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Sharing is the core of these sites and often, given the right set of circumstances, you can create the perfect viral share.
The ability of free or low cost sharing of information reaching millions of people is a marketer’s dream come true, so how can we create the perfect viral share? Back in the sixties, comedian Arte Johnson gave us many a chuckle on the popular show “Laugh In” when he carefully examined something irrelevant or just plain stupid and still found it “interesting, very interesting.” Drawing on this, crafting the perfect viral share happens when the content is practical, surprising or interesting in some way. Oliver Twist surprised and saddened us when he made the bold statement, “Please Sir, I want some more” to his cruel master in the Dickens classic.
This old quote associated with newspaper sales was also a song recorded way back in 1975 by Ralph Carter. Some will attribute this popular phrase to the theater or more specifically to Shakespeare when he wrote a short line in King Lear, “Although the last, not least.” Just as we highlighted quotes and phrases in this article, we can use them in crafting the perfect viral share. This pithy quote is associated with legendary baseball hall of famer, Yogi Berra who would often use this phrase when speaking to reporters. About Angela HausmanI manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. It’s not just Facebook anymore, there are hundreds of social platforms besides, Twitter, Instagram, Google+ and LinkedIn where we’re meeting and greeting new friends all over the world. A study of the most emailed articles from The New York Times (shown in the infographic below) found these topics common in shares by their readers. Rising tennis star Andre Agassi teamed up with Canon cameras to successfully market the “Image is Everything” campaign back in the nineties.
The authoritative sales pitch, “Extra, extra, read all about it” captured our attention, enticing us to buy the latest paper so we could check out the most up-to-date news.
By utilizing quotations and sharing anecdotes from their journeys, we will gain further interest and more shares from our readers. Often it is difficult to gauge on social media what is popular and what is not, what trends are just beginning and which are basically over.


Here’s hoping that your material is seen by a thousand people and shared with a million more.
While these platforms create a great place for sharing cat videos, pictures of what we had for lunch, and talking about our last vacation, businesses use social media as a way to engage with customers and prospects. Rather than the spreading of germs, it’s now images, videos, content, and other material spreading rapidly from one user to the next. Articles with fewer than one thousand words get much less attention than their lengthier counterparts — weighing in between three and ten thousand words. While you can optimize your content marketing strategy in a number of ways, using images, photos, and videos helps create the perfect viral share, with your article shared by twice as many viewers as with mere text alone.
Building on this, we add two more characteristics of the perfect viral share —  a catchy headline and an authoritative tone. Using True Social Media Metrics helps us analyze the most popular posts and give us a better picture of the more powerful social media content. Sharing amplifies a business message, while making it more relevant because the share comes from others in your social network. People will see you as more trustworthy and genuine, while increasing your sharing numbers. A  Due to the format of the B of A email, and the copious amounts of "filler" statements they use; the series is a bit difficult to follow.
A  I usually write correspondence to fit the lowest common denominator, but how low can one go?A  Although I'm willing to bet that if I reverted to primal grunts, and what could be considered a primitive, yet well understood gesture even in our modern world; that someone on the other side of the Banking Center counter might have their mind bulb flash, if only momentarily.
I have a few of my portion of the email, as I cut and pasted it into my regular email service; don't know how they lost theirs. They relate to the Merlin Teller, and how a fully paid balance of mine is being carried on their books as an outstanding balance on their system for months after I paid the account in full, probably sometime in October of 2007. I was repeatedlyA  told this same information by various B of AA  staff that I spoke with in person, numerous times, in various locations, but I did not record the conversations and wish that I had. When first asked how and why they would do that; as it didn't sound logical or legal to me, I was informed by more than one staff person at more than one branch that it was expected to be carried for 16 to 19 Additional months!A  That is some kind of accounting system. A  That didn't sound accurate, as I was able to access the information on both the old 3732 account AND the new account until approximately January of 2008, and the phone rep I spoke who made arrangements for a balance transfer from another VISA Account I have at another bank for me on either April 3 or 4, 2008, said he would have copies of those 3732 statements mailed to me that day, at no charge to me.A  (I have received an envelope at my P.


Box from B of A; I'll expect the contents are the account statements, but won't know for certain until they are forwarded to me. A  Bank of America?A  I'm almost on their side for this particular incident; as I know that avoiding lawsuits and payouts is high on their priority list. Unless some staffer slipped up, yapped out my private account activity, and didn't take time to note it in my file.
Please do your employer a favor, and provide me with the written documentation that I have repeatedly requested.A  Thanks for your cooperation. Stockton: Please forward this email to someone up the ladder who can provide WRITTEN confirmation and information on who requested, and was provided, information on my Visa Card ending in 3732, activity in July or August of 2007.
Rose, Good afternoon and thank you for contacting Bank of America in regards to account documentation. For B of A to be carrying its customers former credits and debits on their books for 16 plus months would be an accounting nightmare, in addition to being out of compliance with several Federal Banking Regulations. Please adjust all records statingA A  any balance due on my past and present Visa accounts to reflect the current credit balance only.A  Also, please update day ph.
A  But do note that when I asked him a specific question about them, he couldn't answer it. A  And he didn't volunteer any details on the account maintenance that he appeared to have access to.A A  A A  This message is not flagged. A Can you please provide me with your 16 digit credit card number so I can review your account?
Gordon: The minimum payment is 1% of your balance and any finance charges and applicable fees. The system will not allow the rate to change until the cycle closes and a new cycle starts.



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