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If you want to take your online business to the next level, understand the power of partnerships. By joining forces with your competitors you’ll worry less about losing sales and be able to focus more on growing your business. Now, the question is, how do you create joint ventures that give results – without hurting your own profits? Do a Background Check: Regardless of who your competitor is, always check them out before moving ahead. Find a Gap: Working with your competition becomes easier when you find a gap in their business that you can fill with your product. Be Ready to Commit: If you’ve decided to team up with your competitor, then take it seriously.
The reason why webinars work so well is because they have a high perceived value and lead to better conversions. By doing a webinar with your competitors, you’ll be able to tap into their assets – more specifically, their list of customers. Imagine being able to instantly reach out to a pool of qualified prospects that are willing to listen to you and take action on what you have to say.
When it comes to convincing your competitor to host a webinar with you, you need to create a win-win situation. Your aim here is to not only strike a deal, but also create a strong foundation for your webinar. Once you successfully convince your competitor to do a webinar with you, the ball is in your court.
However, there’s an underutilized way of using such reports to drive back traffic to your site and score more sales. Just like you, your competitors are looking for ways to reach out to their target audience, grow their brand and get more sales.
So technically speaking, if you help them do all that, they’ll be glad to help you market your product.
What you can do is create a PDF report with premium, high quality content, and add a ‘sponsored by’ page right in the beginning. When you’re done creating the report, the next step is to get in touch with your competitor. For example, if you sell web design software, you could refer prospects to your competitor who sells web design ebooks.
As you start referring sales to select competitors, it gives you the opportunity to talk and persuade them to refer your product to their prospects. Besides that, when you refer your prospects to quality products, you become a trusted source.
However, this also means that you have to be choosy about whom you’re referring your prospects to.
Growing your online business becomes simpler when you know how to partner with the right people – without putting your reputation at stake. Since the customer is already paying for one product, it becomes easy to convince him to add another one to the shopping cart. By finding competitors selling related products and negotiating with them to cross sell your product in return for a share in the profits. Your product may have the highest conversion rate, but it won’t do much if you’re pitching it to the wrong audience.
On the flip side, you may have found the best joint venture partner to work with, but if you’re cross selling a product that’s not related to their audience, it’ll bomb. Regardless of how many products you sell or who you decide to partner with, see to it that the product you’re cross selling is relevant. If you’ve got a useful product with a fine reputation, you won’t have a hard time striking partnerships.
This is the first step towards getting people into your sales funnel, so that you can follow up and sell them your other products. One of the easiest ways to start getting sales for your front end product is to leverage your competitor’s existing customer list. With the product and the affiliate system in place, you’ll be able to easily convince any of your competitors to promote your front end product and keep all the money for every sale they generate. After seeing how well it worked for us, we decided to develop it into a plugin our readers could use.
To give a better example in smaller scale, if 2 of you rank for 1st and 2nd position for some keyword.
I definitely think that working together with competitors (especially methods 4 and 5) can be extremely powerful and I am working on implementing this in one of my new businesses.
Remember the ‘Golden Rule?’ “Do unto others as you would have them do unto you.” Most of what a customer wants will be similar to what you would want. Before you make a call, write an email, or attend that next meeting, think, “If I was on the other side of this sale, what would I appreciate from this transaction?” and “How would I like to feel?” Then translate those thoughts into action. For example, Canadian based Interactive Branding Agency ‘Suitcase Interactive’ will continually over deliver. Database of funniest jokes please give your feedback and share your jokes if you have any.. First of all, in order to prepare to have a great 2012, you need to know what numbers you need to hit.
You also need to work out your average order value (or average profit if you’re targeted on profitability figures), and then work out how many orders you need to hit that target.
The next stage is to look at what your existing customers have spent with you in 2011, and then work out what you think each account will spend in 2012. For most people, this will involve a certain amount of educated guesswork, however it’s still an exercise worth doing as it will help you to understand how much business you think you can get from your existing base next year. Don’t fall into the trap of being overly optimistic (or overly pessimistic) – and if you really have no idea what they will spend, use their 2011 spend figure if you’re in a business that gets repeat business from their customers, rather than one-off purchases. You’ve already worked out your average order value, so now it’s time to work out your average new client value. The figure should average out – in other words you’ll have some clients that spent a lot, and some that spent little – perhaps because they only came on board towards the end of the year for example.
Now you’ve got all your overall numbers, it’s time to break down those figures in terms of activity.
These figures will then enable you work out how much sales activity you’ll need to do in order to hit the targets that you’ve set. Once you’ve got these figures, you’ll notice you start to feel a little more confident about hitting your targets for 2012.


