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To answer that question the first step is to know if the existing demographic target of your business can be reached by having a Facebook Fan Page and second, if a secondary demographic you want to gain can be accomplish by creating a new Facebook Fan Page. Creating a Facebook Fan Page is simple, usually consisting on one step, maybe two if you are new to Facebook and need to create an account. After you create your Fan Page you will need to create a new account or add this page to your Facebook account.
By our choosing this Page was created to be Private first, once completed it can be made Public. Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page.
Once you have logged into your personal account, we are going to create your Business Page. Do not select Local Business or Place unless you have a physical storefront that your customers come to, because Facebook will automatically turn your Page into a Place as well.
Facebook also insists on capitalizing the first word of the Page name and you cannot create the Page with unusual capitalizations such as “WidgetPro.” You can petition to have your name changed if this is the official name of your business, but you will have to create the Page initially without the unconventional capitalization.
You will be able to change your Page name up until the point you have 200 fans (or likes), so if you aren’t sure about the name at the start, you can tweak it for a little while.
The profile picture is the image that appears next to every post that goes into the news feed from your Page. Once you have your profile photo added, click Next and you are taken to a place to add your About information.
The basic About information that they ask you to enter initially is the field that will appear directly on your timeline just under your cover photo.
I suggest you make sure to link to your website is in this field, so people can easily find your website since this field is so prominent. Click the Yes radio button that you are representing a real business and then click Save Info. To change the Cover photo, hover over the bottom right corner of the Cover photo area and select the option you need. As of March 6th, Facebook’s Cover Photo terms state that the cover photo cannot include more than 20% text.
The way Facebook determines the 20% rule is that they have a grid of 25 blocks that they overlay on your Facebook Cover Photo. Once you have a cover photo that meets these guidelines, click the Add a Cover button and then select Upload Photo. Even though you added the small blurb about your company, you also should include more on your About Page, since it is a chance for you to talk about what your company can do for others.
You have a lot of potential real estate on your About Page and it’s a good idea to highlight all of the good things about your company and list the websites where people can find you.
The About Page varies depending on what category you chose and you can switch categories from this area as well (select a different category from the drop-down menu at the top). Go into Edit Page, then Manage Permissions from the admin panel and review how your permissions are set up. The message button is on by default, which means that people can send your Page messages (usually a good thing in my opinion), but you also have to make sure you monitor and watch for messages there.
There are endless things you can do to your Page such as add Applications, learn more about getting into the Download Facebook Posters for your Website and Business Stores Tech Guides About Us Work 23 Jul 2012 Download Printable Facebook Posters for your Business Download these Facebook Like posters, customize with your Page’s unique web address and put them in your physical store. The image of the fizzy drink shooting out of the bottle, will definitely want to make you grab a bottle yourself.Create and post good contentOther than images, you want to have great content on your Facebook page. Facebook Fan Pages are indexed by external search engines like Google, increasing your business internet footprint. Please leave your comments describing your experience following this tutorial and I will update to make it even more helpful.


But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today. Even if you don’t want a personal profile, we highly recommend that you create one rather than creating a “business-only” Facebook Page because of the limitations you will encounter (see point #8 for the Business-only Page limitations). Your Business Page will be “tied” to your personal profile, but they are completely separate. Click on one of the boxes to select that main category for your business and browse through the categories in the drop-down menus to see which one fits best. Categories may be more important for local businesses as they are more visible in Facebook’s Graph Search, which is rolling out. You are taken through some steps that will help you add your photo, enter your About information and more. The ideal size for a profile photo is 180 pixels by 180 pixels, but it can be larger with different dimensions. The beautiful thing is that the About Page is indexed in Google, so you will want to make sure it is very descriptive and keyword-rich.
You only have 155 characters that will show in this field (you can actually write more but only 155 characters show up in the field, so limit your blurb to that size). Your cover photo has to be a minimum of 399 pixels wide (most standard photos are fine) and works best if it is sized to 851 pixels wide by 315 pixels high. The good news is that some of the old restrictions (no calls to action, no websites or addresses) have been removed.
If more than 5 of those boxes have text in them, your cover photo is breaking the 20% maximum rule.
Choose the photo from your computer, position it on your Page the way you want it to show and click Save Changes. Click the Edit Page and Update info menu selections from your admin panel at the top of your Page. If you categorized yourself as a local business, you will have a map on your About Page with the address of your business.
In general, they are set up decently for a new Page, but you may want to change the Profanity Blocklist to Medium at least and you may want to change your Message button. If you are overwhelmed by the thought of another inbox, ensure you are making it easy for people to contact you in a different way.
By connecting your website and your Fan Page together there is a better possibility to increase visitors and gain more subscribers and fans.
With a monthly estimate of over 115 million US visitors is a market that you might not be want to ignore. The name of the Page should be an exact match of the business, product, band or individual it represents.
You will be able to adjust the viewable portion of the profile picture by mousing over the photo and clicking Edit Profile Picture and then Edit Thumbnail.
You can also add other websites that you want to direct people to such as Twitter or other social sites by clicking on the Add Another Site link. It is a good idea to have many status updates on your timeline before you start inviting people to like your Page so they can see the types of things you are going to be sharing.
If you do use a standard photo, you will be able to position it to fit in the space, but some area of the photo at the top or bottom will be hidden.
For your consumers to visit your page and to keep visiting, you need to hook them on to the content that you publish. Create your own email message instead and send it directly from whatever email service you use.
The Facebook Marketing team today released a set of printable posters (PDF) that you put in your business stores thus encouraging customers to like your Facebook Page (or check-in) while they are inside the store.


