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While many marketers have written off Internet Yellow Pages as dead, the recent Google Pigeon update may have made them relevant once more.
The recent Google Pigeon update appears to have provided a bit of a traffic upswing for Internet Yellow Pages (IYPs) and other online business directories, at the cost of individual local businesses’ site rankings in many cases. Search engines and the internet have put some serious dents in old local media powerhouses like yellow pages, newspapers, classifieds, etc. As a number of us noted, the recent Pigeon update improved the ranking and visibility of IYPs and directories, and SEMrush and other competitive analytics services are already showing a real upswing in those sites’ visits as a result.
Top Internet Yellow Pages sites, and even some of the second-tier yellow pages sites, have seen increases in traffic over the past year, particularly after late spring and going into the summer.
It’s pretty simple math to figure out that in many business categories, if the local directory sites have risen some in rankings, then other stuff was equally displaced.
If you’re a business that lost its visibility when the tide shifted, then you need to seriously consider beefing up your presence and visibility within the directory sites where the consumers are now going.
Even if your website or local pack listing did not lose its first-page-of-search-results placement, you should still consider strengthening your directory game in order to increase your visibility and maximize your presence where consumers are looking.
First, do a few searches for your type of business in your area and then see which directory sites are ranking well in search results. Once you have your list of local directory sites, visit the pages from them that are showing up for your keyword searches in order to assess what you may need to do with each. Questions you should ask are: Does my business listing appear on the first page of results from the directory webpage that is ranking for my local business keyword searches?
In some cases, adjusting your listing might help it pop up onto Page 1 for free, but in many cases you may want to seriously consider advertising since ads are typically going to be in the upper portion of a directory page. Above all, for the directory page to benefit you, your business must appear on Page 1 of that directory site. With many of these sites, simply purchasing the least-expensive ad option might be the minimum necessary to enable you to appear in the ad section of their first page of listings – so, that might be all you would need.
IYPs may offer bundled advertising deals that would combine print with internet and mobile advertising – I think that in most cases you don’t need the print (there are undoubtedly exceptions to this – small towns and locations in the Midwest of the U.S. I think the main goal for you will be to get on Page 1 of the directory page in question, and closer to the top of it. In the past, there was some anecdotal evidence that IYP ads might provide actual SEO benefits – but, most of these links will be identified and discounted as ad links by search engines, or they’re nofollowed on those sites – so, this probably should not be considered to be an SEO stratagem. A number of directory sites employ call tracking so that they can show more of their sites’ value to advertisers, but these numbers can be detrimental to the rankings of your business in local search, and if the tracking number displays a nonlocal area code, it might have an impact on your conversion rates when consumers are choosing a business. Business listings pages from online directory sites are often a type of local search results pages.
In most cases, you would likely have to file for a name change or apply for a “Doing Business As” name, and then supply the government approved paperwork to the directory to ask them to change how they list you. In yet other cases, the businesses are displayed in order of proximity to the center of the search area – in order to optimize for this, you’d have to alter your address, which might not be worth it for the potential added exposure benefit.
I’ve written about those before, although I was focusing more on search optimization benefits then. Obviously, your overall customer service needs to be excellent already – if it is less than what it could be, beef it up by studying companies at the top of the customer service game, like Zappos.
But, there are also things you can do to improve your presence in reviews sites online, such as encouraging happy customers to post reviews, responding capably to feedback, and more. Be sure to connect your directory listings with your social media accounts wherever possible!

