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Tinnitracks is a new web-based app from German startup Sonormed, which its makers claim can treat tinnitus. Still, curing the condition could well be worth getting into debt for, so if you’re suffering from ringing ears and want to give it a go, head over to the official Tinnitracks website and give it a try. Get our daily newsletter!An exclusive worldwide wrap of tech news in your inbox every morning, plus exclusive offers and more!
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You can contact us via this form, and we’ll be updating with PGP and secure details soon. Sometimes, these chemical imbalances can cause noise in the ears, or even auditory hallucinations. If you’re not sure what is causing your ringing ears, try out some simple solutions first, before going to a doctor. Instead, see if your problems can be solved with easy cures for tinnitus, like Thomas Coleman’s holistic approach called Tinnitus Miracle. Ringing ears, or hearing sounds in your ears are not always a sign of a serious underlying condition, but that possibility does exist.
Michael Chrostowski, co-founder of Hamilton-based Sound Options, which has developed a software-based tinnitus therapy, is in the sound booth at the The Voice Clinic in Toronto. Two months later he co-founded a company in Hamilton to turn the technology into customized sound therapy, embedded into music, that helps “retrain” the brain to stop producing the errant noises.In its quest for commercialization, Sound Options Tinnitus Treatments Inc. The neat thing about these are that you can opt out yourself over at Google’s HQ, if you read through these pages on the DoubleClick cookie in particular. We will never share or sell these on, except in the rare incidence of a competition in which our promo partner insists on getting access to entries.
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We cover far more of the latter than the former, in fact, and aim to make this the number one community for genuinely interesting stuff that’s coming from South Africa and the rest of the continent. We believe that all across the continent, tech is making a difference to people’s lives in ways that are revolutionising living and working. Unfortunately, this is a difficult diagnosis to make, as there are many potential causes of ringing ears, or Tinnitus.


In this case, there are several treatments to stop ringing ears that will help to mitigate the discomfort.
A doctor’s visit can be expensive, and they are quick to advise surgery or painful procedures. If you hear ringing in your ears, and these simple, natural solutions do not work, visit a doctor to discuss your tinnitus, and the possible causes. Your interest in this newsletter may be used by The Globe to deliver more relevant content, advertising and promotions.
Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. Other advertising partners (such as AdClick Africa) may also drop a cookie on your machine. In this case, it will be made very clear in the T&Cs for that compo that this will happen. There are many solutions to this problem that many senior citizens deal with on a daily basis.
It’s possible that your insurance may not cover the many tests needed in order to diagnose and cure Tinnitus, which could result in thousands of dollars in out of pocket costs for you. The methods laid out in these books has been clinically tested, and each offers a guarantee. You will likely be submitted to a battery of tests, as this problem is a symptom of many diverse medical diagnoses.
The company won innovation awards, carried out clinical testing, has been part of technology incubator programs and last fall started selling its product through independent hearing clinics around Southern Ontario. The hearing clinic produces a model of the patient’s “hearing brain” and transmits it to the Sound Options server, which then embeds the corresponding treatment into music recordings. Thomson Reuters is not liable for any errors or delays in Thomson Reuters content, or for any actions taken in reliance on such content.
For some, the noise they hear is a real noise, that can actually be registered on special instruments. If you are able and willing to undergo these tests, your doctor may be able to find a cure for your tinnitus.
Today the company is looking to raise awareness about tinnitus and its own unique solution, to scale up into more clinics – especially large franchises – as well as to break into the international market.“It’s a huge field,” says Dr. These are then uploaded to the clinic for delivery to the patient.The critical element is that individuals can easily put the music on their own MP3 players or other music-playing devices, Dr.
For others, hearing noises in the ears is the result of hearing loss related to that pitch. Chrostowski, Sound Option’s chief executive officer and president, who has a background as a computer engineer. Chrostowski says that challenges for the company include the number of “untested solutions” that are available on the market, which can make tinnitus sufferers and potential backers skeptical.
He got into research on tinnitus, which is most often brought on by noise-induced hearing loss, because of an uncle who suffered from the condition working in an auto-body shop.Dr.


Listening for one to two hours a day over time significantly reduces the tinnitus, though does not entirely eliminate it. The main priorities for Sound Options are to ensure its credibility and keep costs for customers manageable.Mr. Goldenberg says the fact that Sound Options has “non-credible” competitors is a serious concern. Goldenberg, who specializes in customer development, go-to-market strategy and digital marketing.Mr. The treatments are currently available only with classical music, he says, which is popular among the 50-plus age group and offers rich sounds for the therapy.The product is sold in the software-as-a-service model, which Dr. Evans, who assists tech startups, says the company “is a classic ‘I just ran into a problem so I solved it myself’ situation.” He says such startups have the most potential.
Chrostowski says is a “great medium for start-ups,” because it doesn’t require a bricks-and-mortar investment.
It also makes the product “scalable” so can be sold widely, although it can be hard to build awareness without a physical presence.Sound Options promotes the technology on its website and mostly advertises on the Internet through Google Ad Words, which Dr. Chrostowski says works well because people diagnosed with tinnitus often search online for solutions, and the company only pays “by the click.”Mr. Most sufferers like his uncle are told to “just live with it,” he says, noting that some treatments on the market are one-size-fits-all and require special devices, costing thousands of dollars. Goldenberg gives the company high marks for having a huge total addressable market, with a growing demographic, and offering a “mass-customized” solution that’s affordable.
One concern he has is that the search terms associated with Sound Options, such as “tinnitus cure” and “ear ringing,” are quite competitive.The company, which is based at the McMaster Business Park, remains small, including just Dr. Chrostowski found that changes in the brain cause the ringing sounds, with neurons firing when they’re not supposed to. Chrostowski and his two fellow co-founders, Shelly-Anne Li, vice-president of research and operations, who has a background in clinical research studies, and Lu Han, vice-president of business strategy and operations, who has life sciences commercialization experience. The key is to use specially modified music to stimulate the ear and brain, customized to each individual based on how he or she hears the tinnitus. Chrostowski says the company raised about $150,000 over two years through founder investment and awards to develop its software, conduct clinical testing and do a soft launch in Southern Ontario. The founders do not take a salary, he notes, which would otherwise cost $180,000 to $240,000 annually.
Goldenberg points out that the company has “obvious gaps” in terms of marketing and suggests the equation for startups should be 50-50 product development and customer development, “to bring in new customers or business-development deals.”He notes that because it sells its product through sound clinics, the company’s marketing efforts and resources are split between hearing professionals and tinnitus sufferers.
Evans note that the company website should stream these two different target audiences toward different information right from the beginning. It should also focus on “thought leadership,” providing expert advice on hearing health, for example, and offering insights into different solutions to hearing loss.“You want people to say, ‘These guys are smart, they’re informed, they’re the real deal,’” says Mr.



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