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The Calgary phone book contains good information about businesses all over Calgary, and can tell you the telephone numbers and addresses of friends, relatives, and almost anyone else you'd like to look up. There's a lot of focus on marketing on the Internet these days, which makes it easy to forget about where most people really turn when they need goods and services - the good ol' phone book.
It  may also provide instructions about how to use the telephone service in the local area, may give important numbers for emergency services, utilities, hospitals, doctors, and organizations who can provide support in times of crisis. The rise of the Internet and smart phones in the 21st Century greatly reduced the need for a paper phone book.
In the US, under current rules and practices, mobile phone and Voice over IP listings are not included in telephone directories. A telephone directory and its content may be known by the color of the paper it is printed on. White pages generally provides  residential and business telephone number by alphabetic order.
Other colors may have other meanings; for example, information on government agencies is often printed on blue pages or green pages.
A reverse telephone directory is sorted by number, which can be looked up to give the name and address of the subscriber. Actually, until 2008 Whitepages was still using the digital equivalent of phone books to store its data. Whitepages customers needed answers to these questions to find new leads, identify potential fraudsters or update customer listings. The relational technologies struggled to answer questions that necessitated to look for connections in the data. The test proved highly conclusive with 400 requests per second Titan delivered the results in 47 ms whereas the old system took 140 ms.
Using a graph database like Titan allows Whitepages to use a more natural model to store its data. Simply by looking at the graph visualization above we see the Smith household is located in Seattle and is composed of two parents and (most probably) their girl. Whitepages is embracing an open philosophy and making its data available to developers everywhere.
Using a flexible, easy to understand and high performance graph back-end allowed Whitepages to turn its 17 year experience in the data collection business into a platform used by companies like Amazon, Microsoft or Twilio. Whitepages had a challenge : storing hundreds of millions of relationships between various entities and finding connections quickly in this dataset. In 1976, AT&T commissioned the design of a new typeface whose sole purpose would be for use in their telephone directories. Bell Centennial is a family of four weights, designed by Matthew Carter at Mergenthaler, to take advantage of the then-newer composing and printing technologies, while still compensating for the limitations that did exist.
Bell Centennial is a condensed sans-serif design that maintains legibility at very small sizes, allows for clear information structures, is economical on space, and accommodates for adverse production conditions; all while keeping to an intended typographic style. Since the intended final use was so specific, the restrictions on the design were extremely stringent, down to the minimum thousandth-of-an-inch in stroke weight, but this was all solved through careful planning and extreme attention to detail.
Bell Gothic consisted of two weights, each serving a different purpose: Bold was used to list subscribers' names and numbers, and Light was used for setting addresses. Bell Gothic worked fine when the directories were still being composed in hot metal on a Linotype machine and printed on a letterpress, but because it was designed for those production methods, it didn't hold up under the set of limitations presented by newer technologies.
For a time, printers tried to compensate for this erosion by over-inking the printing plates; while this helped to thicken the strokes, it brought up a whole new set of problems. It was apparent that a new typeface had to be designed to work with the newer technologies instead of trying to force Bell Gothic to work under circumstances for which it was not designed.
With this freedom, Carter was able to improve the clarity of visual hierarchy between all weights in the family. The CRT method of typesetting also required an increase in stroke width to prevent the letterforms from breaking apart. Since CRT rendered each letter at about 850 lines per inch, the strokes of the lightest characters varied between only 4 and 6 scan lines. To maintain total control of the final rendering of his new typeface, Carter took on the laborious task of designing each character for the exact size (6 point) and resolution at which it would be ultimately produced.