Once you’ve got all your figures together for the above tips, work out those figures again – but this time for 120 per cent of your target, 150 per cent and 200per cent for example.
Then I’d pick one of the stretch targets to aim for (rather than just the 100 per cent of target). Now you’ve worked out how you’re going to hit 100 per cent or more of the targets you’ve set, it is time to break those figures down. You want to break those yearly figures into quarterly ones, monthly ones, weekly ones and even daily ones! If you’ve done the above steps properly, you’ll now start to feel more confident about hitting the targets you’ve set, as breaking them down usually makes people feel like they’re more achievable. However, depending on your activity levels in 2011, you might have given yourself a bit of a shock, in terms of how much activity you’ll need to do in 2012 to hit your new targets.
You see, most salespeople and business owners won’t have even taken the time to READ this article, let along do anything about it!
If you’re one of the few that not only has read this, but is actually taking the time and effort to work out these numbers in order to give you the edge you need, I congratulate you. Now it’s about keeping that motivation up consistently in 2012, and now you’ve given yourself a head-start over your competitors, making sure you stay there! In this episode of Sales Management Mastery, you’ll learn one of the biggest blunders that sales managers make when trying desperately to motivate their sales teams using external rewards and prizes. Have you ever noticed that there are some sales reps who are really motivated by rewards and prizes…but other who couldn’t care less? And sales managers make this mistake over and over…no wonder the sales reps start to tune them out.
CLICK HERE to get immediate FREE access to your choice of sales management training at The Sales Management Mastery Academy. If so, please join over 8,000 sales management professionals who receive exclusive weekly sales management training tips and get a FREE COPY "The 10 Questions You MUST Ask Your Sales Team" eBook! Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Make Use Of A 30-60-90-Day Strategic Business Plan For MeetingSuccessCandidates will always be searching for an advantage in job interviews, plus they attempt to gain thatedge diversely: crafting a killer resume, dressing for achievement, practicing interview questions andsolutions, researching the organization, creating a brag book, as well as practicing positive bodygestures.
Clipping is a handy way to collect and organize the most important slides from a presentation.
For companies focused on growth, one of the biggest opportunities is making sales more productive.
Data-savvy digital marketers must still maintain an emotional connection with the people who do the buying. Targeted offerings: Identify and focus on the highest priority customer segments with products and solutions that are bundled and priced for maximum revenue, retention and renewals.
Optimized tools and procedures: Develop the right cadence for monitoring the results of customer-facing selling efforts in a timely way, and then reinforce it with effective forecasting, lead generation, back-office technology, support and service. With this strategy, we have helped companies increase profitability by as much as 25 percent over sustained periods. Bain helps to drive improvements in productivity and growth beginning with an assessment of a company’s selling system. If the salesforce and channels don’t know which customers are most profitable today or in the future, then any segmentation strategy is futile. Technological innovations, maturing markets and more sophisticated buyers have opened a host of routes to the customer. Most sales executives understand that compensation practices affect their companies’ ability to recruit and retain top talent. Mobilizing back-office resources to augment field reps’ efforts is a powerful force multiplier.
How customer segmentation and a new account model can help a telecom company provide the specialized service that customers have come to expect in this market. Private equity investors doubled their return after Bain helped stem the tide of employee and customer defections from a portfolio company. The Internet of Things is not a single market but a set of battlegrounds, each with unique opportunities. As customers seize the balance of power and more aspects of the sales process migrate online, leading B2B sales organizations find they must radically restructure their approach.
Why a finely honed sales model is crucial to meeting the sophisticated needs of today's business customer. Advances in statistical methods and analytics give marketers a far more powerful and sophisticated technique through experimental design. Leading marketers now have a far more powerful and sophisticated technique to test direct marketing campaigns.
We have a dedicated team of experts that we deploy around the globe to focus on sales and channel effectiveness opportunities. In addition to the leaders listed above, we have an extensive and diverse team of experts ready to serve the needs of clients worldwide.
Always keep in mind that a joint venture of any kind requires commitment to make it profitable.
Many online businesses are using them to connect to their target audience, get more leads and win more sales. If you’ve got a story to tell that proves your point and showcases your authority, then share it in your webinar.
But ultimately, it all boils down to numbers, or how many attendees you convert into customers. Whether it’s getting people to join your email list or creating a bonus for your main product – PDF reports work.
It involves creating high quality PDF reports that are specifically customized and branded for your joint venture partner.
The more exposure it gets the more targeted traffic you achieve – traffic that converts into sales. You might have the best product in the market, but it most certainly doesn’t solve every problem under the sun. This not only helps you get a percentage of the sales you refer (as an affiliate), but also positions you as someone honest.
