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I was looking for some site map solution that would satisfy my picky needs (to be seen as wp page not as wp post and to show list of categories with posts inside them). Here, xxx is ID of your plug-in post that you can find in your post URL at the end, or in _posts table of your WordPress database. Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.
A page’s description meta tag gives Google and other search engines a summary of what the page is about.
Description meta tags are important because Google might use them as snippets for your pages.
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In some themes, like in one that I am using, it had previous post and next post links whenever a post was separately opened. Breaking your content up into logical chunks or divisions helps users find the content they want faster. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.


You could also write an original piece of research, break an exciting news story, or leverage your unique user base. This gives the user clues about whether the content on the page matches with what he or she is looking for.
For example, a long-time baseball fan might search for [nlcs], an acronym for the National League Championship Series, while a new fan might use a more general query like [baseball playoffs].
Google Webmaster Tools provides a handy content analysis section that’ll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for tags). Alternatively, Google might use your site’s description in the Open Directory Project if your site is listed there (learn how to prevent search engines from displaying ODP data). Below is another example, this time showing a snippet from a description meta tag on a deeper page (which ideally has its own unique description meta tag) containing an article. It shows page structure and also, some sitemap WordPress plugins create sitemap.xml file that is very useful when search engines map your site. Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.
Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results.


Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. Google AdWords provides a handy Keyword Tool that helps you discover new keyword variations and see the approximate search volume for each keyword. The Webmaster Central Blog has an informative post on improving snippets with better description meta tags. Also, Google Webmaster Tools provides you with the top search queries your site appears for and the ones that led the most users to your site.
It had visually all that I wanted (categories with list of posts that belong to them), but it was implemented as a post.
I didn’t want that (yes, I know I could easily put it in sidebar as a link, but I wanted it to be on the top with other page links).



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