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admin 15.03.2014

What fun to get the correct spacing for this particularly French punctuation in a reflowable eBook!
PagetoScreen - Want to be part of a collaborative authored project?  Penguin is asking for you. Here we see the example of the first footnote in the chapter and the reference number in the text.
Notes: Attention to detail - for PrintFootnotesThese need to be separated from the main body of the text, and are best set with a smaller size and possibly event a different typeface and colour.
Mobile Ad Prices Up 50 Percent In The Fourth Quarter (MoPub via Mashable)Mobile advertising prices rose dramatically in the fourth quarter of 2012. Click-through rates during the holiday season not only performed well in December, but remained high on both iOS and Android platforms well into January, even surpassing click-through rates in December.
Much like previous studies, the overall traffic distribution between iOS and Android has changed little over this long time period, with no noticeable long-term trend emerging.
At the same time, the percentage planning to buy a Samsung smartphone in the next 90 days has soared from 13 percent to 21 percent, an unprecedented eight percentage point gain. The big surprise is that users of Microsoft's Windows Phone operating system (53 percent) now rank it higher in terms of customer satisfaction than do users of the Android mobile operating system (48 percent), a clear sign of strong user satisfaction with Windows Phone 8.
The highest priority, as per most marketing objectives, were sales conversion and revenue (63 percent), followed by lead generation (55 percent), engagement (50 percent) and brand awareness (49 percent). Mobile Was Huge At CES This Year (Digitas and Brandwatch)Digitas and Brandwatch released new research that reveals what truly resonated at CES.
You see that the text alignment (left or right), is automatic depending on recto or verso achieved by the paragraph style using Towards the Spine. The idea of any notes is that it is supplementary information and it is entirely optional that the reader even bothers to look, so setting in a style that does not distract from the flow of the reading experience is important.Footnotes are best numbered with an outdented figure, although (for technical reasons) the numbers are most often aligned to the main text block. In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research. The metric for effective cost per thousand impressions (eCPMs) was up 50 percent, new data suggests. As of early January, Chitika Insights took a look at how Web usage shares compared between the two systems, spanning from May 27, 2012 to Jan. That's down from 71 percent in last quarter’s survey, conducted just as the iPhone 5 was being released.
Robert Bringhurst doesn't need to bother with those little superscript numbers because the supplementary information is very much nearby for the reader.Still, tradition dictates that in some books, there are footnotes and some there are endnotes (either at the end of the chapter or the end of the book).


Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity. A new report from real-time bidding exchange MoPub tracked its network of 30 billion ad impressions in the fourth quarter of 2012 to reveal spikes in mobile ad prices. Most publishers will favour the numbers to begin again for each chapter, otherwise the numbers could get unweildy (superscript numbers of more than two digits could look ugly). They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile. Let's face it, book design and usability does not often win-out over commercial considerations.
Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. Where footnotes are long, they can be split across more than one page, although this will compromise the usability somewhat.EndnotesNotes are often placed at the end of the chapter or even at the end of the book (before the index). About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates. Lots of space for the text to breath.How I dislike some books that give me less than a centimetre of margin. This approach means that the reader will need to 'hunt down' the note referred to in the text.
This usually means that the endnotes will be sectioned by chapter or section.The advantage of endnotes is that the page composition in the vertical plane is not compromised for the sake of the note space.
Ridiculous as this seems, we have seen books with footnotes that take more page space than the main text itself!Sidenotes (sometimes called Margin Notes)Clearly the page layout needs to provide the space in the margins for this to be an option.
In this we can set the way the references are displayed in the text (superscript etc), and how the footnotes appear at the bottom of the page. Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60.
We need a paragraph style set up for the display of the footnotes themeselves and we can (optionally), use a character style for the reference figure in the text.As you can see from the first example spread the footnote list figure is aligned to the left edge of the text box. You will often see this in the books on your shelves, however, a more attractive arrangement is to 'outdent' these listed figures so that the footnotes are are aligned to the text and the figures are offset from this text box.InDesign does not provide the means to set footnotes outside the text box, so we need to plan for this by indenting all of the text inside the text box by an amount that we then remove from the left margins. That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. You will see from the image provided here that we are using guides to make sure that these items align.


The one that I use here is called 'convert footnotes to (dynamic) endnotes' – meaning that the numbering will change if further notes are added.As always when using scripts to change content, save your work first! It's worth noting that native applications are no better than HTML5 applications when it comes to the network. Scripts will often run through a long sequence of actions; you can always use 'revert' (from the file menu), to get back to the previous.
There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life.
You will see from the image here that the endnotes have their own page(s) with a heading that matches other heading styles. Your application still needs to work and this is where the HTML5 networking APIs fall short. Using these we can control the width and position as the footnotes are converted to side notes. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request.
One day there will be a HTML5 based API which take these problems into account and solves them universally.
This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising. In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena.
Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS.
Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops. Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.



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