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There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips.
First, the infographic details the important differences between mobile websites and mobile applications on issues such as user access and digital accessibility.
Then, usage becomes the focus with graphic evidence showing the amount of time users spend on both mobile means.
In terms of reach and engagement, the lines become more blurred as research reveals mobile websites having much higher numbers of impressions and visits.
Finally, content usage comes into play since this is a determining factor for many businesses. The decision between building a mobile website or a mobile application is ultimately a decision unique to your business. If possible, companies should develop both in order to leverage these two powerful platforms. This entry was posted on Monday, June 4th, 2012 at 8:59 am and is filed under Content Development, Content Marketing, Copywriter Services, General, Infographics, Mobile Marketing, Website Design and Development.
A Mobile Website can mean the difference between having your best year ever or being left out! 50% of small businesses don’t have a retail mobile website and most small businesses have never checked out how their site looks on a mobile phone screen. For every small retailer, there is a big box retailer competing with you – and they hall have mobile websites.
One of the advantages of being a small business retail owner is that you can adapt quickly.
How simple it is to use a mobile website builder to quickly crank out a mobile website for your store – any mobile website at all is better than no mobile website!
Where you can get FREE mobile website software so you can build mobile website for your store for practically no cost! You can’t just assume that smart phones will take your traditional site and convert website to mobile – the technology doesn’t work that way. The Website I Have Now Cost Big Money – I’ve Got Flash Graphics and All Sorts of Elaborate Tools That Were Recommended to Me a Few Years Ago – Isn’t That Good Enough??
But know that 60% of people now browse the web strictly on their smart phones (iPhones, Android, et al) and this number is growing. Try our free course on retail mobile website design – we’ll show you all you need to know about developing mobile websites for retailers including basic and advanced mobile website design – choosing a mobile website builder – free and low cost mobile website software and everything you need to build mobile website for your retail store – start today – it’s free, informative and crafted just for retailers! As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go.
A side-by-side comparison shows that mobile apps provide faster speed, while mobile websites are more affordable. There’s clearly no contest with mobile apps gaining digital dominance over desktops within the last two years. Yet the data also shows that mobile app users are more engaged and consume an average of 2.4 times more impressions. Once again, both mobile application development and mobile website development have their unique strengths for specific tasks.

If only one can be chosen, business must first assess their goals and resources, then closely consider the differences detailed in the infographic and the audience they want to reach. A quality website combined with a solid social media presence are the minimum required in order to compete with other, similar businesses. A Better Viewing Experience It is entirely possible to view almost any website on a smartphone.
Statistics Statistics don’t lie, and statistics tell us that modern Internet users are overwhelming accessing the web through their smartphones and other mobile devices. Website Navigation A website that doesn’t look very good on a smartphone is even harder to use. Targeting Today’s Users Many people use the Internet for entertainment, information, shopping and more.
Whether you use a mobile website builder and go it on your own or hire a mobile website designer to design your retail mobile website, the important thing is that you get a mobile website right away! That’s like not walking out the door to see if the guy who painted your sign spelled your business name correctly.
Knowing how to build mobile website is an easy and affordable way to compete directly and effectively with your large competition. Mobile marketing is an evolving field that is perfect for you because the tools are low cost and you can constantly refine your message to be increasingly more effective. Mobile websites for retailers must load within 3 seconds or the shopper will close it and move on to another retailer with a mobile site that works for them. Websites started out as primarily text based back in the day, then evolved to include graphics and then motion graphics and then came sound, flash movies and more.
What’s more even with laptops, smaller is the new trend – netbooks are taking over and they have screens roughly half the size of standard laptops, so views everywhere are getting smaller. The good news is, all that money you spent on the flashy website is a sunk cost and your mobile website designer won’t charge you near that much! Mobile websites are preferred for the popular pursuits of online shopping, search, and entertainment. Only then can a business truly tell which mobile method will provide more value, advantages, and opportunities with the massive mobile market. In addition to these factors, another feature that can make a difference for a business when it comes to online marketing is a mobile website. This means that businesses often wonder why there is a need to have a separate mobile website. It might be difficult to read the tiny text, but it is even more difficult to click on the tiny buttons. This is fine for users on a broadband Internet connection since these connections are usually unlimited. Check out our free training on mobile websites for retailers to learn why you desperately need to build mobile website for your retail store. Many small retailers assume their traditional site on an iPhone will just convert website to mobile, but that’s not how it works.

Big box stores are trapped in bureaucracy so you can outmaneuver them to carve out your market share using mobile websites for retailers. Whether you do it yourself with a mobile website builder or opt to be your own mobile website designer, let your free training get you started today!
But to start with, just the basic information above will allow them to find you and encourage them to come by and will avoid the stigma of a bad mobile experience.
Mobile apps are favored for their superior connectivity, navigation, and ability to inform. Mobile websites are optimized for viewing on phones and other small-screen devices, and there are several reasons why your business would want one. Well, one of the reasons is that viewing an ordinary website on a smartphone may be possible, but it isn’t very attractive.
Businesses that want to cater to the average person need to be set up to attract mobile users.
Scrolling in four directions in order to find the appropriate information and then finding that the text doesn’t fit on the screen are only two of the problems that can plague users of smartphones on ordinary websites.
However, mobile devices are often limited in how much data they can transfer, and smartphone plans usually charge more for higher data allowances. This means that many people are entertaining themselves, getting relevant information and shopping on their mobile devices. A retail mobile website is optimized for the small screen and presents critical information in a fast-loading, easy to navigate with your fingertips format. By all means, don’t scrap it – there’s still a few people surfing the internet on their laptops who will appreciate it. And don’t approach this with the mindset of taking your old site and convert website to mobile – you won’t need all that content – it’s an entirely different mindset. Look at a bunch of mobile websites in your niche and find elements you like and discuss these with your designer or take notes if you’re doing a DIY job. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile. The graphics get in the way, the text is too small, the screen must be scrolled in four directions to find the appropriate information and it is just generally hard to use.
This affects the business website creator because people are unlikely to visit your website if it costs a lot of data.
The companies that are not set up to offer these services through a mobile-optimized website stand to lose out on business. Setting up a mobile website is not a huge effort when considered in terms of how much new business such a website could possibly bring your company.

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Author: admin | 03.03.2016 | Category: Aluminum Sheds

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