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When you give a speech, your fondest hope and dream is for people to actually REMEMBER something that you said. Help your audience acquire the knowledge in your presentation by keeping them focused on the information, not the format. If you watch the best orators, they will usually focus on just three main points in their presentation. Help your audience remember your message by telling them a tale that they can repeat to others later. To be memorable for the right reasons, learn enough about the industry you are addressing to know their language, their priorities, and their troubles.
Last year I saw a master class in this technique when actor Kevin Spacey gave a talk at Content Marketing World. I’ve seen an unfortunate shift recently where presenters are more concerned with data and statistics. Other speakers will bring up equally interesting messages, so a participant may attend 4-5 sessions in a day, thus needs to digest 12-15 key concepts. A few years ago, a research team led by Stephen Kosslyn and composed of experts from three universities studied how presenters could improve their public speaking. Let’s look at each of these steps and come up with some ideas to help you connect with your audience in a lasting and memorable way. Your presentation should have a consistent and distinguishing style in terms of fonts, colors and layout that makes it easy to view and consume. Visual reinforcement — Important concepts should be clearly defined visually for maximum impact. Limit the message — When I was starting my career as a college educator, the biggest mistake I made was trying to jam far too much information into my limited timeframe.
Believe me — if you can get people to process and remember three things in a 45 minute talk you have been a huge success! Link messages to stories — The most important way to make your message memorable is to link it to a story. The day of the event, glance through industry headlines so you can even reference a current event or avoid an embarrassing issue that is brewing.
Relevance — A speech is only going to be memorable if people can connect it to some important element of their life.
While these are important, you will lose the impact unless you wrap them around in a story. I give about 40-50 talks, keynotes or workshops per year, and totally agree with all eight points.
How can you best use this time to assure that your audience actually does something with your information? One trick I use is to tell people right at the beginning what I want them to conclude from my presentation.


In the Content Code speech, I emphasize the economic imperative for ignition — content that moves.
I had in my mind that I had to give them their money’s worth but my first students probably left feeling overwhelmed! When you tell somebody about a speech you attended, do you relate five bullet points from a slide or do you re-tell a great story that connected to a main point? Somehow, he was not aware that the company he was skewering was the sponsor of the event, humiliating the organizers. If you can speak knowledgeably in the language of the industry, you will gain trust and attention right away!
If you are giving a talk to an unfamiliar audience, do some work ahead of time to discover the biggest problem you can help solve through your message. Watch how the pros work their magic and I think you’ll start to notice these eight points shining through. Some people tend to forget this and dive into details, it always makes sure that they’re leashed to the right poles and they think of the information being disseminated in the same way. A couple years ago I spoke at an event, and a listener told me later that I shared a lot of great information, but what sold it was that I was really funny onstage. My learning process was blocked because I had to re-orient myself every time there was a new slide. Since then, I’ve tried to learn everything I can about incorporating humor into keynotes. As you say, aiming for 3 key messages is a maximum because let’s be honest: we are not the only ones presenting!!
It will stretch your mind, connect you to fascinating people, and provide some fun along the way. Since I already told them what the take-away should be, they are expecting this conclusion and can concentrate on the information instead of guessing what is next. Make no mistake, there is an element of entertainment that needs to shine through and it also helps you to be memorable! With this simple program and our support, you can own your own business, set your own prices and focus on sales, while we provide and ship your products, create and manage your business website content and even supply your personalized print marketing materials. As business gets underway, the full technical and service support of our company and an assigned Wishihadthat representative are at your service. You choose all or any of the product departments (shown in the navigation to the right) that best suit your business needs and goals.
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