Yellow pages directory contact,free phone number for natwest telephone banking 990,phone directory mn - Videos Download

12.09.2014
This week at the Yellow Pages Association conference in Las Vegas, I will be leading a session on the state of search engine optimization and how local directories can benefit (or not) from using SEO strategically. As of last week, the update has been rolled out internationally and is apparently (in certain situations) using data provided by searchers about what constitutes a spammy site. In my view, big local directories have a number of issues that make them susceptible to being filtered by Panda, let’s explore a couple of those issues now, followed by five SEO tips for local directories. In most cases, these URLs tend to have the exact same information as every other local directory (e.g. Google has said that Panda’s algorithm takes into account the experience of the searcher when they hit your site. Many local directories, particularly yellow pages sites, are known for cluttered design, an over-abundance of ads and high bounce rates.
On the negative side of things, there are a handful of sites that most likely have significantly better user metrics (think Yelp) and therefore will have the edge in the SERPs. Over the past year, the major search engines have started incorporating social signals into their ranking algorithms.
Most local directory sites (and most sites in general) tend to have fairly rudimentary social media strategies, if they have one at all.
Google clearly wants to promote the SMB website in as many local queries as possible (along with their Place Page of course). As I said about four years ago in my Yellow Pages SEO 3.0 post, the SMB website is where the action will be in local. Over the past year, Google has made a lot of noise about showing preferences to brands in its algorithm.
If you can’t add value to your content via reviews, editorial or some other way to make this stuff unique, you are not going to fare well with SEO.
I know you pay lip service to your consumer product guy about this, but one of the things the Panda update did was give the voice of the consumer more of a voice inside organizations that rely on Google traffic.
A number of the major local search players have rolled out SMB website offerings in the past few years. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land.
Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy.


SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. What also seems obvious is that an effective content marketing strategy will almost certainly produce better results dollar for dollar than a traditional Yellow Pages advertising campaign. Since I knew the name of the dermatology practice but knew neither their phone number nor their location, my first inclination was to Google the name of the practice and go to their website. On their home page you are offered an introduction to the practice, contact information for each of the towns in which they are located, and helpful maps showing exactly how to get to them. It’s worth noting that the information I was able to pull up on Google was part of the local search mechanism and is provided to me and to the doctor at no charge.
I will admit that the whole process took only about five minutes, but that was after I finally found were my wife had hidden the Yellow Pages. Conclusion: it takes 60 times longer to find information in the Yellow Pages than it did with Google. If I had remembered more about the relatively complicated procedures for finding physicians in the Yellow Pages, I would’ve found my doctor faster. Conclusion: even the online version of the Yellow Pages takes nine times longer to get the information I was searching for. Yellow Pages Efficacy Pales in Comparison to Online Search and Content Marketing Solutions.
To check out what I originally wrote about the big picture trends that mean the Yellow Pages are facing an almost certain demise, click here. In many cases, sites are licensing this content from third parties which also means that this content is showing up on many sites and is not unique. This could mean that any combination of factors such as page speed, ad density, user-interface design, average time on site, etc. On the positive side, the entire industry suffers from high bounce rates, so if Google is judging you by your peers, you might be ok. If there is little or no social activity around your URLs, then you will not benefit from this part of the algorithm. This makes sense in theory, because the SMB website should ultimately be the source of truth about the business (until they can get all of that data on the business’ Place Page of course).


Local directories will still have a valuable place in the ecosystem, but the SMB website is a key piece to the puzzle. The problem with most local directories is that they don’t have a brand, at least not a meaningful one. The days of slapping a brand on a set of Localeze or InfoUSA listings and letting Google do its thing are long gone.
I would also argue that you are not going to fare well with attracting consumers to use your site in general. The next time the consumer guy argues for a little less clutter, you may want to listen because it may be directly impacting revenue. Since I had written so critically about the Yellow Pages in a recent post, I thought it only fair that I try a real-world experiment to test their usefulness. My final step would be to get really frustrated (that is, if this was for real rather than as a test of the woefully inefficient print Yellow Pages).
I’ve found myself on a pointless page which required to me to select from either a list view or a phone book view. I chose the phone book view, thinking that I would find more information in that view rather than on the simple list. Oddly, I landed on another page that offered up four possible matches that use the name of the medical practice — one of which somehow involves tattooing. I clicked the hyperlink to their website, but this actually took me to a framed version of their website while keeping me inside the Yellow Pages directory.
Traditionally, small service businesses had one guaranteed decent venue for advertising, the local yellow pages. We began throttling back our ad in the main local book (the proliferating number of books is another whole story) consistently for about 4 years. I think there are many, many local businesses that continue to advertise in traditional print media simply out of the fear of change. It is scary, but if you do it in steps you will feel confident when you finally are down to the level of expense that the ad is really worth.



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