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Reel in complimentary valet parking during our daily operating hours or land a parking spot in the lot right outside our door. Our New England Clam Chowder Served at the Presidential Inauguration - A tradition since 1981.
The most highly anticipated new luxury tenant at Westfield Garden State Plaza doesn't sell cashmere sweaters or high heels.
The dining and wine rooms awaiting Capital Grille customers at Westfield Garden State Plaza.
Food, particularly the kind served at upscale restaurants, is in fashion at America's malls these days, and the Plaza is adding a new selection to its mall menu: The Capital Grille. The Grille, a steak and seafood restaurant where the typical dinner check will average $60 to $70 a person, has 43 other locations around the country, and one other in New Jersey in Cherry Hill. Darden's upscale concepts, like the Capital Grille, have been outperforming its casual dining chains this year. The new tenant, scheduled to open Monday after a week of preview and charity dinners and lunches, is a coup for the Plaza, which is trying to increase its dining offerings.
Mall landlords these days "are certainly interested in bringing in a high-end, reputable name like Capital Grille," said Dennis Lombardi, executive vice president, food-service strategies, for restaurant design and development firm WD Partners.
John Martin, president of The Capital Grille, said the Plaza was able to provide the key ingredients the chain looks for in its locations a€” a central location, upscale demographics and an available liquor license. The 9,000 square-foot restaurant, located in part of what was the former Banana Republic superstore, has a separate entrance facing Route 17 south, adjacent to the most sought-after parking spaces at the Plaza, the parking lot next to Macy's. Waiters and staff make an effort to get to know guests and cultivate repeat visits, and remember food and wine preferences. Martin acknowledged that North Jersey is crowded with other upscale restaurants, including rivals Morton's The Steakhouse and Ruth's Chris Steak House, as well as independent restaurants.
The Grille business model makes each restaurant's manager and executive chef partners in the operation, meaning they get a stake in "sales increases and profits," Martin said. David Bryson, managing partner of the Paramus Grille, is the former manager of the ESPN Zone restaurant in Manhattan. Serving up contemporary American cuisine in a relaxed but ravishing environment (this is Nordstrom after all), Bazille is the perfect place to pit stop for lunch or dinner when you’re holiday shopping. A friendly hostess sat us at a four-top and we got to work on ordering from the newly revamped menu.

We also loved that the kitchen here uses local and organic ingredients whenever possible, and the every item on the menu comes with a handy calorie count, always helpful for those of us who are watching our waistline during the holidays. Two New Jersey entrepreneurs are betting that diners are willing to pay a little more and wait a little longer for a more healthful alternative to fast food. They are testing their idea in a particularly competitive crucible a€” New Jersey's largest and busiest mall, Westfield Garden State Plaza in Paramus. If the Plaza location succeeds, Matthew Rodrigue and Jim Byron hope to expand their fast-casual, fresh-food concept, the FreshUgrill and juice bar, from its two locations, in Paramus and Hoboken, to a multi-unit chain through franchising.
The Plaza restaurant opened a week ago, and the Hoboken location has been open for almost two years.
For the Plaza, the addition of FreshU helps answer shoppers' requests for more healthful dining options. A study released this year by food industry research firm Technomic found that 64 percent of consumers said it is important to eat healthful foods, up from 57 percent in 2010, and that 38 percent of consumers said they are more likely to dine at a restaurant that has healthful options.
Energy Kitchen, a chain that specialized in low-calorie foods, with every item on the menu 500 calories or less, recently closed all of its nine Manhattan and Long Island locations, and its ambitious franchising plans of two years ago have not materialized.
Rodrigue and Byron believe they have learned from some of the mistakes of previous attempts at franchising fresh, healthful food. The menu includes soups, salads, wraps and bison burgers, as well as fresh-made vegetable and fruit juices.
Rodrigue and Byron have a background in commercial real estate investing they believe will help them in finding locations and negotiating leases. FreshU was crowded Friday, with mall employees and store workers in uniforms among those standing in line.
The chain is part of Darden Restaurants Inc., the world's largest restaurant group, which also owns the Red Lobster and Olive Garden eateries. However, the Grille took a hit during the recession, as affluent consumers held onto their dollars.
To ease the parking hassles for patrons, the restaurant is providing complimentary valet parking, and the mall has reserved spaces in an outlying lot for the Grille's use.
The restaurant has private wine lockers in the entrance where frequent diners can store their private collections, to be served when they visit.
Being a partner in the operation "gives us a larger stake in the success of the restaurant and makes us more focused on the community" of restaurant patrons, Bryson said.

The chain, along with the Longhorn Steakhouse group, was acquired by Darden Restaurants in 2007 in a $1.4 billion deal.
We stopped in last week with the kids to test out the menu and were impressed with the recent renovation.
By picking the mega-mall for their second location, the pair opted to take on the risk of a higher-cost, high-profile location for the potential reward of added exposure for the brand and the credibility that comes from being a Plaza tenant. But while the healthful-eating trend is growing, other healthful-dining options haven't necessarily thrived. Penney entrance that previously was occupied by Nanoosh, a hummus, wraps and soups restaurant that promoted its natural and organic offerings. Rather than focusing on low-calorie options, which tend to be less flavorful, they are concentrating on providing options for people who want dairy-free, meat-free, or gluten-free meals, while also offering lean proteins such as chicken, salmon and bison. The food and juices are made to order, which means a wait that on Friday averaged about 10 minutes for any order more complicated than a bowl of soup.
The pair said they have heard from other New Jersey malls interested in adding a FreshU restaurant, but said their next locations are likely to be in downtowns in North Jersey. They said they were drawn by the fact that FreshU serves Hale & Hearty soups, a popular soup brand based in Manhattan.
The restaurant employs some 15 people, and Byron and Rodrigue said they are still working out the logistics of serving fast enough to keep mall crowds happy.
Seven of the lockers are already marked reserved, including one that bears the name of Bergen County construction executive and entrepreneur Joseph Sanzari.
Instead, we’re planning on making a second visit to Bazille, a new restaurant (previously Nordstrom cafe) located inside Nordstrom at the Westfield Garden State Plaza. Beautiful modern metal-and-rustic-wood touches abound in the large dining room, which features lovely soft lighting and a cool neutral color palette. Nanoosh, which mall management hoped would fill the appetite for healthful food, closed 14 months after it opened because of a lack of business, according to an owner.

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Author: admin | 23.02.2016 | Category: Aluminum Sheds

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