This way both of you can keep your own profits and still get to leverage each other’s assets. Just as it’s important to have the right audience, it’s also important to offer a matching product. This not only improves your conversion rate, but also ensures a long term relationship with your JV partner.


Even a few good competitors cross selling your product can help you reach out to a bigger audience. It requires you to go beyond free email subscribers and start building a list of customers through an effective front end offer.
But it’s not easy getting someone to say ‘yes’ to promote your product, even if you promise a high commission to them. Even though you’re not earning anything on your front end product, you are still growing your database of customers.
Today, it gets us more subscribers than our homepage opt-in, footer opt-in, sidebar opt-in and squeeze pages combined.
Repeated studies of restaurant clientele show that people do not tip any more for efficient and prompt service than they do for poor service. If you’re in a meeting and you think, “I’d like a glass of water,” chances are your client would enjoy one too. Instead, try making fewer promises and spending more energy delivering results that exceed what you have promised.
Not only are the documents delivered as promised but also all sorts of unexpected gifts like chocolates, magazines, tickets, or things that the potential client may find important or entertaining also accompany them. They have received that which they requested which makes them feel as though they were heard. Proudly explain that they are the first person that you have spoken to since you return to Earth27. In order to get this figure, find out how much each new customer in 2011 spent in total in the year.
You’ll know the critical numbers in your company of course, but the usual ones to look for are the number of sales calls to meetings, meetings to quotes, quotes to orders and so on. However it’s better to know that now that find out halfway through they year when you’ve got less chance to do anything about it! We also talk about what not to do when motivating your salespeople through prizes and rewards. Get your own free sales manager training course – you can actually choose which one you want.
However, one factor candidates frequently overlook, or never even consider, is developinga strategic business plan for interviews. When a company’s sales channels realize their full potential, they not only boost revenue and share but create a high performance organization pulling together for breakthrough financial results. Results begin to accelerate in the first year, while the full boost typically kicks in over two to three years.
We then work with a company to develop a pragmatic, actionable implementation schedule that can reliably increase sales without disrupting a company’s current revenue streams.
Effective sales organizations choose deliberately, based on economics, selecting the channel that is most cost effective, yields full revenue potential and ultimately exceeds the expectations of their target customers. Two fast ways to boost both the top and bottom lines are to tighten up pricing discipline and to engage in focused cross-selling to the most promising segments.
The best sales organizations therefore measure customer facing time and use internal support to create more.
We work to understand their reality and deliver true results—focusing on strategic decisions and practical actions. We work as an integrated part of your team, from frontline to C-suite, to deliver true results and make the changes stick.
Basically the more partners you will have the more people you will get from them allowing you to do less work. There are so many ways you can leverage your competitors – you just need to think out of the box. When a potential customer requests an information package ‘Suitcase Interactive’ will send the materials in a classy silver metal briefcase-the type of briefcase that would usually hold precious diamonds or unmarked bills. But in addition, they were made to feel special by the extras that were sent and the style in which they arrived. I’m not expecting these figures to be perfectly correct – you can always adjust them as you go along, but at least it gives you a base to work from. To put it simply, this kind of plans a brief one-to-three pagedocument that states in very little or just as much detail as necessary exactly what a candidate isgoing to do able that she or he is meeting with for.To create an individual strategic business plan properly, you need to take time to think the position,your goals, and also the companys goals. And we align our incentives with our clients' objectives, so they know we're in it together.
It could be an ebook, an online course, a WordPress plugin – basically anything that is saleable. Even a gesture of apparent friendship, like remembering a first name or recalling a custom order will create a warm, personal feeling in a customer and ensure a better tip than great service alone. So when it comes to successful selling, the way you make your customer feel is just as important as the product or service you’re selling them.
Remembering names implies that you actually care, and being a good steward of any item a client consigns to you builds feelings of trust. When you do get an idea of what your potential buyer may be looking for, don’t just give it to them, make them feel right, give em’ the royal treatment! Ask them what they think would happen if you put a frog in a blender later tell them they were wrong22. Recalling details from previous conversations will let your potential buyer or client know that you were listening. Their list should take the type of incremental goals, ideallyorganized right into a 30-day plan, a 60-day plan, along with a 90-day plan.
It quite a bit of try to doeven before you determine if you are hired, however this type of effort sets you aside from other jobsearchers and absolutely obtain a employing managers attention. Inside your research of the organization aswell as your discussions using the employer youre dealing with, you need to uncover exactly whatthe companys training plan appears like-how lengthy it requires where you obtain it. Research the organization and also the position, even when you have done exactlythe same type of work with years. Your strategic business plan does not need to be lengthy andcomplex, however it comes with to exhibit that you have done your research, examined this task, andattentively considered the best way to best serve this specific company.



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