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GRUR - Gewerblicher Rechtsschutz und Urheberrecht a) GRUR alleineb) mit GRUR Int.c) mit GRUR Int. Bitte beachten Sie folgenden Hinweis:Wenn Rechnung und Lieferung an getrennte Orte zu senden sind, so entsteht zusatzlich eine Direktbeorderungsgebuhr, deren Hohe sich aus der Anzahl der im Berechnungszeitraum zu liefernden Hefte ergibt.
Try searching on a company name (like IBM), a specific industry (like Cable TV), a functional area (like accounting), or any job title (like CFO).
Increase or decrease font size by clicking the A-, A+, Ao icons at the top of the page, below the search bar. UPDATE: A new 2015 Version of the Marketing Technology Landscape Supergraphic is now available. Its purpose is to illustrate how incredibly diverse and vibrant the marketing technology ecosystem is. Many companies could make a case for being in multiple categories, but in the interest of diversity, there are few duplicate entries.
Three notes: First, my own company, ion interactive, is included in the graphic in the landing pages circle (which is part of the testing and optimization sphere, which is part of the broader web site constellation). Great infographic, some estimate that Marketing in the next decade will be bigger spender on Technology that IT groups within companies. According to our knowledge we define that the marketing automation as, It is the Software solution that designed to simplify the online processes by repeatation of tasks.Can u briefly explain about technologification.
Thank you for the monumental piece of work, which you thankfully just had to update this year! A labour of love, no doubt, buddy media and radian6 are now merged to be the Salesforce Marketing Cloud.
I have been following your infographic for a while now and this the IInd update I am looking at.
Hi Mark – Where is Epsilon in this Landscape – I wanted to explore them as a potential player in the marketing suite for my company?
Couldn’t agree more with the sentiment that strategy (and for that matter people and culture) trump tools.


You have done an amazing job in putting this together, I took on the task recently in our company to undergo a complete market analysis and I will be using this as a boost in the right direction. I think our company fits in on this to date, we have been laying low up until now, but we are rapidly growing and find that nobody meets the demand of the market quite like us!
Thank you again for the valuable insight into the market, please feel free to reach out to me I would love to chat about this topic with you!
Hi Scott, do you have an updated 2013 version of the Marketing Technology Landscape you did back in Sept 2012? This is such a great overview of the marketing landscape, I’m wondering if anyone (or you Scott) have come across one for the IT Landscape in general? This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc.
To e-mail an edited version, make changes in your word processor, then paste them into the body of an e-mail, or save your letter as a separate document and attach it to an e-mail.
It includes over 350 different companies, from small start-ups to Fortune 500 giants, across 45 different categories, from agile management to video marketing. Under constraints of time and space, there are many companies and categories that weren’t included and that no doubt deserve to be.
As a result, for instance, you could implement analytics solutions from Chartbeat, Clicktale, ClearSaleing, and Compete with almost no overlap in functionality. Second, the inspiration for this came from the wonderful LUMAscapes produced by LUMA Partners.
I’m confident that in the long run the profession will get over the learning curve of mastering these many technological tools necessary for Marketing. However, I am thinking about some options to make this more systematic and database-driven in the future.
Almost frightening to see all the logos and equally frightening to realize how many I know or use! Without eZ in there you are missing the largest commercial open source web content management development platform.


Much appreciated and yes this piece of work will be shared and rightly credited to you as your expertise and altruism deserves to be known on both sides of the pond! It certainly demonstrates just how many tools and applications there are out there to choose from; a choice that can be quite overwhelming! Nice work and don’t mean to be negative but there are tools and then there is strategy. Local business can’t get straight another piece to the puzzle, which is why we are building this automated system to manage everything in one place, with one entry. Some pages have text in the center column, so you need to scroll below the text to see the letters.
The labels in our industry are in flux, as are many of the companies themselves, which are constantly adding new features, acquiring new products, and pivoting to new positions.
Where I go broad, they go deep, with several amazing and thorough diagrams of subindustries within marketing. Possibly a solution to make it more comprehensive (and easy to update when I realize I left someone important out!). But I find it fascinating to get a glimpse of the breadth and depth of marketing software out there. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. Please, take a look to Equifax value proposition, it could fit in some categories (analytics for sure). We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
The menu below the text in the center column works well, but will refresh the page, so it's slower.



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