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admin 09.04.2014

Ecommerce Challenges and Custom Solutions - What it Takes to Make an online Shop Successful?
This article is part 3 of a multi-part series on how to design a mobile optimized website for ecommerce. In part 1, I demonstrated how big of an impact a mobile optimized website can have on the conversion rate of your store. In part 2, I went over some basic design principles that are essential to optimizing your site for mobile. Often times as a webmaster, you need to make some hard choices about your website because you can’t have it all. In order to get your site up and running in a timely fashion, you will need to make some concessions.
Below, I’m going to talk about some of the design tradeoffs that I had to make in order to launch my mobile site within a reasonable timeframe. To understand what was going on in my head through this whole process, I’m going to start off by talking about some of my goals and priorities.
I wanted to reuse as much of the product descriptions and verbiage as possible without affecting the mobile experience. To sum everything up in the list above in plain language, I wanted to get a good mobile site up and running relatively quickly without requiring a lot of maintenance and without disrupting sales. Even still, I messed around with the stylesheet of my online store for a few hours before I decided that this methodology was not going to work without heavy modification of the source code. In reality, I probably could have forced things by conditionalizing certain parts of the code to display differently for mobile but it would have violated several of my main criteria.
Once I shot down choice #1, I started scouring the net for good mobile plugins for my shopping cart. There were several plugins for my particular shopping cart that were available for download, but after playing around with them for awhile, I realized that there was no single plugin that matched exactly with what I wanted to do.


I thought about making custom changes to the source code for the plugins I tested but the code was very hard to read and probably would have taken me a good amount of time to modify correctly. The problem with using a shopping cart plugin is that the mobile experience is very cookie cutter. I’ll stop the suspense here and tell you that this was the choice that I ultimately made. Thankfully, while I was doing my research, I came across a mobile design framework called JQuery mobile. In a nutshell, the JQuery mobile framework allows you use pre-built constructs that are guaranteed to work across multiple mobile platforms in designing your website. In other words, by using the framework I didn’t have to worry about my mobile site being compatible on different phones.
In my next article, I’ll go over the exact features that JQuery mobile offers and how I used these elements with my mobile site. Ultimately, I managed to design a fully custom mobile website in 3 solid weekends of hard work.
I ended up with 2 completely different sets of source code, one for mobile and one for desktop.
One of my greatest weaknesses is that I like everything the way I want which sometimes ends up being a lot more work. If you are really considering starting your own online business, then you have to check out my free mini course on How To Create A Niche Online Store In 5 Easy Steps. In this 6 day mini course, I reveal the steps that my wife and I took to earn 100 thousand dollars in the span of just a year. I’m currently using a mobile template that is built into my shopping cart and it seems to be ok so far. I don’t have an ecommerce site now, but plan to do one in the future, so it’s great to have this resource where I can get some ideas!


This is some super technical insight and I love the way you took us through your own learning curve as you explored the various options. Sign up for my free newsletter and receive instant access to my mini course on How To Create A Niche Online Store In 5 Easy Steps. Sometimes, I forget to tell them how much I really do appreciate them for being an important part of my life. So the workflow might be much easier, but it will only work if we are building a website from scratch.
Having said that I would like it to work with mobile compatibility since day one but I don’t know how to write codes. So what would it be the most acceptable shopping cart plug in to make my life easier in this aspect and also compatible with a hybrid concept of blog and e-commerce? It talks about everything that makes an online shop successful through custom ecommerce solutions.
Most of the times, problem appears due to wrong platforms selected for ecommerce development. To manage an online store effectively you must chose efficient Content Management System that can simplify data controlling. Another complexity arises with getaways that offer limited customization like PayPal and Google checkout.



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