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29.03.2015
We're only just over a week into 2013 and already Gumtree has appointed a new lead creative agency in Fold7 this year.
The site now has a presence across 48 UK cities, connecting with 13.7 million people who come to the site in order to buy, sell or swap items such as goods and services, property, cars, and even jobs in their area. Speaking to Hamish Stone, head of marketing for Gumtree, who has joined the judging panel of The Drum Marketing Awards, it’s clear that last year was an important one for the business model, which looked to take advantage of mobile and tablet growth as it aimed to reach users across as many online enabled platforms as possible. As to changes that have been made, Stone explains that back-end platforms have seen alterations made in order to improve the site’s user experience, which will allow the company to add more updates in the future.
The end of last year also saw Gumtree release its first Android app, which would work across smartphones and tablets, joining the iOS app that was released in the early months of 2012.
One of the key commercial routes for the brand is to run advertising through its site, something that Stone admits is still at an experimental stage when it comes to the recent addition of the apps.
Discussing the strategy to grow users outside of mainly the largest populated areas of the UK, Stone explains how marketing changes in order to do this, with digital and email marketing featuring ‘a CRM-led focus’ being used in high adoption areas such as London, Northern Ireland and Scotland.


Asked his thoughts on whether the hard hit newspaper publishing sector has taken any strides forward in reclaiming the classified advertising sector, Stone is not convinced, saying that he has seen no developments to indicate that they are.
Discussing his role as a judge at this year’s The Drum Marketing Awards, Stone says that he is looking for campaigns that made a difference to the company that they were promoting, be it altering the customer’s perception of the business or an impact of the bottom line figures. The Drum Marketing Awards reward and celebrate the UK’s most effective marketing strategies.
The awards are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies, integrated agencies and any company that has carried out marketing over the eligibility period. Find 275 classic cars for sale in northern ireland freeads, northern ireland's favourite classic car showroom. Copyright © 2012 Autos Weblog, All trademarks are the property of the respective trademark owners. 2012 was a watershed year for listings website Gumtree in the UK, as it aimed to grow its active users within the English regions, with high engagement already recorded in London and Scotland.


That iOS app has also just been updated, allowing users to post adverts to the site for the first time through their smartphones, a feature that will be added to a forthcoming upgrade of the Android app to bring that parity with its Apple counterpart.
We used TV last year to help drive penetration within those markets and we’ve been testing radio in some markets as well and backing that all up with digital presence through paid search and advertising. Each year the event pulls together a panel of senior marketers from some of Britain's best known companies. With a current total of 1.57 million adverts being hosted on the UK version of the website, Gumtree is bringing online classified advertising into the mainstream.



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