drink isn't affiliated with Delaware (it's actually named after a grape variety), rather it's a Southern fruit soda with a grape kick that's found in select stores in the Louisiana area. Bollywood actress and Miss Asia Pacific (2000) Dia Mirza launched the Best Seller’s Fashion brand at the Vero Moda at Palladium Mall in Mumbai. Best Western International is checking out, and Best Western Hotels & Resorts is checking in.
Along with tweaking its name this week, the 69-year-old hotel chain, which operates more than 4,100 properties in 100 countries, scrapped its familiar blue-and-gold logo in favor of different visual markers for its primary range of properties. Dorothy Dowling, Best Western senior vice president of marketing and sales, told Adweek that the makeover has been in the works for several years, with MiresBall in San Diego creating the new identities.
Keeping the blue hue was important for continuity, Dowling said, especially in the logo for the overarching brand. The use of the BW variants is a nod to mobile screens, Dowling said, and represents an effort by the company to appeal to consumers, such as millennials, who frequently use their phones and tablets to book rooms. Nick Clark, executive creative director at brand consultancy The Partners, called the rebranding effort "a brave move, and one that should be applauded. That said, Clark believes the changes themselves, from a design perspective, are disappointing. Other notable companies looking to move their brands into the future with new logos include Google and Verizon.
Brian Collins, the former creative chief at Ogilvy's brand innovation group who runs design firm Collins, was similarly unimpressed. Blue is a commonly used business color because it’s been shown to convey trust and professionalism.

Simple logos are unquestionably more versatile than their more intricate and detailed counterparts.
And with so many folks brewing them across so many states, there're bound to be some that rise above the rest. But ask any Hawaiian what their favorite beverage is, and they'll tell you it's Pass-O-Guava (or POG) nectar. This category of hotel is facing a direct challenge in the form of much more attractive and contemporary offerings such as Aloft and Even, and an indirect and arguably more severe challenge from digital disruptors such as Airbnb.
The list itself, is quite interesting, but equally intriguing are the similarities the logo designs of these top brands share.
While less simple logos may have their place (web only designs for example), most brands will benefit from having a relatively simple logo. If you'd like to receive periodic updates to useful design resources and writings, subscribe to the newsletter. This map is an homage to sodas with intimate ties (not that kind of intimate) to different places; some are made exclusively in that state, some are loved the hardest in that state, and some are just the Dakotas, and make us confused. The brand is not focussed around a diet or starvation cleanse and were carefully formulated with their nutritionist to achieve maximum results, with flavour and taste being of primary importance.
Red is often associated with intensity, passion and strength…and has the benefit of being one of the more eye catching colors.
These benefits can be explored further in my article: The key elements of good logo design. A health conscious and ethical approach to cleansing needed to be communicated in an educational, yet light hearted and friendly way.The brand language is a development and extension of the Juice Truck identity that uses light humour and direct, no-fuss language and iconography to communicate their products offer. The imagination and verve being put into improving their guests' experiences appears to have been throttled in the visual identity.

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25.03.2016 admin

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