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Navigation can make or break your website’s overall performance when it comes to retaining visitors, keeping them engaged and driving them through the conversion funnel. Make all navigation elements clickable links. When using multiple categorical divisions in your navigation, all heading elements should be clickable links.
Compare notes between the sites and see if there is anything you can do to make your navigation better. Of course, an even better way to test is to use your analytics to see how visitors are navigating through your site. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land.
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Consistent navigation – in both how and where it appears on your site – promotes ease of use and increases your visitors’ ability to find relevant information more quickly.


If your navigation contains multiple sections, categories or sub-categories, these categories must be clearly and visually defined.
This is true even with drop-down menus where clicking a sub-category link may be the natural inclination of the visitor. Visitors should have a general idea of what they should find on a page even before clicking any navigational link. When using an in-site search feature, the search results page must always produce relevant results. Jesli nie blokujesz tych plikow, to zgadzasz sie na ich uzycie oraz zapisanie w pamieci urzadzenia.
Most of the time, a website’s navigation is put together by Web designers who know a lot about making pretty websites, but very little about marketing a website or creating a website built for the customer.
If your navigation is constantly changing from page to page (except where absolutely necessary), visitors lose their on-site bearings and must reorient themselves constantly. In other words, category headings must be separated visually from the sub-categories, even if the categories are links themselves.
It must compensate for misspellings, show related items and even produce results for products you don’t have while displaying similar products you offer. Jot down any problems you run across, as well as anything that stands out as being exceptional.


These vector navigation menus are suitable for use with most layouts, including Flash based websites and interactive sites. Use accurate text to describe the linked page so visitors know what they’re going to get.
This ensures that everybody knows what the link is, regardless of how they are viewing your site.
Continue to test and tweak to ensure your visitors get the best experience possible and you’re getting the results you want.
They can be scaled to fit any page size and feature as many navigation menu items as necessary. Free vector design pack for all website, internet, company web presence, online shopping, navigation, buttons or interface designs.
Cryptic or misleading navigation text confuses and annoys visitors, possibly to the point of site abandonment. Make sure all link verbiage, whether textual or in an image, accurately portrays the corresponding pages.



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