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admin 27.10.2013

Big thanks to British novelist A D Starrling for compiling this comprehensive report on her experience of visiting the BEA expo in the US for the first time – lots of really useful feedback and information here for indie and self-published authors from all over the world! I’m writing this post from my hotel lounge in New York, seven days after getting here for Book Expo America and two days after the uPublishU Conference, where I spoke on a panel on International Markets and Indies on behalf of ALLi. Though there is demand for print, the e-book market is where publishers are mainly concentrating their efforts. Exciting news for indies: Pubtrack Digital, Nielsen’s aggregated e-book analytic tool looking at point-of-sales data, is coming to the UK and Australia this year. English-language books demand is rising in the Philippines, Taiwan, Singapore, and the rest of the Far East. Copyright infringement in the Philippines is rife and the country has created an IP office to address this concern.
Although digital is the main area of concern lately, one must not forget other formats such as print and audio when it comes to IPR infringements.
The unclear definition of “fair use” with regards to using copyrighted content for educational purposes in Canada’s revised Copyright Act of 2012 remains an area of concern for the AAP, who has seen abuse of intellectual property rights under this new law. I asked the representative of the Office of Intellectual Property Rights whether authors were doing the IPR movement a disservice by not enabling DRM. Bella Andre and Barbara Freethy spoke about innovative and groundbreaking partnerships between authors, distributors, and retailers. Incidentally, Kobo Writing Life is working toward providing further analytic tools within the KWL dashboard. Inscribe Digital, an e-book publishing services company providing conversion, distribution, marketing, and analytic solutions. Book Grabbr Launched at BEA 2015, this is a mobile and web-based platform aimed at helping authors harness the power of their social networks to achieve more visibility and sales. Pentian, a new crowdfunding platform working in the English and Spanish market that also offers publishing, distribution, and marketing services. Amy Cuddy, social psychologist, did a brilliant in-conversation talk with actress Julianne Moore about confidence and the power of body language. Cindy Ratzlaff of Brand New Brand You fame did amazing talks on The New Rules of Facebook Marketing and Advanced Social Media Tactics for Indie Authors at uPublishU. Last but not least, Halli Melnitsky, director of Editorial Operations at Bookbub, did a fabulous talk on tips and tricks to sell more e-books.    Here’s a link to the presentation slides. If you were at BEA this year and have more to add to AD Starrling’s meticulous report, please feel free to add a comment.
Orna Ross Orna Ross aims to inspire people to apply the creative process to everything in life, through her fiction and poetry, and her Go Creative! Subscribe to our advice blog to get great self-publishing advice almost daily, all year round.
I adore getting to attend BEA for the opportunity to connect with so many people in the industry. Get expert answers to the most common questions facing ebook designers and developers today—from typography and source files to digital workflows.
With the launch of iBooks Author, a new e-book creation and self-publishing tool, Apple is challenging e-book sales market-leader Amazon at its own game. Buried in the fine print of the licensing agreement for users of iBooks Author is a clause that stipulates that books produced using the free software can only be sold on iBooks, essentially creating a walled garden similar to what Amazon offers Kindle owners with its KDP Select program.