The drawings were encoded by hand and proofs were then made on Mergenthaler's Linotron 606 digital typesetter.
Though Carter designed all of Bell Centennials forms, a man named Alex Kaczun (profile) is attributed to wrapping the shapes with bezier curves to create the vector-based font in use today. Comparisons between Bell Gothic and Bell Centennial in trial settings showed Bell Centennial as more space efficient, saving several lines per page by reducing the number of listings that would require multiple lines. The main problem with Helvetica was that its forms lost some functionality at the small sizes used in the phone book due to its closed letter shapes.
The letters were allowed a bit more breathing space as far as letterspacing which prevented characters from bleeding together on the page.
Obviously the numbers of Bell Centennial played a crucial role, so Carter made sure to create a clear distinction between numbers with similar forms like 5 and 6, or 3 and 8. Maybe the most unique of Bell Centennial's forms are in place to solve problems during production.
Bell Centennial introduced two new weights to the phonebook, allowing more depth in hierarchy and opportunities to highlight special listings.
Predicting that advertisers would pay extra money for increased visibility, a Bold Listing weight was developed.
Besides the Bell corporate identity system, created in 1969, Saul Bass is also well-known for his film title sequences.
Bold Listing sat below the normal baseline, utilizing the space normally used by descenders. Although intended for small print and lists, Mazda UK used Bell Centennial at huge sizes to striking effect in a mid-1990s ad campaign, as did the English National Opera to advertise their production of Katya Kabanova. I am always interested in examples of the use of Bell Centennial (especially non-phonebook) to show as samples here; if you have any or know of any, please don't hesitate to let me know. The phonebook in this photo was used to display Bell Centennial at the Boston Ink exhibition of printing at the Boston Public Library. If you have any questions, comments, corrections, or suggestions, on anything at all, please feel free to contact me. The Typeface Bell Centennial is original Artwork of Matthew Carter; created exclusively for Linotype Library GmbH or its affiliates companies. Christmas Trees will be picked up at the curb from December 26, 2015 through January 31, 2016. If you live in a single family home, you may put your phone books in your recycling bin or recycling cart. Subscriber names are generally listed in alphabetical order, together with their postal or street address and telephone number.
But for a fee, subscribers may request the exclusion of their number from the directory, primarily for privacy and security concerns. In the latter case, the directory can be provided as an online service through proprietary terminals or over the Internet, or on physical media such as CD-ROM. Some communities, such as Seattle and San Francisco, sought to ban their unsolicited distribution as wasteful, unwanted and harmful to the environment. Use the New Ultimates white pages directory to find information on lost friends or relatives.
The Whitepages engineering team recently shared the story of its journey into graph databases.
It would also have to support queries that are centered on the exploration of relationships between entities.
Titan is a transactional database that can support thousands of concurrent users executing complex graph traversals in real time.
When the project will be over, the Whitepages graph will store the most comprehensive and accurate data for people and businesses in North America, including the best mobile data available anywhere.
It is not simply a new way to offer the same products and services with better performances.
An overview of the WhitePages API is publicly available and accessing the API only requires an email verification.

Last year, Facebook announced Graph Search, a search engine smart enough to understand the connections within the users of Facebook, places, tastes, etc.
The design had to solve multiple technical and visual problems related with the existing phonebook typeface, Bell Gothic.
Typographic composition was being done photographically with Cathode Ray Typesetting (CRT), and the printing done on high-speed offset lithography presses. He made the Name & Number face heavier and wider, increasing its prominence over other information. This made every single scan crucial to the outcome of the letter, both regarding legibility and compensation for variations in production. From there, the digitized typeface was provided to Autologic and Information International (two companies whose typesetters were widely used by Bell) for conversion into proprietary font formats that would work best with their typesetting equipment.
Some serve technical purposes that improve reproduction, some deal with legibility issues, and some act as stylistic devices.
To do this, Carter emphasized counter space by using square cut terminals on letters with curved strokes, like in the a, c, e, g, and s. It did not have lowercase characters and had an exaggerated capital height – sitting below the baseline and utilizing the space normally used by lowercase descenders. Sub-Caption was developed, and proved helpful in giving additional information about advertisers or in listing entries for large institutions with multiple departments and numbers. When compared with a modern Verizon phonebook page (below), differences can be noticed in specifics of how the typeface is used and with what other typefaces. In many countries directories are both published in book for and also available over the Internet.
Here is the story of how Whitepages switched to graph technologies and transformed its business. When you wanted to contact someone you knew the name of, the phone book could help you find his number. Moreover, in the real world many people or businesses can be connected to the same address and some phone numbers are shared. The result were good enough to enable Whitepages to give direct access to its data through a public API. According to Carter, the presence or absence of one tile on the grid could greatly affect the perception of a curve's shape or a stroke's angle when viewed at the target size.
He also increased the white space of the letters by not using horizontal terminals, as well as straightening and shortening curves in characters like g, y, r, e, C, G, J, S, 3, 5, 6, and 9. Please note that your tree may not be picked up on your regular scheduled garbage day, so just leave the tree curbside and it will get picked up during the week by another truck.
The green roll-off container is located inside the Park and sits just south of the Pine Island Multi-Purpose Center. Before people switched phones regularly and stopped caring about having a landline, this was important.
Of course this can be modeled with tables in a relational database but it leads to serious issues. Finding a phone number, the neighbors or spouse of someone is a matter of looking for specific relationships within the graph. It is now using the Neo4j graph database to make its data about startups more easily available to the world. It shows how graph technologies create new opportunities to find value in already existing data.
Another problem with over-inking was that the presses had to be stopped frequently for additional cleaning which cost printing time and production money. This allowed more information to fit in a small space, thus saving paper, print time, shipping, and consequently, huge amounts of money.

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