I usually do just so I can take a first look at the Page before everyone else (not that everyone is just waiting for me to release it) but sometimes it might take me some time to actually finish all the settings for the Page. Having keywords in your Page title can be a good idea because the keywords help your Page to come up in Facebook search.
Facebook will take you through a series of steps automatically (not all of which need to be done). Alternatively, you can resize these images and use them as banners on your website linking to your Facebook Page.
These PDF posters are ready for printing but you can also customize them by adding your unique Facebook Page URL before sending the images to the printer. 52 Image: The Difference Between User Engagement and User Experience The Difference Between User Engagement and User Experience 50 Image: Will The Next Startup Unicorn Come from Latin America?
By asking them to “Like” your page, you are automatically getting exposure on their newsfeed, and every time you post something new, your consumers will get direct notifications.Focusing on social media marketing, instead of just social media can really help you get noticed. He loves building web apps and has also written for the Wall Street Journal & Lifehacker. Tweet a link to your page, add your page URL to your LinkedIn profile, or put the link in the description box of any YouTube videos that you might have uploaded. If you run a blog, you can even add a link to your Facebook page on your blog.Promote upcoming events and offersYou can drive a lot of traffic to your website, or your Facebook page by posting details about any upcoming events, sales or offers. Tall Tweets Write tweets longer than 140 characters RSS Search A search engine for discovering RSS feeds. Many brands, like to give their audiences a little something to keep them coming back to the brand’s Facebook pages. Not just brands, but also film franchises and production companies occasionally post teasers of upcoming movies or television episodes to create a buzz around it. The makers of Game of Thrones posted a small glimpse of the season finale, which had fans raving about the last episode.Some brands even run contests or have giveaways on their Facebook pages to promote their product. This leads to the target audience returning every day to check for more contests and giveaways – giving you the kind of engagement you need.Engage in offline marketingWhile online is the way to go, a little bit of offline marketing never hurt anybody. Tell your family and friends about your business page, and ask them to spread the message to people in their circles. You can also get the link to your Facebook page printed on your business cards so that people you give your cards to, will be aware of your business page. If you are giving presentations at a conference, or speaking at a seminar, be sure to include a link to your page on the last slide of your presentation, and ask people in attendance to visit your page.Your Facebook business page can lead to many conversions, but it is not going to help you get a lot of engagement, if people don’t know about it.
With social media marketing spreading like a wildfire, it is impossible and potentially damaging for your business to stay away from Facebook. She has a Bachelors degree in Contemporary Studies from Wilfrid Laurier University, and a diploma in Audio Engineering. Most business owners decide to open up a Facebook account, and create a Facebook page, without being entirely aware of the do’s and don’ts and about how to get the most out of their Facebook pages.To be able to capture your costumer’s attention, you will need to put together a decent Facebook page, which can garner a lot of genuine engagement. Of course, it will involve the application of a few simple marketing strategies, along with a pinch of creativity.Creating your pageThe first rule of setting up a Facebook page for your business is to not create a page with a fake Facebook account. You might be tempted to create the page under a dummy account to prevent any accidents like posting content meant for your personal profile, on your business page or to ensure that your employees don’t have easy access to your personal account. But instead of having a page linked to a fake account, you can train your employees to publish meaningful content and to think twice before they hit post.Creative profile and cover photoAlso important, is to have an engaging profile and cover photo.



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