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This group gives single black professionals in the Chicago area an opportunity to meet new associates, friends, and hopefully someone special through singles mixers, speed dating events, and group dating! Which those numbers should strongly interest marketers and especially luxury brands to take some serious notice when it comes to revenue earnings.In their research Nielsen addressed that Black Americans strongly want the brands that they patronize to also support social causes. The promotions and acceptance of “Black Lives Matter” is a strong branding approach to connect with Black target audiences. Join our group and plan to get out of your usual work routine at least once a month and have some fun!

Launching the most advanced cultural niche dating app focused on Black Love and connecting by interest over just playing an chance game for love connections. Which an Business Insider article suggests that Tinder as a standalone business would be worth $1.6 Billion dollars.
It might be notable to mention that expanding beyond dating for Tinder could be an difficult challenge.Where as all dating apps need to be able to expand in the direction of media engagement to generate advertising revenue. The fate of Tinder also leaves Soul Swipe, a copycat app to Tinder intended for Black people with also having some of the same similar challenges as Tinder.

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