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admin 22.06.2015

As a Freelance Graphic Designer and Art Director I focus on helping my clients actualize the creative vision of their brands while communicating their values to audiences.
Over the years I've found the best way to accomplish a client's goals is by being a good listener and enthusiastic researcher. Logo Design, Brand Identity Design, Corporate Branding, Stationary Design, Color Schemes, Consulting.
Your Branding is about more than your logo, it's about how you communicate your values and message to an audience.
Graphic Design is about visual communication, balancing composition and other aesthetic values with purpose they need to achieve for the client and what is going to resonate with an audience. Video is quickly becoming essential to engaging with audiences and converting your customers into a community.
Your online portfolio needs to be captivating and engaging enough to grab their attention and get them hooked. Keep your portfolio updated with high-quality samples that reflect your versatility as a designer – not just your personal favorites. However, those profiles are drastically limited when it comes to displaying your work and developing your overall brand. The best part is that there are websites with standard templates you can set up and get running free.
Keep in mind that each completed online profile provides potential clients with yet another way to find you. If you have the attitude that you are comfortable with your current skillset and do not need to learn anything else, you are already doomed to fail. As you experiment with new styles, looks and even fonts for your work, do not forget to update your online portfolio accordingly.
One of the biggest reasons why many freelancers fail is they set their expectations way too high. It does not matter whether you are a freelance logo designer at DesignHill or striving to find your own projects elsewhere.
Having an invoice on hand is one of the most important components involved in running your business.
In most companies, the person that you’ve completed work for is usually not directly tied to the accounting department. Please note: Any comments deemed inappropriate (spam, off-topic, rude language) will be removed.


I can design your logo and brand that reflects your business values, building brand awareness and establishing your business within your market, differentiating your business from your competitors. Doing so allows me to offer a higher quality of service and provide not only a great result but build a strong relationship with my clients. Print has evolved from a static media to a "gateway media" that can drive traffic to mobile websites, exclusive video content and augmented reality campaigns. I help clients develop their video assets and inventory in a way that is consistent with their brand and provides value to their audience. Developing a high-quality online portfolio, according to Design Shack, is a vital requirement in order to survive as a freelancing designer.
The average freelance logo designer at DesignHill, for example, strives to use his or her online portfolio to pull prospective clients as far away from their competitors as possible. Clients do not want to read what you can do – such as in an online profile or short biographical description. If you want to prepare yourself for as many online project opportunities as possible, you need to develop your own website as well. Having your own website will make it easier for potential clients and employers to directly contact you and explore your portfolio and samples, according to Entrepreneur. Chances are that you will not receive many logo design offers from all of the websites for which you register accounts. Free profiles might not seem to generate a lot of views and traffic, but you should view those pages as free advertising for your work.
As mentioned earlier, the competition in the world of freelancing is stiff and it is only going to get stiffer in the years to come.
As soon as they receive their first freelancing gig, they might decide to quit their day job shortly thereafter. Start with closing small jobs and moneymaking design strategies, according to CreativeBloq, in order to build up your client base before making any major decisions about your current day job.
Your name (or company) and contact information: Make sure you have a mailing address, email address and phone number so that any issues or discrepancies can be handled immediately. The total amount owed: Tally up those services rendered and clearly state the amount at the bottom. Terms: Do you expect payment within a specific timeframe or do you have special rules regarding payment?
If you’re wanting to do your invoicing online, Freelance Switch lists 7 online apps for freelancers.


Effective print design still engages and impacts audience in a way that only tangible media can.
As mentioned earlier, you should still take full advantage of the profiles and bio pages provided by freelancing websites with registered accounts. You can also maximize exposure to your work by linking your official website to your freelance website accounts and vice versa. However, this does not mean you should not take full advantage of the contractor profiles within them. You never know who might find you and reach out to you with a job offer through a website that you have forgotten about completely.
You need to continue growing your skillset in order to become more marketable as a freelance designer.
This is not the course of action to take – especially if you want to enjoy a long career as a successful freelance. Billing Manager, a company with a history of helping businesses with products like QuickBooks and TurboTax has developed a free invoicing system that allows you to customize templates and drop in your logo! Succeeding as a freelance logo designer might seem nearly impossible, especially with the stiff competition in today’s market.
Even an experienced graphic design professional, appreciates the value of free advertising.
When I did work for Virgin Records, they sent payment within their predetermined 60 days of receiving my invoice. For the below example, I made a quick version of my own from the template in about 10 minutes flat and with a little more work, it could look even more customized! Keep in mind that the average client scans through numerous online portfolios and samples throughout the year – especially if they have a consistent workload. Pay close attention to the expectations of new clients as well as the work of the designers that win the jobs you lose. Focus on adapting and modifying your style and design skillset accordingly in order to maintain (or even gain) an edge on your competition.



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