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After three years of hard work, it was time to hand over India Web Design and maintenance to a company we would trust and didn't have to mortgage the house to pay for it, again, word of mouth came to the rescue. I would like to take this opportunity to thank Aspiration Technologies for the great job you did designing the website for my company and your assistance in troubleshooting during the start up. The strategic importance and project budget for your web efforts will largely determine the size and skill depth of your web site development team. In larger web projects each role may be filled by a separate person, although in more specialized skill areas those contributors are not likely to be full-time team members for the duration of the project.
The project sponsor or stakeholder is the person or group responsible for initiating the web site project. The sponsor is the client the team works to please, but sponsors have critical work to perform as part of the overall site development team. The web project manager coordinates and communicates the day-to-day tactical implementation of the web site project, acting within the constraints of the project charters and goals, project budget, development schedule, and quality objectives laid out in the planning stages. The art director’s primary responsibility is the overall look and feel for the web site, establishing the site typography, visual interface design, color palette standards, page layout details, and the particulars of how the graphics, photography, illustration, and audiovisual media elements of the site come together to form an integrated whole. The web technology lead must have a broad grasp of web publishing environments, development languages and web development frameworks, web database options, and network technology. As part of the site planning process the technology lead creates the general blueprints for the collection of technologies that will support the chosen web site technology framework, including content management, rss (Really Simple Syndication) or other xml (Extensible Markup Language) content formats, database integration and support, custom web programming, and integration with other applications or databases that supply content or interactive features to the web site. Early in the design stage the site production lead is responsible for converting initial web site page mockups, designs, and wireframes into html pages. The site editor has overall responsibility for the written content and editorial quality of the finished site. Because most search engine optimization (seo) efforts are based on careful, consistent use of keyword language and heading markup, the web editor is also the team member most likely to lead the day-to-day efforts to make the site as search-friendly as possible. Unlike the other site development roles described above, the site editor’s role is a long-term job, bridging the transition from a site development project into an ongoing web publication process that maintains the web site after launch and keeps the content fresh and relevant to your audience.
The ultimate result of the discovery session is a comprehensive understanding of the expected work, functionality, and business processes.
Our interactive designers who are involved in the discovery process start putting together user interaction diagrams, task lists and site maps.
When your site meets your approval, it's ready to launch and we push it into production for final publishing online.
After 90 days of the site being live and collecting analytics data, we will schedule a call with you and your team to review the information. It has been a pleasurable experience to have the team at Aspiration Technologies in charge of our web site, I highly recommend their very professional and affordable service.
In most instances the sponsor is the client or customer for the web site development work, but in smaller in-house department projects the sponsoring manager and the web project manager may be the same person.
Sponsors act as a liaison to the rest of the sponsoring organization, provide critical domain expertise, coordinate with the larger goals of the sponsoring organization, and deliver site content and domain expertise to the project. The usability lead works closely with the information architect—in fact, the same individual often fills both information architect and usability roles. The information architect is most active early in the design and planning phases of the project, developing content categorization schemes, consistent site terminology, content structure across the site, and site architecture diagrams that explain the overall site planning to both the sponsor and the web team members. Planning diagrams such as wireframes are a crucial means to convey ideas about the site structure. As the web has matured over the past decade, many graphic design professionals have become specialists in designing for interactive media for computer screens and are well versed in user interface design, web navigation, and site architecture. The technology lead acts as the bridge, translator, and plain-English communicator between the technologists and the creative and project management elements of the team.
The technology lead provides the primary data-processing architecture for the project, determining the technical specifications for the overall web development framework, assessing the developing strategy and goals, and matching those needs to appropriate technology solutions.

