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Problems concerning company uniforms have left Virgin Trains in hot water with female employees.
The uniform tops are made from thin fabric unable to adequately conceal dark-coloured bras, according to an article in the Daily Mail, forcing the expense of new lingerie onto women staffers. However, some employees, and the rail union TSSA, are not satisfied with the voucher, stating it doesn't fully cover the cost of a quality bra.
Virgin Trains is set to unveil a new integrated campaign on Monday, created by Elvis, which will aim to persuade the public to ‘Fly Virgin Trains’ in order to get to their destination quicker. Set to run until the end of the year, the ?7m campaign includes digital and static outdoor, radio, press, online and social media.

John Treacy, Elvis executive creative director, said: “We are delighted to be delivering another provocative campaign for Virgin Trains, based around a typically Virgin consumer-focused insight that customers want to spend less time travelling and more time at their destination.
Elvis worked with design agency I Love Dust for the art direction, while actor Matt Smith voices the radio ads. Danny Gonzalez, head of marketing at Virgin Trains, said: “The new campaign perfectly encapsulates our vision of inspiring travellers to choose Virgin Trains to get to their destination in the fastest and most time enriching way – all provided with a great level of customer experience.
Network Rail has offered Virgin Trains time slots to run two trains a day on the route to and from London. A spokesman from Virgin said they have made no secret of the fact they want to serve more places, with Shrewsbury being one of them.

To help defray costs, Virgin is providing €20 vouchers to cover the price of uniform-friendly underwear. I think ‘Fly Virgin Trains’ does this so well through the stunning creative work and compelling strategy.

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