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1997 – November 24, 1997, Markzware files for and acquires US Patent # 5,963,641 for Preflighting. 2012 – Adobe released Adobe InDesign CS6 with Creative Cloud (NEW subscription based model) on May 5th. 2012 – November, Quark released the first DTP design app for the Apple iPad, called Quark DesignPad. Have a nice weekend and remember to use FlightCheck to preflight InDesign and many other file types. If you are currently managing an affiliate program, I’m sure you know who your Publishers are. Just like a tree, for a program to fully flourish and bloom it must have many strong roots. Count up how many individual Publishers are actually sending the sales from the month and what percentage of the sales each Publisher represents. So for example, you may have 100 transactions in a month and realize that all of the transactions were sent from just a fraction of your total Publisher base. It would be stretch to say that a program could have 100% of their approved Publishers driving sales, as there will always be some level of inactivity. The other percentage to look at in your monthly sales report is what percentage of overall sales is represented by each Publisher?
While you have those monthly numbers pulled, the second piece to look at is the sites bringing in the sales.
One way to build diversity in the program is to create activation campaigns that are targeted for the specific types of Publishers you are looking to engage.
Below are a few examples of the different types of Publishers and the tools they could use to start generating sales.
Paid Search Publishers – Provide keyword lists of some top terms and phrases that you see traffic trending from.
Product Driven – Sites that feature specific products such as price comparison sites or niche sites will be looking for a well categorized and up-to-date product datafeed.


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
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Many say, including myself from the number of CS3 files we get in, that CS3 is still popular software for DTP today. Founded in 1982 by John Warnock and Chuck Geschke to create PostScript, it was the roots of print-media and thus DTP! Perhaps you could even tell me the number of Publishers that have applied, been approved, and been declined over the life of your program.
You want to be able to identify if the program is overly reliant on a very small number of Publishers. If this is the case, there is an opportunity to increase performance by activating a greater number of Publishers in the program. Perhaps there is a  good number of individual Publishers driving sales each month, but if one Publisher is responsible for 90% of the sales, the program is very vulnerable.
As you review the list of Publishers that have generated sales,  take a look at what types of sites your transactions are coming from.


For example, if the program sales are mostly comprised of coupon sites, the Advertiser may want to focus on activating product niche, or content Publishers.
Provide regular fresh deals such as free shipping, site-wide sales, dollar or percentage-off specific product, BOGO. Be sure your datafeed includes clear images, product descriptions, current pricing, available stock, and indicate best sellers and new arrivals. Charoulette and Omegle became more popular at 2009-2010 and after that similar sites occured. Tohla chat is a chatting area generally with Indian people and Camzap is known as adult video chat site.
You may find free random video chat sites and online webcam chat sites and Chat tips and tricks in our blog. But, as a general rule of thumb, I like to maintain the following ratio: 30% of the Publisher base consistently driving traffic, and 10-20% of those Publishers consistently driving sales.
The more diversity there is in the make-up of your transactions, the stronger the program will be. Beyond providing deals and coupons, consider offering exclusive coupons or codes to your top Publishers. These Publishers would also be interested in some of your consumer demographics to help them identify high potential ad regions or even to create compelling ad copy. She is responsible for providing strategic guidance and educational resources to Merchant partners that can be used to optimize and grow their affiliate program. Some companies hire freelance graphic artists, although they have permanent graphic artists! Be sure to always provide the deals well in advance allowing the Publisher time to post the coupon.



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