I’ve also seen a lot of instances where businesses have made errors when adding their social media URLs to directory sites, so be sure to check all your links when you look at your listings and directory profile pages. Did you know you can see how many visitors were referred from directory sites to your site’s pages in web analytics systems like Google Analytics?
Many businesses have hyper-focused on how they rank and appear in Google and Bing search results, and your presence in that top tier of search is definitely valuable and important. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Chris Smith is President of Argent Media, and serves on advisory boards for Universal Business Listing and FindLaw. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. The site design was done by C2 Media, a digital agency that has been developing some of the best looking websites in the country. The listings also look somewhat too plain, almost like the entries were just imported from their offline database. These negatives aside, the site is way better looking and more functional than the Directory Publishers’ own Yellow Pages website, which looks like a relic from the Windows 95 era. Would really be great if more local businesses launched great looking websites such as this one. Very Nice website,but not sure if i really need an app for a directory,i think a mobile website is better. The current trends indicate that people prefer to use apps on smartphones, rather than opening websites.
Most Recent Questionshow and when can i apply to telone center of learning zimbabwe, and when are the intake How do i buy goods on Ali Express, steps? Headlines by FingazSouth Africa’s private-sector output falls further, jobs cutGold struggles as dollar firms ahead of U.S. Except where otherwise noted, content on and from this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Countering the opposition by state owned New Zealand Post and Trade Me, Yellow Pages Group shall be spending $NZ8 million ($A6.09 million) per year to intensify its sales force and generate approximately 100 jobs. Previously this month, the debt broke out firm was pulled down from sale by stating stakeholders prospect of value (are) improbably to be obtained in the market currently. State- possessed New Zealand Post is to move confronting each other with Trade Me and Yellow Pages Group in introducing a new regional information service aiming small- and medium- extent businesses in Auckland. Known as Localist, the set up undertaking is being headed by ex-Kiwibank head Sam Knowles who started viewing into the thought whilst in the part of donning as chief executive of NZ Post preceding year. The debt laden Yellow Pages Group (YPG) firm is off the block now and according an analyst it would be surprising if the bankers of the company did not try to sell it again. The Yellow Pages Group (YPG) has been pulled off the market formally as the private equity owners of the YPG declared that they have brought discount to the sales process of the company. Window Bird FeederRoof protects seed from rain & snow, securely fastens with suction cups.
I’ve frequently mentioned in the past how Google and other local search engines were edging out IYPs as the local business information provider-of-choice for consumers. Local business reviews sites seem to have benefited in many cases, including Angie’s List, the Better Business Bureau (BBB), HomeAdvisor and probably Yelp (even though SEMrush shows a slight dip downwards for Yelp after June). It’s likely that some local businesses’ websites are not as visible in each of the search markets where this occurred.

Determine whether you merely wish to optimize your business profiles there at their free levels, or whether you’ll wish to purchase advertising. And, if your listing is already on Page 1 there, is it ranking higher on the page – such as in the first half to first third of the page?
It helps further for it to rank near the top, but that’s not as important as simply being there. I’ll say that in general, it may not be worthwhile to advertise in the print yellow pages books in many cases, but IYP and online directory sites often have much more cost-effective advertising options compared with the heyday of print. There can be other value-add options that you may want to consider, such as add-ons that would make the listing more visible and more attention-getting for consumers. If you choose to advertise, I recommend that you continue to avoid using call-tracking numbers for the sake of your overall local SEO healthiness. As such, there are optimization techniques that can enable your business to rise up in their rankings, just as with the local results in the major search engines! Businesses have actually done this to attempt to improve their rankings in search engines, so why not in directory sites, too? There are frequently a number of elements of business directory profiles that may be optimized beyond merely checking to see if your name, address and phone number are correct: business categories, lists of products and services, written descriptions, hours of operations, website link, photos, logos, social media links, and more. Your optimization in this instance should be more focused upon making you as visible and attractive within the directory site as possible. For business reviews sites, your promotional value is naturally going to be heavily affected by your overall reviews and ratings. I’m seeing many instances where a business’s Facebook page is ranking well in the new search results, and consumers may like businesses that appear more open to interacting with them online, so enhance the chances of this happening. I recommend that you compare these referrals before and after you’ve performed optimizations on your listings — if you were successful in your efforts, I would imagine you’ll likely see the referral numbers rise!
However, using these tips can further optimize your presence in the second tier of search,  thereby increasing your potential customer referrals and associated sales.
The website serves as a portal to search for over 350,000 companies in their online database with profiles for Zimbabwean companies.
We have tested the Android app and it runs smoothly but keep in mind it does require an active Internet connection if you download it.
Take this listing of local internet provider YoAfrica for example, it would really be helpful if people could interact with the page; maybe rate the business and put a comment, or maybe check out related businesses, or even a link to save the contacts of the business to outlook or something. We have partnered with Zimbabwe Yellow Pages on this project, and will be continually working to update the site and the apps (including the BiNu app when it is ready).
This was the largest buyout in the country by the Ontario Teachers' Pension Plan and Unitas Capital of Hong Kong. So, there is potential you could apply these in order to pop up into the first page of the directory site without incurring advertising or membership fees, if you’re not already there.
The only shortcoming we noticed is that when one searches for a business they have not listed it only shows a blank page, without stating that the business is not listed.
As we improve upon the quality of the data we currently hold, we will be adding features like mapping to the apps, and will offer a richer user experience on the site.

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