He or she creates the editorial tone for the web site, determines style guidelines, and works with clients and content domain experts to collect, organize, and deliver finished text to the production team. Keeping the site optimized for both local search engine visibility (using your own local search tools within your site) and keeping public sites maximally visible to general Internet search engines like Google and Yahoo! If the project manager is the focal point of the early stages of creating your site, then the site editor should gradually assume the leadership role in the stages just before, during, and after the site launch. This ensures that we cover the full scope of the project and helps with the development of the project timeline. From branding and messaging to functionality, we prepare the fundamental components for your entire project.
Weeks 1 - 6Once the general architecture (site map) has been approved, we turn it over to our professional copywriters. Weeks 1 - 8The design stage entails conceptualizing the layout and creating the interface of your new website. Weeks 8 - 14Here, the complete, approved website design is turned over from our design team to our programming team. Since success means different things to different companies, we may use a variety of gauges and tools. In most small to medium projects one person may handle multiple tasks or someone with specialized expertise (graphic design, for instance) is hired for specific assignments. The sponsor provides the overall strategic vision and purpose for the site development project, approves the contract or work plan, is responsible for the budget and project schedule, and provides the resources to support the work of the site development team. As such, it is critical that sponsors and other stakeholders understand their responsibilities to the web team: late delivery of web site content is the most common cause of blown schedules in web development projects.
In larger web projects the project manager is not normally part of the hands-on production team, but in smaller in-house projects the sponsor, design lead, or technical lead may also act as the project manager for the site team. As the primary user advocate on the development team, the usability lead has responsibility for user testing, user research and persona development, and universal usability standards for the site project. In smaller projects an experienced web art director often assumes the information architecture and usability roles in addition to directing the visual design of a site. In larger projects the web technology lead typically manages teams of programmers, network or server engineers, database administrators, software quality assurance testers, and other information technology professionals that support the production and design teams. In coordination with the site technical team, the site production lead is typically responsible for creating the master page templates in xhtml (Extensible HyperText Markup Language) and Cascading Style Sheets (css), validating page code, and assembling the work of the information architects and site graphic designers into finished page templates ready to be filled with content. In smaller teams the editor creates site copy, interviews domain experts to create content, and may be responsible for creating news and feature material for the site. This transition of responsibilities ensures that the site won’t become an orphan after the project team leaves the launch party and moves on to new assignments. We review your objectives and goals and address various developmental and technological options. This strategic process ensures that we accurately build the foundation to meet your business objectives and marketing goals.
They will reach out to schedule informal content interviews with your company’s authorized stakeholders in an effort to obtain the most accurate and up-to-date information.
Interactive and art directors disseminate information to the design team who then takes the reins.
We are very pleased with your work and will use you design services again for upcoming projects. Many managers who are assigned the responsibility of creating a web site don’t have the luxury of picking specialist team members.
Sponsors also are typically responsible for third-party or external content contracts, other media licensing negotiations, and coordination with other marketing, information technology, and communications efforts at the sponsoring organization or company. Project managers create and maintain the project planning and strategy documents, budget spreadsheets, project schedules and Gantt charts, meeting notes, billing records, and other project documentation that details the team’s activities (fig.

In the initial stages of design, the usability lead is responsible for running interviews, field studies, and usability tests and for producing personas and scenarios to inform project requirements. In the site development and planning stages the art director creates or supervises the creation of increasingly complex design sketches to illustrate the evolving design proposals to the project sponsor and web team. Experienced editors also play an increasingly important role in the technical and production aspects of site content, ensuring that written content from the sponsoring organization is provided on time, in the specified editorial and technical markup format, and with sufficient quality to meet site goals. Our award-winning design team creates multiple home page design comps based on all the elements in the discovery phase.
Once all the components and features are ready to go, we perform a final set of rigorous QA testing. Inventory the skills and aptitudes in the team you assemble, and consider careful outsourcing to supply any expertise your team lacks.
Once designs are conceptualized in the form of diagrams, wireframes, and prototypes, the usability lead tests the designs with users and gathers feedback for the site designers and developers. Information architects often have a background in library science, using controlled vocabularies, carefully designed content and navigation nomenclature, and search techniques to help users find relevant content. As designs are approved the art director supervises the conversion of these design sketches into the detailed specifications of graphics and typography that the page engineers will need to create html (HyperText Markup Language) page templates (fig. In larger projects the site production lead usually manages a staff of web designers who fill pages with content, integrating finished text, graphics, and audiovisual elements on each page and linking pages to the larger web site and (usually) to other web pages on the Internet.
This technical aspect of content formatting is particularly important in sites where the content is ultimately delivered through a cms, in xml, or from dynamic links to a content database.
Once a home page design has been selected our team then develops the look for the inner web page template.
After we’ve verified your site is functioning as intended and conforms to current web design, development and accessibility standards, we hand off to you for approval and sign off.
We also offer ongoing maintanence packages that allow you to evolve and develop the website over weeks and months.
In the final stages of a project, the usability lead evaluates the effectiveness of designs through additional field studies and user testing and ensures that universal usability goals are met. The primary deliverables from the information architect are usually charts and diagrams: site architecture overviews, page wireframes, and user interaction explanations.
In many web teams the site production lead also manages the work of site editors and copywriters. We continue with revisions through the design phase until a final, complete design (and content) concept is approved.
The usability lead is also responsible for evaluating the success of the project (Does the site accomplish the goals?
These visual representations of the site planning process are crucial to communicating site structure and user experience to both sponsors and other web team members, particularly the back-end technical developers who support the interactive elements of the site. In larger organizations the art director is usually the person responsible for assuring that the new web design work is consistent with any established corporate identity and user interface standards. Are users successful and satisfied with the design?) and for measuring project outcomes (Are more users visiting the site?
Wireframes in particular are used by the usability lead to test design concepts with users (fig.

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