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Headings are diverse (aprox 4500) so you can spend money in profit centers that make sense.
Like internet search, yellow pages have always played well with other media because of the nature of directional media being customer driven.  We use creative media to plant a seed, or at the very least create awareness of a brand, then when the customer has reached the purchase phase they use a directional form of media to connect with the retailer or service provider to make the purchase. This is a great article from a former yellow pages consultant that is well written and explains the reality for one yellow pages publisher.
As traditional print media suffers the continued migration of advertisers to the Internet; local directory publishers scramble to stop the revenue hemorrhaging by offering pricing deals and online options to advertisers that remain. It doesn’t matter if you are a small business owner or a consumer, you have the same problem.
The interesting part of all this is that many consumers and some very tech savvy business owners have already solved the problem.
If you are a business owner and you are not online with your business now, you should be looking into it immediately. Statistics are now showing that there are more people going to their computers than picking up their Yellow Page Book. Myanmar Yellow Pages, the business directory comprehensively includes detailed information on the list of businesses in manufacturers, exporters, importers, traders, investment, Myanmar Travel guide for businesses and visitors and the specialized field and etc.
MYP is an official business directory with “Walking Finger Logo” with approximately 80,000 business listings. IMEX(Myanmar)Co.,Ltd is proud to introduce the newest service called Myanmar Yellow Pages Mobile App as a convenient Mobile App transmitting through Google Play Store.

Myanmar Yellow Pages with the authentic official Walking Finger Logo has been established over the last 20 years in Myanmar offering the prestigious Directory service and now it is moving forward to the next level of innovations.
With the abundant resources and data, unlimited knowledge and convenience, Myanmar Yellow Pages Mobile App is offering the easy to use and efficient services at your finger tip.
Please try and see after downloading Myanmar Yellow Pages Mobile App how easy and convenient to use the app.
There are many options & alternatives available in addition to those generally offered by the commissioned yellow pages sales representative.
There are many items available for free that are seldom offered to the customer because it is more profitable for the publisher & the commissioned sales rep to suggest a paid item in its place. A yellow pages sales rep is under significant employer pressure to produce increased revenue & cannot afford to show you how to increase your exposure while reducing your costs. Online yellow pages directory products that often cost thousands of dollars a year can usually be obtained elsewhere for little or no cost. To keep this in perspective a thorough needs analysis must be done.  Target demographics, such as age of typical consumer, trade area, and other things must be uncovered before a solid recommendation can be made about headings, size, and monetary investment. The effort to entice newcomers is of course a priority as many long relationships turn elsewhere. Let’s take a look at the years in which the effects of Internet use has likely had the greatest impact. Most people will do an online search for products and product reviews before they go to make their purchase locally.

But do we need government in the market telling consumers and business owners how many Yellow Page books they can have?
The information also serves as a quick and easy reference and guidelines to support the pin-point business matchmaking for foreign companies to establish in Myanmar.
The publisher's graphics department is required to produce many thousands of ads for all its print & online directories. The consumer is only going to keep so many Yellow Page books and a business can only afford to advertise in a few.
Just think if you could be the business that answers their questions, gives them product reviews, and the business where they go to buy what they want. The list also includes, Government Offices, Trade Organizations, Business Firms and Service Industries, trade Organizations, Exhibitions and Trade shows, Missionaries and embassies to Myanmar and so on. Of course you will find many online Yellow Pages to help you find anything from A to Z in your area also.
Yellow Page advertising is getting very expensive, and putting an ad in all of the books is impossible.
So you can bet in the near future you will see many of the Yellow Page books going out of business as business owners go more and more online to attract customers.

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