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admin 02.05.2014

App promo codes can help you with your app marketing, regardless you have a paid or a free app. Apple has had them forever, but now Google has finally made them available to app developers. We will start with the basics then give you some tips on how to leverage this powerful marketing tool.
So don’t get all crazy requesting them all at the same time unless you know you’re going to use them. That way, you won’t be losing any of these precious codes. It’s pretty obvious why promo codes are useful for a paid app: your contact can try the app for free.
But promo codes can also be a great way to promote your free app, because they allow you to have your identified key contacts try the application before it launches. That way, if they decide to talk about your app, they can do so on launch day (or the day of your v2).
By redeeming all the promo codes once your app is approved and submitting an update of your app within the first days of your app launch you can get up to 200 codes…100 for the initial launch and 100 for the first update.
Promo codes are great, but they can be kind of a pain to redeem for someone that has never done it.
If your contact is an iPhone blog and knows all about promo codes, you can probably just send it like that.
The above way of doing things can be problematic in that it just forces you to put additional text in your email or have your contact go to a webpage.
You can use bit.ly to have a shorter link, although that might be a lot of work for each code. Since Apple doesn’t seem to have put much thought in an elegant way to redeem promo codes, some tools have been created.
This link will bring your contacts to a page like the one below, where they can redeem the code.


If there is no available code left, visitors are offered to provide an email address so you can get in touch with them. One your contact goes to this address, he will see a webpage like the one below and iTunes (or the App Store on an iOS device) will automatically open.
Google also limits the number of promo codes you can distribute, but it works a little differently than iTunes promo codes.
To create your promo codes for an Android app, simply go into your Developer Console and create the promo codes. A promotion can last up to one year and people have up until the end of the promotion to redeem their discount.
Getting well-know journalists and bloggers to write about your app can be one of the best ways to reach your target audience quickly. However,unless it is explicitly specified on their site, I would advise against sending a promo code directly to a blogger or journalist cold. Pitch them your app first and then offer them to send a promo code, if they are interested. There was a time, not so long ago, when offering a review site to give away 20 codes to their readers was a great way to have them talk about your app. Once you’re close from doing an update, why not give away a few codes to your followers on Twitter or your Facebook fans?
If you have a creative idea you could also organize a small contest where the winners get a promo code. Even if you run out of promo codes, remember that you can still send out a gift card for Google Play or iTunes. About Latest Posts Sylvain GauchetHi there, I'm Sylvain and I've been working for several years on marketing mobile apps. It’s a great way to have a key influencer or press contact try your app before its launch, and if you have a paid app it’s the best way to have them try it for free. Let’s take a look at how they work and how to use them effectively for both iOS and Android apps.


That means that you get 100 codes to use for your launch, but also with each subsequent update.
That’s possible because the codes are available as soon as your app is approved by Apple, so you just have to set a release date in the future.
Log in, go to the detailed view of your app then click promo codes on the top right and follow instructions.
I talked about Appcod.es before for their App Store Optimization tool, and they also happen to have a promo code dispenser for apps on the US Store. Much like the “special link”, except there are also instructions on the webpage on how to download the app (in case something goes wrong). The best feature is the fact that it makes it very easy to see exactly which codes were redeemed and when they expire.
A good thing about Google’s promo codes is that they can also be used for in-app purchases and are very flexible. If you need to give people directions on how to redeem promo codes, then you can send them this page. This way, you know that your promo code will be used for sure and you don’t run out, when there are people who will actually use it. Chances are they will be thankful, and if they already have your app they might just pass the word around. Sending a card that is for more than the purchase price of your app can also be a nice way to say thank you to the person reviewing your app. If someone isn’t going to use their code and it is getting close to expiration, you can easily send it to someone else.



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