Authors who participate in the KDP Select can sell their books only through Amazon for an “exclusivity” period and in return are able to participate in the Kindle Owners’ Lending Library, which is another source of revenue and marketing. While Amazon entices authors by giving them access to its powerful sales and marketing machine, Apple may hope to attract content creators by giving them a tool that even someone with a simple understanding of layouts can use to create complicated, feature-rich books.
The question for Apple is why would a content creator choose to use iBooks Author over any other tool if they are forced to sell their wares only through iBooks? What Apple is attempting to do with free software and limited distribution is bound to fail, said Bill McCoy, executive director of the International Digital Publishing Forum (IDPF), a global trade and standards organization for the promotion of electronic publishing.
Only time will tell if Apple is successful at attracting authors who are willing to trade distribution freedom for an easy-to-use e-book creation tool. Soon, consumers may have to decide whether they want to house their libraries in a cloud with J.A. Don’t miss out on the buzz about the new Apple iBooks store and Author tools at the Digital Book World Conference + Expo in New York City from January 23 to 25. Bred out of Richmond, Moffitt first entered the world of independent publishing through the subtle notes of his hobbies and lifestyle. And with national and international recognition as an independent publisher, and with The Little Red Fish series gaining acclaim, Moffitt hopes to bring some new blood into the publishing industry when it comes to the artwork-side of the industry. I had set up a couple of meetings before coming over, but the best networking came from just walking around and talking to people. With the rise of smartphones and tablets, most consumers are using mobile devices to read and watch all their content (>60% in China alone).
The main area of interest for publishers right now is the skyrocketing demand for English-language books in these markets. Publishers are also working hard on increasing visibility for their books in Australia and Canada. Since one of the principal focus of this year’s book fairs has been reaching international markets, I attended a panel hosted by the Copyright Clearance Center, with representatives from the Association of American Publishers and the US Department of Commerce’s Office of Intellectual Property Rights speaking on areas of concern for IPR infringements.
Readers in the Philippines are looking for trade fiction in particular, whereas Taiwan is seeing a demand for non-fiction educational books. China, India, and Russia remain on the priority watch list in terms of IPR protection and enforcement.
He said the music industry had learned the hard way about the fact that they should use DRM but, bottom-line, having DRM enabled in e-books does not protect an author from piracy. They spoke of their exclusive deals with Ingram Company Publishers to get their print books in physical stores. Their aim is to help authors go to where their readers are and make it easier for organic book sales to happen. According to a 2015 Social Media Marketing Industry report, Facebook still has the highest market share when it comes to outreach, with Twitter second, and LinkedIn third. It’s such a celebration of authors and books and you captured the spirit of the event wonderfully. Amazon says that KDP Select authors are growing their sales faster than other Kindle Direct Publishing authors. The IDPF developed the EPUB 3 e-book file format that iBooks Author seems to adhere to when it creates an e-book file. What is becoming clearer, however, is that authors are to booksellers today as app developers were to mobile software platforms several years ago.


Konrath, a popular KDP Select author, and Amazon’s lending library or if they want to have access to flashy content created on Apple’s new tool. And the amount of brick and mortars demanding products has increased to need bigger distribution bases. From what I’ve seen both at LBF and BEA, all publishers are working hard to get into these international markets, as well as other exploding markets such as India, Latin America, and the Far East. As expected, the e-book market has seen the higher growth rate compared to print, year on year, but overall Nielsen claimed that e-book sales have slowed since 2014.  With regards to fiction, adult fiction has generally seen the higher growth compared to juvenile fiction since 2010. Barbara is the first indie author to get a physical book in Target, the second largest discount retailer in the US after Walmart. The latter was a bit of a surprise to all of us there, especially the power of LinkedIn’s own blogging platform, Pulse. She specially recommended the apps that integrate other social media platforms with a Facebook page.
She is an indie author, whose bestselling and critically acclaimed novels explore intimate conflict and the ever-present possibility of redemption. We’re selling a lot more online too, and across a wide range to international levels,” Moffitt said. I have now made important contacts who will be able to help me further my writing career, just as I did at London Book Fair earlier this year.
They also spoke of their deals with Kobo and its “Buy More, Save More” program, where dynamic bundling of their e-books is increasing their sales and cross-pollinating their readership with those of other authors in the bundle. She spoke about how Facebook favours direct video uploads versus link sharing in terms of its algorithms and outreach power, and how adding links at the end of videos can be a powerful tool. They all spoke about how they are constantly reviewing their metadata, updating their descriptions, using affiliate links inside their e-books, and reviewing covers. Her work for the Alliance of Independent Authors (ALLi), has seen her named “one of the 100 most influential people in publishing" (The Bookseller) thanks to the dedication of the ALLi team and the talent of ALLi members.
Why would I bother with this if I was a self publishing author who can access [the] iBooks store through other channels?” said Eoin Purcell, an Ireland-based book publishing analyst. Their data suggested teens are increasingly favoring print over e-books, which surprised me. Bella was also approached by Apple in the last year to feature one of her books in their new iOS. She recommended using Heyo Cart to create special buy posts on Facebook where readers can purchase your books without leaving Facebook.
After Barnes & Noble secured a deal last month to provide books to Amtrak, Kobo has just signed a deal to deliver e-books to a major airline.
She recommended using Pinterest to redirect traffic to your website’s landing page or buy pages and highlighted the fact that title boards are indexable by Google. The message is clear: everyone in the publishing industry needs to re-evaluate how they reach readers in this increasingly competitive market. She also spoke of the increasing power of Instagram and how one particular author, Lizzy Ford, is paving the way of how to use the platform effectively for outreach.



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